What Państwowe Muzeum Auschwitz-Birkenau does

Państwowe Muzeum Auschwitz-Birkenau is a state cultural institution of the Republic of Poland, established in 1947 by Holocaust survivors on the site of the former German Nazi concentration and extermination camp. It operates the ~192-hectare Memorial site comprising Auschwitz I and Auschwitz II-Birkenau, containing over 150 buildings and 300 ruins, and serves as a memorial, museum, archive, and educational center commemorating approximately 1.1 million victims. The site has been inscribed on the UNESCO World Heritage List since 1979 and is the only former concentration camp on the list.

The museum runs a digital ecosystem anchored on auschwitz.org, an exclusive online reservation system at visit.auschwitz.org, the panorama.auschwitz.org virtual tour platform, and an online bookstore at ksiegarnia.auschwitz.org. Educational products include the Multibook interactive materials in 10+ languages (with PJM/SJM accessibility versions), the Memory 4.0 online tool for international youth groups, the 'Auschwitz in Front of Your Eyes' online guided tour application, and podcast series on Spotify and Apple Podcasts. The International Centre for Education about Auschwitz and the Holocaust (MCEAH) delivers study visits, conferences, e-learning, and teacher training. Conservation laboratories and a Digital Repository supporting the Auschwitz-Memory-Index provide archival and artifact preservation infrastructure.

The museum's business model is a public-mission funding stack rather than a commercial revenue model. Entry to the Memorial is free; primary funding flows from the Polish Ministry of Culture and National Heritage through targeted subsidies for conservation, construction, and educational activities, supplemented by European Commission grants (including Europe for Citizens and operational programs), international foundation grants (notably the Auschwitz-Birkenau Foundation and Ronald S. Lauder Foundation), visitor donations, and own-source revenue from the online bookstore. Distribution combines physical site visits (mandatorily booked online) with global digital channels including social media, multilingual web properties, podcast platforms, and partner-hosted interactive content on Thinglink and Genially.

Name

Państwowe Muzeum Auschwitz-Birkenau

Legal name

Państwowe Muzeum Auschwitz-Birkenau

Website

https://auschwitz.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Państwowe Muzeum Auschwitz-Birkenau is a Polish state cultural institution and UNESCO World Heritage site preserving the former Nazi concentration and extermination camp. It serves global visitors, students, educators, researchers, and survivors via the physical Memorial, online guided tours, multilingual educational tools, and conservation programs, funded primarily by government subsidies and EU grants.

Ownership category

akta.pro rank

Product category

Memorial Museum Services

NAICS

Historical Sites (712120), Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

akta.pro secondary industries

Natural History Museums (THAJADAC), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Memorial museum services
• Historical preservation
• Holocaust education
• Cultural heritage protection
• Victim commemoration

Headquarters

HQ city

Oswiecim

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding: Core operational funding from the Polish Ministry of Culture and National Heritage (MKiDN) through targeted subsidies for conservation, construction, and educational activities
2. European Union Grants: Funding from European Commission programs including Europe for Citizens, Infrastructure and Environment Operational Programme, and international foundation grants for specific preservation and educational projects
3. Donations and Support: Voluntary contributions from visitors and supporters through the museum's donation program at wasprzyj.auschwitz.org
4. Bookstore Sales: Revenue from online bookstore selling publications about the history of Auschwitz and Holocaust in multiple languages, including ebooks

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Państwowe Muzeum Auschwitz-Birkenau operates the preserved site of the former Nazi German concentration and extermination camp as a memorial and museum, offering free public access through a mandatory online reservation system, guided on-site tours, virtual panoramic tours, online guided tours, multilingual educational programs, and a publishing/bookstore operation. The museum preserves authentic camp structures, artifacts, archives, and victim records, and conducts historical research, conservation, and Holocaust education activities.

Product overview

Państwowe Muzeum Auschwitz-Birkenau (Auschwitz-Birkenau State Museum) is a memorial and museum established in 1947 on the site of the former German Nazi concentration and extermination camp. The museum operates a digital ecosystem consisting of its main website (auschwitz.org), an online reservation system (visit.auschwitz.org), a virtual tour platform (panorama.auschwitz.org), and an online bookstore (ksiegarnia.auschwitz.org). Educational offerings include the International Centre for Education about Auschwitz and the Holocaust (MCEAH) providing study visits, e-learning through interactive multibooks, podcast series, the Memory 4.0 educational tool, and online guided tours via the 'Auschwitz in Front of Your Eyes' application. The museum also maintains extensive historical collections and archives, operates conservation laboratories, and implements the Master Plan for Preservation program. The New Main Exhibition project is currently underway to redesign the museum's core exhibition experience.

Differentiator

Problem solved

Functional benefit

Brands

• Międzynarodowe Centrum Edukacji o Auschwitz i Holokauście (MCEAH) / International Center for Education about Auschwitz and the Holocaust: The museum's educational division conducting study visits, projects, seminars, conferences, thematic sessions, exhibitions, e-learning, and teacher resources.
• Multibook - Interactive Educational Materials
• Memory 4.0
• Auschwitz-Birkenau Foundation
• Online Tours - Auschwitz in Front of Your Eyes
• visit.auschwitz.org
• ksiegarnia.auschwitz.org
• panorama.auschwitz.org
• DroneTower Application

