What Levantine Hill does

Levantine Hill is a family-owned Yarra Valley winery and integrated luxury hospitality estate, founded in the 1990s by Elias Jreissati and operated through LHE Sales Pty Ltd. The core business is small-batch, hand-harvested cool-climate winemaking across five tiers: the accessible Levant Range ($35-$50/bottle), the experimental Glen Garvald range (climate-adaptive blends), the Estate Range (single-vineyard classics), the Family Paddock Range (named after the Jreissati family, $140-$200/bottle), and the flagship Optume Range (limited to 1,336-1,788 bottles per release at $210-$600/bottle). Winemaking is led by Head Winemaker Paul Bridgeman (ex-Yarra Yering, Domaine Jean-Louis Chave) using French oak barrel maturation and traditional techniques, supported by a Yarra Valley Show associate judge.

The company monetizes across five revenue streams: direct wine sales (DTC e-commerce on Shopify plus cellar door, Australia-wide), award-winning restaurant dining (Chef Hat, Mediterranean-inspired menus with wine pairings), events and functions (weddings 20-500 guests, corporate, private), a 33-suite boutique hotel designed by Fender Katsalidis Architects opening October 2025, and a tiered membership program (Inner Circle through Optume Circle, capped at 150 Chairman's List and 100 Optume Circle members). GTM is primarily direct-to-consumer with experiential elements, including premium helicopter transfer experiences via Microflite from Melbourne CBD ($1,095-$25,000), and signature events like Dinner en Rouge. Geographic reach is domestic Australian, with no international distribution disclosed. Brand and awards momentum is strong: #2 Winery in Australia (The Real Review 2026), nine medals including five Double Golds at CWSA 2025, and 96-98 point scores on flagship wines.

Name

Levantine Hill

Legal name

LHE Sales Pty Ltd

Website

https://levantinehill.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Levantine Hill is a family-owned Yarra Valley winery producing limited-quantity premium wines across five tiers, complemented by cellar door, award-winning restaurant, event venues, and a 33-suite hotel opening October 2025, serving wine collectors, luxury diners, and event clients in Australia.

Ownership category

akta.pro rank

Product category

Premium Winery

NAICS

Wineries (31213), Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Yarra Valley wines
• Premium winery
• Wine hospitality
• Cellar door tastings
• Event venue hire

Headquarters

HQ city

Coldstream

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct wine sales through e-commerce website and cellar door. Includes multiple price tiers from Levant range ($35-$50/bottle) to Family Paddocks ($140-$200/bottle) and Optume premium wines ($210-$600/bottle).
2. Restaurant Dining: Award-winning restaurant offering five-course Winemaker's Menu and six-course Chairman's Menu with wine pairings. Mediterranean-inspired cuisine using local produce.
3. Events & Functions: Venue hire for weddings (20-500 guests), corporate events, and private functions. Spaces include Restaurant, Winery Banquet Hall, Winery Pavilion, and Barrel Room.
4. Hotel Accommodation: 33-room boutique hotel complex opening October 2025 featuring Optume Suite (123m2), Premium Suite with circular bath (66m2), Deluxe Suite with bath (44m2), and Deluxe Suite (40m2).
5. Membership Program: Tiered loyalty program (Inner Circle, Inner Circle Gold, Chairman's List, Optume Circle) offering member pricing, priority access, dining credit up to $2,000 annually, and exclusive experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Levantine Hill produces and sells premium cool-climate Yarra Valley wines across five tiered ranges (Optume flagship, Family Paddock, Estate, Glen Garvald, Levant), sold directly via e-commerce and a cellar door. The estate also offers hospitality services including a Chef Hat-awarded restaurant, wedding and corporate event venue hire, winemaking and helicopter experiences, a tiered membership program, and a 33-suite boutique hotel opening October 2025.

Product overview

Levantine Hill Estate is a Yarra Valley winery operating as a unified luxury wine and hospitality brand with multiple distinct product lines. The core offering centers on five wine ranges organized by tier and prestige: the flagship Optume Range (pinnacle limited releases), Family Paddock Range (single-vineyard family-named blocks), Estate Range (single vineyard classics), Glen Garvald Range (experimental climate-adaptive wines), and Levant Range (accessible classics). Complementing the wine portfolio are hospitality services including cellar door tastings, award-winning restaurant dining with wine pairings, and immersive winemaking experiences. The events division encompasses wedding venue hire and corporate conference facilities, while the upcoming October 2025 hotel opening will add 33 luxury suites. A four-tier membership rewards program (Inner Circle through Optume Circle) drives customer loyalty with escalating benefits including discounts and dining credits. Experiences range from standard cellar door tastings to premium helicopter arrivals with multi-course dining, and the gift card program enables gifting across all wine and hospitality offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Optume Range: Premium flagship wines representing the pinnacle of Levantine Hill's winemaking capabilities, crafted without regard to cost or effort
• Family Paddock Range
• Estate Range
• Glen Garvald Range
• Levant Range
• The Medal Collection

