Apteka Hormonalnykh Preparativ

What Apteka Hormonalnykh Preparativ does

Apteka Hormonalnykh Preparativ is a privately held Ukrainian pharmacy retailer operating since 1995 under legal form TOV (Ukrainian LLC, EDRPOU 22974151), headquartered at b-r Lesi Ukrainky, 9 in Kyiv. The company runs an omnichannel pharmacy business combining a network of physical pharmacies in Kyiv (Dniprovska Naberezhna 14-V and Vasylia Lipkivskoho Street 25) with one of Ukraine's earliest online pharmacy platforms, e-apteka.com.ua, launched in 2000. Its workforce is sized at 101-250 employees and it is registered as an active operating business through 2026.

The platform lists approximately 9,000 SKUs across eight core categories: medications (covering cardiovascular, respiratory, endocrine, dermatological, nervous system, musculoskeletal, anti-infective, and immune categories), beauty and personal care, children and mother products, vitamins and dietary supplements, medical devices, hygiene, orthopedics, and general health/wellness products. Supporting features include a Drug Reference guide, ATC classification navigation, voice search, barcode search, and an E-Apteka mobile app distributed via Google Play. Service layers include 24/7 pharmacist consultations, an own courier delivery service in Kyiv (59 UAH, free over 250 UAH), and a Nova Poshta partnership for nationwide branch and parcel locker delivery.

The revenue model is direct-to-consumer retail pharmacy sales through both physical stores and the e-commerce storefront on a pay-as-you-go, per-transaction basis with online payment and єПідтримка government voucher acceptance. The company carries an electronic drug-trading license issued by the State Service of Ukraine on Medicines and Drug Control and complies with Ministry of Health requirements. Pricing varies widely by category; no subscription, membership, or B2B contract revenue stream is disclosed. The company is privately held with no evidence of external investment or parent ownership.

Name

Apteka Hormonalnykh Preparativ

Legal name

TOV "Apteka Hormonalnykh Preparativ" (ТОВ "Аптека гормональних препаратів")

Website

https://e-apteka.com.ua

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Apteka Hormonalnykh Preparativ is a privately held Kyiv-based pharmacy retailer founded in 1995, operating physical pharmacies and one of Ukraine's earliest online pharmacy platforms (e-apteka.com.ua) with ~9,000 SKUs across medications, beauty, baby, and medical device categories serving individual Ukrainian consumers.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industries

Pharmacy & Health Essentials Delivery (CRAFAFAI), Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

Keywords

• Online pharmacy retail
• Pharmaceutical retail
• Medication delivery
• Pharmacy e-commerce
• Medical supplies retail

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Pharmacy Sales: Retail sales of pharmaceutical products, medications, cosmetics, health products, medical devices, and baby care products through both online and physical pharmacy channels. Transaction-based pricing with individual product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Apteka Hormonalnykh Preparativ operates an online and physical pharmacy retail business under the e-apteka.com.ua brand, selling approximately 9,000 product names spanning prescription and OTC medications, beauty and personal care items, baby and mother products, vitamins and dietary supplements, medical devices, hygiene products, orthopedic supplies, and health/wellness products. The company combines a network of Kyiv physical pharmacies with a 24/7 online storefront, own courier delivery in Kyiv, Nova Poshta nationwide delivery, and 24/7 pharmacist consultations. It is licensed for electronic drug trading and accepts the єПідтримка government program for medication purchases.

Product overview

Apteka Hormonalnykh Preparativ operates as an online pharmacy platform (e-apteka.com.ua) established in 1995 in Kyiv, Ukraine. The platform offers approximately 9,000 product variants across eight core product categories: Medications (covering cardiovascular, respiratory, endocrine, dermatological, nervous system, musculoskeletal, anti-infective, and immune medications), Beauty and Care products, Children and Mother Products, Vitamins and Dietary Supplements, Medical Products (devices and supplies), Hygiene Products, Orthopedic Products, and Health/Wellness Products. The platform integrates a Drug Reference guide and ATX Classification system for product browsing. Key service features include own delivery service with express delivery in Kyiv, 24/7 pharmacist consultations, voice search, barcode search, and a mobile application. Popular pharmaceutical brands carried include La Roche Posay, Vichy, Bioderma, Welda, Uriage, Avene, and Natura Siberica.

