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Nest Egg Investments

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uuid0023s8d

Namestring
Nest Egg Investments
Legal namestring
Nest Egg Investments Limited
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Nest Egg Investments is a boutique, fee-only financial advisory firm founded in 2016 by Dean Edwards and headquartered in Hobsonville, Auckland, New Zealand. The firm provides independent financial advice and personalised financial modelling to individual retail clients across New Zealand, with a particular focus on pre-retirees and retirees seeking guidance on retirement planning, KiwiSaver allocations, and investment decisions. The business operates on a 100% independent basis, accepting no commissions or payments from product providers, and is registered with the Financial Markets Authority as a Financial Advice Provider (FSP507066).

Short descriptiontext

Nest Egg Investments is a boutique, fee-only financial advisory firm based in Auckland, New Zealand, providing independent investment advice and custom Excel-based financial modelling to individual retail clients, particularly pre-retirees, across the country.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersHobsonville, New Zealand
HQ citystring
Hobsonville
HQ countrystring
New Zealand
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
financial advisory services, investment advice, retirement planning, financial modelling, wealth management
Industry2 codes
1Advisory Portfolio Management (Non-Discretionary)
CodeFSAAABADPrimaryYes
2Family Office Advisory (Single/Multi-Family)
CodeFSAEAAAIPrimaryNo
NAICS code1 code
  • Portfolio Management and Investment Advice52394
SIC code1 code
  • Investment Advice6282
Product category
Financial Advisory Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Fee-only Financial Advice
TypeProfessional Services
Description

The company operates on a fee-only model with no commissions, payments, or benefits from investment product providers. Revenue is generated through fixed-price service offerings and hourly rates for bespoke advice.

nestegginvestments.co.nz
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing details4 tiers
1Initial Consultation - Free
ModelOtherBilling cadencePay-as-you-go
Notes

No charge for initial meeting with Dean Edwards. No obligation to proceed.

nestegginvestments.co.nz
2Investment Advice - $695
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Personalised investment advice including written report, asset allocation recommendations, specific product recommendations, KiwiSaver advice, and debt reduction recommendations. No GST.

nestegginvestments.co.nz
3Financial Model and Investment Advice - $1,195
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Combined package with significant discount when both services undertaken simultaneously. No GST.

nestegginvestments.co.nz
4Other Financial Advice - $195/hour
ModelOtherBilling cadencePay-as-you-go
Notes

Bespoke financial advice or hourly rate for services not fitting standard categories.

nestegginvestments.co.nz
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Nest Egg Investments is a boutique financial advisory firm that delivers personalised, fee-only investment advice and bespoke Excel-based financial modelling to individual clients across New Zealand. Services include a free initial consultation, fixed-price investment advice, comprehensive year-by-year financial forecasts, retirement planning, KiwiSaver guidance, and debt reduction recommendations, all provided directly by founder Dean Edwards without commissions from product providers.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Nest Egg Investments offers a suite of financial advisory services centred around personalised investment advice and financial modelling. The core offerings include: (1) a free Initial Consultation, (2) Investment Advice at a fixed price of $695, (3) a comprehensive Financial Model delivered as an Excel spreadsheet, and (4) a discounted bundle combining the Financial Model and Investment Advice for $1,195. Additional bespoke financial advice is available at $195/hour. All services are fully independent, personalised to each client's circumstances, and provided without commission or payments from product providers.

Product and service1 record
1Initial Consultation
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Major NZ bank with KiwiSaver, investment, and financial planning arms serving retail customers nationwide — broad incumbent with overlapping investment advice and KiwiSaver offerings.

TypeDirect peer
Description

NZ-based investment manager and KiwiSaver provider offering personalised financial advice and managed portfolios to retail investors, comparable to Nest Egg on the KiwiSaver and investment advice offerings.

TypeEmerging player
Description

NZ-focused KiwiSaver and wealth manager with personalised advice offerings targeting self-directed and advised retail investors — adjacent competitor on KiwiSaver advice.

TypeDirect peer
Description

Boutique New Zealand financial advisory firm offering independent, fee-only investment advice to individuals — closest peer to Nest Egg in business model, scale, and target market.

