Liki24
Liki24 is a Kyiv-founded healthtech marketplace that aggregates over 12,000 Ukrainian and European pharmacies on a digital platform, using AI-powered cross-country price arbitrage to deliver medications and wellness products to consumers across nine European countries.
- Company typePrivate
- Founded2017
- HeadquartersKyiv, Ukraine
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Liki24 does
Liki24 is a Kyiv-headquartered healthtech marketplace founded in 2017 that operates a digital pharmacy aggregator and home-delivery platform for medications, vitamins, cosmetics, medical devices, and related health and wellness products. The platform aggregates inventory from over 12,000 partner pharmacies in Ukraine and connects consumers to licensed pharmacies through localized country-specific domains and native iOS and Android mobile applications. The company has expanded across nine European countries (Ukraine, UK, Germany, France, Italy, Spain, Netherlands, Austria, Romania) with delivery reach to 40+ countries, and derives approximately 70% of its revenue from EU markets.
The core technical product is an AI-powered marketplace with cross-country price arbitrage capabilities that compares prices for health and wellness products across multiple European jurisdictions and surfaces cheaper alternatives to consumers. The platform processes structured pricing data across pharmacy partners and is supported by a broad logistics and payments ecosystem, with delivery partners including Nova Poshta, Ukrposhta, DHL, UPS, La Poste/Colissimo, GLS, Sameday, Easybox, and others, and payment integrations spanning Tranzzo, PayPal, Revolut, Google Pay, Apple Pay, Visa, and Mastercard.
Liki24 monetizes as a transaction-fee marketplace, earning commissions on orders between consumers and partner pharmacies. Its go-to-market is primarily direct-to-consumer and product-led: consumers self-serve through the website or mobile app, with promotional pricing (e.g., first-order discounts such as APP50) and free-delivery thresholds driving conversion. The company is incorporated in Cyprus as Liki24 Ltd with operating headquarters in Kyiv, is led by co-founder and CEO Anton Avrinsky alongside co-founders Dmytro Liatambur (CTO), Sergii Fadieiev (CBDO), Sergii Kliebanov (CPO), and COO Kateryna Grytsenko, and has raised approximately $19M in venture funding across five rounds through July 2025.
Liki24 firmographics
Firmographics- Name
- Liki24
- Legal name
- Liki24 Ltd
- Website
- https://liki24.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Liki24 is a Kyiv-founded healthtech marketplace that aggregates over 12,000 Ukrainian and European pharmacies on a digital platform, using AI-powered cross-country price arbitrage to deliver medications and wellness products to consumers across nine European countries.
- Ownership category
- akta.pro rank
Liki24 industry classification
Industry- Product category
- Online Pharmacy Marketplace
- NAICS
- Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Health, Wellness & Pharmacy Marketplaces (CRAFABAF)
- akta.pro secondary industries
- Health, Wellness & Pharmacy Online Retailers (CRAFADAG), Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where Liki24 is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices2 records
Markets served
Liki24 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Marketplace Commission: Liki24 acts as a marketplace connecting consumers with pharmacies. The company earns revenue through commissions on transactions between customers and partner pharmacies. The platform aggregates inventory from over 12,000 pharmacies in Ukraine and operates across nine European countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer marketplace with promotional pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Liki24 product offering
Product offeringCore offering
Liki24 operates a digital health marketplace that aggregates inventory from over 12,000 pharmacies in Ukraine and across nine European countries, allowing consumers to search for medications and health products, compare prices, and order for home delivery. The platform uses AI-powered cross-country price arbitrage to identify cheaper health and wellness products by comparing prices across EU markets and Ukraine.
Product overview
Liki24 is a Kyiv-founded healthtech marketplace operating as a digital pharmacy aggregator and delivery platform. The core offering combines an AI-powered online marketplace for medications and health products with mobile applications and cross-country price arbitrage capabilities. The platform aggregates inventory from over 12,000 partner pharmacies in Ukraine and operates across nine European countries, allowing customers to search, compare prices, and order medications for home delivery. Key product components include the core marketplace platform, native mobile apps (iOS/Android), the Health Blog content service, and specialized product categories such as pet care (ЛАПоооРУЧ initiative) and EU-sourced products. The company derives 70% of revenue from the EU market while supporting Ukrainian operations through logistics and humanitarian aid.
Differentiator
Problem solved
Functional benefit
Products and services
- Liki24 Online Pharmacy Marketplace
- Liki24 Mobile Application
Companies that use Liki24
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Liki24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature1 record
Liki24 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and supporting.
