Muse Beauty.Pro

What Muse Beauty.Pro does

Muse Beauty.Pro (legal entity: MUSE BEAUTY, LLC) is a privately-held, San Francisco-based beauty education platform founded in 2010. The company curates and distributes professional makeup kits to a nationwide network of 50+ partner beauty schools — primarily Paul Mitchell Schools locations across 28+ states plus institutions such as Cerritos College, Florida Academy, Aesthetic Science Institute, and others — while also selling directly to students, individual makeup artists, and consumers through its BigCommerce-powered e-commerce site musebeauty.pro (with shipping to the US and Canada).

Name

Muse Beauty.Pro

Legal name

MUSE BEAUTY, LLC

Website

https://musebeauty.pro

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Muse Beauty.Pro is a San Francisco-based B2B beauty education platform that supplies curated professional makeup kits, curriculum, and educator training to a nationwide network of 50+ partner beauty schools, also selling directly to students and makeup artists via its own e-commerce site and sub-brands ESUM Cosmetics and KETT Cosmetics.

Ownership category

akta.pro rank

Product category

Beauty Education Products & Professional Cosmetics Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Makeup Artistry Training Programs (HSALANAE)

akta.pro secondary industries

Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF), Sponges, Puffs & Applicators (CRABAKAB), Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC), Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

Keywords

• Professional makeup kits
• Beauty school partnerships
• Cosmetics distribution
• Makeup education programs
• Airbrush makeup systems

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Makeup Kit Sales: MuseBeauty.Pro generates revenue through the sale of curated professional makeup kits to beauty schools and individual students. Kits range from entry-level starter kits to comprehensive pro kits and academy-level kits with over 100 hours of complementary curriculum.
2. Brand Product Sales: Direct sales of ESUM Cosmetics (brushes, makeup, accessories) and KETT Cosmetics (airbrush makeup and equipment) through their e-commerce platform. Students at partner schools receive Pro Discounts (up to 30% off ESUM and KETT products, 20% off Pro Kit Essentials).
3. School Partnership Program: B2B partnerships with beauty schools providing dedicated account management, comprehensive training, complimentary educator materials, student workbooks, and marketing library. Revenue comes from school-wide kit purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

MuseBeauty.Pro curates and sells a six-tier series of professional makeup kits (Tools & Techniques, Starter, Basic, Airbrush, Pro, Academy) built around its own ESUM Cosmetics and KETT Cosmetics brands, and distributes them primarily to beauty schools through a B2B partnership program with dedicated national account managers and on-site/virtual training. The kits are bundled with curriculum including lesson plans, presentation slides, and video tutorials, and supported by the Pivot Point Lab curriculum integration, an Education Partner Portal, a Student Resource Hub, and a Pro Discount Program offering up to 30% off ESUM and KETT products to partner-school students.

Product overview

MuseBeauty.Pro is a B2B beauty education platform and makeup kit supplier operating a multi-tier kit architecture built around six distinct makeup kit series (Tools & Techniques, Starter, Airbrush, Basic, Pro, and Academy), each supporting different skill levels and program requirements for beauty schools. The core product portfolio centers on two professional makeup brands—ESUM Cosmetics (brushes, tools, color cosmetics) and KETT Cosmetics (airbrush systems)—supplemented by additional brands including B3 BALM, Danessa Myricks, Embryolisse, and Lashes in a Box. Educational offerings include the Pivot Point Lab curriculum with Core Series, Supplemental Series, The Collective Interviews, and Airbrush Makeup Program; a 2026 Educator Training Calendar with virtual and guest artist sessions; and an Education Partner Portal for school-specific resources. The platform serves beauty schools nationwide through a partnership program that provides comprehensive on-site or virtual training, student workbooks, and marketing materials.

Differentiator

Problem solved

Functional benefit

Brands

• ESUM Cosmetics: Professional makeup brushes, tools, accessories, and cosmetics brand created by co-founder Alphonse Wiebelt. Features ethically created and responsibly designed products.
• KETT Cosmetics

Products and services

• MUSE Tools & Techniques Makeup Kit Series Foundational kit series providing an essential assortment of professional brushes and tools for beauty school students at the start of their training.
• MUSE Starter Makeup Kit Series Introductory kit series designed to give students a complete introduction to professional products and tools for full makeup application.
• MUSE Airbrush Makeup Kit Series Mid-range kit series focused on airbrush makeup technique, giving students an upgrade option for working with KETT airbrush equipment.
• MUSE Basic Makeup Kit Series Mid-range kit series delivering customizable foundations, textured shadow palettes, and lashes for makeup enthusiasts.
• MUSE Pro Makeup Kit Series Comprehensive kit series featuring the ESUM Pro Makeup Kit Bag with a robust assortment of professional products designed for advanced programs and pro-track students.
• MUSE Academy Makeup Kit Series Most comprehensive kit series for serious makeup career aspirants, including Advanced Makeup Program kits paired with over 100 hours of complementary curriculum.
• ESUM Cosmetics Product Line Professional makeup brand offering brushes, tools, accessories, and color cosmetics including dual-ended pencils, brow defining pencils, mascara, and artistry palettes; ethically created, vegan, and cruelty-free.
• KETT Cosmetics Product Line Professional airbrush makeup brand used on TV, Film, Fashion, and Bridal sets, offering foundations, pigments, and professional airbrush equipment plus advanced education.
• School Partnership Program B2B program connecting beauty schools with curated makeup kits, dedicated national account managers, on-site or virtual training, complimentary educator materials, student workbooks, and a marketing library; serves 50+ partner schools nationwide.