TypeDirect peer
Description

New Zealand investment advisory and wealth manager serving retail and HNW clients with personalised investment advice and portfolio management — direct competition in the same advisory niche.

TypeDirect peer
Description

One of New Zealand's largest full-service stockbroking and investment advisory firms offering personalised investment advice, KiwiSaver, and retirement planning to individuals — directly overlapping with Nest Egg's core offering but at significantly greater scale.

TypeBroad incumbent
Description

One of NZ's largest active investment managers offering KiwiSaver, managed funds, and personal advisory services. Larger and broader than Nest Egg but competes for the same individual investor wallet share.

TypeBroad incumbent
Description

NZ wealth and KiwiSaver provider offering investment advice and financial planning to retail clients across the country; broader scale than Nest Egg with overlapping services.

9Continuum Advice
TypeDirect peer
Description

Independent NZ financial advice firm providing personalised retirement, KiwiSaver, and investment planning on a fee-for-service basis — directly comparable boutique competitor.

TypeDirect peer
Description

NZ-based investment advisory firm providing personalised portfolio advice, KiwiSaver, and wealth management to individuals and families, with a comparable fee-based advisory model and similar target customer segment.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Nest Egg Investments

Financial Advisory Servicesnestegginvestments.co.nz

Nest Egg Investments is a boutique, fee-only financial advisory firm based in Auckland, New Zealand, providing independent investment advice and custom Excel-based financial modelling to individual retail clients, particularly pre-retirees, across the country.

What Nest Egg Investments does

Nest Egg Investments is a boutique, fee-only financial advisory firm founded in 2016 by Dean Edwards and headquartered in Hobsonville, Auckland, New Zealand. The firm provides independent financial advice and personalised financial modelling to individual retail clients across New Zealand, with a particular focus on pre-retirees and retirees seeking guidance on retirement planning, KiwiSaver allocations, and investment decisions. The business operates on a 100% independent basis, accepting no commissions or payments from product providers, and is registered with the Financial Markets Authority as a Financial Advice Provider (FSP507066).

Nest Egg Investments firmographics

Firmographics
Name
Nest Egg Investments
Legal name
Nest Egg Investments Limited
Website
https://nestegginvestments.co.nz
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
11–50 employees
Short description
Nest Egg Investments is a boutique, fee-only financial advisory firm based in Auckland, New Zealand, providing independent investment advice and custom Excel-based financial modelling to individual retail clients, particularly pre-retirees, across the country.
Ownership category
akta.pro rank

Nest Egg Investments industry classification

Industry
Product category
Financial Advisory Services
NAICS
Portfolio Management and Investment Advice (52394)
SIC
Investment Advice (6282)
akta.pro primary industry
Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
akta.pro secondary industry
Family Office Advisory (Single/Multi-Family) (FSAEAAAI)

Keywords

  • Financial advisory services
  • Investment advice
  • Retirement planning
  • Financial modelling
  • Wealth management

Where Nest Egg Investments is headquartered

Location

Headquarters

HQ city
Hobsonville
HQ country
New Zealand
HQ region
Oceania

Offices1 record

Markets served

Nest Egg Investments business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Fee-only Financial Advice: The company operates on a fee-only model with no commissions, payments, or benefits from investment product providers. Revenue is generated through fixed-price service offerings and hourly rates for bespoke advice.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goInitial Consultation - Free
One time/ perpetual licensePay-as-you-goInvestment Advice - $695
One time/ perpetual licensePay-as-you-goFinancial Model and Investment Advice - $1,195
OtherPay-as-you-goOther Financial Advice - $195/hour

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Nest Egg Investments product offering

Product offering

Core offering

Nest Egg Investments is a boutique financial advisory firm that delivers personalised, fee-only investment advice and bespoke Excel-based financial modelling to individual clients across New Zealand. Services include a free initial consultation, fixed-price investment advice, comprehensive year-by-year financial forecasts, retirement planning, KiwiSaver guidance, and debt reduction recommendations, all provided directly by founder Dean Edwards without commissions from product providers.

