What Securmark does

Securmark Scandinavia AS is a Norwegian private limited company founded in 1988 and headquartered in Arendal, wholly owned by Redningsselskapet (the Norwegian Sea Rescue Society). The company develops and administers FG-approved anti-theft marking systems for boats, outboard motors, and personal watercraft, combining proprietary microdot technology (2,500-10,000 unique ID microdots per unit, applied with UV-reflecting lacquer), engraved identification numbers, and visible warning labels. All marked assets are registered in Småbåtregisteret, Norway's largest boat registry with over 450,000 vessels, which is queried by police, customs, border police, insurance companies, and rescue services for ownership verification and stolen-property recovery.

The company generates revenue through three streams: one-time marking service fees (1,990-2,995 NOK depending on vessel size), mandatory annual subscription fees to maintain active Småbåtregisteret registration, and the newer TRYGG BÅT IoT-based security system (with man-overboard detection, theft alerts, and water ingress monitoring) and Securmark Premium deductible insurance (181 NOK/year, administered with WaterCircles Forsikring ASA). Distribution is multi-channel: over 500 authorized dealers across Norway and Sweden perform marking, 12 boat manufacturers pre-mark boats during production, and direct consumer touchpoints operate through the BankID-authenticated Min side portal and dedicated e-commerce storefronts.

The business holds FG-godkjent certification, has nearly 40 years of operating history, and operates in Norway, Sweden, and Finland through its wholly-owned subsidiary Securmark AB. Its strategic posture combines legacy marking revenue with active product diversification into IoT and insurance, supported by institutional integration with police, customs, and insurance channels.

Name

Securmark

Legal name

Securmark Scandinavia AS

Website

https://securmark.no

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Arendal

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Theft Marking Services: One-time fees for theft marking of boats, motors, and watercraft performed by authorized dealers. Pricing varies by vessel type and size. Includes microdot application, engraving, warning labels, and first-year registration.
2. Annual Subscription Fee: Mandatory annual fee (årsavgift) for maintaining active registration in Småbåtregisteret and keeping theft marking valid. Invoiced by Redningsselskapet.
3. TRYGG BÅT: IoT security system for boats sold as a product with ongoing connectivity/app features.
4. Securmark Premium: Deductible insurance product offering refund of actual deductible (up to 5,000 NOK) when boat/motor is stolen. Costs 181 NOK per year. Formed through partnership with WaterCircles Forsikring ASA.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Securmark provides FG-approved anti-theft marking services for boats, outboard motors and personal watercraft, combining thousands of UV-reflecting microdots, engraved ID numbers and visible warning labels that are registered in the Småbåtregisteret central database used by police, customs and insurance companies. The company has expanded into IoT boat monitoring with the TRYGG BÅT system (man-overboard, theft, water ingress and dead-man alerts developed with FELL Marine) and offers Securmark Premium, a deductible-refund insurance product administered with WaterCircles Forsikring ASA.

Differentiator

Problem solved

Functional benefit

Brands

• TRYGG BÅT: A boat security system that registers onboard events and alerts the owner if something happens to the person or the boat, including man-overboard alerts, theft alarms, and water ingress detection. Can also be used as a wireless dead man's switch.
• Securmark Premium

