What WHP TECHNIK does

WHP TECHNIK s.r.o. is a Czech privately-held industrial technology distributor and solution provider, founded in 1994 and headquartered in Brno. The company operates across three interconnected product divisions: (1) precision measurement technology, including DeMeet 3D CNC coordinate measuring machines (manufactured by Schut Geometrische Meettechniek) and a broad portfolio of distributed brands such as TESA (Hexagon group), Mitutoyo, Renishaw, Schut, Magnescale, Leica, and HELIOS PREISSER; (2) barcode and RFID identification systems, including CITIZEN and Markpoint thermal label printers, OPTICON and DATALOGIC mobile data terminals, Zebra scanners, RFID readers, and label design software (BarTender, Quick Draw, Label Matrix); and (3) automation components, comprising LEINE LINDE and Radio-Energie rotary encoders, Magnescale digital magnetic probes, and Jay-électronique radio remote controls. WHP TECHNIK holds authorized dealer status for all major represented brands and provides certified warranty and post-warranty service for CITIZEN printers, with Czech-language localizations of Approve for DeMeet and BarTender software.

The business model is anchored in hardware resale across three revenue streams (measuring equipment, identification systems, and automation components), supplemented by professional services including calibration and repair. Pricing is quote-based and not publicly disclosed, with financial leasing options offered for higher-value DeMeet and TESA instruments. The go-to-market is sales-led and multi-channel: two proprietary e-commerce storefronts (topmeridla.cz for measurement products and topcode.cz for identification products) target SMB and individual buyers, while a direct sales team and active participation in Czech industrial exhibitions (MSV, AMPER, CONTROL, EMO) address enterprise manufacturing customers. WHP TECHNIK is independently owned with no parent company or institutional investors, led since November 2020 by General Director Pavel Melkes, and operates with a headcount reported at 1-10 employees from its single Brno office.

Name

WHP TECHNIK

Legal name

WHP TECHNIK s.r.o.

Website

https://whp.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

WHP TECHNIK is a Brno-based Czech industrial distributor, founded 1994, supplying precision measurement instruments, barcode/RFID identification systems, and automation components to manufacturing and machine shop customers across the Czech Republic via direct sales and two e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Industrial Measurement Equipment Distribution

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Electronic Parts & Equipment, Nec (5065), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

akta.pro secondary industries

Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK), Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB)

Keywords

• Precision measuring instruments
• Industrial automation components
• Coordinate measuring machines
• Barcode identification systems
• Rotary encoders

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Measuring Equipment Sales: Sale of precision measuring instruments including 3D coordinate measuring machines, calipers, micrometers, height gauges, and specialized gauges from brands like DeMeet, TESA, Mitutoyo, and Schut
2. Identification Systems Sales: Sale of barcode scanners, RFID systems, label printers (CITIZEN), mobile terminals (OPTICON), consumables (labels, ribbons), and related software (BarTender)
3. Automation Components Sales: Sale of rotary sensors (LEINE LINDE), digital magnetic probes (Magnescale), tachodynamos (Radio-Energie), and radio remote controls (Jay-electronique)
4. Service and Repair: Warranty and post-warranty service for CITIZEN printers and other equipment, calibration services for measuring instruments

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WHP TECHNIK distributes precision measuring instruments (3D CNC coordinate measuring machines, calipers, micrometers, height gauges), barcode and RFID identification systems (scanners, label printers, mobile terminals), and industrial automation components (rotary encoders, digital magnetic probes, radio remote controls). The company serves as an authorized dealer for international brands including TESA, Mitutoyo, CITIZEN, LEINE LINDE, Magnescale, DeMeet, OPTICON, and BarTender, while also providing calibration, warranty service, and technical support.

