JAB Anstoetz Group

What JAB Anstoetz Group does

JAB Anstoetz Group is a privately-held German family enterprise (legal form JAB JOSEF ANSTOETZ KG, a Kommanditgesellschaft), founded circa 1944 in Bielefeld and operated under continued Anstoetz family ownership with Stephan Anstoetz, Claus Anstoetz, and Chris-Jacob Schminnes as managing directors of the Heinz Anstoetz GmbH holding entity. The group operates as a vertically integrated publisher and manufacturer of premium interior furnishings, anchored by a coordinated product portfolio that spans decorative and upholstery fabrics, curtains and sun protection, wallpapers, floor coverings (carpets, LVT design flooring, natural flooring), handcrafted upholstered furniture (via BW Bielefelder Werkstätten, in the group since 1956), and acoustic curtains and panels. Multiple sub-brands (JAB ANSTOETZ Fabrics, Systems, Flooring, Furniture and Acoustics together with retained acquired labels CHIVASSO, CARLUCCI, Gardisette, ADRAMAQ, and the contract-textile brand CLIMATEX) segment the range without fragmenting the unified customer proposition.

The underlying technology combines proprietary textile engineering with broad distribution reach. CLIMATEX brand fabrics embed patented circular textile technologies enabling sort-pure separation of natural and synthetic fibers for biological and technical recycling, and carry Cradle to Cradle Certified and OEKO-TEX Standard 100 credentials with PFAS-free, climate-neutral production. HORIZON plissé blinds integrate with smart-home platforms Mediola, Homematic IP, Bliss and Powerview for motorized control. Internet-facing infrastructure supports product search via a Product Finder, configuration through Floor and Furniture configurators, and a Storefinder that maps the trade channel to end customers.

The business model is B2B-only and dealer-mediated. JAB Anstoetz distributes exclusively through specialist retailers (Fachhändler), interior designers (Inneneinrichter), and room decorators (Raumausstatter), with login areas on the corporate website reserved for trade accounts; pricing is determined at the specialist retailer level. The company is present in more than 80 countries through trading partners, complemented by 16 own showrooms spanning Germany, wider Europe, the United States (New York), China (Shanghai, ~1,000 sqm in Xuhui), and the UAE (Dubai). A dedicated contract division pursues high-end commercial projects in hospitality, gastronomy, retail, corporate offices, healthcare, and public buildings, with named reference customers including Hyatt Union Square NYC, Hotel Vier Jahreszeiten Hamburg, Fairmont, Schlosshotel Fiss, Lanserhof Sylt, Restaurant Haerlin, Chefs Warehouse, Douglas, Breuninger, Bucherer, Bugatti, Google Headquarter London and Klinikum Rosenhöhe. Approximately 1,500 employees worldwide support the operation, and a German Mittelstand-style independent ownership stance is a publicly stated pillar of the corporate identity.

Name

JAB Anstoetz Group

Legal name

JAB JOSEF ANSTOETZ KG

Website

https://jab.de

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

JAB Anstoetz Group is a privately-held German family-owned publisher and manufacturer of premium interior furnishings, distributing coordinated textile, flooring, furniture, sun-protection, wallpaper, and acoustic solutions exclusively through specialist retailers and interior designers across more than 80 countries, with a contract division serving high-end hotels, restaurants, retail, corporate, and healthcare projects.

Ownership category

akta.pro rank

Product category

Interior Furnishing Textiles

NAICS

Home Furnishings Retailers (44912), Blind and Shade Manufacturing (33792), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020), Carpets & Rugs (2273)

akta.pro primary industry

Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

akta.pro secondary industries

Upholstery & Drapery Fabric Retail (CRALADAI), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Interior furnishing textiles
• Decorative fabrics
• Sun protection systems
• Floor coverings
• Upholstered furniture

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furnishing Textiles Distribution: Distribution and licensing of high-end furnishing textiles including decorative fabrics, upholstery fabrics, curtains, sun protection systems (roller blinds, plissé blinds, panels), wallpapers, floor coverings (carpets, LVT design floors, natural flooring), upholstered furniture, and acoustic solutions. Products sold through specialist retailers and showrooms globally.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

JAB ANSTOETZ Group is a family-owned German interior furnishings company that designs, produces, and distributes high-end furnishing textiles and complementary interior products. The portfolio spans decorative and upholstery fabrics, curtains, sun protection systems (roller blinds, pleated blinds, panel curtains), wallpapers, floor coverings (fitted carpets, design floor LVT, natural flooring), handcrafted upholstered furniture, and acoustic solutions. Products are sold exclusively through specialist retailers, interior designers, and room decorators, supported by own-brand showrooms in more than 80 countries.

Product overview

JAB ANSTOETZ Group is a leading international interior furnishings company offering a comprehensive portfolio of complementary products organized across multiple brands. The core offerings include furnishing textiles (JAB ANSTOETZ Fabrics with curtains, upholstery fabrics, and functional fabrics), sun protection systems (JAB ANSTOETZ Systems with roller blinds, pleated blinds, and panel curtains), wallpapers (plain and patterned), floor coverings (JAB ANSTOETZ Flooring with carpets, Design Floor LVT, and natural flooring), upholstered furniture (via BW Bielefelder Werkstätten), and acoustic solutions (JAB ANSTOETZ Acoustics with acoustic curtains and panels). The group operates subsidiary brands including CHIVASSO (creative fabrics), CARLUCCI (luxury textiles), Gardisette (window treatments), ADRAMAQ (flooring), and CLIMATEX (sustainable contract textiles). Products are distributed exclusively through specialist retailers with online tools including product configurators and a dealer locator.

