MyPlace-SelfStorage

What MyPlace-SelfStorage does

MyPlace-SelfStorage is a DACH-region self-storage rental operator headquartered in Munich, Germany, operating under the legal entity SelfStorage Dein Lagerraum GmbH with affiliated wholly-owned entities in Austria (SelfStorage Dein Lager LV GmbH) and Switzerland (SelfStorage Dein Lagerraum AG). Founded in 1999, the company runs 76 facilities — 53 in Germany, 20 in Austria, and 3 in Switzerland — providing a combined 54,631 storage units and approximately 312,371 m² of lettable space. Its customer base spans private individuals (household goods, furniture during moves or renovations, seasonal items, wine collections, vehicles) and commercial enterprises (SMBs through larger clients such as lawyers, notaries, and insolvency administrators needing document and inventory storage). Units are sold in six standardized size tiers from a 1 m² compact box to 30 m²+ XXL storage, complemented by specialized wine storage and dedicated vehicle parking.

The technology stack centers on a proprietary online booking platform with real-time availability checking, unit size/location selection, and Adyen-powered payments, paired with automated self-check-in kiosks at each location that dispense locks and enable 24/7 rental outside staffed business hours. Facility-level systems include continuous climate control, temperature and humidity monitoring (data published per-floor on location websites), 24/7 video surveillance, alarm systems, and individual access codes. Marketing and CRM infrastructure spans Sendinblue/CleverReach email automation, Userlike live chat, Google Maps integration, and multi-platform organic and paid social across Google Ads, Bing, Facebook, Instagram, LinkedIn, and X, supplemented by a content hub ("Platzprofessor" blog), referral program, and brand ambassador network.

The revenue model is dominated by recurring rental subscriptions billed every four weeks, with a minimum 2-week rental period, indefinite contracts terminable on 2 weeks' notice, and a 15% loyalty discount for annual prepayers. Supplementary recurring and transactional streams include partner insurance products via Donauversicherung (Germany/Austria) and Helvetia (Switzerland) at €6/CHF 6 per 4-week period, packing materials sold through an online shop, transport and moving assistance commissions from SIXT and regional forwarders, package acceptance services for tenants, and dedicated parking space rentals from €41 per 4 weeks. Distribution is omnichannel: direct field sales at each location, an inside sales hotline (0800 491 491 0), online self-service booking, and self-check-in kiosks. An ongoing ALVA Energie partnership has deployed 1.03 MWp of rooftop solar across 19 German properties, generating ~1 GWh annually with up to 70% on-site self-consumption and offsetting over 250 tonnes of CO₂ per year.

Name

MyPlace-SelfStorage

Legal name

SelfStorage Dein Lagerraum GmbH

Website

https://myplace.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

MyPlace-SelfStorage operates 76 self-storage facilities across Germany, Austria, and Switzerland, renting climate-controlled storage units in six size tiers from 1 m² to 30+ m² to private individuals and commercial clients, supplemented by insurance, moving assistance, packing materials, and vehicle parking services.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Climate-Controlled Self-Storage (HSAKAGAA), Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)

Keywords

• Self-storage rental
• Climate-controlled storage
• Storage unit rental
• Vehicle parking spaces
• Moving assistance services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Storage Unit Rental: Core recurring revenue from renting self-storage units to private individuals and businesses. Units are billed every four weeks with flexible rental periods starting at a minimum of 2 weeks. Contracts are generally indefinite with weekly termination options subject to a 2-week notice period.
2. Storage Insurance: Partner insurance products offered through Donauversicherung (Germany/Austria) and Helvetia (Switzerland). Basic insurance costs €6/CHF 6 per 4-week rental period covering goods up to €4,000/CHF 4,000 value.
3. Packing Materials and Accessories: Sale of boxes, protective sleeves, films, locks, adhesive rolls, and shelving units through the online shop and at physical locations.
4. Transport and Moving Services: Partnered moving assistance including free transporter rental (with 100 free kilometers) for new tenants and paid convenience moving services with helpers. Commission or partnership fees from SIXT rental vehicle discounts.
5. Parking Space Rental: Secure, weather-protected parking for boats, trailers, caravans, vans, convertibles, motorcycles, and classic cars at select locations. Available from €41 per 4-week rental with annual prepayment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

MyPlace-SelfStorage rents secure, clean, dry, climate-controlled self-storage units in six size categories (1 m² to over 30 m²) at 52 locations across Germany with additional presence in Austria and Switzerland. The core offering is supplemented by storage insurance, transport and moving assistance, packing materials, package acceptance service, and vehicle parking spaces, with online booking and self-check-in machines enabling flexible 24/7 access.

Product overview

MyPlace-SelfStorage operates as a self-storage rental service offering a platform of storage solutions. The core product is the rental of secure, clean, dry, and climate-controlled storage units available in six sizes (from 1 m² to over 30 m²) at 52+ locations across Germany, Austria, and Switzerland. The product portfolio includes core storage unit rental, the specialized Storage Box compact option (starting at 1 m³), and Wine Storage for collections. The offering is supplemented by add-on modules including Storage Unit Insurance (via Donauversicherung/Helvetia partnerships), Transport and Moving Assistance (including SIXT vehicle discounts), a Packing Material Shop (boxes, films, shelving), Package Acceptance Service, and Parking Spaces for vehicles. The company also provides free temperature and humidity monitoring for stored goods and operates an online booking system for unit rental.

