factum Presse und Öffentlichkeitsarbeit

What factum Presse und Öffentlichkeitsarbeit does

factum Presse und Öffentlichkeitsarbeit, operating commercially as .FACTUM – Ehrliche Kommunikation GmbH, is a Munich-based full-service communications agency founded in 2002 by managing director Jörg Röthlingshöfer. The firm delivers strategic communications, press relations, online marketing (SEO/SEA), social media, influencer marketing, event management, and editorial/content services to clients across the DACH region. Its served verticals include education, research and technology, health and nutrition, foundations/associations, modern service providers, and startups, with named clients ranging from the Bundeszentrum für Ernährung (BZfE) and Riem Arcaden to KESSEL SE, Softing IT Networks, MyPlace-SelfStorage, and the Anthroposophische Gesellschaft in Deutschland. A distinguishing asset is a proprietary media distribution list of over 11,000 contacts, supplemented by the Augure/STAMM editorial database, used for targeted press outreach.

The business model is built on professional services billed primarily at €120 per hour (with concept work and managing-director hours at €150 per hour), structured around three deliverable components: concept work, operational execution, and ongoing client care. A retainer option (fixed monthly amount, billed by actual hours worked) supports larger and longer-running engagements; selected projects are also delivered pro bono at employee initiative. Distribution is sales-led and direct, beginning with a free initial consultation, followed by a kick-off meeting and assignment of a dedicated contact plus at least one backup team member for continuity. Acquisition channels include the firm's owned blog, LinkedIn/Instagram/Facebook/YouTube presence, webinars (e.g., an SEO webinar with Donner & Reuschel), trade-fair and conference contacts, referrals, and earned media via the in-house media network.

Operationally, the agency works from the Kreativschmiede LEO54 co-working community at Leopoldstraße 54 in Munich's Schwabing district and relies on long-standing external partnerships with Ansichtssache (graphic design) and Senger|Prager (video production), alongside project management in Trello and analytics integrations with Google Analytics, Google Search Console, and Google AdWords. It is a member of GPRA e.V. (the association of leading German PR agencies, ~38 firms, ~2,800 staff, >50% market share) and is certified under the CMS III quality standard. Public revenue is not disclosed; headcount is in the 11-50 range, with the named team indicating roughly 10-15 staff including senior consultants and managing director.

Name

factum Presse und Öffentlichkeitsarbeit

Legal name

.FACTUM – Ehrliche Kommunikation GmbH

Website

https://factum-pr.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

factum Presse und Öffentlichkeitsarbeit is a Munich-based full-service communications agency founded in 2002, delivering PR, press relations, online marketing, social media, and event services to DACH-region clients across education, research, health, foundations, modern services, and startups.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFADAF

Media Relations & Press Office Services

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAH

Product & Brand PR (Consumer & B2B)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Public relations services
• Press communications
• Digital marketing services
• Communications consulting
• Media outreach

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services (Hourly Billing): Core revenue stream based on hourly professional services. Each project is structured into three components: (1) conceptual work, (2) operational implementation including project coordination, and (3) client care/ongoing advisory. Regular hourly rate is €120 per hour; concept work and managing director hours are billed at €150 per hour. For larger or ongoing projects, a retainer model is offered where clients pay a fixed monthly amount but are billed only for actual hours worked.
2. Pro Bono Services: The agency also provides pro bono (free) services for selected projects proposed by employees. These projects come from the individual employees' personal networks and are approved internally.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

factum Presse und Öffentlichkeitsarbeit is a Munich-based communications agency offering PR and digital marketing services, including strategic communications consulting, press relations, online marketing (SEO/SEA), social media management, influencer marketing, event management, editorial and copywriting, and AI workshops. The agency delivers these services primarily to organizations in the German-speaking DACH region, combining a proprietary media contact network of over 11,000 editorial contacts with retainer-based and project-based engagements.

