FiftyFifty Brewing

What FiftyFifty Brewing does

FiftyFifty Brewing Co. is a privately held craft brewery founded in 2006 (firmographic data lists 2007) and headquartered in Truckee, California, producing small-batch craft beers through a vertically integrated model under the Truckee Craft Ventures (TCV) umbrella alongside Old Trestle Distillery and Drunken Monkey Sushi. The company's product portfolio is divided into two lines: a year-round Tahoe Series and supporting core beers (Tahoe American Lager, Tahoe Pilz in 12oz and 16oz formats, Truckee Blonde, CAPA, Donner Party Porter, West Coast Haze) priced $9.99-$18 per multi-pack, and an annual Eclipse Barrel-Aged Imperial Stout program in which Totality Imperial Stout is aged six months in curated whiskey barrels sourced from partner distilleries (Elijah Craig, Frey Ranch, Laws, Old Trestle, Garrison Brothers), blended, and hand-waxed before a December release. Pricing on barrel-aged variants ranges from $18-$26 per 375-500ml bottle, with limited blends and special releases reaching $80.

The company generates revenue through four primary streams: direct-to-consumer e-commerce shipping via Shopify storefront (limited to California and Oregon), on-premise sales at two brewpub locations (Truckee Pub at 10242 Church Street and Reno Pub at Reno Public Market), the Eclipse Futures pre-sale program (50% non-refundable deposit in April), and merchandise. Distribution was substantially larger pre-pandemic (17 countries, 26 states) but contracted to ~80% revenue decline during COVID-19, prompting a strategic pivot to DTC e-commerce, takeout operations, and donation-based hand sanitizer production. Go-to-market is product-led and event-driven, anchored by the annual Eclipse release party, World Cup viewing events, and live music programming at both pub locations.

Customer segments comprise craft beer enthusiasts (primary), barrel-aged beer collectors participating in Eclipse Futures, and the local Truckee-Tahoe-Reno community. The company has cultivated an international reputation with recognition from Beer Advocate, Esquire Magazine, and 2023 World Beer Cup gold and bronze medals for the Tahoe Series. Leadership is co-founder-led by Andy Barr (CEO) and Alicia Barr (Chief Experience Officer and former Mayor of Truckee), with Dana Fleming heading brewing operations. A new flagship location is in development as of 2026.

Name

FiftyFifty Brewing

Legal name

FiftyFifty Brewing Co.

Website

https://fiftyfiftybrewing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Truckee-based craft brewery producing the year-round Tahoe Series and annual Eclipse barrel-aged imperial stout releases; operates two brewpubs (Truckee, Reno), ships DTC to CA and OR, and sits within the Truckee Craft Ventures umbrella alongside Old Trestle Distillery and Drunken Monkey Sushi.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Barrel aged stout
• Brewpub operations
• Craft beer e-commerce
• Small batch production

Headquarters

HQ city

Truckee

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer Beer Sales: E-commerce sales of packaged beer (cans, bottles) shipped to California and Oregon. Core beers available year-round; seasonal and limited releases including Eclipse barrel-aged stouts.
2. Pub/Restaurant On-Premise Sales: Truckee Pub and Reno Pub locations serving draft and packaged beer alongside food menu. On-tap rotating selections plus core brands.
3. Eclipse Futures Pre-Sale Program: Annual Futures program in April allows customers to reserve allocation of select Eclipse styles with 50% non-refundable deposit; remaining balance due prior to December release.
4. Merchandise: Apparel, glassware, signs, and promotional merchandise sold through pub locations and online.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FiftyFifty Brewing Co. is a craft brewery that manufactures and sells year-round core beers and limited barrel-aged beers, most notably the Eclipse Barrel Aged Imperial Stout series aged in whiskey barrels. The company operates two brewpub locations (Truckee Pub and Reno Pub) serving draft and packaged beer alongside a full food menu, and ships packaged beer directly to consumers in California and Oregon through its own Shopify e-commerce store. It also sells branded merchandise and runs an annual Eclipse Futures pre-sale program.