Product overview

WHP TECHNIK s.r.o. is a Czech industrial technology distributor and solution provider based in Brno, operating two e-shops (topmeridla.cz, topcode.cz). The company offers three interconnected product divisions: (1) Measuring Technology including DeMeet 3D CNC coordinate measuring machines, TESA Swiss precision instruments, Schut workshop equipment, Mitutoyo, Leica construction measuring tools, and Renishaw probe systems; (2) Barcode and Identification including CITIZEN thermal printers, Markpoint label printers, OPTICON and DATALOGIC data terminals, Zebra barcode scanners, RFID identification, and BarTender/Quick Draw/Label Matrix label design software; (3) Automation Components including LEINE LINDE rotary encoders, Magnescale digital magnetic probes, Radio-Energie encoders and tachogenerators, and Jay-électronique radio remote controls. The company also resells information systems (EIS, WinFAS, COM-SYS) and provides services including sales, calibration, and repair of measuring equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• DeMeet 3D CNC Coordinate Measuring Machines 3D CNC coordinate measuring machines for precision industrial measurement, available in models DeMeet-220, DeMeet-400, DeMeet-404, DeMeet-443, and DeMeet-705. Features both optical and touch measurement capabilities and includes the Approve for DeMeet measurement software with Czech localization. Designed for industrial quality control and precision part measurement in manufacturing environments.
• TESA Precision Measuring Instruments Swiss precision measuring instruments from TESA SA (Hexagon group) including height gauges (TESA MICRO-HITE, TESA-HITE, TESA µ-HITE), digital calipers, ALESOMETER CAPA µ SYSTEM bore gauges, micrometers, deflectometers, and inductive touch probes (GT 31, GT 21, GT 22). Serves manufacturers and machine shops requiring precision dimensional measurement.
• LEINE LINDE Rotary Encoders and Linear Sensors Industrial rotary encoders and linear sensors for automation applications. Product series include 300 (miniature incremental), 500 (incremental and absolute), 600 INDUSTRIAL, 700 COMPACT, 800 (robust incremental), 900 (absolute), 1000 (extreme conditions), and 2000 MAGNETIC. Also includes Linear 4000 linear absolute sensors, ADS Online monitoring system, draw wire linear measurement, and OptoLink fiber optic signal transmission. Used in demanding industrial automation applications.
• Magnescale Digital Magnetic Probes and Position Measurement Systems Digital magnetic probes (gauges) and position measurement systems from Magnescale. Product lines include DF (0.1 µm resolution), DK/DS (0.5 µm), DT (1.0 µm), DL (5.0 µm), and U-Series (10.0 µm). Models range from 5mm to 205mm measuring range. Includes displays (LT30, LT20A, LT11A, LT10A), interpolators (MT12/13/14, MT20), and interface units (MG40, MG50 for CC-Link/EtherCAT). Designed for high-precision industrial measurement applications.
• CITIZEN Label Printers and Receipt Printers Thermal and thermal transfer label printers from CITIZEN including CL-S300, CL-S400DT, CL-S521, CL-S621, CL-S631, CL-E720DT, CL-E720, CL-E730, CL-S700DT, CL-S700, CL-S703, CL-S700R, CL-S703R, CL-S6621 models and receipt printers. WHP TECHNIK is an authorized dealer providing warranty and post-warranty service with spare parts inventory. Used for industrial labeling and identification applications.
• OPTICON Mobile Data Terminals and Barcode Scanners Mobile data terminals (OPN 2001, OPH 1005, H19A, H19B GSM terminal) and barcode scanners including wired, online, and mobile scanner models. Used for industrial data collection, warehouse management, and barcode scanning applications in manufacturing and logistics environments.
• BarTender Label Design and Printing Software Professional label design and printing software fully localized in Czech language. WHP TECHNIK is an authorized BarTender business partner with certification from Seagull Scientific. Used by manufacturers and industrial operations for designing and printing industrial labels.
• Jay-électronique Radio Remote Controls Radio remote controls for wireless control of industrial mechanisms from French company Jay-électronique. Provides precision in manipulation, increased work productivity, and reduced safety risks for machine operators. Used in industrial environments requiring wireless machine control.
• ZEISS Smartzoom 100 Digital Microscope Industrial digital microscope from ZEISS for quality control and optical inspection in manufacturing environments. Designed to speed up optical inspection processes for industrial users requiring detailed visual inspection of parts and components.
• Radio-Energie Rotary Encoders and Tachogenerators Incremental rotary encoders (RCI90 with hollow shaft to 42mm diameter, RCI444R for demanding environments), tachodynamos (RE series), and tachogenerators (AT series) for industrial automation applications. Used for speed and position feedback in industrial machinery.
• Measuring Equipment Calibration, Service and Repair Warranty and post-warranty service for CITIZEN printers and other equipment, calibration services for precision measuring instruments, and technical support. Provided to industrial customers across the Czech Republic as part of WHP TECHNIK's authorized distribution and support services.
• DATALOGIC Memor Mobile Data Terminals Mobile data terminals including DATALOGIC Memor for industrial data collection applications. Used for warehouse management, inventory tracking, and barcode data collection in manufacturing and logistics operations.