Differentiator

Problem solved

Functional benefit

Products and services

• Storage Units (Lagerabteile) Secure, clean, dry, climate-controlled self-storage rental units available in six size categories: Klein (1-3 m²), Mittel (3-5 m²), Groß (5-8 m²), XL (8-15 m²), XXL (15-30 m²), and XXXL (>30 m²). Units are not externally visible and accessible 24/7 via individual access codes. Offered to both private individuals and commercial enterprises.
• Wine Storage Specialized climate-controlled storage areas for wine collections that maintain optimal temperature and humidity conditions for wine preservation. Available at select MyPlace locations for private wine collectors and commercial wine storage needs.
• Storage Unit Insurance Insurance coverage for stored goods against burglary, vandalism, fire, water damage, and natural forces, provided through partnerships with Donauversicherung and Helvetia. Basic insurance costs €6/CHF 6 per 4-week rental period covering goods up to €4,000/CHF 4,000. Available to all storage tenants.
• Transport and Moving Assistance Complete moving solutions through partnerships with regional forwarders and SIXT. Includes free transporter rental (with 100 km and insurance) for new tenants and free moving assistance with truck and helpers. Provides up to 15% SIXT rental vehicle discounts for MyPlace tenants.
• Parking Spaces Secure, weather-protected parking spaces for boats, trailers, caravans, vans, convertibles, motorcycles, classic cars, and tires at select locations. Available 24/7 with weekly cancellation option, priced from €41 per 4 weeks with annual prepayment.
• Packing Material Shop Online shop offering sturdy boxes, protective sleeves, films, locks, adhesive rolls, cushioning materials, and shelving units for packing and storing goods. Products available for online ordering with pickup at desired storage location.
• Package Acceptance Service Free package and parcel acceptance service for commercial and private tenants. Shipments can be delivered to the storage location address by prior arrangement even during tenant absence, supporting online shopping deliveries and business mail handling.

Quantifiable outcome

• 70% of electricity from solar installations is self-consumed on-site
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ALVA EnergiecoreStrategic or Co-development Partner · 1 April 2025Solar energy partnership for photovoltaic installations across 19 German self-storage properties. Total installed capacity of 1.03 MWp generating approximately 1 GWh electricity annually with up to 70% self-consumption. Partnership began with bulk order for three projects in April 2025, expanded to ten completed installations with five more underway. Delivers measurable economic and ESG benefits including over 250 tonnes CO2 emissions reduction annually.
• SIXTminorGTM or Marketing PartnerMobility partnership providing MyPlace tenants with up to 15% discount on rental of transport vehicles. Supports the transport and moving assistance service offered to storage customers.
• DonauversicherungcoreGTM or Marketing PartnerInsurance partnership for basic storage insurance in Germany and Austria. Basic insurance (€6 per 4 weeks) covers goods up to €4,000 against fire, burglary, water damage, storm, rain, and snow. Additional coverage available at €1.50 per €1,000 extra insured value.
• HelvetiacoreGTM or Marketing PartnerInsurance partnership for basic storage insurance in Switzerland. Basic insurance (CHF 6 per 4 weeks) covers goods up to CHF 4,000 against fire, burglary, water damage, storm, rain, and snow.
• Regional Forwarders and Rental Car CompaniesminorGTM or Marketing PartnerPartnership network providing complete transport and moving solutions for MyPlace customers. Includes free transporter rental with 100 kilometers for new tenants and paid convenience moving services with helpers.
• Regional Disposal PartnersminorGTM or Marketing PartnerHand-picked regional disposal service partners offering attractive conditions for MyPlace tenants needing to dispose of items during storage or clearing.
• factum Presse und Öffentlichkeitsarbeit GmbHminorGTM or Marketing PartnerPress and public relations agency for media inquiries and communications.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lagerbox: Austria-headquartered self-storage operator with locations in Vienna and Graz. Directly comparable climate-controlled, secure self-storage business targeting both individuals and businesses in the same DACH region.
• Shurgard Self Storage: European self-storage market leader with ~270+ facilities, including significant presence in Germany, Netherlands, Belgium, and France. Directly comparable multi-site operator with climate-controlled units, online booking, and similar B2C/B2B target customers.
• Boxie24: Germany- and Europe-focused self-storage operator (owned by U-Storage Holdings) operating a network of facilities with online booking and flexible rental terms. Competes head-to-head in the same DACH market with similar mid-market positioning.
• Cubedo (formerly City Self Storage / Citybox): European self-storage brand operating facilities in Germany and other European countries. Direct competitor targeting the same DACH customer base with flexible rental terms and multi-location coverage.

Broad incumbents

• Big Yellow Group: FTSE 250-listed UK self-storage operator with ~110 facilities, the dominant UK brand. Public-market self-storage operator benchmark for valuation, operating metrics, and DACH expansion potential.
• Public Storage: Largest publicly listed self-storage REIT globally, with European exposure through its stake in Shurgard. Relevant benchmark for capital structure, valuation multiples, and operating metrics in the self-storage industry.
• Safestore Group: FTSE-listed European self-storage operator headquartered in the UK with facilities across the UK, France, Spain, Netherlands, Belgium, and Germany. Comparable multi-country, multi-site operator pursuing DACH expansion through partnerships and acquisitions.
• Extra Space Storage: Major US-listed self-storage REIT with European and Asian exposure via joint ventures. Comparable as a public-market benchmark for a multi-site climate-controlled self-storage operating model.

Regional players

• Liebhart Selfstorage: Austrian family-run self-storage brand with locations primarily in Vienna. Comparable regional peer offering small to mid-sized storage units to private and commercial customers in overlapping DACH geographies.

Emerging players

• kontora Self Storage (Lagerbox family/kontora24): German self-storage operator with facilities in major German cities. Competes in same DACH market with multi-city footprint, offering flexible month-to-month storage rental to individuals and SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myplacenews
• Facebookfacebook.com/MyPlace.SelfStorage
• LinkedInat.linkedin.com/organization-guest/company/myplace-selfstorage
• Instagraminstagram.com/myplace_selfstorage

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyPlace-SelfStorage