Product overview

FiftyFifty Brewing Co. is a craft brewery with two distinct product lines: Core Beers (year-round offerings) and Barrel Aged Beers (seasonal/specialty). Core beers include Tahoe American Lager, Tahoe Pilz (available in 12oz and 16oz formats), Truckee Blonde, CAPA (California Pale Ale), Donner Party Porter, and West Coast Haze. The Barrel Aged line centers on the annual Eclipse Barrel Aged Imperial Stout series (multiple vintages: 2019, 2023, 2024, 2025), plus specialty offerings like Smashpricot. The company also operates two brewpub locations (Truckee Pub and Reno Pub) and sells merchandise. Beer is shipped to California and Oregon only. All products are distributed via their Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Tahoe American Lager (12oz 6-Pack) Year-round core American craft lager from the Tahoe Series. Clear, light, and refreshing with brite effervescence, low mouthfeel, and low bitterness, featuring bready malt character with notes of corn and mild floral hops. ABV 5.0%. 2023 World Beer Cup Gold Medal winner in the American Style-Lager category.
• Tahoe Pilz (12oz 6-Pack) Year-round core Czech-inspired Pilsner and the first and flagship beer of the Tahoe Series. Clear, clean look and feel that delivers refreshment in any season, with a clean start and crisp finish. ABV 5.3%. 2023 World Beer Cup Bronze Medal winner in the Bohemian-Style Pilsener category.
• Tahoe Pilz (16oz 4-Pack) Larger-format year-round offering of the Tahoe Pilz Czech-inspired Pilsner in 16oz 4-pack cans. Marketed as the official beer of summer that works year-round. ABV 5.5%.
• Truckee Blonde (12oz 6-Pack) Year-round core light crisp ale with crisp body, bright palate, and clean finish. Full flavored with mild malt character and light hop presence. ABV 4.2%. 12oz 6-pack can format.
• CAPA California Pale Ale (16oz 4-Pack) Year-round core West Coast Style Pale Ale with a floral aroma and bursting hop character driven by Citra hops, finishing with a smooth, medium-bodied malt. ABV 5.4%. 16oz 4-pack can format.
• Donner Party Porter (16oz 4-Pack) Year-round core robust porter with hints of oatcakes, molasses, smooth rich dark chocolate, mocha, and espresso. ABV 7.2%. 16oz 4-pack can format.
• West Coast Haze (16oz 4-Pack) Year-round core West Coast twist on New England style hazy IPA loaded with Calypso, Azacca, Mosaic, Amarillo, and El Dorado hops. Juicy, hoppy, and delicious. ABV 6.25%. 16oz 4-pack can format.
• 2019 Eclipse Barrel Aged Imperial Stout Limited 2019 vintage of the Eclipse series, aged 6 months in a variety of whiskey barrels. Multiple styles available including Barrel Cuvee, Rye Cuvee, BAK, BKR, Salted Caramel, and Vietnamese Coffee. ABV ranges 11.3%-12.8%. Hand-waxed 500ml bottles.
• 2023 Eclipse Barrel Aged Imperial Stout Limited 2023 vintage of the Eclipse barrel-aged imperial stout, with variants including Frey Ranch Bourbon Barrel, Old Trestle Bourbon Barrel, Laws Four Grain Bourbon Barrel, Elijah Craig 12-Yr Barrel, Garrison Brothers Single Barrel, Old Fashioned Blend, Honeycomb Blend, and London Fog Blend. ABV ranges 10.8%-12.9%. Hand-waxed 500ml bottles.
• 2024 Eclipse Barrel Aged Imperial Stout Limited 2024 vintage of the Eclipse barrel-aged imperial stout. Variants include Frey Ranch Bourbon Barrel, Old Trestle Smoked Brandy, Garrison Brothers Bourbon Barrel, Black Manhattan Blend, Old Fashioned Blend, and Total Eclipse of Joy. ABV ranges 11.8%-12.6%. Hand-waxed 375ml bottles.
• 2025 Eclipse Barrel Aged Imperial Stout Limited 2025 vintage of the Eclipse barrel-aged imperial stout. Variants include Frey Ranch Rye Bourbon Barrel, Free Bird Kentucky Bourbon, Garrison Brothers Cowboy Bourbon, Seventeen Ninety Two Bourbon, and Coffee Vanilla Blend. ABV ranges 11.8%-14.4%. Available in 500ml bottle or can, with a 4x16oz can Coffee Vanilla Blend format.
• Smashpricot (500ml Bottle) Specialty double mash barley wine brewed with peach puree and aged in apricot liqueur barrels. Tasting notes include toffee, milk chocolate, dried dark fruit, burnt sugar, and overripe apricots. ABV 10.3%. 500ml bottle.
• Truckee Pub Original flagship brewpub location at 10242 Church Street, Ste 100, Truckee, CA 96161. Serves rotating draft and packaged FiftyFifty beers alongside a full food menu, with takeout and event programming.
• Reno Pub at Reno Public Market Second brewpub location at 299 E. Plumb Lane, Reno NV inside the Reno Public Market. Open daily at 11am with a full food menu and rotating tap list of FiftyFifty beers.
• Eclipse Futures Pre-Sale Program Annual allocation pre-sale program that allows customers to reserve select Eclipse barrel-aged styles ahead of the December release by paying a 50% non-refundable deposit, with the remaining balance due before shipment or pickup.
• Branded Merchandise Branded merchandise line (apparel, glassware, signs, promotional items such as the Tin Tacker Sign for home bars) sold through FiftyFifty's pub locations and online store.