Quantifiable outcome

• Over 450,000 vessels registered in Småbåtregisteret
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Redningsselskapet (Norwegian Sea Rescue Society)coreStrategic or Co-development Partner · 1 January 2021Redningsselskapet is the parent organization of Securmark Scandinavia AS. In 2021, Securmark and Småbåtregisteret merged under Redningsselskapet. Redningsselskapet is a voluntary humanitarian organization dedicated to saving lives, rescuing values, and promoting safety at sea since 1893. They have saved over 6,400 lives and teach 30,000 children maritime safety annually.
• FELL MarinecoreTechnology or IntegrationFELL Marine collaborated with Securmark and Redningsselskapet to develop the TRYGG BÅT security system. FELL Marine contributes technology expertise for the IoT-based boat monitoring and alert system.
• WaterCircles Forsikring ASAcoreStrategic or Co-development PartnerSecurmark has an agreement with WaterCircles Forsikring ASA for administering Securmark Premium deductible insurance. Securmark is approved as an accessory insurance agent by Finanstilsynet (Financial Supervisory Authority of Norway).
• Boat Manufacturers (Alukin, AMT, Anytec, Askeladden, HR, Linder, Micore, Nordkapp, Ockelbo, Quicksilver, Uttern, Viggo Boats)coreOEM/ Whitelabel/ Licensing Partner12 boat manufacturers pre-mark boats with Securmark during production. This provides theft protection from day one and includes payment of the first year's annual fee. New boat owners receive an activation code with their purchase.
• Boat Dealers (Over 500)coreChannel Partner/ Reseller/ DistributorOver 500 authorized boat dealers across Norway and Sweden perform Securmark theft marking services. Dealers are trained and authorized to apply microdots, warning labels, and engravings correctly.

Scale indicators6 records

Recent moves7 records

Broad incumbents

• Navico (Brunswick Corporation): Navico (Lowrance, Simrad, B&G brands), owned by Brunswick Corporation, is a broad incumbent in marine electronics with growing connected-vessel software. As a portfolio marine-tech player it competes for the dealer attention and OEM relationships that Securmark relies on to distribute TRYGG BÅT.
• Raymarine (Teledyne FLIR): Raymarine, part of Teledyne FLIR, is a broad marine-electronics incumbent in chartplotters, radar, and networked vessel systems. While not a theft-marking peer, it competes in the same dealer channels and OEM relationships that Securmark uses to position TRYGG BÅT as part of the connected-boat value chain.
• Garmin (Siren Marine): Garmin's marine segment spans chartplotters and connected boat monitoring via its acquisition of Siren Marine. As a broad marine-electronics incumbent, Garmin competes with Securmark's TRYGG BÅT for the same dealer shelf space and OEM embedded distribution used to ship the IoT product.

Direct peers

• GOST (Global Ocean Security Technologies): GOST sells hardware marine security and remote monitoring systems (BOAT-WATCH and Phantom lines) for GPS tracking, intrusion detection, and recovery of yachts and other vessels, directly overlapping Securmark's TRYGG BÅT IoT offering for theft deterrence and bilge/alarm monitoring.
• SmartWater Group: SmartWater manufactures forensic liquid marking codes used by law enforcement for asset and offender tagging, with a police-queryable registry analogous to Securmark's Småbåtregisteret, both relying on invisible-coded marks plus a central database to attribute stolen property.
• DataDot Technology: DataDot Technology is the originator of microdot identification technology: thousands of microscopic ID-tagged dots sprayed onto assets for ownership verification. The technology and registry model are the closest analog to Securmark's microdot theft-marking system for boats, motors, and equipment.
• Ravelco: Ravelco provides visible anti-theft marking combined with ignition-disabling devices for vehicles and equipment, sold with insurance-discount-driven adoption similar to how Securmark's warning labels and microdot marking qualify for Norwegian marine insurance premium discounts.
• Selectamark: Selectamark is a UK-based specialist in property and asset identification marking, supplying tamper-evident labels, microdots, and an asset register used by police and insurers, comparable to Securmark's combined physical-marking + database-led recovery offering for boats.
• FELL Marine: FELL Marine builds wireless marine safety and security hardware, including MOB (man-overboard) alarm systems and wireless kill-switch technology. It is the named technology partner that helped Securmark and Redningsselskapet co-develop the TRYGG BÅT product, with direct overlap in the connected-boat safety category.

Emerging players

• Yacht Sentinel: Yacht Sentinel offers IoT boat monitoring and anti-theft security devices (geofencing, remote alerts, battery sensors) targeting small to mid-size recreational vessels, an emerging connected-boat player competing in the same category as Securmark's TRYGG BÅT IoT system for Nordic and adjacent recreational boaters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Securmark