Products and services

• Optume Range The flagship pinnacle wine range representing the ultimate expression of Yarra Valley cool climate wines, meticulously handcrafted from hand-sorted grapes sourced from select individual Yarra Valley sites. Limited production with 15+ years of ageing potential, priced $210-$600 per bottle.
• Family Paddock Range Iconic single-vineyard wines from the steep clay-loam hillside estate, with vineyard blocks named after family members (Colleen's Paddock, Samantha's Paddock, Melissa's Paddock, Katherine's Paddock). Inspired by Burgundy Grand Cru and Bordeaux First Growths, released 3-4 years after vintage, priced $140-$200 per bottle.
• Estate Range Single vineyard wines from the Maroondah Highway Estate showcasing traditional winemaking techniques and classic French single varietal wines including Syrah, Cabernet Sauvignon, Chardonnay, and Pinot Noir. Released three years after vintage, priced $65-$150 per bottle.
• Glen Garvald Range Experimental wines representing a varietal and replanting response to climate change, using fruit exclusively from the Maroondah Highway vineyard. Features uncommon varietals for the region and innovative blends inspired by Bordeaux, Rhône Valley, and Super Tuscan styles, priced $35-$50 per bottle.
• Levant Range Classic Yarra Valley varietals crafted to be drinkable now with food while remaining suitable for ageing. Cool-climate expressions of Sauvignon Blanc, Chardonnay, Rosé, Pinot Noir, Shiraz, and Cabernet Sauvignon offering approachability and excellent value, priced $35-$50 per bottle.
• The Medal Collection Curated selection of medal-winning wines honored at the 2025 CWSA (China Wine & Spirits Awards), representing Yarra Valley terroir, meticulous craftsmanship, and global recognition.
• Cellar Door Tastings Wine tasting experiences at the cellar door offering guided flights of three or more wines, including options at the Inner Circle Room for members. Features bar-style seating overlooking vineyard vistas with house-made snack pairings available. From $30 per person.
• Restaurant Dining Award-winning restaurant serving Mediterranean-inspired cuisine with seasonal menus crafted from local produce. Offers five-course Winemaker's Menu and six-course Chairman's Menu with precise wine pairings. Open Thursday-Monday, 11am-5pm. Awarded AGFG Chef Hat in 2026.
• Wedding Venue Hire Comprehensive wedding venue hire including restaurant exclusive hire (up to 250 cocktail), winery space (up to 500 guests cocktail), barrel room, and ceremony spaces. Catering from 20 to 500 guests with dedicated events team.
• Corporate Events & Conferences Business event hosting including conferences, seminars, retreats, and workshops for up to 500 guests. Features winery banquet hall, pavilion, and mezzanine boardroom with AV equipment, plus corporate activity packages including wine tastings and winemaking tours.
• Winemaking Experiences Immersive behind-the-scenes tours of the winery including underground barrel store access and guided tastings. Three tiers: Superior ($495), Behind the Scenes ($750 with hand-plunging experience), and Perfection ($1,395 including helicopter transfer and Family Paddock tasting).
• Helicopter Experiences Luxury helicopter transfers from Melbourne CBD to the estate with dining experiences via partnership with Microflite. Five tiers: Premium (from $1,095), Superior (from $1,195), Perfection (from $1,495), Chairman's (from $1,995 with caviar and bottle of Samantha's Paddock), and Chairman's Ultimate Package ($25,000 for 6 guests).
• Membership Rewards Program Four-tier loyalty program: Inner Circle ($500 wine spend, 10% discount), Inner Circle Gold ($5,000, $200 dining credit), Chairman's List ($10,000, 15% discount, $500 dining credit, limited to 150 people), and Optume Circle ($20,000, 15% discount, $2,000 dining credit, limited to 100 people).
• Gift Cards & Certificates Digital gift certificates available in denominations from $50 to $10,000, valid for 3 years from purchase. Redeemable for wine purchases, cellar door tastings, and dining experiences.
• Levantine Hill Hotel 33 luxury suite boutique hotel opening October 2025, designed by Fender Katsalidis architects. Features include Optume Suite (123m2), Premium Suite with circular bath (66m2), Deluxe Suite with bath (44m2), and Deluxe Suite (40m2). Amenities include mini bar, on-site gym, exercise track, and sculpture walk.