Quantifiable outcome

• Gold medal at 2023 World Beer Cup for Tahoe American Lager in American Style-Lager category
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Old Trestle DistillerycoreStrategic or Co-development PartnerSister company under Truckee Craft Ventures (TCV) umbrella. FiftyFifty Brewing Co., Old Trestle Distillery, and Drunken Monkey Sushi are all part of TCV with shared leadership and facilities. Eclipse barrels sourced from Old Trestle distillery.
• Humane Society of Truckee TahoecoreGTM or Marketing Partner10+ year partnership. Leg Lifter Ale created with $1 from every sale donated to HSTT. Partnership has included Leg Lifter swag, event sponsorship, and Pet of the Week radio sponsorship. Owners Andy and Alicia Barr have adopted 2 dogs and 3 cats from HSTT.
• Achieve TahoeminorGTM or Marketing PartnerCollaborative brew Tilting At Windmills with Good Wolf Brewing and Windmill Farms benefited Achieve Tahoe, a local nonprofit providing outdoor recreation for people with disabilities.
• Good Wolf BrewingminorStrategic or Co-development PartnerCollaborative brewing partnership resulting in Tilting At Windmills wet-hopped pale ale using Centennial and Cascade hops donated by Windmill Farms.
• Windmill FarmsminorOthersDonated fresh whole cone Centennial and Cascade hops for collaborative Tilting At Windmills brew with Good Wolf Brewing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stone Brewing: Large craft brewer known for bold IPAs and barrel-aged stouts (Stone Imperial Russian Stout, W00tstout) with a strong direct-to-consumer and on-premise footprint. Comparable barrel-aged craft positioning at greater scale.
• Lagunitas Brewing Company: Large California craft brewer (IPA-focused) with taprooms and broad distribution. Comparable craft/regional identity but at significantly larger scale and without a barrel-aged allocation program of Eclipse's caliber.
• New Belgium Brewing Company: Major craft brewer (Fat Tire, Voodoo Ranger) with a sustainability-focused brand and broad distribution. Comparable as a craft player but at much larger scale and broader category focus.
• Sierra Nevada Brewing Co. One of the largest US craft brewers, based in Chico, CA (close to FiftyFifty's Truckee base), with a wide portfolio including barrel-aged Bigfoot variants. Comparable California craft identity but at much larger scale.

Direct peers

• Firestone Walker Brewing Company: California-based craft brewer renowned for barrel-aged stouts (Parabola, Stickee Monkee) and Velvet Merkin, plus a taproom/brewpub network. Directly comparable barrel-aging program and regional brewpub footprint.
• Deschutes Brewery: Oregon-based craft brewer known for Black Butte Porter and The Dissident barrel-aged series, with a public house taproom model. Comparable regional craft + barrel-aged + brewpub mix, and a natural Oregon distribution neighbor.
• The Bruery: Specialty craft brewery focused on barrel-aged and experimental beers sold primarily through direct-to-consumer channels including a Reserve and allocation program. Closely mirrors FiftyFifty's barrel-aged, allocation-driven model.
• Drake's Brewing Co. Bay Area craft brewer (Drake's 1500, Denogginizer) with a brewpub and direct distribution footprint in California. Comparable regional California craft positioning and brewpub-led model.
• Russian River Brewing Co. Pliny the Elder/Pliny the maker of high-demand limited-release barrel-aged beers with a cult following and brewpub model. Highly comparable to FiftyFifty's Eclipse barrel-aged program and brewpub operations.

Regional players

• South Lake Brewing Co. Independent taproom-focused craft brewer serving the South Lake Tahoe market. Comparable craft positioning in the same Tahoe/Northern California region, though not a direct competitor on national allocation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fiftyfiftybrewing
• Xx.com/5050brewingco
• LinkedInlinkedin.com/company/fiftyfifty-brewing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FiftyFifty Brewing