Differentiator

Problem solved

Functional benefit

Products and services

• Medications (Лікарські засоби) Pharmaceutical drugs covering therapeutic categories including respiratory, cardiovascular, digestive, endocrine, dermatological, nervous system, musculoskeletal, anti-infective, immune system, and genitourinary medications. Sold to individual consumers via online storefront, mobile app, and physical pharmacy locations across Kyiv.
• Beauty and Care Products (Краса та догляд) Cosmetics and personal care products including hair care, facial care, body care, dermatological cosmetics, hand and foot care, men's cosmetics, and sun protection. Brands include La Roche Posay, Vichy, Bioderma, Weleda, Uriage, Avène, and Natura Siberica. Sold to individual consumers.
• Children and Mother Products (Товари для дітей і мам) Baby care products including diapers, children's nutrition, bathing and hygiene products, mother care products, infant health and care supplies, and feeding accessories. Sold to parents and caregivers.
• Vitamins and Dietary Supplements (Вітаміни і БАДи) Vitamins, minerals, dietary supplements, vitamin complexes, probiotics, omega-3, and specialty vitamin formulations for various health needs. Sold to individual consumers seeking preventive and supplemental health products.
• Medical Products (Вироби медичного призначення) Medical devices and supplies including patient care products, manipulation tools, medical equipment (glucose meters, blood pressure monitors, inhalers), medical textiles, optics, bandages, and family planning products. Sold to individual consumers for home healthcare use.
• Hygiene Products (Гігієна) Personal hygiene products including oral care, feminine hygiene, and general personal hygiene items for individual consumers.
• Orthopedic Products (Ортопедія) Orthopedic supplies including crutches, orthopedic footwear, mattresses and pillows, toe separators, foot care products, canes, insoles, and walkers for individual consumers needing mobility and orthopedic support.
• Health Products (Товари для здоров'я) Health and wellness products including aromatherapy, diabetic nutrition, healthy/organic food, and phytotherapy (herbal medicines and tinctures) for individual consumers.
• Dermatological Products (Дерматологічні засоби) Dermatological products including comprehensive-action products, antifungal treatments, antiseptic agents, wart/removal products, anti-allergy treatments, demodicosis prevention, and eczema treatments in various forms (creams, gels, lotions, solutions). Sold to individual consumers for skin conditions.
• Home Delivery Service Own delivery service shipping products directly to customers' homes, including express courier delivery in Kyiv (59 UAH, free over 250 UAH) and Nova Poshta delivery across Ukraine. Ensures proper storage conditions for temperature-sensitive medications.
• Online Pharmacist Consultation 24/7 professional pharmacist consultations regarding medication usage, health questions, dietary supplements, cosmetics, medical equipment, diabetic products, and orthopedic items. Available via phone and website to individual consumers.
• E-Apteka Mobile Application Progressive web application for Android providing convenient access to the online pharmacy with faster product selection, ordering, and account management for individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Державна служба України з лікарських засобів та контролю за наркотикамиcoreOthersRegulatory partner ensuring compliance with Ukrainian pharmaceutical laws. Company displays license verification badge linking to the state service.
• МОЗ України (Ministry of Health of Ukraine)coreOthersRegulatory partner for pharmaceutical operations in Ukraine. Company maintains compliance with Ministry of Health requirements.
• Nova PoshtaminorChannel Partner/ Reseller/ DistributorPartnership for nationwide delivery services. Products are delivered to Nova Poshta branches and parcel lockers across Ukraine.
• єПідтримка ProgramminorOthersGovernment program for medication purchases. Company accepts єПідтримка vouchers for qualifying medication purchases.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Apteka Dobrogo Dnya (ADD): Ukrainian pharmacy chain (Аптека Доброго Дня) with both physical pharmacy presence and online ordering. Comparable assortment and customer segment to Apteka Hormonalnykh Preparativ, with broader nationwide physical coverage.
• EuroApteka Ukraine: Ukrainian pharmacy chain with online and physical pharmacy operations offering a wide assortment of medications, parapharmacy, and beauty products. Similar competitive positioning in the Ukrainian online pharmacy category.
• Pharmacy Lite / Pharmacylite: Ukrainian online pharmacy platform offering medications, beauty, and health products with delivery across Ukraine. Comparable in product category and online delivery model to Apteka Hormonalnykh Preparativ.
• Apteka 911: One of the largest Ukrainian pharmacy chains with a national online storefront (apteka911.ua), strong nationwide logistics, and a 9,000+ SKU assortment. Closely comparable to Apteka Hormonalnykh Preparativ as a direct online pharmacy competitor in Ukraine, but with significantly more physical locations.
• 1 Social Pharmacy (1sa): Ukrainian pharmacy chain offering online and physical pharmacy services with a wide assortment of medications, beauty, and health products. Similar customer base and omnichannel model to Apteka Hormonalnykh Preparativ.
• D.S. Pharmacy: National Ukrainian pharmacy chain (Д.С. / D.S.) with extensive physical network and online pharmacy operations. Directly comparable product mix (medications, parapharmacy, beauty) and target customer base in Ukraine.
• Tabletki.ua: One of Ukraine's largest online pharmacy aggregator and search platforms, allowing consumers to search, compare, and order medications across multiple pharmacies. Comparable to Apteka Hormonalnykh Preparativ's online pharmacy segment but operates as a marketplace intermediary rather than a direct retailer.
• Liki24: Ukrainian online pharmacy and medicine delivery platform that aggregates pricing and delivery options across multiple pharmacies. Directly comparable to Apteka Hormonalnykh Preparativ's online business model and target customer, though Liki24 is marketplace-led rather than inventory-led.
• Podorozhnyk: Major Ukrainian pharmacy chain with hundreds of physical locations and a robust online store. Comparable to Apteka Hormonalnykh Preparativ in product category (medications, beauty, baby care) and customer base, but with materially larger physical footprint and brand reach.

Broad incumbents

• DocMorris: European online pharmacy leader (Switzerland-based, listed on SIX) operating prescription and OTC mail-order pharmacy across multiple European markets. Comparable business model (online pharmacy retail, mail-order delivery) but at materially larger scale and in Western European markets — relevant for benchmarking online pharmacy operations and scale economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pharmacy-of-hormonal-medications

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apteka Hormonalnykh Preparativ