Kailis

What Kailis does

Kailis Jewellery is a family-owned luxury pearl jewellery brand headquartered in Perth, Western Australia, established in the late 1970s (sources cite 1978-1979) and operating for over 45 years. The company specializes in Australian South Sea pearls sourced from Pinctada Maxima oysters harvested off the Kimberley coast in north-western Western Australia, and applies a proprietary grading system (Brand 1, 2, 3) based on lustre, size, shape, colour and surface quality, with each piece accompanied by a certificate of authenticity. Materials include 18ct yellow, white and rose gold, diamonds and other precious gems, with hand-selection and hand-stringing performed in Western Australia. The product portfolio spans core categories (earrings, pendants, necklaces, bracelets, cuffs, rings, chains) and over 20 named collections such as Fleur, Melody, Halcyon Link, Strands & Studs, Classics, Tahitian pearls, and accessories including pens, leather goods, cufflinks and tie bars.

The business operates a hybrid direct-to-consumer and authorized-retailer distribution model. Retail revenue is generated through five company-owned boutiques across Western Australia (Raine Square, Karrinyup, Westfield Booragoon, Claremont Quarter, Broome), a global e-commerce storefront at kailisjewellery.com.au supporting 10 currencies and multiple languages, and a network of authorized retailers spanning Australia (Calleija, Musson Jewellers, Rutherford, Charles Rose, Thompson Bespoke, Pacific Fair, Bartlett Master Jewellers, Leeuwin Estate, Mandoon Estate, Mark Blyth) and Calleija at Old Bond Street in London's Mayfair. Pricing ranges from $85 entry-level silver pieces to ultra-luxury collectible pearl strands exceeding $390,000, with select items offered on a Price on Application basis. Customer segments include luxury gift buyers, brides and wedding parties, self-purchase consumers, collector/investor buyers, and corporate gift clients, served through both walk-in boutique experiences and a private appointment model with bridal fitting suites.

The company remains privately held by the Kailis family with no disclosed external investors, funding rounds, M&A activity, or leadership changes. The GTM motion combines field sales through owned boutiques and authorized retailers, digital marketing across Facebook, LinkedIn and Instagram, email newsletters, gift concierge services, and a strong heritage storytelling narrative tied to the family's seafaring origins from Kastellorizo, Greece.

Name

Kailis

Legal name

Kailis Jewellery

Website

https://kailisjewellery.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Kailis Jewellery is a family-owned luxury pearl jewellery brand based in Perth, Western Australia, specializing in Australian South Sea pearls across 20+ collections, distributed via five owned boutiques, a global e-commerce platform, and authorized retailers in Australia and London's Mayfair.

Ownership category

akta.pro rank

Product category

Luxury pearl jewellery

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Pearl Jewelry (CRAKAAAC)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF), Children’s & Men’s Jewelry Manufacturing (CRAKAIAN)

Keywords

• Luxury pearl jewellery
• Australian South Sea pearls
• Fine jewellery retail
• Wedding bridal jewellery
• Pearl jewellery design

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Jewellery Product Sales: One-time sales of luxury pearl jewellery including earrings, pendants, necklaces, bracelets, cuffs, rings, and chains. Products range from $85 to $390,000. Complements include Tahitian pearls and non-pearl designs.
2. Gift Vouchers: Gift vouchers available for purchase, redeemable online or in boutiques. Can be sent instantly via email or beautifully wrapped and delivered.
3. Jewellery Care Services: Complimentary cleaning service offered to customers. Additional servicing options available through customer care.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kailis Jewellery designs, crafts and retails luxury pearl jewellery featuring Australian South Sea pearls sourced from Pinctada Maxima oysters off the Kimberley coast of Western Australia. Its core offerings include pearl earrings, pendants, necklaces, bracelets and cuffs, rings, and chains, alongside themed collections, Tahitian pearl pieces, men's accessories, gift vouchers, gift concierge services, and private in-boutique appointments. Pricing spans from entry-level sterling silver pieces starting at $85 to ultra-luxury collectible pearl strands exceeding $390,000.

