Kett Cosmetics

What Kett Cosmetics does

Kett Cosmetics is a San Francisco-based professional cosmetics brand operating as a subsidiary of MUSE BEAUTY, LLC. The company designs and sells airbrush makeup systems and multi-format foundation lines — including the water-based Hydro Foundation (13 shades), waterproof alcohol-based Hydro Proof Foundation (10 shades), Fixx Creme Foundation (20 shades across Olive, Ruby, and Neutral undertones), and Fixx Powder Foundation (12 shades) — along with color theory pigments, blush, contour, metal/shimmer, corrector palettes, and complementary professional accessories. Underlying technology centers on airbrush-compatible cosmetic chemistry and a curated set of retail partnerships that bring in SKINDINAVIA's patented Temperature Control Technology setting sprays, Embryolisse skincare, Beauty So Clean sanitizers, Lashes In A Box lashes, Flamingo dermaplaning tools, and Alcone accessories.

The company serves two principal customer segments: professional makeup artists working in film, photography, bridal, editorial, and special events (the primary segment), and beauty enthusiasts seeking professional-grade products for personal use. Go-to-market is hybrid: direct-to-consumer e-commerce through kettcosmetics.com is the primary channel, supplemented by a wholesale/reseller program for authorized retailers and professional beauty suppliers, plus physical retail locations. Pricing is unit-based, ranging from $7 accessories and $32 single foundation units up to $545 for the Mini Airbrush Kit and $895 for the Airbrush Pro Kit, both of which bundle complimentary virtual training classes. Fulfillment covers the US and Canada via USPS-based international shipping. The brand's investment in educational content (virtual classes, video library, color theory activity sheets, pro face charts) is a deliberate community-building motion aimed at professional onboarding and retention.

Kett Cosmetics operates with a lean headcount of 1–10 employees and is privately held under MUSE BEAUTY, LLC, which also operates ESUM Cosmetics from the same San Francisco headquarters. The company has not disclosed funding, M&A, or leadership changes in available sources, and generates revenue solely through product sales across its three channels.

Name

Kett Cosmetics

Legal name

MUSE BEAUTY, LLC

Website

https://kettcosmetics.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Kett Cosmetics is a San Francisco-based professional cosmetics brand specializing in airbrush makeup systems and multi-format foundations, serving makeup artists and beauty enthusiasts primarily through direct-to-consumer e-commerce, wholesale, and retail.

Ownership category

akta.pro rank

Product category

Professional Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABACAE

Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers)

Consumer Products & Retail/Beauty & Personal Care/Color Cosmetics (Makeup)

SECONDARYCRABACAG

Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils)

Consumer Products & Retail/Beauty & Personal Care/Color Cosmetics (Makeup)

SECONDARYCRABAKAC

Eyelash Tools (Curlers, Applicators) & False Lashes

Consumer Products & Retail/Beauty & Personal Care/Beauty Tools & Accessories

Keywords

• Professional airbrush makeup
• Foundation cosmetics
• Makeup artist supplies
• Airbrush equipment
• Cosmetic product retailer

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of proprietary cosmetic products and airbrush equipment through kettcosmetics.com, serving both professional makeup artists and beauty enthusiasts.
2. Wholesale Distribution: Wholesale program allowing retailers and distributors to carry Kett Cosmetics products, with a dedicated wholesale section on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kett Cosmetics designs, manufactures, and sells professional-grade airbrush makeup systems and cosmetic products, including airbrush equipment, Hydro (water-based) and Hydro Proof (alcohol-based) foundations, Fixx Creme palettes, and Fixx Powder foundations. The company also retails complementary third-party professional beauty brands such as Skindinavia setting sprays, Embryolisse skincare, Beauty So Clean sanitizers, and Lashes In A Box false lashes, serving both professional makeup artists and beauty enthusiasts via direct e-commerce, wholesale, and retail locations.