Differentiator

Problem solved

Functional benefit

Brands

• JAB ANSTOETZ Fabrics: Decorative and upholstery fabrics collection
• JAB ANSTOETZ Systems
• JAB ANSTOETZ Flooring
• JAB ANSTOETZ Furniture
• JAB ANSTOETZ Acoustics
• CHIVASSO
• CARLUCCI
• Gardisette
• CLIMATEX
• BW Bielefelder Werkstätten
• ADRAMAQ
• JAB ANSTOETZ Interior
• Golf House

Products and services

• JAB ANSTOETZ Fabrics Core furnishing textiles brand encompassing decorative fabrics, upholstery fabrics, curtains, and functional fabrics for residential and contract interiors. Aimed at interior designers, specialist retailers, and contract clients seeking coordinated, high-quality textiles.
• JAB ANSTOETZ Systems Sun protection and window treatment brand offering roller blinds, plissé (pleated) blinds, panel curtains, and decorative hardware with manual, motorized, and smart-home-integrated control options (Mediola, Homematic IP, Bliss Bluetooth, Powerview). Targeted at specialist retailers, interior designers, and commercial projects.
• JAB ANSTOETZ Flooring Floor coverings brand offering fitted carpets, handcrafted rugs, Design Floor LVT luxury vinyl tile collections, and natural flooring. Sold to specialist retailers, interior designers, and contract clients seeking premium residential and commercial flooring.
• BW Bielefelder Werkstätten (Upholstered Furniture) Handcrafted premium upholstered furniture (armchairs, sofas, dining furniture, coffee and side tables, lamps, beds, and living accessories) manufactured in East Westphalia and integrated into the JAB ANSTOETZ Group since 1956. Targeted at specialist retailers and design-conscious residential and contract customers.
• JAB ANSTOETZ Acoustics Acoustic solutions brand offering specialized acoustic curtains and wall-mounted acoustic panels designed for sound absorption and room acoustics improvement in commercial and residential interiors. Sold to specialist retailers and contract clients.
• CHIVASSO Premium fabric brand offering modern and creative textile collections and wallpapers. Targeted at specialist retailers and interior designers seeking contemporary design statements.
• CARLUCCI Luxury interior textiles brand specializing in high-end fabrics, wallpapers, and rugs with elegant designs in precious materials, plus specialized outdoor ColorProtect and durable FabricProtect lines. Targeted at specialist retailers, interior designers, and luxury residential and contract projects.
• Gardisette

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• EPEA Environmental Protection Encouragement Agency HamburgsupportingOthersEPEA certifies the quality of raw materials, substances, energy forms and manufacturing processes for CLIMATEX products. This third-party certification ensures that CLIMATEX meets Cradle to Cradle Certified product standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hunter Douglas: Global market leader in window coverings (blinds, shades, shutters) with proprietary motorization and smart-home platforms. Overlaps with JAB Anstoetz Systems on premium blinds but operates at much larger scale with owned digital stacks.

Direct peers

• Warema: German sun-protection specialist manufacturing roller blinds, external venetian blinds, and smart shading systems for residential and commercial projects. Direct overlap with JAB Anstoetz Systems on plissé/roller blinds and motorized window coverings.
• Kvadrat: Danish premium textile manufacturer publishing upholstery fabrics, curtains, acoustic textiles, and rugs to architects, designers, and luxury hospitality. Closely comparable to JAB Anstoetz's fabric publishing model and contract-project focus.
• Romo Group: UK family-owned premium fabric and wallcovering publisher (Romo, Villa Nova, Zinc, Kirkby, Masureel) sold through interior designers and specialist retailers. Same B2B publishing model and similar premium positioning as JAB Anstoetz Fabrics and CHIVASSO/CARLUCCI.
• Designers Guild: UK premium fabric, wallpaper, and home furnishings brand distributed through specialist retailers and department stores globally. Directly comparable on coordinated fabric/wallpaper/soft-furnishing collections sold via dealers.
• Lelièvre Paris: French premium fabric and wallpaper publisher serving interior designers and luxury contract projects. Closely comparable on coordinated fabric/wallpaper ranges distributed through specialist channels.
• Rubelli: Italian heritage luxury textile house producing decorative and upholstery fabrics for residential and contract interiors. Comparable to CARLUCCI and JAB ANSTOETZ Fabrics on premium fabric publishing and luxury hospitality projects.
• Christian Fischbacher: Swiss luxury textile house publishing fabrics, carpets, and home accessories for upscale residential and contract interiors. Comparable to CARLUCCI and JAB Anstoetz Flooring on premium, design-led textile publishing.
• Zimmer + Rohde: German premium textile publisher (Zimmer + Rohde, Ardecora, Travers, Houlès) supplying interior designers and specialist retailers with decorative and upholstery fabrics. Closest German-headquartered analog to JAB Anstoetz Fabrics.
• Nya Nordiska: German premium textile company developing decorative and upholstery fabrics, curtain materials, and acoustic textiles for international interior design markets. Direct competitor on coordinated fabric/sun-protection portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jablondon
• Facebookfacebook.com/JABANSTOETZ.INT

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAB Anstoetz Group