Product overview

Kailis Jewellery is a family-owned luxury jewellery brand based in Perth, Western Australia, specialising in Australian South Sea pearl jewellery crafted for over 45 years. The product portfolio consists of core pearl jewellery categories (earrings, pendants, necklaces, bracelets, cuffs, rings, and chains) complemented by an extensive collection sub-branding strategy featuring over 20 named collections including Fleur, Melody, Halcyon Link, Silver, Classics, Strands & Studs, Angelic, Adored, Keystone, Aurora, Sugarloaf, Explorer, Ethereal, Serene, Sails, Flame, Dia, Bloom, Astara, Divine, Shimmer, Manhattan, Metropolis, Charleston, Decadence, Kailissima, Meridian, and Staircase to the Moon. The offering also includes Tahitian pearls, accessories (pens, leather goods, cufflinks, tie bars, keyrings), gift vouchers, gift concierge services, and private appointment experiences. Materials include Australian South Sea and Tahitian pearls, 18ct yellow, white, and rose gold, scintillating diamonds, and other precious gems.

Differentiator

Problem solved

Functional benefit

Products and services

• Pearl Earrings Australian South Sea pearl earrings including studs, drop and hoop styles set in 18ct yellow, white and rose gold, sold to individual consumers via boutiques and the Kailis e-commerce site.
• Pearl Pendants Pearl and diamond pendants featuring Australian South Sea pearls in various gold settings, sold as standalone pieces or paired with Kailis chain offerings.
• Pearl Necklaces Australian South Sea pearl necklaces ranging from collier strands and pearl pendant necklaces to bold statement pieces, hand-strung in Western Australia.
• Pearl Bracelets & Cuffs Contemporary gold and silver pearl bangles, cuffs and bracelets crafted to complement a range of styles for everyday and occasion wear.
• Pearl Rings Australian South Sea pearl rings ranging from cocktail event pieces to everyday-elegance designs, set in 18ct gold or sterling silver.
• Necklace Chains Single and double trace chains in sterling silver and 18ct gold designed to accompany Kailis pendants, available from $85.
• Tahitian Pearls Iridescent Tahitian pearls from the black-lip oyster (Pinctada margaritifera) offered as a complementary line to Australian South Sea pearl jewellery, featuring natural lustre and colour.
• Men's Accessories Luxury men's accessories including pens, leather goods, cufflinks, tie bars and collar stays, and keyrings, often featuring mother-of-pearl detailing, marketed under the Gifts for Him and Corporate Gifts categories.
• Kailis Gift Vouchers Gift vouchers redeemable online or in any Kailis boutique, available as instant email delivery or as a beautifully wrapped physical voucher, for use across the full product range.
• Gift Concierge Service Personalised gift-selection consultation service helping customers choose appropriate Kailis pieces for specific recipients and occasions, with complimentary gift wrapping and delivery.
• Private Boutique Appointments Booked private shopping experiences at Kailis boutiques offering personalised consultation, with a dedicated private viewing suite and bridal fitting room at the Raine Square flagship.
• Jewellery Care Services Complimentary jewellery cleaning service offered to Kailis customers, with additional after-sales servicing options available through the customer care team.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Leeuwin Estate WineryminorChannel Partner/ Reseller/ DistributorAuthorized retailer located at Stevens Road, Margaret River, Western Australia. Represents Kailis presence in the premium wine region, targeting tourists and local customers.
• Mandoon EstateminorChannel Partner/ Reseller/ DistributorAuthorized retailer at 10 Harris Road, Caversham, Western Australia. Part of Kailis distribution network in the Perth metropolitan area.
• CalleijacoreChannel Partner/ Reseller/ DistributorLuxury jewellery retailer with locations at The Fullerton Hotel Sydney, Chatswood Chase Sydney, Queen Victoria Building Sydney, and 7 The Royal Arcade, 28 Old Bond Street Mayfair London. Represents Kailis flagship international presence in both Australian and UK luxury markets.
• Musson JewellersminorChannel Partner/ Reseller/ DistributorAuthorized retailer with locations at Chatswood Chase and Queen Victoria Building in Sydney, New South Wales.
• Rutherford CamberwellminorChannel Partner/ Reseller/ DistributorAuthorized retailer at 815 Burke Road, Camberwell, Melbourne, Victoria. Part of Victorian distribution network.
• Rutherford PearlsminorChannel Partner/ Reseller/ DistributorAuthorized retailer at 174 Collins Street, Melbourne, Victoria. Specializes in pearl jewellery, aligning with Kailis product focus.
• Charles RoseminorChannel Partner/ Reseller/ DistributorAuthorized retailer at 98 Moorabool Street, Geelong, Victoria. Extends Kailis presence beyond metropolitan Melbourne.
• Thompson Bespoke JewellersminorChannel Partner/ Reseller/ DistributorAuthorized retailer at Shop 7, 119 Wallace Street, Braidwood, New South Wales.
• Pacific Fair Shopping CentreminorChannel Partner/ Reseller/ DistributorAuthorized retailer at Shop 1560A Pacific Fair Shopping Centre, 32 Hooker Boulevard, Broadbeach Waters, Queensland.
• Bartlett Master JewellersminorChannel Partner/ Reseller/ DistributorAuthorized retailer at 88 Denham Street, Townsville, Queensland. Represents Kailis presence in regional Queensland.
• Mark Blyth, AlbanyminorChannel Partner/ Reseller/ DistributorAuthorized retailer at 2/120 York St, Albany, Western Australia. Extends Kailis presence to regional Western Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hardy Brothers: Heritage Australian luxury jeweller (founded 1853) with boutiques across Sydney, Melbourne, Brisbane and Perth; competing operator in Australian luxury jewellery retail comparable in scale and assortment to Kailis.
• Linneys: Western Australia-based luxury jeweller featuring Argyle pink diamonds and Australian pearls; operates boutique showrooms in WA and competes with Kailis in the local luxury bridal and self-purchase segments.