Product overview

Kett Cosmetics is a professional-grade cosmetics company specializing in airbrush makeup systems and pro-grade makeup products. The company operates a multi-module product architecture centered around three core product families: (1) Airbrush Systems including equipment (airbrushes, compressors, kits) and accessories (cleaners, hoses, parts); (2) Liquid Makeup Lines encompassing the Hydro Foundation (water-based, 13 shades), Hydro Proof Foundation (waterproof/alcohol-based for airbrush, 10 shades), Hydro Shimmer & Metal, Hydro Blush, Hydro Contour, and Hydro Color Theory Pigments; (3) Fixx Creme and Powder Foundations offering creme formula (20 shades) and powder formula (12 shades). The product portfolio extends to Pro Kit Essentials including color theory tools, false eyelashes, lighting supplies, sanitation products, setting sprays, and skincare. Kett Cosmetics also distributes complementary third-party professional beauty brands including Skindinavia setting sprays, Embryolisse skincare, Beauty So Clean sanitizers, Lashes In A Box, Feather Flamingo dermaplaning razors, and Alcone tools. The company operates under parent company MUSE Beauty, LLC and serves both direct-to-consumer and professional makeup artist markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Kett Airbrush Pro Kit + Complimentary Virtual Class Professional airbrush kit including equipment and complimentary virtual class for makeup application training, for makeup artists and advanced beauty users.
• Kett Mini Airbrush Kit + Complimentary Virtual Class (Mini Jett Starter Kit) Entry-level airbrush kit with mini airbrush and hydro makeup for beginners and beauty enthusiasts.
• Kett Hydro Foundation (35 ml) Water-based airbrush foundation available in 13 shades, can be applied with airbrush, makeup brush, or sponge.
• Kett Hydro Proof Foundation Collection Waterproof, alcohol-based foundation exclusively for airbrush use, available in 10 benchmark shades with Olive and Ruby undertones.
• Kett Fixx Creme Foundation Palette Nourishing creme formula foundation palette available in 20 shades with Olive, Ruby, or Neutral undertones.
• Kett Fixx Creme Blush Palette Creme blush pro palette for adding color and dimension to complexion.
• Kett Fixx Creme Corrector & Hi-Light Palette (6 Shades) Color corrector and highlighter palette with 6 shades for color correction and highlighting.
• Kett Fixx Creme Color Theory Palette Color theory palette in six shades for professional makeup application and color matching.
• Kett Fixx Powder Foundation Ultra-luxe, finely milled powder foundation with natural matte finish, available in 12 shades.
• Kett Hydro Shimmer Collection Water-based highlighters and metallics for eyes and cheeks in the Hydro collection.
• Kett Hydro Metal Collection Metallic water-based formula for high-impact shine on eyes and face, available in 6 shades.
• Kett Hydro Blush Collection Water-based blush formula with 5 shades for fresh, natural cheek color.
• Kett Hydro Contour Collection Water-based contour and bronzer set with 4 shades for adding shape and dimension to complexion.
• Kett Hydro Color Theory Pigment Collection Water-based color theory pigment set with 5 primary shades for custom blending and hue adjusting.
• Kett Hydro Proof Color Additives Waterproof, alcohol-based color additives exclusively for airbrush application, available in 2 shades for blush, shading, and tattoo neutralization.
• Kett Hydro Proof Makeup Remover Castor seed oil-based waterproof makeup remover for removing alcohol-based Hydro Proof makeup.
• Kett Airbrush Plug Adaptors International power adaptors (EU, UK, AUS) for converting Kett Compressors for use in different countries.
• Kett Clear Makeup Bags Clear storage cases for traveling with beauty essentials, available in small and large sizes.
• Skindinavia Finishing Spray (retailed by Kett) Professional setting sprays retailed by Kett, featuring patented Temperature Control Technology for up to 16-hour wear, available in Bridal, Oil Control, and standard formulas.
• Lashes In A Box False Eyelashes (retailed by Kett) False eyelashes retailed by Kett, including No. 10, No. 17, and No. 23 styles, made with human hair or synthetic fibers on clear bands, reusable and cruelty-free.
• Beauty So Clean Cosmetic Sanitizer Mist (retailed by Kett) Cosmetic sanitizer mist retailed by Kett, clinically proven effective against bacteria and viruses.
• Feather Flamingo Dermaplaning Razor (retailed by Kett) Stainless steel precision razors retailed by Kett for dermaplaning fine facial hair and grooming brows.
• Embryolisse Skincare Products (retailed by Kett) French skincare line retailed by Kett, including moisturizers, micellar lotion, mattifying moisturizer, and eye contour cream.
• Muse Beauty Pro Color Activity Worksheets Practice sheets for color theory exercises, 50 sheets of 70 lb matte paper ideal for liquid-to-powder makeup practice.
• Muse Beauty Pro Face Charts Signature face charts for makeup design, practice, storyboarding, and documenting applications with clients, pad of 50 sheets.
• Lashes In A Box Eyelash Adhesive Waterproof, latex-free lash glue for false eyelashes, provides long lasting wear and dries clear.

