Operaction

What Operaction does

Operaction is a privately-held French professional services firm (SAS OPERACTION, share capital €50,000), founded in 1994 by Bertrand Lazare, that delivers digital coaching, web management, and web marketing services to small and medium-sized businesses in France. The firm is headquartered in Châteauneuf-sur-Isère (Drôme), with a postal address in Montélier, and operates through a network of proximity coaches now present in 10 French cities including Paris, Lyon, Marseille, Bordeaux, Rennes, Strasbourg, and Lille. Its core customers are business owners and managers in the BTP (construction) and gastronomy/restaurant verticals, with additional reach into general services (printing, automotive, architecture).

The firm organizes its offering around three integrated service lines: Coaching Digital (strategic-operational coaching for digital transformation, including KPI-based performance measurement), Création et Gestion de Sites Internet (website creation, SEO/SEA optimization, technical maintenance, and e-commerce shop management), and Web Marketing (social media management, email newsletters, e-reputation monitoring, and content production). Around these, Operaction runs a catalogue of professional training programs (FORMATIONS: LEADERSHIP, AVENTURIA, REGEN, FIDEL-IT, IT-RETOUR EFFICACITÉ, GASTRONOMIA), conferences/seminares, and strategic analyses. Its proprietary methodology, "Coaching Stratégico-opérationnel," is paired with two vertical community networks — RESTOPARTNER (gastronomy) and OPTEAMUM (BTP) — that facilitate peer learning among member business leaders.

Commercially, Operaction generates revenue through project-based and recurring professional-services engagements (coaching retainers, website build/maintenance retainers, social media management subscriptions), quote-based pricing for custom coaching and web projects, and OPCO-financed training programs enabled by its QUALIOPI certification (renewed through June 2028). Go-to-market is hybrid: direct enterprise/field sales from the Valence HQ, a distributed network of independent proximity coaches, event-driven demand generation (OPTEAMUM dinners, RSD3/Food Hotel Tech/Sirha trade shows, RCF Radio monthly segment), and a CCI Drôme channel-partner relationship. Operaction operates three associated wholly-owned entities (RestoPartner, Opteamum, and the 2017-vintage Beasyness B2B collaboration platform). The firm is founder-led, privately funded, and does not have any disclosed external investment or parent company.

Name

Operaction

Legal name

SAS OPERACTION

Website

https://operaction.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Operaction is a French digital coaching and web services firm (founded 1994, Valence/Drôme) that delivers strategic digital coaching, website management, and web marketing to SMBs in the BTP, gastronomy, and services verticals via a network of proximity coaches across 10 French cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Châteauneuf-sur-cher

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching Digital & Stratégique: Strategic digital coaching services for business leaders, including accompaniment of established or emerging managers and implementation of clear, committed strategy.
2. Création et Gestion de Sites Internet: Website creation, updates, internal and external referencing (SEO, SEA), digital optimization, technical maintenance, and e-commerce shop management.
3. Web Marketing: Social network animation, newsletter and flash emails, reputation monitoring, photo and video media creation, blog content creation.
4. Formations Professionnelles: Professional training programs including LEADERSHIP, AVENTURIA, REGEN, GASTRONOMIA, FIDEL-IT, IT-RETOUR EFFICACITÉ. OPCO financing available through QUALIOPI certification.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Operaction is a French digital coaching firm providing an integrated offering of strategic digital coaching, website creation and management (SEO/SEA, technical maintenance, e-commerce), and web marketing (social media, email, e-reputation, content) for business leaders. Its primary customers are SMBs and mid-market firms in BTP, gastronomy/restaurants, and service-sector verticals across France, with professional training, conferences, and strategic studies provided as complementary services.

