Aster Zorg

What Aster Zorg does

Aster Zorg is a Dutch home care services provider headquartered in Enschede, Netherlands, operating as a regional brand under the Axxicom Thuishulp national network. The company delivers household assistance to elderly individuals and others who cannot fully manage household tasks independently, enabling them to continue living at home rather than entering institutional care. Its core service offering consists of in-home cleaning, maintaining a livable home environment, and providing continuity through fixed caregiver teams with familiar faces visiting clients on scheduled visits. The company also emphasizes client wellbeing alongside practical tasks, encouraging clients to retain smaller chores they can still manage to preserve activity and independence.

The business operates exclusively through Dutch government-funded care frameworks. Revenue is generated under the WMO (Wet maatschappelijke ondersteuning / Social Support Act), where clients apply to their municipality for household support, and the WLZ (Wet langdurige zorg / Long-term Care Act), which funds intensive long-term care through designated care insurers. Aster Zorg does not set its own prices; rates are administratively determined by municipalities and care insurers. The company serves approximately 1,500 customers across the Twente and Achterhoek regions in the eastern Netherlands, where it has operated since 2016 under the Axxicom umbrella. Customer acquisition is primarily driven by institutional referrals through municipal and care-insurer channels rather than consumer marketing, with the company maintaining a basic website, a LinkedIn presence, and an Enschede office rather than pursuing outbound sales.

Aster Zorg operates with a workforce of 251-500 employees, almost entirely field-based caregivers, and has no proprietary technology, no mobile application, no disclosed integrations, and no AI or automation capabilities. The company has not raised external funding, has not engaged in M&A activity, and operates as a private subsidiary of Axxicom Thuishulp. Its strategic posture is that of a stable regional operating unit within a larger national home care group rather than an independently scaling enterprise.

Name

Aster Zorg

Legal name

Aster Zorg

Website

https://asterzorg.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Aster Zorg is a Dutch home care provider based in Enschede, operating under the Axxicom Thuishulp network to deliver government-funded household assistance (WMO and WLZ) to roughly 1,500 clients across the Twente and Achterhoek regions.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)

akta.pro secondary industries

Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL), Private-Duty Caregiver Staffing Agencies (HSABAMAB)

Keywords

• Home care services
• Household assistance
• Domestic support services
• Municipal care services
• Long-term care support

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government-funded home care services: Aster Zorg provides household support services funded through Dutch government programs including WMO (Social Support Act, through municipalities) and WLZ (Long-term Care Act). Revenue is generated through contracts with municipalities and care insurers for delivering home care services to eligible clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Aster Zorg provides home care and household assistance services to elderly and individuals who cannot fully manage household tasks independently, helping them remain living at home. Services are funded through Dutch government programs including WMO (Social Support Act via municipalities) and WLZ (Long-term Care Act via care insurers), with fixed teams of familiar caregivers delivering scheduled household support in the Twente and Achterhoek regions.

Product overview

Aster Zorg is a home care service provider offering household assistance under both WMO (municipal support) and WLZ (long-term care) frameworks. The company operates as part of Axxicom Thuishulp and serves approximately 1,500 customers in the Twente and Achterhoek regions since 2016. Services include practical household help, cleaning, maintaining a livable home, and attention to client wellbeing, with fixed teams providing consistent care at scheduled times.

Differentiator

Problem solved

Functional benefit

Products and services

• Thuishulp (Home Assistance) Home assistance services helping people with household tasks they can no longer perform themselves, enabling them to live independently at home for longer. Delivered by fixed teams of familiar caregivers at scheduled times.
• WMO Ondersteuning Support services under the Dutch Social Support Act (WMO) that allow individuals to request household assistance from their municipality for daily living support.
• WLZ Zorg Long-term and intensive care services under the Dutch Long-Term Care Act (WLZ) for individuals requiring continuous care support, funded through Dutch long-term care insurance.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Axxicom ThuishulpcoreStrategic or Co-development PartnerAsterzorg and Axxicom Thuishulp have bundled their strengths to better support clients in living independently and comfortably at home. Asterzorg operates as a regional brand under Axxicom Thuishulp, which is active throughout the Netherlands, providing household assistance services with personal attention.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Tzorg: Tzorg is one of the largest Dutch household assistance (Thuishulp) providers, delivering WMO-funded home help services across the Netherlands with rotating and fixed caregiver teams. Directly comparable to Aster Zorg in service model, funding channels, and target population (elderly and disabled clients needing household support to live independently).
• Vierstroom Hulp bij het Huishouden: Vierstroom is a Dutch home care organization providing WMO-funded household assistance (Hulp bij het Huishouden) and district nursing in the Utrecht and Zuid-Holland regions. Direct comparable in service offering (Thuishulp) and target population to Aster Zorg.
• Axxicom Thuishulp: Axxicom Thuishulp is Aster Zorg's direct parent — a Netherlands-wide professional household assistance organization. Operationally it is the same service line as Aster Zorg (WMO/WLZ Thuishulp) at national scale, so it is the closest direct benchmark for service model and unit economics.
• Evita Zorg: Evita Zorg is a Dutch home care provider focused on household assistance (Thuishulp) and personal care funded through WMO, with operations across multiple Dutch regions. Directly comparable service line and customer segment to Aster Zorg, though slightly larger national footprint.
• Sensire: Sensire is a Dutch regional care organization providing home care (Wijkverpleging), household help (WMO Thuishulp), and WLZ services in the Achterhoek and surrounding areas. Strong geographic and service-line overlap with Aster Zorg, including operating in the Achterhoek region itself.
• Home Instead Senior Care (Netherlands): Home Instead is an international franchise providing non-medical in-home care (household help, personal care, companionship) to seniors across the Netherlands. Directly comparable in being non-medical, in-home, mostly WMO-funded service for elderly clients who want to remain at home.
• Thebe (Thebe Wijkverpleging & Wmo): Thebe is a Dutch home care and household assistance provider active across Noord-Brabant and surrounding regions, delivering both Wijkverpleging (district nursing) and WMO Thuishulp services. Directly comparable to Aster Zorg in being a regional provider of government-funded household help for elderly clients.

Broad incumbents

• Buurtzorg Nederland: Buurtzorg is a large Dutch home care provider famous for its self-managing district nursing teams, now operating internationally. While its core focus is clinical district nursing funded by health insurers (Zvw) rather than WMO household help, it overlaps with Aster Zorg in delivering in-home care to elderly clients in the Netherlands and in relying on small fixed teams.
• Careyn: Careyn is a large Dutch healthcare organization offering home care (Wijkverpleging and WMO Thuishulp), elderly care, and youth care across multiple provinces. Comparable as a broad regional/multi-regional provider of WMO-funded household help to elderly clients, though with a much broader service portfolio than Aster Zorg.

Regional players

• MeanderGroep Zuid-Limburg: MeanderGroep is a Dutch care organization providing home care, household help, and elderly services concentrated in South Limburg. Comparable business model (WMO/WLZ-funded in-home care) for elderly clients but in a different Dutch region than Aster Zorg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aster-zorg
• Xx.com/asterzorg
• Facebookfacebook.com/asterzorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aster Zorg