Products and services

• Auschwitz-Birkenau Memorial and Museum (Auschwitz.org) The official memorial and museum operating the preserved site of the former Nazi concentration and extermination camp (1940-1945), with free public access and structured guided tours, research, conservation, and education.
• Visit.Auschwitz.org Online Reservation System Exclusive online reservation platform for booking entry passes and guided tours of the Memorial site.
• Panorama.Auschwitz.org Virtual Tour Virtual 360-degree panoramic tour platform allowing remote exploration of the Memorial site.
• Ksiegarnia.Auschwitz.org Online Bookstore Internet bookstore selling printed publications and ebooks about the history of Auschwitz and Holocaust education in multiple languages.
• Multibook - Interactive Educational Materials Interactive online materials for preparing for and summarizing visits to the Memorial, available in Polish, English, German, Spanish, French, Italian, Czech, Portuguese, Ukrainian, and Norwegian, with accessibility versions (PJM and SJM) for hearing-impaired users.
• Memory 4.0 Educational Tool Online educational tool with six interconnected scenario-based lessons in English dedicated to the fate and persecution of groups deported to Auschwitz, developed for international youth groups.
• Auschwitz Educational Podcast Series Educational podcast series available on Spotify and Apple Podcasts covering prisoner experiences, camp history, and survivor stories, narrated by museum experts.
• International Centre for Education about Auschwitz and the Holocaust (MCEAH/ICEAH) Educational division of the museum offering study visits, educational projects, conferences, webinars and thematic sessions, traveling exhibitions, e-learning, podcasts, online lessons, volunteer programs, and teacher resources.
• Conservation Laboratories Conservation facilities equipped with research and conservation equipment (microscopes, spectrophotometer, chemical analysis) for preserving authentic camp artifacts across paper, leather, painting, and building materials.
• Master Plan for Preservation Multiannual preservation program covering specific objects and conservation approaches for preserving the authentic remains of the former camp, funded by the Auschwitz-Birkenau Foundation.
• New Main Exhibition Comprehensive redesign of the main exhibition in blocks 4-9 of former Auschwitz I camp presenting the fate and experiences of prisoners; project estimated at approximately 100 million PLN and planned in three parts.
• UNESCO World Heritage Site (Auschwitz-Birkenau) UNESCO World Heritage Site since 1979, the only former Nazi concentration and extermination camp on the list, designated to symbolize other similar sites.
• Historical Collections and Archives Extensive collection of historical artifacts, documents, photographs, and personal items from the former camp, maintained by the museum since its establishment in 1947.

Quantifiable outcome

• UNESCO World Heritage site since 1979, the only former concentration camp on the list
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Arolsen ArchivescoreStrategic or Co-development Partner · 1 January 2022Collaboration on the Memory 4.0 educational project for international youth groups. Arolsen Archives provided archival resources and expertise for developing educational materials about persecution and discrimination in Nazi Germany.
• TRACE Platform Consortium PartnerscoreStrategic or Co-development PartnerTOMCAT project consortium including: Institute for Social Safety, Counter Extremism Project, Ashoka Foundation, The Theresienstadt Centre for Genocide Studies, Political Capital, Violence Prevention Network, Seesame, and Centrum Komunitného Organizovania. Addresses antisemitism and antigypsyism threats in Visegrad 4 countries.
• Yad VashemcoreStrategic or Co-development PartnerOne of three leading global Holocaust memorial institutions alongside Yad Vashem in Israel and US Holocaust Memorial Museum. Collaborates on educational projects and shares best practices in Holocaust education.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Museum of Jewish Heritage – A Living Memorial to the Holocaust: New York-based memorial and education center focused on Jewish life before, during, and after the Holocaust. Comparable as a Holocaust memorial museum with education, exhibitions, and survivor programming, though smaller in scale and not on an authentic camp site.
• Wiener Holocaust Library: London-based archive, library, and research center on the Holocaust and genocide. Comparable as a Holocaust-focused archival and educational institution, though operating primarily as a documentation and research body rather than a memorial site.

Others

• International Slavery Museum: Liverpool museum focused on transatlantic slavery and its legacies. Thematically comparable as a museum addressing historical atrocity, mass victimization, and human rights through preservation and education.

Broad incumbents

• Imperial War Museums: A group of UK museums covering conflicts involving Britain and the Commonwealth, including WWII and the Holocaust. Operates as a broader war and genocide memorial network with significant Holocaust education programming, but on a portfolio basis rather than a single historic site.

Direct peers

• Stutthof Museum: Museum of the former Stutthof concentration camp in northern Poland. Comparable state-operated memorial and museum on an authentic former Nazi concentration camp site, focused on preservation and education.
• Yad Vashem: The World Holocaust Remembrance Center in Israel and one of the three leading global Holocaust institutions alongside Auschwitz-Birkenau. Both serve as primary memorial, archival, and educational sites for Holocaust memory, sharing research and educational best practices.
• Majdanek Museum: State Museum at Majdanek, a former concentration and extermination camp in Poland. Directly comparable as a Polish state memorial site operating on authentic camp grounds with historical collections and educational programming.
• Buchenwald Memorial: Memorial and research site at the former Buchenwald concentration camp in Germany. Directly comparable as a former Nazi concentration camp operating as a state memorial with educational programs and conservation mandate.
• Dachau Concentration Camp Memorial Site: Memorial site at the former Dachau concentration camp, one of the first Nazi camps. Operates visitor, education, and remembrance functions on the authentic camp grounds, mirroring Auschwitz-Birkenau's memorial model.
• United States Holocaust Memorial Museum: America's national memorial to the Holocaust, identified alongside Auschwitz-Birkenau and Yad Vashem as one of the three leading global Holocaust institutions. Operates as a living memorial with archives, exhibits, and educational programming for global audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MuzeumAuschwitz
• YouTubeyoutube.com/user/AuschwitzMemorial
• Facebookfacebook.com/auschwitzmemorial
• Instagraminstagram.com/auschwitzmemorial
• LinkedInlinkedin.com/company/auschwitzmemorial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Państwowe Muzeum Auschwitz-Birkenau