New Theatre & Restaurant
New Theatre & Restaurant is a privately held 617-seat dinner theater in Overland Park, Kansas, producing 5 Broadway-style shows per year paired with gourmet dining. It serves over 250,000 annual attendees, including 25,000 season ticket members and group event bookers, via an in-house production house and direct-to-consumer ticketing.
- Company typePrivate
- Founded1992
- HeadquartersOverland Park, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What New Theatre & Restaurant does
New Theatre & Restaurant is a privately held dinner theater venue operating a 617-seat facility in Overland Park, Kansas, since 1992. The company combines Broadway-style musical productions and comedies with full-service gourmet dining in a single venue, using a revolving stage (originally designed by the firm that built the Metropolitan Opera stage), a 4 million+ LED lighting system installed in a 2015 renovation, and stadium-table seating. The company produces 5 shows per year, each running 9-13 weeks, and serves over 250,000 attendees annually, supported by a dedicated Downtown Kansas City production house where sets are built and costumes created in-house.
The business operates on multiple revenue streams: per-show single ticket sales (evening, matinee, weekday, and weekend tiers), annual season memberships with VIP perks (same-table guarantees, member discounts, priority seating, custom payment plans), group ticket sales for parties of 8 or more, integrated food and beverage (buffet plus specialty cocktails with unique menus per production), and private event rentals for groups up to 600. Distribution is direct-to-consumer via an owned box office (phone), an online ticketing platform, and a dedicated group sales team.
The company is owned by its founders (Dennis D. Hennessy and Richard Carrothers, University of Missouri-Kansas City alumni) and their heirs, with no disclosed institutional investment. It serves as a regional entertainment and event venue in the Kansas City metropolitan area, with earned media coverage from local TV stations (Fox4KC, KCTV5) and Broadway World KC, and has operated without geographic expansion or product diversification beyond its core dinner theater concept.
New Theatre & Restaurant firmographics
Firmographics- Name
- New Theatre & Restaurant
- Legal name
- New Theatre & Restaurant
- Website
- https://newtheatre.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- New Theatre & Restaurant is a privately held 617-seat dinner theater in Overland Park, Kansas, producing 5 Broadway-style shows per year paired with gourmet dining. It serves over 250,000 annual attendees, including 25,000 season ticket members and group event bookers, via an in-house production house and direct-to-consumer ticketing.
- Ownership category
- akta.pro rank
New Theatre & Restaurant industry classification
Industry- Product category
- Dinner Theater Entertainment
- NAICS
- Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Supper Clubs & Dinner-Theater Restaurants (THAFACAL)
- akta.pro secondary industries
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
Keywords
Where New Theatre & Restaurant is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
New Theatre & Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales - Single Tickets: Individual performance tickets sold for evening and matinee shows with tiered pricing based on seating location
- Season Memberships: Annual season ticket packages providing VIP perks including same table each show, member discounts, priority seating, no rescheduling fees up to 48 hours, custom payment plans, and early access to new shows
- Group Ticket Sales: Group bookings for 8+ guests with personalized service from group sales representative, advance reservations up to 1 year, and marketing support for group leaders
- Food and Beverage: Gourmet buffet dining and specialty cocktails served before shows and during intermission, with unique menus for each production. Menu is prepared from scratch in-house with locally sourced ingredients
- Private Events and Meeting Rooms: Venue rental for private events accommodating groups up to 600, with catering and event planning services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Evening Tickets - Weekday |
| Unit Pricing | Pay-as-you-go | Single Evening Tickets - Weekend |
| Unit Pricing | Pay-as-you-go | Wednesday Matinee |
| Unit Pricing | Pay-as-you-go | Weekend Matinee (Sat/Sun) |
| Subscription | Annual | Season Membership Package |
| Unit Pricing | Multi-year contract | Group Tickets (8+) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
New Theatre & Restaurant product offering
Product offeringCore offering
New Theatre & Restaurant operates a 617-seat dinner theater venue in Overland Park, Kansas that combines Broadway-quality live theatrical productions with a full gourmet buffet dining experience in a single evening visit. The venue mounts five shows per year, each running 9-13 weeks, and monetizes through single ticket sales, annual season memberships with VIP perks, group bookings of 8 or more guests, food and beverage sales, and private event rentals accommodating up to 600 guests.
Product overview
New Theatre & Restaurant is a dinner theater venue offering a combined dining and entertainment experience. The company operates as a single unified service offering Broadway-style musical productions and comedies alongside full meal service. Key offerings include current and upcoming theatrical productions (Legally Blonde, The Hallelujah Girls), seasonal membership packages with VIP perks, group ticket sales for events of 8 or more guests, and annual talent auditions. The venue features stadium-table seating, modern lighting technology, and in-house costume and set design capabilities. They produce 5 shows annually, each running between nine and thirteen weeks.
Differentiator
Problem solved
Functional benefit
Products and services
- Dinner Theater Experience Full-service dinner theater combining gourmet buffet dining prepared from scratch in-house with locally sourced ingredients and Broadway-style live theatrical performances, featuring stadium-table seating, LED lighting, and a revolving stage. Target customers are theater enthusiasts seeking an all-in-one entertainment and dining experience in the Kansas City metro.
