Anne Frank House

What Anne Frank House does

The Anne Frank House (Anne Frank Stichting) is a Dutch non-profit cultural and educational foundation established on 3 May 1957 in collaboration with Otto Frank, headquartered at Westermarkt 20, Amsterdam. It operates the museum at Prinsengracht 263 — the actual Secret Annex where Anne Frank and her family hid during WWII — and welcomes more than 1.2 million visitors annually. Its core offering is the physical museum, which uses timed-entry tickets booked online through annefrank.org (released weekly, six weeks in advance) and an included audio tour available in nine languages, supplemented by a paid €7 introductory program in English.

Beyond the museum, the organization builds a digital and global extension layer: a 360-degree 3D virtual tour featuring an AI-powered multilingual avatar guide named Rachel Riley; a YouTube portfolio including 'Anne's Story' (14 episodes), the 15-episode Anne Frank Video Diary, the 8-part 'Anne Frank was here' documentary series, and a continuation series 'After the Arrest'; and a virtual reality application. It maintains the original Anne Frank Collection — manuscripts, the diary, and artifacts — and produces traveling exhibitions deployed to museums and institutions in 70+ countries at a rate of approximately 300 shows per year. Educational products (Free2choose, Free2choose-Create, LessonUp digital lessons) are available in 40+ languages.

Revenue mechanics mix ticket sales and museum shop commerce, donations supported by the Dutch ANBI public-benefit designation, and inheritance/bequest income. The Anne Frank Youth Network (AFYN) is a separate but owned initiative connecting 2,082 young changemakers aged 15–25+ across 22 countries, who have completed 652 projects promoting equal rights and active citizenship. The organization employs approximately 250 staff. Distribution combines direct-to-consumer ticketing, channel partners (notably the newly announced EF Education First partnership launching August 2026 for student-tour experiences), e-commerce via the online shop, and a network of institutional hosts for traveling exhibitions and educational programs.

Name

Anne Frank House

Legal name

Anne Frank Stichting

Website

https://annefrank.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

The Anne Frank House is a Dutch non-profit (founded 1957 with Otto Frank) that operates the museum at the Secret Annex in Amsterdam, drawing 1.2M+ annual visitors, and extends its Holocaust education mission globally through traveling exhibitions in 70+ countries, multilingual educational products, a youth network across 22 countries, and digital VR/YouTube experiences.

Ownership category

akta.pro rank

Product category

Museum and Holocaust Education

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

Children’s Museums (THAJADAE)

Keywords

• Holocaust education
• Museum operations
• Educational programs
• Historical preservation
• Cultural heritage

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Museum admission tickets: Visitors purchase tickets online for scheduled museum visits. Standard museum visit includes access and audio tour. Enhanced tickets with introductory program available at additional cost of €7.00.
2. Museum shop: Physical and online shop selling the Anne Frank diary, books, miscellaneous items, and limited-edition art posters. Shop is accessible through the museum.
3. Donations: Donations accepted from supporters worldwide. Anne Frank House is designated as a public benefit organization (ANBI) by Dutch tax authorities, enabling tax-deductible donations. IBAN: NL28 RABO 0363 2868 61.
4. Inheritance and bequests: Individuals can designate the Anne Frank House as heir or co-heir in their will, or leave a legacy (specific bequest). The organization is exempt from inheritance tax.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Anne Frank House operates the museum at the Secret Annex (Prinsengracht 263, Amsterdam) where Anne Frank hid during WWII, preserving and exhibiting original artifacts from the Frank family. It develops and distributes multilingual educational products (40+ languages), traveling exhibitions in 70+ countries, digital/virtual experiences including VR tours and AI-guided 3D visits, and runs the Anne Frank Youth Network (AFYN) engaging over 2,000 young changemakers in 22 countries.