Product overview

factum is a communications agency offering a broad portfolio of interconnected PR and digital marketing services. The core offering spans strategic communications consulting, press relations, and AI workshops, supplemented by a full suite of digital services including online marketing (website, SEO, SEA), social media management, influencer marketing, events, and editorial/copywriting. Services are delivered through a team-based approach, combining internal expertise with long-standing external partnerships (e.g., Ansichtssache for graphic design, Senger | Prager for film/video). The agency also offers a retainer-based collaboration model alongside project-based engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Kommunikationsstrategie & Beratung (Communications Strategy & Consulting) Strategic communications consulting that develops tailored communication strategies aligned with client business goals, target audiences, and budget constraints.
• Pressearbeit (Press Relations) Traditional and digital press work including research, writing, distribution, and monitoring of press releases, as well as responding to press inquiries and pitching topics to editors, leveraging a 11,000+ contact media distribution network.
• Netzwerk (Network/Multiplier Outreach) Network development and multiplier outreach, leveraging a media contact database of over 11,000 contacts to connect clients with relevant journalists and editorial desks.
• Online-Marketing (Online Marketing) Digital marketing services covering website conception and implementation, SEO, SEA, and digital campaign management to increase online visibility and reach target audiences.
• Social Media Social media strategy, channel setup, content creation, and ongoing management across platforms such as LinkedIn, Instagram, and Facebook to build brand presence and engagement.
• Influencer Marketing Identification and coordination of influencer partnerships to amplify brand messages through trusted voices within relevant communities.
• Event (Events) Full-service event management from concept and organization through execution and post-event follow-up, including trade show planning and digital event formats.
• Redaktion & Text (Editorial & Copywriting) Professional writing and editorial services producing SEO-optimized texts, corporate blogs, specialist articles, newsletters, and other copy tailored to target audiences and communication goals.
• KI-Workshops (AI Workshops) AI workshops for companies that guide organizations through understanding and responsibly integrating artificial intelligence into their communication and marketing workflows.

Quantifiable outcome

• Over 11,000 media contacts in distribution network
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Kreativschmiede LEO54minorOthersFactum operates within a shared office community called Kreativschmiede LEO54, located at Leopoldstraße 54 in Munich. This enables short communication paths, long-term partnerships, and collaborative idea development where text, design, and imagery complement and inspire each other.
• Donner & ReuschelminorGTM or Marketing PartnerFactum partnered with Donner & Reuschel private bank to co-host a free online seminar on search engine optimization (SEO), demonstrating SEO capabilities and generating leads.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• achtung!: Hamburg-based integrated communications agency combining PR, content, digital, and influencer marketing. Comparable to Factum in service mix (PR + digital) and mid-market German positioning, though operating at larger headcount.
• Hering Schuppener: Leading German PR and strategic communications consultancy based in Düsseldorf, serving DAX-listed corporates and institutions. Closest direct peer to Factum given shared German-market focus, corporate communications depth, and senior-advisor-led engagement model.
• Fink & Fuchs Public Relations: German PR agency with strong technology, IT, and B2B verticals headquartered in Wiesbaden. Directly comparable to Factum's technology and research practice, with similar mid-sized scale and B2B press work focus.
• Schwartz Public Relations: Munich-based PR agency focused on technology, IT, and B2B clients. Direct geographic and vertical peer to Factum, competing for similar mid-market technology and research accounts in southern Germany.
• Köhler & Partner: Munich-based boutique PR and communications agency with comparable mid-sized headcount and B2B/B2C focus. Direct peer in southern Germany competing for similar regional mid-market accounts.

Broad incumbents

• MSL Group Germany: German arm of Publicis Groupe's MSL global PR network. Competes with Factum for corporate communications and public affairs mandates, but operates at significantly larger scale and offers multi-market reach as part of a global holding group.
• Ketchum Germany (Ketchum Pleon): German operations of Omnicom's Ketchum network. Overlaps with Factum across corporate, healthcare, and technology communications but operates as a global network with significantly greater scale.
• FleishmanHillard Germany: German operations of the Omnicom-owned global PR firm. Overlaps with Factum in corporate communications, public affairs, and content, but competes primarily at the enterprise tier with multi-country capabilities Factum cannot match.
• Edelman Germany: German arm of the global Edelman network. Competes with Factum for corporate reputation, trust, and public affairs work, particularly with German multinationals and foundations.

Regional players

• Farner Consulting (Germany): Swiss-headquartered communications consultancy with DACH reach, focused on corporate communications, public affairs, and change management. Comparable in services and DACH scope though stronger Swiss market presence vs. Factum's German centre of gravity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBWSu-EDAVfFdzYW0LAqe_w
• Facebookfacebook.com/factumpr
• LinkedInde.linkedin.com/company/factum---press-&-public-relations-gmbh
• Instagraminstagram.com/factummuc
• Xx.com/factumMuc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about factum Presse und Öffentlichkeitsarbeit