INSTAGROUP
InstaGroup Limited is a privately held UK energy efficiency company founded in 1980 that manufactures and installs insulation, InstaGen renewables (solar, battery, heat pumps), and acoustic flooring systems, serving homeowners, social housing providers, local authorities, and main contractors through direct installation and the UK's largest installer network.
- Company typePrivate
- Founded1980
- HeadquartersBerkshire, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What INSTAGROUP does
InstaGroup Limited is a privately held UK energy efficiency company founded in 1980 and headquartered in Finchampstead, Berkshire. The company manufactures and supplies insulation systems (InstaFibre cavity wall, InstaBead, loft, external wall), InstaGen-branded renewables (435W solar PV, modular battery storage from 5.12kWh to 102.4kWh, hybrid inverters, and the newly launched InstaGen Air Source Heat Pump range), acoustic flooring systems (the patented Cradle and Batten floor, acoustic walls and ceilings, underfloor heating, raised access flooring, and the KIWA-certified Retrofit Barrier fire safety system), and the SilentStep acoustic hollow floor. The technology stack spans proprietary branded physical products, several patents in acoustic and fire remediation, and certified non-combustible A1 insulation chemistries.
InstaGroup makes money through four interlocking revenue streams. The first is direct product sale and installation to homeowners and businesses across the UK (solar installs from £5,950, solar and battery from £6,950, heat pumps eligible for up to £7,500 in Boiler Upgrade Scheme grants). The second is membership and supply revenue from the UK's largest and longest-running installer network, where installers access funded projects, compliance support, InstaPAS coordination, and InstaGroup product supply in a recurring relationship. The third is end-to-end PAS 2035 retrofit coordination and quality assurance services delivered by qualified Retrofit Coordinators for funded schemes. The fourth is managed services delivery of large-scale retrofit programmes for social housing providers and local authorities under ECO4, GBIS, LAD, HUG, SHF, Local Grant, and the Warm Homes Plan.
The customer base spans residential homeowners, social housing providers (Abri Homes, Peabody, United Living), local authorities (Surrey County Council, Fenland Council, South Cambridgeshire District Council), main contractors and developers (Wates, Mace, Morgan Sindall, Battersea Power Station Development Company), trade installers via the network, and retail distribution through a B&Q partnership. Certifications (BBA, KIWA, MCS, TrustMark, CHAS, ISO 9001, ISO 14001, Constructionline Gold, SWIGA, CIGA) plus CEO David Robson's non-executive roles at ADE, IAA, CIGA, and SWIGA position InstaGroup as both a regulated operator and an industry-shaping participant in UK retrofit policy.
INSTAGROUP firmographics
Firmographics- Name
- INSTAGROUP
- Legal name
- InstaGroup Limited
- Website
- https://instagroup.co.uk
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InstaGroup Limited is a privately held UK energy efficiency company founded in 1980 that manufactures and installs insulation, InstaGen renewables (solar, battery, heat pumps), and acoustic flooring systems, serving homeowners, social housing providers, local authorities, and main contractors through direct installation and the UK's largest installer network.
- Ownership category
- akta.pro rank
INSTAGROUP industry classification
Industry- Product category
- Building Energy Efficiency Solutions
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Major Household Appliance Manufacturing (33522), Appliance Repair and Maintenance (811412)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
- akta.pro secondary industries
- Range Hood, Vent & Appliance Ducting Installation/Repair (HSAGANAF), Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF), Flexible Cords, Portable Power & Cord Sets (IMADAMAI)
Keywords
Where INSTAGROUP is headquartered
LocationHeadquarters
- HQ city
- Berkshire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
INSTAGROUP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales and Installation: Sale and installation of insulation systems (cavity wall, loft, external wall), solar panels, battery storage, air source heat pumps, acoustic flooring, underfloor heating, and raised access flooring directly to homeowners and businesses.
- Installer Network Membership: Network members pay to join and access funded projects, compliance support, technical assistance, product supply, and the InstaPAS platform. InstaGroup manages relationships with funding bodies and main contractors.
- PAS Services and Retrofit Coordination: End-to-end PAS 2035 compliant services including retrofit assessment, design, coordination, and quality assurance for social housing providers and local authorities.
