Trend service

What Trend service does

TREND Service GmbH is a privately held, owner-managed (inhabergeführtes) German Mittelstand company headquartered in Wuppertal, founded in 1999 and doing business as "THE SERVICE COMPANY." It organizes its operations into 14 distinct business divisions covering multichannel customer service (TREND CALL), brand management and marketing (TREND MEDIA), event organization and sports rights marketing (TREND EVENT), education (TREND ACADEMY), BPO/CRM consulting (TREND CONSULT), order-to-delivery fulfillment (TREND FULFILMENT), IT services for technical products (TREND IT SERVICE), commercial agency services (TREND TRADE SERVICE), recruitment and personnel placement (TREND PERSONNEL SERVICE), real estate broker and building inspector referral platforms (TREND MAKLER SCOUT, TREND BAUGUTACHTERSCOUT), a primary-school numeracy initiative (TREND SOCCERCUBE 1×1), city and economic chronicles for municipalities (TREND Media City Line), and modular social media management (TREND Social Media Service). All divisions are certified to DIN EN ISO 9001:2015 and the firm carries TÜV Rheinland certification and IHK pre-qualification.

The revenue model is multi-stream: managed services for customer service and IT (TREND CALL, TREND IT SERVICE), professional services for marketing, events, education, consulting, and recruitment (TREND MEDIA, TREND EVENT, TREND ACADEMY, TREND CONSULT, TREND PERSONNEL SERVICE), subscription-based social media management (Standard €499/mo through Professional €3,599/mo plus one-time setup, plus an Individual usage-based tier at €95/hour), transaction and affiliate fees for fulfillment, trading, real estate, and building-inspection referral (TREND FULFILMENT, TREND TRADE SERVICE, TREND MAKLER SCOUT, TREND BAUGUTACHTERSCOUT). Underlying infrastructure is a multichannel customer service platform operating 24/7 with 120 employees processing 3.82 million service minutes across 206 active projects and 3,776 topics, supported by 16 international partners. No proprietary AI/ML components, APIs, or technical patents are disclosed.

Go-to-market combines direct enterprise sales teams for managed-service outsourcing, telephone-based inside sales for mid-market service packages, and a self-service online ordering portal for the social media offering that can be transacted in approximately two minutes. Target customers span small businesses (entry-tier subscriptions) through large corporations (Individual tier and complex BPO contracts) across all industries, plus German municipalities for the chronicles line. Distribution is formally restricted to Germany, while revenue, funding history, and customer-level economics are not publicly disclosed.

Name

Trend service

Legal name

TREND Service GmbH

Website

https://trend-service.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Process Outsourcing

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Advertising Material Distribution Services (541870), Computer Systems Design and Related Services (54151)

SIC

Services-Management Services (8741), Services-Advertising Agencies (7311), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

Sales, Marketing & Customer Success Direct Hire (BPACAFAD), Corporate Event Staffing & Registration Services (HSACADAE), Promotional Product Distribution & Fulfillment (BPAFAMAB)

Keywords

• Customer service outsourcing
• Brand management services
• Social media management
• Fulfilment services
• Personnel recruitment

Headquarters

HQ city

Wuppertal

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Customer Service (TREND CALL): Multichannel customer service operations handled on behalf of clients, serving all industries and media channels with 24/7 availability
2. Marketing Services (TREND MEDIA): Brand management and marketing services including social media management, city chronologies, and online/offline media
3. Event Services (TREND EVENT): Event organization and sports rights marketing
4. Training Services (TREND ACADEMY): Educational services in sales and service areas
5. Consulting (TREND CONSULT): BPO, CRM and BKM consulting services for client projects
6. Fulfilment (TREND FULFILMENT): Order processing, warehousing, and delivery services
7. IT Services (TREND IT SERVICE): Technical products and services with broad product portfolio
8. Trade Services (TREND TRADE SERVICE): Commercial agency services for brands and products
9. Personnel Services (TREND PERSONNEL SERVICE): 1:1 recruiting and personnel placement to help companies find talent
10. Social Media Services (TREND SOCIAL MEDIA SERVICE): Modular social media management with setup and monthly posting services across four tiers (Standard, Advanced, Professional, Individual)
11. Real Estate Services (TREND MAKLER SCOUT, BAUGUTACHTERSCOUT): Platform services connecting clients with real estate brokers and building inspectors

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trend Service GmbH is a multi-service provider operating 14 business divisions covering customer service outsourcing (TREND CALL), brand management and marketing (TREND MEDIA), event organization (TREND EVENT), training (TREND ACADEMY), BPO/CRM consulting (TREND CONSULT), order fulfillment (TREND FULFILMENT), IT services (TREND IT SERVICE), trade agency (TREND TRADE SERVICE), recruitment (TREND PERSONNEL SERVICE), and referral platforms for real estate brokers and building inspectors. The company delivers these services on behalf of business clients across industries with 24/7 multichannel availability.

