Hartman Group

Name

Hartman Group

Legal name

The Hartman Group, Inc.

Website

https://hartman-group.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Syndicated Reports: Individual syndicated research reports on food and beverage industry topics sold directly via the e-commerce store. Prices range from $950 to $15,000+ depending on report depth and scope. Reports cover topics including health & wellness, snacking, food sourcing, eating occasions, organic/natural, sustainability, and food technology.
2. Report Bundles: Annual four-report bundles offering comprehensive coverage of key trends at preferred pricing. Bundle pricing available with purchase of two or more reports, with early sponsorship benefits including custom segmentations and typing tools.
3. Hartman Retainer Services (HRS): Subscription-based retainer model providing clients with on-demand consulting, proprietary report access, and direct communication with account teams through an exclusive microsite portal (portal.hartman-group.com). Ongoing strategic partnership with recurring subscription fees.
4. Custom Research: Tailored custom research engagements for specific client needs beyond syndicated reports, providing bespoke consumer insights and strategic analysis.
5. White Papers and Thought Leadership: Free downloadable white papers and articles available in exchange for email registration, serving as lead generation for paid research products and retainer services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hartman Group is a food and beverage consumer research consultancy that sells syndicated research reports, subscription-based Hartman Retainer Services (HRS) with on-demand consulting and exclusive portal access, and custom research engagements. Its research centers on U.S. consumer eating and drinking occasions, health and wellness, organic, snacking, food sourcing, sustainability, food and technology, premiumization, and generational trends, grounded in proprietary longitudinal databases such as Compass Eating & Drinking Occasions Database.

