New Theatre & Restaurant

What New Theatre & Restaurant does

New Theatre & Restaurant is a privately held dinner theater venue operating a 617-seat facility in Overland Park, Kansas, since 1992. The company combines Broadway-style musical productions and comedies with full-service gourmet dining in a single venue, using a revolving stage (originally designed by the firm that built the Metropolitan Opera stage), a 4 million+ LED lighting system installed in a 2015 renovation, and stadium-table seating. The company produces 5 shows per year, each running 9-13 weeks, and serves over 250,000 attendees annually, supported by a dedicated Downtown Kansas City production house where sets are built and costumes created in-house.

The business operates on multiple revenue streams: per-show single ticket sales (evening, matinee, weekday, and weekend tiers), annual season memberships with VIP perks (same-table guarantees, member discounts, priority seating, custom payment plans), group ticket sales for parties of 8 or more, integrated food and beverage (buffet plus specialty cocktails with unique menus per production), and private event rentals for groups up to 600. Distribution is direct-to-consumer via an owned box office (phone), an online ticketing platform, and a dedicated group sales team.

The company is owned by its founders (Dennis D. Hennessy and Richard Carrothers, University of Missouri-Kansas City alumni) and their heirs, with no disclosed institutional investment. It serves as a regional entertainment and event venue in the Kansas City metropolitan area, with earned media coverage from local TV stations (Fox4KC, KCTV5) and Broadway World KC, and has operated without geographic expansion or product diversification beyond its core dinner theater concept.

Name

New Theatre & Restaurant

Legal name

New Theatre & Restaurant

Website

https://newtheatre.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

New Theatre & Restaurant is a privately held 617-seat dinner theater in Overland Park, Kansas, producing 5 Broadway-style shows per year paired with gourmet dining. It serves over 250,000 annual attendees, including 25,000 season ticket members and group event bookers, via an in-house production house and direct-to-consumer ticketing.

Ownership category

akta.pro rank

Product category

Dinner Theater Entertainment

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Supper Clubs & Dinner-Theater Restaurants (THAFACAL)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Dinner theater entertainment
• Live theatrical performances
• Broadway-style productions
• Theater dining experience
• Group event bookings

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales - Single Tickets: Individual performance tickets sold for evening and matinee shows with tiered pricing based on seating location
2. Season Memberships: Annual season ticket packages providing VIP perks including same table each show, member discounts, priority seating, no rescheduling fees up to 48 hours, custom payment plans, and early access to new shows
3. Group Ticket Sales: Group bookings for 8+ guests with personalized service from group sales representative, advance reservations up to 1 year, and marketing support for group leaders
4. Food and Beverage: Gourmet buffet dining and specialty cocktails served before shows and during intermission, with unique menus for each production. Menu is prepared from scratch in-house with locally sourced ingredients
5. Private Events and Meeting Rooms: Venue rental for private events accommodating groups up to 600, with catering and event planning services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

New Theatre & Restaurant operates a 617-seat dinner theater venue in Overland Park, Kansas that combines Broadway-quality live theatrical productions with a full gourmet buffet dining experience in a single evening visit. The venue mounts five shows per year, each running 9-13 weeks, and monetizes through single ticket sales, annual season memberships with VIP perks, group bookings of 8 or more guests, food and beverage sales, and private event rentals accommodating up to 600 guests.

Product overview

New Theatre & Restaurant is a dinner theater venue offering a combined dining and entertainment experience. The company operates as a single unified service offering Broadway-style musical productions and comedies alongside full meal service. Key offerings include current and upcoming theatrical productions (Legally Blonde, The Hallelujah Girls), seasonal membership packages with VIP perks, group ticket sales for events of 8 or more guests, and annual talent auditions. The venue features stadium-table seating, modern lighting technology, and in-house costume and set design capabilities. They produce 5 shows annually, each running between nine and thirteen weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Theater Experience Full-service dinner theater combining gourmet buffet dining prepared from scratch in-house with locally sourced ingredients and Broadway-style live theatrical performances, featuring stadium-table seating, LED lighting, and a revolving stage. Target customers are theater enthusiasts seeking an all-in-one entertainment and dining experience in the Kansas City metro.
• Season Membership Annual VIP subscription package providing guaranteed same preferred table at every show, member-only discounts, priority seating, no rescheduling fees up to 48 hours, custom payment plans, early access to new show announcements, behind-the-scenes content, and celebrity star interviews.
• Group Ticket Sales Group ticket packages for parties of 8 or more guests (up to venue capacity of 600), offering personalized service from a dedicated group sales representative, advance reservations up to one year, and marketing support for group leaders.
• Private Event and Venue Rental Venue rental for private events and meetings accommodating groups of 8 to 600 guests, bundled with on-site catering and event planning services.

Quantifiable outcome

• Over 250,000 annual attendance
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Meierotto JewelersminorGTM or Marketing PartnerLogo sponsor displayed on website with link to mjewelry.com. Jewelry retailer based in the Kansas City area supporting the theater as a sponsor.
• Fox4KCminorGTM or Marketing PartnerLocal television station providing media coverage including cast interviews, performance previews, and celebrity appearances (Million Dollar Quartet national anthem performance)
• KCTV5minorGTM or Marketing PartnerLocal CBS affiliate featuring interviews with Barry Williams and other cast members, Condo-monium premiere coverage

Scale indicators7 records

Recent moves10 records

Expansion highlights10 records

Direct peers

• Circa '21 Dinner Playhouse: Rock Island, IL dinner theater presenting Broadway musicals with 1930s-themed dining. Comparable as a Midwest dinner theater with a fixed production schedule and meal-inclusive ticket model.
• Broadway Palm Dinner Theatre: Fort Myers, FL dinner theater offering Broadway musicals and comedies with full dining service. Comparable as a single-location dinner theater combining professional theatrical productions with on-site restaurant operations.
• Dutch Apple Dinner Theatre: Lancaster, PA dinner theater producing Broadway musicals alongside full dinner service. Comparable as a single-venue operation combining professional theatrical productions with on-site dining.
• Jenny Wiley Theatre: Prestonsburg, KY regional theater producing Broadway musicals. Comparable as a single-venue professional theater operation, though without the integrated dining component.
• Drury Lane Theatre: Oakbrook Terrace, IL dinner theater combining theatrical productions with dining in a single venue. Comparable in offering Broadway-style shows with meal packages and a premium suburban positioning.
• Beef & Boards Dinner Theatre: Indianapolis-based dinner theater offering Broadway musicals with buffet dining and year-round productions. Directly comparable as a Midwest dinner theater with in-house production and seasonal subscription models.
• Fireside Theatre: Fort Atkinson, WI dinner theater featuring Broadway-style productions with dinner service since 1964. Comparable as a long-running family-operated Midwest dinner theater with subscription ticketing.
• Candlelight Dinner Playhouse: Chicago-area dinner theater presenting Broadway musicals with full dining service. Comparable as a regional dinner theater offering subscription ticketing and seasonal production schedules.

Broad incumbents

• Medieval Times: National chain of dinner-and-show entertainment venues. Comparable as a larger-scale themed dinner entertainment operator, though focused on tournament-style shows rather than theatrical productions.

Regional players

• Music Theatre Wichita: Wichita, KS professional musical theater producing Broadway-scale productions in the same Kansas/regional market. Comparable in production quality and Broadway-licensed repertoire, though lacks the integrated dining model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/newtheatrekc
• Facebookfacebook.com/NewTheatreKC
• LinkedInlinkedin.com/company/newtheatrekc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Theatre & Restaurant