Nest Egg Investments
Nest Egg Investments is a boutique, fee-only financial advisory firm based in Auckland, New Zealand, providing independent investment advice and custom Excel-based financial modelling to individual retail clients, particularly pre-retirees, across the country.
- Company typePrivate
- Founded2016
- HeadquartersHobsonville, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nest Egg Investments does
Nest Egg Investments is a boutique, fee-only financial advisory firm founded in 2016 by Dean Edwards and headquartered in Hobsonville, Auckland, New Zealand. The firm provides independent financial advice and personalised financial modelling to individual retail clients across New Zealand, with a particular focus on pre-retirees and retirees seeking guidance on retirement planning, KiwiSaver allocations, and investment decisions. The business operates on a 100% independent basis, accepting no commissions or payments from product providers, and is registered with the Financial Markets Authority as a Financial Advice Provider (FSP507066).
Nest Egg Investments firmographics
Firmographics- Name
- Nest Egg Investments
- Legal name
- Nest Egg Investments Limited
- Website
- https://nestegginvestments.co.nz
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nest Egg Investments is a boutique, fee-only financial advisory firm based in Auckland, New Zealand, providing independent investment advice and custom Excel-based financial modelling to individual retail clients, particularly pre-retirees, across the country.
- Ownership category
- akta.pro rank
Nest Egg Investments industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
- akta.pro secondary industry
- Family Office Advisory (Single/Multi-Family) (FSAEAAAI)
Keywords
Where Nest Egg Investments is headquartered
LocationHeadquarters
- HQ city
- Hobsonville
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Nest Egg Investments business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fee-only Financial Advice: The company operates on a fee-only model with no commissions, payments, or benefits from investment product providers. Revenue is generated through fixed-price service offerings and hourly rates for bespoke advice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Initial Consultation - Free |
| One time/ perpetual license | Pay-as-you-go | Investment Advice - $695 |
| One time/ perpetual license | Pay-as-you-go | Financial Model and Investment Advice - $1,195 |
| Other | Pay-as-you-go | Other Financial Advice - $195/hour |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Nest Egg Investments product offering
Product offeringCore offering
Nest Egg Investments is a boutique financial advisory firm that delivers personalised, fee-only investment advice and bespoke Excel-based financial modelling to individual clients across New Zealand. Services include a free initial consultation, fixed-price investment advice, comprehensive year-by-year financial forecasts, retirement planning, KiwiSaver guidance, and debt reduction recommendations, all provided directly by founder Dean Edwards without commissions from product providers.
Product overview
Nest Egg Investments offers a suite of financial advisory services centred around personalised investment advice and financial modelling. The core offerings include: (1) a free Initial Consultation, (2) Investment Advice at a fixed price of $695, (3) a comprehensive Financial Model delivered as an Excel spreadsheet, and (4) a discounted bundle combining the Financial Model and Investment Advice for $1,195. Additional bespoke financial advice is available at $195/hour. All services are fully independent, personalised to each client's circumstances, and provided without commission or payments from product providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Initial Consultation
Companies that use Nest Egg Investments
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Nest Egg Investments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nest Egg Investments partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Nest Egg Investments competitors and assessment
Company assessmentBroad incumbents
- ANZ Investments: Major NZ bank with KiwiSaver, investment, and financial planning arms serving retail customers nationwide — broad incumbent with overlapping investment advice and KiwiSaver offerings.
- Milford Asset Management: One of NZ's largest active investment managers offering KiwiSaver, managed funds, and personal advisory services. Larger and broader than Nest Egg but competes for the same individual investor wallet share.
- Booster: NZ wealth and KiwiSaver provider offering investment advice and financial planning to retail clients across the country; broader scale than Nest Egg with overlapping services.
Direct peers
- Fisher Funds: NZ-based investment manager and KiwiSaver provider offering personalised financial advice and managed portfolios to retail investors, comparable to Nest Egg on the KiwiSaver and investment advice offerings.
- Aurora Capital: Boutique New Zealand financial advisory firm offering independent, fee-only investment advice to individuals — closest peer to Nest Egg in business model, scale, and target market.
- Jarden: New Zealand investment advisory and wealth manager serving retail and HNW clients with personalised investment advice and portfolio management — direct competition in the same advisory niche.
- Forsyth Barr: One of New Zealand's largest full-service stockbroking and investment advisory firms offering personalised investment advice, KiwiSaver, and retirement planning to individuals — directly overlapping with Nest Egg's core offering but at significantly greater scale.
- Continuum Advice: Independent NZ financial advice firm providing personalised retirement, KiwiSaver, and investment planning on a fee-for-service basis — directly comparable boutique competitor.
- Craigs Investment Partners: NZ-based investment advisory firm providing personalised portfolio advice, KiwiSaver, and wealth management to individuals and families, with a comparable fee-based advisory model and similar target customer segment.
Emerging players
- Generate KiwiSaver: NZ-focused KiwiSaver and wealth manager with personalised advice offerings targeting self-directed and advised retail investors — adjacent competitor on KiwiSaver advice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nest Egg Investments social profiles
Digital presenceNest Egg Investments compliance and trust
Trust signalCompliance1 record
Nest Egg Investments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nest Egg Investments leadership team
Management profileNumber of profiles
Profiles1 record
Nest Egg Investments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nest Egg Investments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nest Egg Investments
What does Nest Egg Investments do?
Nest Egg Investments is a boutique financial advisory firm that delivers personalised, fee-only investment advice and bespoke Excel-based financial modelling to individual clients across New Zealand. Services include a free initial consultation, fixed-price investment advice, comprehensive year-by-year financial forecasts, retirement planning, KiwiSaver guidance, and debt reduction recommendations, all provided directly by founder Dean Edwards without commissions from product providers.
Is Nest Egg Investments a public or private company?
Nest Egg Investments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nest Egg Investments founded?
Nest Egg Investments was founded in 2016. It employs 11 to 50 people.
Where is Nest Egg Investments based?
Nest Egg Investments is headquartered in Hobsonville, New Zealand, in the Oceania region.
How does Nest Egg Investments make money?
One revenue line is on record: fee-only Financial Advice.
Who are Nest Egg Investments's main competitors?
Broad incumbents on record are ANZ Investments, Milford Asset Management and Booster. Direct peers are Fisher Funds, Aurora Capital, Jarden, Forsyth Barr, Continuum Advice and Craigs Investment Partners. Generate KiwiSaver is listed as an emerging player.
Does Nest Egg Investments have an API?
No public API is recorded for Nest Egg Investments.
What industry is Nest Egg Investments in?
Nest Egg Investments's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAAABAD, Advisory Portfolio Management (Non-Discretionary), with a secondary code of FSAEAAAI, Family Office Advisory (Single/Multi-Family). Its NAICS code is 52394 and its SIC code is 6282.