Quantifiable outcome

• Up to 16-hour makeup wear with Skindinavia Temperature Control Technology
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SKINDINAVIAcoreChannel Partner/ Reseller/ DistributorKett Cosmetics serves as a retailer for SKINDINAVIA professional setting sprays, featuring Temperature Control Technology products including Finishing Spray (Oil Control and standard) and Bridal formulations. SKINDINAVIA products are made in USA with patented technology.
• LASHES IN A BOXminorChannel Partner/ Reseller/ DistributorKett Cosmetics retails LASHES IN A BOX false eyelashes including No° 10, No° 17, and No° 23 styles. Products feature human hair or synthetic fibers on clear bands, reusable and cruelty-free.
• EMBRYOLISSEminorChannel Partner/ Reseller/ DistributorKett Cosmetics retails EMBRYOLISSE skincare and makeup removal products including Lait-Crème Concentré, Micellar Lotion, Hydra-Mat Emulsion, and Smoothing Eye Contour Cream. Products made in France with 98% natural ingredients.
• ALCONEminorChannel Partner/ Reseller/ DistributorKett Cosmetics retails ALCONE professional beauty tools including makeup remover wipes. Products support professional makeup application workflows.
• BEAUTY SO CLEANminorChannel Partner/ Reseller/ DistributorKett Cosmetics retails BEAUTY SO CLEAN Cosmetic Sanitizer Mist products clinically proven effective against bacteria and viruses including Human Coronavirus (229E), Influenza A (H1N1), and Herpes Simplex Virus (HSV-1). Made in Canada.
• FLAMINGOminorChannel Partner/ Reseller/ DistributorKett Cosmetics retails FLAMINGO dermaplaning razors and eyebrow grooming tools. Products feature stainless steel blades with serrated safety guards.
• MUSE BEAUTY PROminorChannel Partner/ Reseller/ DistributorKett Cosmetics retails MUSE BEAUTY PRO educational supplies including Color Activity Worksheets and Pro Face Charts designed for makeup artist training and practice.
• MUSE BEAUTY, LLCcoreStrategic or Co-development PartnerMUSE BEAUTY, LLC is the parent company of Kett Cosmetics and ESUM Cosmetics. The parent company is headquartered in San Francisco, CA and manages privacy practices and corporate policies for subsidiary brands.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• MAC Cosmetics: MAC Cosmetics is the dominant pro-makeup brand globally with a vast shade range and deep artist community. It competes with Kett for the same professional makeup artist customer but across a much wider product portfolio.
• Fenty Beauty: Fenty Beauty disrupted color cosmetics with its inclusive 40+ shade foundation launch and remains a category leader on shade range. It competes for the same inclusive-shade, pro-leaning customer that Kett targets with its Fixx Creme line.
• Make Up For Ever: Make Up For Ever is a large, established professional makeup brand with extensive foundation ranges, HD formulas, and global artist training programs. It is a broader incumbent that overlaps with Kett's professional artist positioning but operates at significantly greater scale.
• NARS Cosmetics: NARS is an established prestige color cosmetics brand with strong foundation, complexion, and editorial positioning. It overlaps with Kett on inclusive complexion ranges sold through department stores and DTC.

Direct peers

• Ben Nye: Ben Nye is a professional-grade cosmetics brand favored by makeup artists for film, television, and theatrical applications, with a strong creme foundation and shade-inclusive range. It competes with Kett's Fixx Creme Pro Palette and pro palette lineup in the artist channel.
• Dinair Airbrush Makeup: Dinair is one of the original airbrush makeup brands, offering airbrush foundations, equipment, and training to both professionals and home users. Its product mix and target customers closely mirror Kett's professional and enthusiast segments.
• RCMA (Research Council of Makeup Artists): RCMA is a cult professional makeup brand built around its No-Color Powder and foundation ranges, sold primarily to working makeup artists. Like Kett, it serves the pro artist segment with high-performance, inclusive-shade products at accessible price points.
• Koh Gen Do: Koh Gen Do is a Japanese professional makeup brand focused on natural, camera-ready complexion products popular among film and editorial makeup artists. It is comparable to Kett on pro-grade, performance-driven foundations.
• TEMPTU: TEMPTU is a pioneer in airbrush makeup systems, selling proprietary airbrush equipment, foundations, and training directly to professional makeup artists and consumers. It is the most direct competitor to Kett's airbrush equipment-and-formulation model.

Others

• Skindinavia: Skindinavia is a professional setting spray brand whose patented Temperature Control Technology is retailed through Kett's site as a core partner. It is adjacent — a key supplier/partner rather than a direct competitor — but operates in the same pro makeup finishing category.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/kettcosmetics
• Facebookfacebook.com/kettair
• LinkedInlinkedin.com/company/kett-cosmetics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kett Cosmetics