Direct peers

• Paspaley: Australia's dominant vertically-integrated South Sea pearl producer and luxury jewellery retailer; Paspaley operates boutiques across Australia and internationally and competes head-to-head with Kailis in the same pearl-jewellery category for the same luxury clientele.
• Autore Pearls: Australian pearl jewellery designer and wholesaler sourcing South Sea pearls from multiple oyster species; competes directly with Kailis across Australian and international wholesale and retail channels.
• Mikimoto: Japanese-founded global pearl jewellery brand considered the pioneer of cultured pearl jewellery; competes with Kailis in the same luxury pearl segment with a much larger global boutique footprint.
• Robert Wan Tahiti: Global leader in Tahitian black pearl jewellery with boutiques across Asia and Europe; comparable as a vertically-integrated pearl jewellery house and relevant given Kailis's expansion into Tahitian pearls.

Broad incumbents

• Tiffany & Co. Global luxury jewellery incumbent (LVMH-owned) with broad assortment including pearl strands and bridal jewellery; overlaps with Kailis in bridal and luxury gifting occasions.
• Harry Winston: High-jewellery specialist famous for rare gemstones and pearl pieces; competes for the collector/investor customer that Kailis's $390K Brand 1 strands target.
• Cartier: Iconic luxury jewellery house under Richemont offering fine and high jewellery; competes for ultra-luxury jewellery spend and gift occasions overlapping with Kailis's higher price points.

Emerging players

• Galatea Pearl: Innovative pearl jewellery brand focused on cultured pearl settings and patented techniques; competes in the same design-forward pearl jewellery niche as Kailis but with a smaller retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kailisjewellery
• LinkedInlinkedin.com/company/kailis-australian-pearls
• Instagraminstagram.com/kailisjewellery/?hl=en
• Xx.com/kailisjewellery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kailis