Product overview

The Anne Frank House operates a portfolio of interconnected products and services centered on preserving Anne Frank's legacy and educating youth about the Holocaust, antisemitism, and prejudice. The core offering is the physical museum in Amsterdam (Prinsengracht 263), which preserves and opens the Secret Annex to the public. Digital extensions include virtual tours (3D VR with AI avatar guide, video tours, and Google Arts & Culture presence), while educational reach is expanded through traveling exhibitions in 70+ countries, the Anne Frank Youth Network (AFYN) global youth engagement program, and LessonUp-powered digital lessons available in 40+ languages. The YouTube channel hosts original video content including the 'Anne Frank was here' documentary series and 'Anne Frank Video Diary.' An online shop sells diaries, books, and merchandise. These offerings work together to deliver the organization's mission through physical visitation, remote access, educational programs, youth activism, and retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Anne Frank House Museum (Amsterdam) The original museum at Prinsengracht 263 in Amsterdam preserving the Secret Annex where Anne Frank and her family hid during WWII. Visitors explore the historical building, view original artifacts, and experience the preserved hiding place with audio guides in nine languages. Visit takes approximately one hour.
• Online Virtual Tour and 3D Experience

Quantifiable outcome

• Over 1.2 million visitors annually walk through the Anne Frank House museum.
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• EF (Education First)flagshipStrategic or Co-development Partner · 18 June 2026EF (Education First) partnered with the Anne Frank House and the Anne Frank Center at the University of South Carolina to provide immersive educational experiences about Anne Frank's life and legacy to students traveling with EF Educational Tours. The collaboration includes virtual reality experiences, preparatory materials, access to the Anne Frank House exhibitions, workshops, and Global Leadership Summits. The program is scheduled to launch in August 2026 across EF tour itineraries including Amsterdam and Paris, European Carousel, and European Quartet, aiming to combat antisemitism and promote tolerance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Imperial War Museums: UK network of war museums with original collections, traveling exhibitions, and educational programming across multiple sites. Comparable as a large multi-site war/heritage museum operator, though broader in scope than the Anne Frank House's focused mission.
• Smithsonian Institution: Largest museum and research complex globally, with extensive digital programming and traveling exhibitions. Comparable on scale and digital reach, though operates across many disciplines rather than a single Holocaust/heritage focus.

Regional players

• Rijksmuseum: Major Amsterdam museum at comparable scale (~1M+ visitors), operating a physical museum plus digital experiences, shop, and educational programming. Comparable as a tier-one cultural-heritage institution in the same city and tourism market.
• Van Gogh Museum: Amsterdam museum housing an authentic single-artist collection with global brand recognition, timed-entry ticketing, online shop, and educational programs. Closely comparable operating model and revenue mix to Anne Frank House within the Amsterdam museum cluster.

Direct peers

• Yad Vashem: Israel's official Holocaust memorial, combining museum operations, archives, research, and educational programming across multiple languages. Directly comparable as a globally recognized Holocaust education and remembrance institution with strong digital outreach.
• Simon Wiesenthal Center / Museum of Tolerance: Human-rights education organization operating the Museum of Tolerance, with curricula on prejudice, antisemitism, and democratic values — directly parallel to Anne Frank House's educational mission and youth programming.
• The National WWII Museum: New Orleans-based WWII museum with traveling exhibitions, educational curricula, and youth engagement programs. Directly comparable as a war/Holocaust-era historical museum with an international education footprint.
• Auschwitz-Birkenau State Museum: Operates the authentic WWII Holocaust memorial site and museum at the former concentration camp, with comparable mission of Holocaust education, preservation of original artifacts, and global visitor engagement through educational programming.
• United States Holocaust Memorial Museum: America's national Holocaust museum with original artifacts, permanent exhibitions, traveling exhibitions, and educational programs reaching schools globally. Highly comparable mission, operating model, and educational-product portfolio.

Others

• Google Arts & Culture: Digital platform partner/distributor for cultural institutions, including hosting Anne Frank House content in 20 languages. Not a competitor but a critical distribution channel and adjacent ecosystem participant for museum digital reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/annefrank
• Facebookfacebook.com/annefrankhouse
• Instagraminstagram.com/annefrankhouse_official
• TikToktiktok.com/@annefrankhouse
• Xx.com/annefrankhouse
• LinkedInlinkedin.com/company/anne-frank-stichting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Anne Frank House