- Government Funding Programme Management: Management of large-scale funded retrofit programmes for local authorities and social housing providers, accessing schemes such as ECO, Local Grant, HUG, SHF, and Warm Homes Plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Solar Panel Installation |
| Unit Pricing | Pay-as-you-go | Solar and Battery Combined |
| Unit Pricing | Pay-as-you-go | Battery Storage Only |
| Unit Pricing | Pay-as-you-go | Air Source Heat Pump |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
INSTAGROUP product offering
Product offeringCore offering
InstaGroup manufactures, supplies, and installs a comprehensive range of energy efficiency solutions for UK residential and commercial properties, including cavity wall, loft, and external wall insulation systems, solar PV panels, modular battery storage, air source heat pumps, and acoustic flooring and ceiling systems. The company also delivers end-to-end PAS 2035 retrofit coordination, government-funded programme management (ECO, GBIS, LAD, HUG, SHF, Local Grant), and operates the UK's largest installer network. Its proprietary branded products (InstaFibre, InstaBead, InstaGen, Cradle & Batten acoustic systems, Retrofit Barrier) are sold direct to homeowners and businesses, channel partners, social housing providers, and local authorities.
Product overview
INSTAGROUP is a UK energy efficiency company established in 1980 offering a comprehensive portfolio of insulation, renewable energy, and acoustic solutions. The product portfolio centres around the InstaGen sub-brand (covering solar panels, battery storage, air source heat pumps, and hybrid inverters) for residential renewables, complemented by extensive insulation products (cavity wall, loft, and external wall insulation), large-scale acoustic/flooring systems (cradle and batten, acoustic walls/ceilings, underfloor heating, raised access flooring, and retrofit barrier), and service offerings including Warm Homes Partner (funding consultancy and project management) and PAS 2035 retrofit coordination services. The company operates both as a product manufacturer/supplier and as an installer, backed by a national installer network.
Differentiator
Problem solved
Functional benefit
Brands
- InstaGen Renewables: Smart, connected renewable energy range providing complete home energy solutions including solar panels, battery storage, and heat pumps.
- InstaPAS
Products and services
- InstaGen Solar 435W PV solar panel modules sold and installed under the InstaGen renewables sub-brand for UK homeowners, designed for maximum efficiency in UK conditions and eligible for the Smart Export Guarantee.
- InstaGen Battery Storage Modular battery energy storage systems under the InstaGen sub-brand with scalable capacity from 5.12kWh to 102.4kWh, designed to work with smart hybrid inverters to maximise savings and provide energy independence for UK homeowners.
- InstaGen Air Source Heat Pump DC Inverter heat pump system under the InstaGen sub-brand providing efficient, low-carbon heating, cooling, and hot water using R290 refrigerant, with capacities from 3kW to 22kW, operation down to -25°C ambient, and compatibility with the Boiler Upgrade Scheme grant.
- InstaGen Hybrid Inverter Intelligent hybrid inverter under the InstaGen sub-brand that manages InstaGen solar and battery systems, maximising efficiency and providing complete energy control for UK homeowners.
- InstaGen App Mobile application enabling homeowners to track solar generation, monitor battery storage, and manage home energy in real time via Wi-Fi/Bluetooth connectivity to InstaGen systems.
- InstaFibre White Wool Cavity Wall Insulation Proprietary granulated glass mineral wool cavity wall insulation with thermal conductivity of 0.034 and 0.040 W·m⁻¹·K⁻¹ and A1 non-combustible classification, supplied and installed for UK residential and commercial properties.
- InstaBead Cavity Wall Insulation Proprietary expanded polystyrene bead cavity wall insulation coated with approved adhesive, with thermal conductivity of 0.033 W·m⁻¹·K⁻¹, durable, rot-proof and water resistant, supplied and installed for UK residential and commercial properties.
- External Wall Insulation (EWI) System BBA-approved external wall insulation system using white or grey EPS or mineral fibre insulation boards for solid wall properties, delivered with render finishes and SWIGA 25-year guarantee.
- Loft Insulation Glass mineral wool loft insulation rolls available in 100mm, 150mm, 170mm, and 200mm depths, BBA-approved with A1 non-combustible fire classification, supplied and installed for UK residential properties.
Quantifiable outcome
- 33% of heat loss through walls
- +10 more outcomes
Companies that use INSTAGROUP
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
INSTAGROUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
INSTAGROUP partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- The Association for Decentralised Energy (ADE)coreInstaGroup is a member of the ADE, which represents organisations in the decentralised energy sector. CEO David Robson serves as Non-Executive Director at ADE.
- B&QcorePartnership with B&Q for distribution of InstaGroup insulation products through retail stores across the UK.
- Installation Assurance Authority (IAA)coreCEO David Robson serves as Non-Executive Director at the IAA, which provides assurance and governance for installation quality.
- MidsummerminorWholesale partner offering InstaGen solar panels through Midsummer's distribution network.
- National Home Decarbonisation Group (NHDG)corePartnership supporting home decarbonisation initiatives and sharing best practices in the sector.
- National Insulation Association (NIA)coreFounding member of the NIA, representing and leading the insulation industry in the UK.
- National Pharmacy Association (NPA)minorPartnership for potential distribution of energy efficiency products through pharmacy network.