Product overview

Nest Egg Investments offers a suite of financial advisory services centred around personalised investment advice and financial modelling. The core offerings include: (1) a free Initial Consultation, (2) Investment Advice at a fixed price of $695, (3) a comprehensive Financial Model delivered as an Excel spreadsheet, and (4) a discounted bundle combining the Financial Model and Investment Advice for $1,195. Additional bespoke financial advice is available at $195/hour. All services are fully independent, personalised to each client's circumstances, and provided without commission or payments from product providers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Initial Consultation

Companies that use Nest Egg Investments

Customer profile

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Nest Egg Investments technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Nest Egg Investments partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Nest Egg Investments competitors and assessment

Company assessment

Broad incumbents

  • ANZ Investments: Major NZ bank with KiwiSaver, investment, and financial planning arms serving retail customers nationwide — broad incumbent with overlapping investment advice and KiwiSaver offerings.
  • Milford Asset Management: One of NZ's largest active investment managers offering KiwiSaver, managed funds, and personal advisory services. Larger and broader than Nest Egg but competes for the same individual investor wallet share.
  • Booster: NZ wealth and KiwiSaver provider offering investment advice and financial planning to retail clients across the country; broader scale than Nest Egg with overlapping services.

Direct peers

  • Fisher Funds: NZ-based investment manager and KiwiSaver provider offering personalised financial advice and managed portfolios to retail investors, comparable to Nest Egg on the KiwiSaver and investment advice offerings.
  • Aurora Capital: Boutique New Zealand financial advisory firm offering independent, fee-only investment advice to individuals — closest peer to Nest Egg in business model, scale, and target market.
  • Jarden: New Zealand investment advisory and wealth manager serving retail and HNW clients with personalised investment advice and portfolio management — direct competition in the same advisory niche.
  • Forsyth Barr: One of New Zealand's largest full-service stockbroking and investment advisory firms offering personalised investment advice, KiwiSaver, and retirement planning to individuals — directly overlapping with Nest Egg's core offering but at significantly greater scale.
  • Continuum Advice: Independent NZ financial advice firm providing personalised retirement, KiwiSaver, and investment planning on a fee-for-service basis — directly comparable boutique competitor.
  • Craigs Investment Partners: NZ-based investment advisory firm providing personalised portfolio advice, KiwiSaver, and wealth management to individuals and families, with a comparable fee-based advisory model and similar target customer segment.

Emerging players

  • Generate KiwiSaver: NZ-focused KiwiSaver and wealth manager with personalised advice offerings targeting self-directed and advised retail investors — adjacent competitor on KiwiSaver advice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Nest Egg Investments social profiles

Digital presence

Nest Egg Investments compliance and trust

Trust signal

Compliance1 record

Nest Egg Investments financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Nest Egg Investments leadership team

Management profile

Number of profiles

Profiles1 record

Nest Egg Investments funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Nest Egg Investments M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nest Egg Investments

What does Nest Egg Investments do?

Nest Egg Investments is a boutique financial advisory firm that delivers personalised, fee-only investment advice and bespoke Excel-based financial modelling to individual clients across New Zealand. Services include a free initial consultation, fixed-price investment advice, comprehensive year-by-year financial forecasts, retirement planning, KiwiSaver guidance, and debt reduction recommendations, all provided directly by founder Dean Edwards without commissions from product providers.

Is Nest Egg Investments a public or private company?

Nest Egg Investments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Nest Egg Investments founded?

Nest Egg Investments was founded in 2016. It employs 11 to 50 people.

Where is Nest Egg Investments based?

Nest Egg Investments is headquartered in Hobsonville, New Zealand, in the Oceania region.

How does Nest Egg Investments make money?

One revenue line is on record: fee-only Financial Advice.

Who are Nest Egg Investments's main competitors?

Broad incumbents on record are ANZ Investments, Milford Asset Management and Booster. Direct peers are Fisher Funds, Aurora Capital, Jarden, Forsyth Barr, Continuum Advice and Craigs Investment Partners. Generate KiwiSaver is listed as an emerging player.

Does Nest Egg Investments have an API?

No public API is recorded for Nest Egg Investments.

What industry is Nest Egg Investments in?

Nest Egg Investments's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAAABAD, Advisory Portfolio Management (Non-Discretionary), with a secondary code of FSAEAAAI, Family Office Advisory (Single/Multi-Family). Its NAICS code is 52394 and its SIC code is 6282.

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