Quantifiable outcome

• Ranked #2 winery in Australia - 2026 Top Wineries of Australia Awards
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Flower Drum RestaurantcoreStrategic or Co-development Partner · 24 July 2026World-renowned fine-dining institution in Melbourne collaborating on Dinner en Rouge event. Executive Chef Anthony Lui created bespoke Cantonese five-course menu paired with Levantine Hill Family Paddock wines including rare museum releases.
• The Bearded BakersminorStrategic or Co-development Partner · 2 September 2025Limited-time collaboration creating Knafeh dessert specially designed to pair with Levantine Hill's 2020 Estate Mélange Botrytis dessert wine. Merges Levantine tradition with Australian terroir.
• MicroflitecoreChannel Partner/ Reseller/ DistributorLuxury helicopter partner providing premium transport experiences from Melbourne CBD to Levantine Hill. Experiences range from Premium ($1,095) to Chairman's Ultimate ($25,000 for 6 people).
• Tour the ValleyminorChannel Partner/ Reseller/ DistributorRecommended private chauffeur service for guests visiting the estate. Also provides bus, coach or shuttle services for groups of 8 or more.
• Road Runner RidesminorChannel Partner/ Reseller/ DistributorRecommended private chauffeur service for guests visiting the estate.
• Fender Katsalidis ArchitectscoreStrategic or Co-development PartnerInternationally renowned architects who designed the estate's iconic cellar door, restaurant, and winery buildings. Same firm as Museum of Old and New Art (MONA). Created buildings of stunning form defined by function that blend seamlessly with Yarra Valley landscape.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Others

• Seppeltsfield: Australian premium wine estate combining winery, cellar door, restaurant, weddings and accommodation in Barossa Valley. Closely comparable diversified wine and hospitality destination model with venue hire and luxury lodging.
• Cullen Wines: Biodynamic Yarra Valley winery with a strong single-estate focus, premium pricing, and award-winning restaurant (also a Chef Hat recipient). Comparable regional terroir positioning and direct-to-consumer cellar door model.
• Giant Steps: Premium Yarra Valley winery with cellar door tastings and a hospitality focus. Closely comparable in regional positioning, premium pricing architecture and DTC-led distribution within Australia.
• Yarra Yering: Iconic Yarra Valley winery whose previous winemaker, Paul Bridgeman, joined Levantine Hill in 2013. Comparable single-estate cool-climate producer focused on premium and ultra-premium wines, and the most direct stylistic and regional peer.

Broad incumbents

• De Bortoli: Large multi-region Australian wine producer with significant Yarra Valley operations, cellar doors, restaurant and event venues. Comparable diversified wine-and-hospitality model at larger scale than Levantine Hill.
• Penfolds: Australia's flagship premium wine brand (parent Treasury Wine Estates) with multi-region sourcing, luxury pricing and global distribution. Represents the scaled incumbent benchmark against which Levantine Hill's boutique premium positioning is compared.
• Henschke: Family-owned premium Australian wine producer (Eden Valley) with single-vineyard Hill of Grace as its flagship ultra-premium. Comparable family-controlled, scarcity-driven luxury wine model with direct cellar door and event hospitality.

Emerging players

• Cloudy Bay: Iconic New Zealand premium winery with strong cellar door, restaurant and luxury hospitality offering (Marlborough). Comparable destination-winery model combining ultra-premium wines with hospitality and experiential offerings.
• Domaine Jean-Louis Chave: Renowned Rhône Valley producer where Head Winemaker Paul Bridgeman trained in 2006. Comparable small-volume, single-estate, terroir-driven ultra-premium model that informs Levantine Hill's winemaking philosophy and Optume positioning.

Regional players

• Tahbilk: Family-owned Victorian winery (Nagambie) with cellar door, restaurant, weddings and on-site accommodation. Comparable family-controlled, multi-revenue-stream Australian wine estate operating at smaller scale than Levantine Hill.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Levantine-Hill-Estate/61563268212511
• Instagraminstagram.com/levantinehill
• Xx.com/levantinehill
• LinkedInlinkedin.com/company/levantinehill

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Levantine Hill