- UK GreentechminorMembership in UK Greentech association supporting green technology and sustainable solutions.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
INSTAGROUP competitors and assessment
Company assessmentBroad incumbents
- E.ON UK: Major UK energy utility with a home solutions division offering solar, battery, heat pumps, and insulation. Comparable to InstaGroup in targeting UK residential decarbonisation, particularly through government-funded schemes, though with much larger balance sheet and customer base.
- Saint-Gobain: Global building materials conglomerate with extensive UK insulation (Isover), construction products, and distribution (Jewson, Gibbs & Dandy) operations. Comparable to InstaGroup as a broad building products player, though at much larger scale and across more categories.
- British Gas (Centrica): UK's largest energy supplier expanding aggressively into heat pumps, solar, battery storage, and insulation via British Gas, Hive, and Centrica Business Solutions. Overlaps directly with InstaGroup's residential energy efficiency offering and installer-led delivery model.
- EDF Energy: UK energy utility offering solar, heat pumps, insulation, and home retrofit services. Comparable to InstaGroup's residential energy efficiency proposition, with scale advantages in funding administration and customer reach through existing energy customers.
- Daikin UK: Global HVAC manufacturer with a strong UK heat pump and air conditioning presence. Directly competes with the newly launched InstaGen Air Source Heat Pump range across residential and commercial heating applications.
Direct peers
- Rockwool: Leading manufacturer of stone wool insulation including cavity wall and external wall systems. Closely comparable to InstaGroup's InstaFibre mineral wool insulation products, serving overlapping residential and commercial retrofit and new-build segments.
- Kingspan Group: Global insulation and building envelope manufacturer with a major UK presence in cavity wall, external wall, and rigid foam insulation. Directly comparable to InstaGroup as a branded insulation manufacturer serving similar residential and commercial construction end markets.
- Knauf Insulation: Major UK and European insulation manufacturer producing glass mineral wool and other insulation systems. Directly competes with InstaFibre and InstaBead cavity wall insulation offerings across residential and commercial projects.
Emerging players
- Worcester Bosch: Established UK boiler manufacturer transitioning aggressively into heat pumps and hybrid heating systems. Competes with InstaGen heat pumps in the residential heating retrofit market, with strong installer relationships and brand recognition.
- Octopus Energy: Fast-growing UK energy retailer with expanding heat pump (Octopus Heat Pump), solar, and home energy services. Competes with InstaGen renewables range and benefits from a direct-to-consumer brand position that disrupts traditional installer-led models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
INSTAGROUP social profiles
Digital presenceINSTAGROUP compliance and trust
Trust signalCompliance13 records
INSTAGROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
INSTAGROUP leadership team
Management profileNumber of profiles
Profiles14 records
INSTAGROUP subsidiaries and ownership
Company hierarchySubsidiaries1 record
INSTAGROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INSTAGROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INSTAGROUP
What does INSTAGROUP do?
InstaGroup manufactures, supplies, and installs a comprehensive range of energy efficiency solutions for UK residential and commercial properties, including cavity wall, loft, and external wall insulation systems, solar PV panels, modular battery storage, air source heat pumps, and acoustic flooring and ceiling systems. The company also delivers end-to-end PAS 2035 retrofit coordination, government-funded programme management (ECO, GBIS, LAD, HUG, SHF, Local Grant), and operates the UK's largest installer network. Its proprietary branded products (InstaFibre, InstaBead, InstaGen, Cradle & Batten acoustic systems, Retrofit Barrier) are sold direct to homeowners and businesses, channel partners, social housing providers, and local authorities.
Is INSTAGROUP a public or private company?
INSTAGROUP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INSTAGROUP founded?
INSTAGROUP was founded in 1980. It employs 11 to 50 people.
Where is INSTAGROUP based?
INSTAGROUP is headquartered in Berkshire, United States, in the North America region.
How does INSTAGROUP make money?
Four revenue lines are on record. Product Sales and Installation is the primary driver. The others are installer Network Membership, PAS Services and Retrofit Coordination and government Funding Programme Management.
Who are INSTAGROUP's main competitors?
Broad incumbents on record are E.ON UK, Saint-Gobain, British Gas (Centrica), EDF Energy and Daikin UK. Direct peers are Rockwool, Kingspan Group and Knauf Insulation. Emerging players are Worcester Bosch and Octopus Energy.
Does INSTAGROUP have an API?
No public API is recorded for INSTAGROUP.
What industry is INSTAGROUP in?
INSTAGROUP's product category is Building Energy Efficiency Solutions. Its primary akta.pro industry code is IMAHAKAG, Ventilation, Ducting & Air Distribution Equipment, with a secondary code of HSAGANAF, Range Hood, Vent & Appliance Ducting Installation/Repair. Its NAICS code is 33341 and its SIC code is 3585.