• Renishaw Scanning Probes and Styli Scanning probes and styli (JCP1M, standard styli, OPTiMUM diamond styli) for coordinate measuring machines. Used as consumables and accessories for CMM operations in precision measurement applications.
• Zebra/Symbol Barcode Scanners Barcode scanners including Symbol LS 2208 and Zebra DS9908R for various industrial scanning applications. Used for retail, warehouse, and industrial barcode reading operations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TESA SA (Hexagon)coreChannel Partner/ Reseller/ Distributor · 1 January 2017WHP TECHNIK became an authorized dealer of Swiss company TESA SA, a leading global manufacturer of measuring technology belonging to the Hexagon group. Product range includes height gauges, calipers, bore gauges, micrometers, dial indicators, and inductive touch probes.
• CITIZEN Systems EuropecoreChannel Partner/ Reseller/ DistributorWHP TECHNIK is an authorized dealer of CITIZEN label printers. Holds certifications for warranty and post-warranty service of desktop barcode printers and portable label printers. Maintains spare parts inventory for repairs.
• BarTender (Seagull Scientific)coreChannel Partner/ Reseller/ DistributorWHP TECHNIK holds authorized business partner certification for BarTender label design and printing software, which is fully localized into Czech language.
• LEINE LINDEcoreChannel Partner/ Reseller/ DistributorWHP TECHNIK distributes LEINE LINDE rotary encoders, including incremental and absolute rotary sensors, linear sensors, and related accessories. Products are suitable for demanding industrial applications.
• MagnescalecoreChannel Partner/ Reseller/ DistributorWHP TECHNIK distributes Magnescale digital magnetic probes and position measurement systems, including DK, DS, DF series gauges with resolutions from 0.1 to 10 micrometers.
• Schut Geometrische Meettechniek (DeMeet)coreChannel Partner/ Reseller/ DistributorWHP TECHNIK distributes DeMeet 3D CNC coordinate measuring machines. Offers demonstrations across Czech Republic and measurement of specific parts. Provides Czech localization of Approve for DeMeet measurement software.
• Radio-EnergieminorChannel Partner/ Reseller/ DistributorWHP TECHNIK distributes Radio-Energie rotary sensors (RCI90, RCI444R) and tachodynamos/tachogenerators for industrial applications.
• Jay-electroniqueminorChannel Partner/ Reseller/ DistributorFrench company Jay-electronique provides radio remote controls for industrial mechanisms, distributed by WHP TECHNIK in Czech Republic.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mitutoyo: Japanese manufacturer of precision measurement instruments including calipers, micrometers, height gauges, and surface roughness testers—all categories WHP TECHNIK carries. Comparable as the upstream brand whose products form part of WHP TECHNIK's catalog.
• Hexagon Manufacturing Intelligence: Global leader in industrial metrology and measurement solutions, parent of TESA whose products WHP TECHNIK distributes. Comparable because it offers the same upstream technology stack (CMMs, precision gauges, software) that WHP TECHNIK resells and supports in Czech Republic.
• CITIZEN Systems: Manufacturer of thermal label and barcode printers whose warranty service certification WHP TECHNIK holds. Comparable as the upstream principal whose products and service program form a core revenue stream for WHP TECHNIK's identification business.
• HEIDENHAIN: German manufacturer of linear and angle encoders, CNC controls, and length measurement systems. Comparable as a competing supplier in the rotary/linear encoder category where WHP TECHNIK distributes LEINE LINDE, and in precision position measurement overlapping with Magnescale.
• Carl Zeiss Industrial Metrology: ZEISS division providing industrial microscopy, CMMs, and CT-based 3D metrology. Comparable as the upstream brand behind the Smartzoom 100 microscope WHP TECHNIK distributes and as a direct competitor in the premium optical inspection segment.
• Renishaw: UK manufacturer of scanning probes, styli, and CMM accessories distributed by WHP TECHNIK. Comparable as the source of probe and stylus products WHP TECHNIK sells into Czech metrology customers.

Emerging players

• KEYENCE: Manufacturer of industrial sensors, measurement systems, and machine vision products. Comparable as a competitor for industrial measurement spend in Czech Republic, particularly in optical and non-contact measurement categories overlapping with WHP TECHNIK's microscope and digital probe lines.
• SICK AG: German manufacturer of industrial sensors, encoders, and identification solutions. Comparable in the automation components and identification space where WHP TECHNIK also operates through LEINE LINDE, OPTICON, and RFID partners.

Direct peers

• Trescal: Global calibration services and measurement solutions provider operating across multiple European countries. Directly comparable to WHP TECHNIK's calibration, service, and measurement-instrument distribution model, though at significantly larger scale and broader geographic reach.

Regional players

• Messtechnik Sachsen (MTS): German regional distributor and service provider of industrial measurement equipment with overlapping vendor relationships (TESA, Hexagon ecosystem). Comparable as a similarly-sized regional measurement distributor serving DACH/Central European manufacturing customers with adjacent product portfolios and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whp-technik

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHP TECHNIK