- Season Membership Annual VIP subscription package providing guaranteed same preferred table at every show, member-only discounts, priority seating, no rescheduling fees up to 48 hours, custom payment plans, early access to new show announcements, behind-the-scenes content, and celebrity star interviews.
- Group Ticket Sales Group ticket packages for parties of 8 or more guests (up to venue capacity of 600), offering personalized service from a dedicated group sales representative, advance reservations up to one year, and marketing support for group leaders.
- Private Event and Venue Rental Venue rental for private events and meetings accommodating groups of 8 to 600 guests, bundled with on-site catering and event planning services.
Quantifiable outcome
- Over 250,000 annual attendance
- +2 more outcomes
Companies that use New Theatre & Restaurant
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
New Theatre & Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
New Theatre & Restaurant partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Meierotto JewelersminorLogo sponsor displayed on website with link to mjewelry.com. Jewelry retailer based in the Kansas City area supporting the theater as a sponsor.
- Fox4KCminorLocal television station providing media coverage including cast interviews, performance previews, and celebrity appearances (Million Dollar Quartet national anthem performance)
- KCTV5minorLocal CBS affiliate featuring interviews with Barry Williams and other cast members, Condo-monium premiere coverage
Scale indicators7 records
Recent moves10 records
Expansion highlights10 records
New Theatre & Restaurant competitors and assessment
Company assessmentDirect peers
- Circa '21 Dinner Playhouse: Rock Island, IL dinner theater presenting Broadway musicals with 1930s-themed dining. Comparable as a Midwest dinner theater with a fixed production schedule and meal-inclusive ticket model.
- Broadway Palm Dinner Theatre: Fort Myers, FL dinner theater offering Broadway musicals and comedies with full dining service. Comparable as a single-location dinner theater combining professional theatrical productions with on-site restaurant operations.
- Dutch Apple Dinner Theatre: Lancaster, PA dinner theater producing Broadway musicals alongside full dinner service. Comparable as a single-venue operation combining professional theatrical productions with on-site dining.
- Jenny Wiley Theatre: Prestonsburg, KY regional theater producing Broadway musicals. Comparable as a single-venue professional theater operation, though without the integrated dining component.
- Drury Lane Theatre: Oakbrook Terrace, IL dinner theater combining theatrical productions with dining in a single venue. Comparable in offering Broadway-style shows with meal packages and a premium suburban positioning.
- Beef & Boards Dinner Theatre: Indianapolis-based dinner theater offering Broadway musicals with buffet dining and year-round productions. Directly comparable as a Midwest dinner theater with in-house production and seasonal subscription models.
- Fireside Theatre: Fort Atkinson, WI dinner theater featuring Broadway-style productions with dinner service since 1964. Comparable as a long-running family-operated Midwest dinner theater with subscription ticketing.
- Candlelight Dinner Playhouse: Chicago-area dinner theater presenting Broadway musicals with full dining service. Comparable as a regional dinner theater offering subscription ticketing and seasonal production schedules.
Broad incumbents
- Medieval Times: National chain of dinner-and-show entertainment venues. Comparable as a larger-scale themed dinner entertainment operator, though focused on tournament-style shows rather than theatrical productions.
Regional players
- Music Theatre Wichita: Wichita, KS professional musical theater producing Broadway-scale productions in the same Kansas/regional market. Comparable in production quality and Broadway-licensed repertoire, though lacks the integrated dining model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
New Theatre & Restaurant social profiles
Digital presenceNew Theatre & Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Theatre & Restaurant leadership team
Management profileNumber of profiles
Profiles3 records
New Theatre & Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Theatre & Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Theatre & Restaurant
What does New Theatre & Restaurant do?
New Theatre & Restaurant operates a 617-seat dinner theater venue in Overland Park, Kansas that combines Broadway-quality live theatrical productions with a full gourmet buffet dining experience in a single evening visit. The venue mounts five shows per year, each running 9-13 weeks, and monetizes through single ticket sales, annual season memberships with VIP perks, group bookings of 8 or more guests, food and beverage sales, and private event rentals accommodating up to 600 guests.
Is New Theatre & Restaurant a public or private company?
New Theatre & Restaurant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Theatre & Restaurant founded?
New Theatre & Restaurant was founded in 1992. It employs 101 to 250 people.
Where is New Theatre & Restaurant based?
New Theatre & Restaurant is headquartered in Overland Park, United States, in the North America region.
How does New Theatre & Restaurant make money?
Five revenue lines are on record. Ticket Sales - Single Tickets are the primary driver. The others are season Memberships, group Ticket Sales, food and Beverage and private Events and Meeting Rooms.
Who are New Theatre & Restaurant's main competitors?
Direct peers on record are Circa '21 Dinner Playhouse, Broadway Palm Dinner Theatre, Dutch Apple Dinner Theatre, Jenny Wiley Theatre, Drury Lane Theatre, Beef & Boards Dinner Theatre, Fireside Theatre and Candlelight Dinner Playhouse. Medieval Times is listed as a broad incumbent. Music Theatre Wichita is listed as a regional player.
Does New Theatre & Restaurant have an API?
No public API is recorded for New Theatre & Restaurant.
What industry is New Theatre & Restaurant in?
New Theatre & Restaurant's product category is Dinner Theater Entertainment. Its primary akta.pro industry code is THAFACAL, Supper Clubs & Dinner-Theater Restaurants, with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 711110 and its SIC code is 5810.