- Nova PoshtacorePrimary delivery partner in Ukraine. Nova Poshta is the leading private postal operator in Ukraine, providing package delivery services across the country for Liki24 orders.
- DHLmajorInternational logistics partner providing global express delivery services for cross-border shipments from EU and Ukraine.
- UPSmajorInternational logistics partner for global package delivery services supporting cross-border e-commerce operations.
- UkrposhtasupportingUkrainian national postal service providing delivery options within Ukraine and international postal services.
- La Poste / ColissimosupportingFrench postal service partner for deliveries within France and French-speaking markets.
- GLSsupportingGeneral Logistics Systems partner for European parcel delivery services.
- 12,000+ Pharmacies in UkrainecoreExtensive pharmacy partner network across Ukraine enabling wide product availability and coverage for the marketplace.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Liki24 competitors and assessment
Company assessmentBroad incumbents
- Apotek Hjärtat: Sweden's largest pharmacy chain with growing online channel. Comparable incumbent with established pharmacy network that Liki24 would face if expanding into the Nordics.
- Amazon Pharmacy: Amazon's online pharmacy offering prescription and OTC delivery, primarily in the US but expanding internationally. Sets the competitive ceiling on logistics-driven online pharmacy economics.
Direct peers
- DocMorris (Zur Rose Group): Swiss-headquartered online pharmacy marketplace operating across multiple European countries with prescription and OTC medication delivery. Closest direct competitor to Liki24 in the pan-EU online pharmacy aggregator category.
- Shop Apotheke: European online pharmacy marketplace with country-specific storefronts across DE, NL, AT, FR, IT, ES, BE and others. Directly comparable multi-country e-pharmacy operating model with comparable assortment and delivery promise.
- Atida (formerly mfa): European online pharmacy operating in multiple EU countries with a marketplace-and-delivery model for OTC, pharmacy, and beauty products. Comparable multi-country footprint and category mix to Liki24.
- Pharmacy2U: UK-leading online pharmacy and prescription delivery service, NHS-partnered. Comparable as a national online pharmacy leader that Liki24 will compete with following its 2025 UK market entry.
Regional players
- Medikamente-per-Klick (Aponeo): Germany-focused online pharmacy with broad OTC, prescription, and beauty assortment. Comparable DACH-focused e-pharmacy that Liki24 must displace in the German market via its liki24.de storefront.
- UkrApteka: Ukrainian online pharmacy aggregator and delivery service. Most direct domestic competitor in Liki24's home Ukrainian market with overlapping pharmacy-supply network dynamics.
Emerging players
- Capsule: US digital pharmacy focused on same-day medication delivery. Thematically similar digital pharmacy playbook, useful comp for unit economics and consumer engagement benchmarks.
- Docplanner: European digital health marketplace for booking healthcare appointments and accessing health services. Comparable as a European digital health marketplace operator with multi-country footprint and consumer health monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Liki24 social profiles
Digital presenceLiki24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liki24 leadership team
Management profileNumber of profiles
Profiles5 records
Liki24 funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liki24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liki24
What does Liki24 do?
Liki24 operates a digital health marketplace that aggregates inventory from over 12,000 pharmacies in Ukraine and across nine European countries, allowing consumers to search for medications and health products, compare prices, and order for home delivery. The platform uses AI-powered cross-country price arbitrage to identify cheaper health and wellness products by comparing prices across EU markets and Ukraine.
Is Liki24 a public or private company?
Liki24 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Liki24 founded?
Liki24 was founded in 2017. It employs 51 to 100 people.
Where is Liki24 based?
Liki24 is headquartered in Kyiv, Ukraine, in the Europe region.
How does Liki24 make money?
One revenue line is on record: marketplace Commission.
Who are Liki24's main competitors?
Broad incumbents on record are Apotek Hjärtat and Amazon Pharmacy. Direct peers are DocMorris (Zur Rose Group), Shop Apotheke, Atida (formerly mfa) and Pharmacy2U. Regional players are Medikamente-per-Klick (Aponeo) and UkrApteka. Emerging players are Capsule and Docplanner.
Does Liki24 have an API?
No public API is recorded for Liki24.
What industry is Liki24 in?
Liki24's product category is Online Pharmacy Marketplace. Its primary akta.pro industry code is CRAFABAF, Health, Wellness & Pharmacy Marketplaces, with a secondary code of CRAFADAG, Health, Wellness & Pharmacy Online Retailers. Its NAICS code is 456110 and its SIC code is 5122.