Quantifiable outcome

• Over $1.9 million raised for Paul Mitchell Schools FUNraising campaign over 13 years
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pivot Point LabcoreTechnology or IntegrationMuseBeauty.Pro education and makeup kits are now available through Pivot Point LAB platform, delivering cutting-edge makeup education designed to prepare students for success in the professional beauty industry. This partnership makes curriculum integration even more seamless for partner schools.
• Paul Mitchell SchoolscoreStrategic or Co-development PartnerMuseBeauty.Pro proudly supports Paul Mitchell Schools FUNraising each year, having helped raise over $1.9 million over 13 years. The Trending Tour is an annual FUNraising makeup workshop led by MuseBeauty.Pro educators across limited US cities, with proceeds benefiting various charities including The Andrew Gomez Dream Foundation, CAST, Children's Miracle Network Hospitals, Food 4 Africa, Gary Sinise Foundation, and more.
• ESUM CosmeticscoreOEM/ Whitelabel/ Licensing PartnerESUM Cosmetics is a professional makeup brand created by MuseBeauty.Pro co-founder Alphonse Wiebelt. Products include professional brushes, cosmetics, and accessories. ESUM is ethically created with intention and responsibly designed, featuring vegan and cruelty-free formulations.
• KETT CosmeticscoreOEM/ Whitelabel/ Licensing PartnerKETT Cosmetics is a professional airbrush makeup brand used by makeup artists in TV, Film, Fashion, and Bridal industries. Found on film sets, backstage at Fashion Week, Cirque du Soleil, and on tour with top recording artists. KETT provides professional airbrush equipment and advanced education.
• The Powder GroupminorGTM or Marketing PartnerThe Powder Group celebrates and connects makeup artists and brands in the industry. MuseBeauty.Pro recommends The Powder Group to students for networking, education, and industry connections. Students can become TPG Pro Members for $75 to access member pricing on education, exclusive events, and industry partner benefits.
• The Makeup ShowminorGTM or Marketing PartnerThe Makeup Show is the largest pro-only beauty event in the United States. MuseBeauty.Pro partners with The Makeup Show, offering mentorship opportunities for partner school students to be guests at show booths.
• IATSE Local 706 and Local 798minorOthersThe Union IATSE (International Alliance of Theater and Stagehand Employees) governs Local 706 (West Coast) and Local 798 (East Coast) Hair and Makeup Unions. MuseBeauty.Pro provides resources about these unions to help students understand career paths in film, television, and theater makeup.
• BeautistaminorStrategic or Co-development PartnerBeautista is a platform for beauty professionals providing portfolio creation, networking, and business education. MuseBeauty.Pro recommends this platform to students for professional development and career growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BH Cosmetics: BH Cosmetics sells curated brush sets, makeup kits, and palettes to both pro and consumer channels. Comparable product architecture (multi-tier kits, brush bundles) and overlapping customer base among beauty school students and emerging artists.
• RCMA Makeup: RCMA is a professional color cosmetics brand widely used in film, TV, and education settings, often sold in kit format. Comparable product category, pro-channel focus, and education-segment positioning.
• Kryolan Professional Makeup: Kryolan supplies professional-grade makeup, airbrush systems, and educational kits to beauty schools, film/TV programs, and individual artists globally. Closely comparable to ESUM/KETT product mix and education-focused GTM.
• Make Up For Ever: Make Up For Ever runs the Make Up For Ever Academy with pro kits and certification programs targeting beauty school students and professional artists. Direct competitor in the education-channel professional makeup kit space.
• Cinema Secrets: Cinema Secrets sells professional makeup kits, brushes, and education focused on film/TV/editorial artists. Directly comparable in pro-grade product curation and education-led GTM, particularly for KETT's film/TV positioning.
• MAC Cosmetics: MAC operates a dedicated MAC Pro program serving makeup artists and beauty schools with curated kits, training, and artist discounts. Directly comparable to MuseBeauty.Pro's B2B school partnership model and pro-grade kit offerings, but at significantly larger scale.
• Graftobian Makeup Company: Graftobian supplies professional makeup kits, special effects products, and education content to beauty schools and theatrical programs. Highly comparable pro-kit-and-curriculum business model targeting the same education segment.

Emerging players

• Morphe: Morphe offers curated brush sets, palette kits, and artist-focused bundles popular among beauty school students and emerging professionals. Comparable product format (bundles/kits) though with less depth in education-channel partnerships.

Broad incumbents

• Sephora Collection (Sephora PRO): Sephora's PRO program offers pro artist discounts and education, and Sephora Collection sells curated kits and brush sets. A broad incumbent with overlapping kit/bundle products and artist education initiatives.
• Pivot Point International: Pivot Point is the established cosmetology education platform with which MuseBeauty.Pro integrates via Pivot Point Lab. While broader in scope (covers all cosmetology, not just makeup), Pivot Point's curriculum marketplace directly enables MuseBeauty.Pro's distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/musebeautypro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muse Beauty.Pro