Product overview

Operaction offers a unified digital coaching and web services portfolio centered around three core offerings: Coaching Digital (strategic digital transformation coaching), Web Management (website creation and management), and Web Marketing (digital marketing services). The company provides complementary training programs (FORMATIONS) including leadership, business strategy, and specialized courses, as well as conferences and strategic analysis services. Founded in 1994 and based in Valence, France, Operaction targets restaurant, BTP (construction), and service sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Digital (Web Coaching) Strategic digital coaching service for business leaders, providing personalized digital strategy development, communication planning, team training, and performance measurement through KPIs. Includes accompagnement des managers, stratégie digitale personnalisée, plan de communication, formation des équipes, and baromètres de mesure de succès.
• Création et Gestion de Sites Internet (Web Management) Website creation, management, and maintenance service including SEO/SEA optimization, technical updates, and e-commerce shop management. Covers création et mise à jour des sites, référencement interne et externe (SEO, SEA), optimisation digitale, maintenance technique, and gestion des boutiques.
• Web Marketing Expert digital marketing services including social media management, email newsletters, e-reputation monitoring (response to reviews), photo and video content creation, and blog content development. Covers animation des réseaux sociaux, newsletter et flashs, veille et e-reputation, création de médias photos et vidéos, and création de contenus de blogs.
• FORMATIONS (Professional Training Programs) Custom training programs including LEADERSHIP, AVENTURIA, FIDEL-IT, IT-RETOUR EFFICACITÉ, REGEN, and GASTRONOMIA — covering leadership development, business strategy, customer loyalty, digital effectiveness, eco-responsible development, and AI in gastronomy. OPCO-financed through QUALIOPI certification.
• Conférences / Séminaires Conference and seminar services covering technology impact, business organization, internet usage, social media strategies, digital marketing, and online brand management for business audiences.
• Analyses / Études Strategic analysis and studies services for internet strategies and e-communication, supporting clients' strategic decision-making with custom research outputs.

Quantifiable outcome

• 15+ years client relationships (Tables Mousset partnership)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CertUp-MaïeutikaminorOthers · 1 March 2025Certification audit firm conducting QUALIOPI renewal audit on 28/03/2025. Led by Walla Hassis, providing quality certification services for training organizations.
• CCI DrômecoreGTM or Marketing Partner · 18 March 2022OPERACTION signed a partnership convention with CCI Drôme (Chambre de Commerce et d'Industrie) to collaborate on supporting local business development. CCI Drôme is a regional chamber of commerce providing business support services and is also part of the OPTEAMUM network collaboration.
• RCF RadiocoreGTM or Marketing PartnerRCF (Radio Chrétienne Francophone) partnership for '1000 ACTEURS POUR UN MONDE DESIRABLE' monthly radio show. OPERACTION participates as a partner to highlight local businesses and entrepreneurs making positive impact.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Publicis: Global French-headquartered advertising and marketing services group with digital, media, and creative capabilities serving brands at scale—a broader incumbent with overlapping digital marketing capabilities but operating far above the SMB focus.
• Havas: Global French-headquartered advertising, media, and communications group offering digital marketing services to enterprise clients—wider incumbent with overlapping capabilities to OPERACTION at significantly larger scale.
• Cision: Global PR, communications, and media intelligence platform adjacent to OPERACTION's web marketing and e-reputation services—broader incumbent with partially overlapping capability sets.
• Webedia: French digital media group with audience and content marketing operations serving French-speaking markets—a broad incumbent in adjacent French digital marketing space.

Direct peers

• Noiise: French content marketing and SEO agency providing digital content strategy and SEO services to SMB clients across France—a highly comparable direct competitor in the same digital content/web marketing space.
• Uplix: French digital marketing agency offering web marketing, SEO, and content services to SMB and mid-market clients with a similar service mix and target market profile to OPERACTION.
• Eskimoz: French SEO and web marketing agency serving SMB and mid-market clients across France with digital strategy, content, and search-engine services directly comparable to OPERACTION's web marketing and SEO core offering.
• Digimind: French-headquartered social listening and competitive intelligence platform whose e-reputation and intelligence services map closely to OPERACTION's intelligence-collective networks and ongoing reputation monitoring offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OPERACTION
• Facebookfacebook.com/operactionfrance
• LinkedInlinkedin.com/company/operaction-france
• Instagraminstagram.com/operaction_france

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Operaction