Product overview

Hartman Group is a food and beverage research consulting firm offering a portfolio of syndicated research reports, subscription services, and custom research solutions. Their core products include: Syndicated Reports covering major topics (Health & Wellness, Sustainability, Organic, Food & Technology, Eating Occasions, Snacking, Beverages, Generations) published annually or periodically; Subscription Services (Hartman Retainer Services) providing on-demand consulting and client portal access; and Custom Research tailored to specific client needs. Key report series include Ideas in Food (annual trend reports with emerging concepts), Health & Wellness (longest-running U.S. wellness marketplace study), Eating & Drinking Occasions Landscape (annual analysis using proprietary Compass database), Food Sourcing in America, Snacking, and specialized studies on GLP-1s, Claims & Cues, and Premiumization. Their proprietary Compass Eating & Drinking Occasions Database, grounded in thousands of U.S. adult eating occasions, underpins quantitative research across offerings. The company also provides qualitative methodologies (digital ethnographies, mobile ethnographies, in-depth interviews) and quantitative approaches. Free content includes the HartBeat newsletter and white papers on strategic topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Hartman Retainer Services (HRS) Subscription-based retainer model providing enterprise clients with on-demand consulting, proprietary report access, and direct communication with account teams via an exclusive microsite portal (portal.hartman-group.com). Pricing is not publicly disclosed; inquiries handled by SVP of Business Development.
• Custom Research Tailored research solutions meeting specific client objectives, combining Hartman's social science expertise with customized quantitative and qualitative methodology for enterprise clients seeking bespoke consumer insights.
• Ideas in Food Annual trend report unpacking emerging food and beverage concepts poised to become trends in the next 3-5 years, with cultural context and implications for innovation. Editions have included Ideas in Food 2024, 2025 (15 trends), and 2026 (22 trends).
• Health & Wellness Longest-running consumer study of the U.S. wellness marketplace exploring consumer priorities and approaches to mental, physical and social wellness. Editions include Health & Wellness 2025: The Interplay of Vitality and Longevity and prior editions (Health & Wellness 2023: Great Wellness Reset; upcoming Health & Wellness 2027).
• Organic Category Reports Category-specific reports derived from Beyond Organic studies, providing consumer participation data, organic reach, World of Organic segment profiles, and category-specific recommendations across 22 food and beverage categories.
• Beverage Category Snapshots Custom 12-page reports on 12 specific beverage categories including alcohol, coffee, water, dairy, juice, soda, sports drinks, functional/fermented beverages and meal replacements.
• Eating & Drinking Occasions Landscape Annual comprehensive analysis of American eating patterns using the Compass database with trended data, daypart dashboards and generational comparisons, plus topic-specific dashboard reports on meal vs. snack, alone vs. social, at-home vs. away-from-home and restaurant-sourced occasions.
• Food Sourcing in America Long-running research tracking food shopping and sourcing trends. The latest edition covers fragmented sourcing, value/deal-seeking, online shopping, private brands, and channel/retailer scorecards for 15+ retailers.
• Snacking Long-standing research series examining snacking as eating occasions. Snacking 2026 reveals personalized intentions driving marketplace fragmentation and GLP-1 user influence on snacking patterns, built on the proprietary Modern Snacking Framework.
• Taste of Tomorrow Research on Gen Z and Gen Alpha food and beverage attitudes, eating approaches, dining independence, shopping behaviors, brand connections and the role of technology and social media.
• Premiumization and Everyday Value(s) Research on contemporary food quality from the consumer perspective, defining premium attributes, category nuances, occasion dynamics and premium's interplay with value.
• Food and Technology Research on the consumer perspective of food tech innovation, covering AI, digital tools, algorithms and their impact on consumer trust, aspiration and action in food lives.
• Claims & Cues Research on how consumers interpret, prioritize and validate claims and cues across categories, revealing which signals drive or dilute trust.
• Sustainability Research tracking sustainability evolution from buzzword to cultural expectation, exploring what consumers truly value and their actions versus stated priorities.
• Meals Upcoming September 2026 report examining traditional meal structures giving way to a balancing act between time, cost and competing needs, covering planning, sourcing, preparation and eating ecosystem.
• GLP-1s Research Special report exploring GLP-1 adoption impact on consumer nutrition attitudes, indulgence perceptions and the role of food in everyday life, including the GLP-1 user journey and CPG landscape disruption.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SPINS: Natural, organic, and specialty food consumer insights and retail measurement firm serving CPG brands in adjacent sub-segments — directly comparable to Hartman's organic and natural foods research.
• Innova Market Insights: Food and beverage innovation trends and consumer research firm publishing trend reports, category deep-dives, and consumer segmentation directly comparable to Hartman's syndicated offering.
• Numerator: Consumer panel and CPG behavior data firm providing purchase-based insights and consumer intelligence for brands — directly comparable to Hartman's CPG consumer insights, with a panel-based methodology contrast.
• Mintel: Global market research firm with deep food, beverage, and consumer product coverage including syndicated trend reports, consumer segmentation, and category forecasts — a direct comparability on Hartman's syndicated report model.
• Circana: Leading consumer and retail measurement firm formed from the merger of IRI and the NPD Group, serving CPG and retail with syndicated point-of-sale data and consumer insights directly comparable to Hartman's CPG research.
• Datassential: Foodservice and food trends research firm providing menu data, operator surveys, and consumer insights for the foodservice channel — comparable to Hartman's foodservice provider research and Eating & Drinking Occasions work.

Broad incumbents

• Euromonitor International: Global market intelligence firm covering consumer industries including food and beverage with syndicated country reports and consumer lifestyle analysis — overlaps with Hartman's syndicated global-trend perspective.
• Kantar: Global market research and insights firm with broad category coverage including brand strategy, consumer behavior, and retail/CPG analytics — overlapping with Hartman's CPG consumer insights offering.
• NielsenIQ: Massive FMCG/CPG measurement and analytics firm serving global brands with retail measurement, consumer panel data, and broader insights — a much larger incumbent operating in the same CPG research category as Hartman.
• Ipsos: Global market research and survey firm with a strong consumer insights practice including CPG, retail, and brand strategy — a broader incumbent operating adjacent to Hartman's CPG consumer research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-hartman-group
• Xx.com/HartmanGroup
• Facebookfacebook.com/163866331716

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartman Group