Product overview

TREND Service GmbH is a multi-service provider organized into 14 business areas offering premium services for sales, service, and marketing. The portfolio consists of a core platform of business divisions complemented by specific product groups. The main divisions include TREND CALL (multichannel customer service), TREND MEDIA (brand management agency including TREND Social Media Service and TREND Media City Line), TREND EVENT (event organization), TREND ACADEMY (education), TREND CONSULT (BPO/CRM consulting), TREND FULFILMENT (logistics), TREND IT SERVICE, TREND TRADE SERVICE, TREND PERSONNEL SERVICE (recruiting), and specialized platforms including TREND MAKLER SCOUT (real estate brokers), TREND BAUGUTACHTERSCOUT (building inspectors), and TREND SOCCERCUBE 1×1 (educational platform). The TREND Social Media Service itself is structured as a modular system with setup (one-time) and posting service (monthly) components across Standard, Advanced, Professional, and Individual tiers.

Differentiator

Problem solved

Functional benefit

Brands

• TREND CALL: Multichannel customer service center handling client tasks and processes across all media channels and industries
• TREND MEDIA
• TREND EVENT
• TREND ACADEMY
• TREND CONSULT
• TREND FULFILMENT
• TREND IT SERVICE
• TREND TRADE SERVICE
• TREND PERSONNEL SERVICE
• TREND MAKLER SCOUT
• TREND BAUGUTACHTERSCOUT
• TREND SOCCERCUBE 1x1
• TREND Social Media Service
• TREND Media City Line

Products and services

• TREND CALL Multichannel customer service center that takes over tasks and processes on behalf of clients across all media channels and industries, with 24/7 availability.
• TREND MEDIA Brand management agency providing full-service marketing from conception to operational implementation of professional marketing instruments in on- and offline media.
• TREND Social Media Service Modular, scalable service system for professional social media channel management including strategic setup, continuous content creation, and publishing across Standard, Advanced, Professional, and Individual tiers.
• TREND EVENT Agency for event organization and sports rights marketing.
• TREND ACADEMY Education service provider delivering training programs in sales and service areas.
• TREND CONSULT Consulting services implementing BPO, CRM, and BKM projects for clients.
• TREND FULFILMENT Fulfilment service covering the entire process chain from order through storage to delivery of goods.
• TREND IT SERVICE IT service provider for technical products and services offering a broad product portfolio and reliable service.
• TREND TRADE SERVICE Commercial trading agency service for brands and products of all kinds.
• TREND PERSONNEL SERVICE 1:1 recruiting and personnel placement service helping companies find the right talents.
• TREND MAKLER SCOUT Referral platform connecting clients with qualified real estate brokers in their region for property transactions.
• TREND BAUGUTACHTERSCOUT Referral platform for finding experienced building inspectors supporting construction projects and property valuations.
• TREND Media City Line Market leader service creating city and economic chronicles for cities, districts, and municipalities in Germany.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 16 International PartnerscoreOthersThe company maintains 16 international partnerships supporting their service delivery across multiple countries. Partners are involved in service operations, likely providing localized support or complementary services in international markets.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Competence Call Center GmbH: German BPO/contact center operator providing customer service, sales support and back-office outsourcing with multiple German locations. Directly comparable in headcount band, multichannel customer service offering, and Mittelstand target customer base.
• Avedo GmbH: German-headquartered contact center and customer service BPO operating multichannel inbound/outbound services for enterprise clients. Closely comparable to TREND CALL in service mix, German mid-market focus, and ISO-certified delivery model.

Broad incumbents

• Serviceplan Group: Largest independent agency group in Europe with German roots, covering brand management, digital marketing, and integrated communications. Comparable to TREND MEDIA and TREND Social Media Service on the agency/brand-management side but with much broader scale and integrated media capabilities.
• Teleperformance: World's largest customer service BPO with European and German operations. Competes head-to-head with TREND CALL for enterprise customer service contracts; provides a global benchmark for the BPO economics TREND Service operates within.
• T-Systems: Deutsche Telekom's enterprise IT services arm providing managed IT, cloud, and digital services. Comparable to TREND IT SERVICE on the IT outsourcing side, though T-Systems operates at far larger scale and across more verticals.
• Concentrix: Global customer experience BPO with significant German delivery operations, competing for the same enterprise customer service outsourcing contracts as TREND CALL but at vastly larger scale and with broader geographic coverage.
• Hays Deutschland: Major international recruiting and personnel placement firm with strong German operations in sales, marketing, and customer success permanent placement. Directly comparable to TREND PERSONNEL SERVICE in the 1:1 recruiting and talent placement model.
• D+S communication center (Majorel/Teleperformance): Originally a Hamburg-based customer service BPO, now part of global BPO leader Teleperformance. Overlaps directly with TREND CALL on managed customer service but operates at significantly larger scale across multiple geographies.
• Scholz & Friends: Leading German creative and brand-management agency offering integrated marketing services. Directly comparable to TREND MEDIA on the brand-management agency side, with similar enterprise and Mittelstand client base.

Emerging players

• Hootsuite: Global SaaS social media management platform with tiered subscription pricing. Comparable to TREND Social Media Service on the SMB social media management use case, though Hootsuite is software-only and lacks the human content-creation service layer TREND provides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trend-service-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trend service