Grupo CAÁ

What Grupo CAÁ does

Grupo CAÁ is a privately held Brazilian technology consulting group specializing in Customer Experience (CX) transformation, structured as three platform-aligned operating subsidiaries: ADIN (Oracle Marketing Cloud — first native partner in Brazil, founded 2015), Combo (Zendesk customer service — founded 2017), and Alphasquad (Salesforce — founded 2023). Atonit, founded in 2020, was divested to Salesforce in 2022. The group implements and operates Oracle, Salesforce, and Zendesk solutions across CRM, e-commerce, customer service, marketing cloud, and data/AI for enterprise clients in retail, transportation, tourism, fashion/beauty, pharma/health, finance, services, and manufacturing.

The core technology stack is partner-platform-native rather than proprietary: Oracle Marketing/Service/Commerce Cloud, Salesforce, and Zendesk are layered with the group's own OrganicPath® methodology, a framework for designing CX projects across people, cultures, processes, and technology infrastructure. AI/ML is applied as a featured capability rather than a standalone product, used for predictive analytics, real-time data processing, process automation, and personalized audience targeting, primarily through platform-native tooling and AI-vendor integrations. There are no disclosed proprietary AI models, patents, or research outputs.

The business model is professional services and managed services delivered through a consultative, sales-led enterprise go-to-market: quote-based, custom engagements with no publicly disclosed pricing, supporting strategy through ongoing operations rather than one-time implementations. Customer acquisition leverages direct enterprise sales plus platform-partner referral channels from Oracle, Salesforce, and Zendesk. Revenue is not publicly disclosed and no external funding rounds have been identified, indicating founder-controlled, privately financed growth.

Name

Grupo CAÁ

Legal name

Grupo CAA

Website

https://grupocaa.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo CAÁ is a privately held São Paulo-based CX technology consulting group operating through three subsidiaries (ADIN/Oracle, Combo/Zendesk, Alphasquad/Salesforce) that implement and run customer experience platforms for enterprise clients in retail, finance, healthcare, transportation, tourism, and other verticals across Brazil.

Ownership category

akta.pro rank

Product category

Customer Experience Consulting Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Governance, Entity Management & Board Management (BPAEAPAL)

akta.pro secondary industry

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• Customer experience consulting
• CRM implementation services
• Marketing cloud operations
• E-commerce platform integration
• Data and AI consulting

Headquarters

HQ city

Jardim Paulista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services: Implementation, strategy, and ongoing operations services for customer experience platforms. Services include digital marketing, unified commerce, customer service optimization, and digital transformation consulting.
2. Managed Services: Ongoing managed operations for marketing cloud, CRM, e-commerce, and customer service platforms, including support, maintenance, and continuous optimization.
3. CRM Optimization Services: Customized support focused on maximizing ROI from CRM implementations through continuous improvement and dedicated attention.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Grupo CAÁ is a Brazilian technology consulting group that provides end-to-end Customer Experience (CX) implementation and managed-services for enterprises across CRM, marketing cloud, e-commerce, customer service, and data & AI. Operating through specialized subsidiaries ADIN (Oracle), COMBO (Zendesk), and Alphasquad (Salesforce), the company delivers strategy, implementation, integration, and ongoing operations guided by its proprietary OrganicPath® methodology for enterprise clients in retail, transportation, tourism, financial services, fashion & beauty, pharma & health, and manufacturing.

Product overview

Grupo CAÁ is a technology consulting and implementation services group specializing in Customer Experience (CX) solutions. Their portfolio consists of consulting services and three subsidiary companies: ADIN (Oracle Marketing Cloud specialist, founded 2015), COMBO (Zendesk customer service specialist, founded 2017), and Alphasquad (Salesforce consulting firm, founded 2023). The core services include CRM consulting, E-commerce implementation, Customer Service/Atendimento (Zendesk), Data & AI consulting, and Marketing Cloud operations—all built on major platform partnerships with Oracle, Salesforce, and Zendesk. Their proprietary OrganicPath® methodology guides CX technology projects considering people, culture, processes, and technology infrastructure. The group serves multiple industry verticals including retail, manufacturing, finance, services, pharma & health, fashion & beauty, tourism & travel, and transportation.

Differentiator

Problem solved

Functional benefit

Brands

• OrganicPath®: A methodology for technology project conception focused on Customer Experience that considers the ecosystem of people, cultures, processes, and technology infrastructure to orchestrate resources for value generation.

Products and services

• CRM Consulting Services End-to-end CRM consulting services covering implementation and optimization of Oracle and Salesforce CRM platforms, including CRM strategy development, support, continuous optimization, and customized support focused on maximizing ROI from CRM implementations.
• E-commerce Services Implementation, integration, and continuous optimization of e-commerce platforms (Salesforce Commerce Cloud, Oracle Commerce), including personalized solutions for B2C, B2B, and D2C operations and unified commerce connecting physical, online, and business processes.
• Customer Service / Atendimento Services Multichannel customer service implementation using Zendesk, including support centralization, intelligent automation, workflow automation, Service Cloud, digital assistants, and integration across email, chat, social media, and phone channels for enterprise clients.
• Data & AI Consulting Services Data consulting using Oracle, Salesforce, Zendesk, and AI platforms, including operational data mapping, predictive analytics, process automation, customized real-time data capture, and custom reports for strategic insights across CRM, marketing, and customer service.
• Marketing Cloud Services Marketing cloud implementation and operations consolidating marketing across multiple brands onto a single platform, including data architecture, UX improvements, audience segmentation, and managed marketing cloud operations for digital pharma, retail, finance, and other verticals.

Quantifiable outcome

• Significant increase in e-commerce conversion rate through complete interface redesign
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• OracleflagshipTechnology or Integration · 1 January 2015ADIN, a Grupo CAÁ company, became the first native Oracle Marketing Cloud partner in Brazil in 2015. The partnership expanded to include Oracle CX solutions, earning Oracle CX Partner of the Year LATAM recognition in 2019. Grupo CAÁ implements Oracle Marketing Cloud, Service Cloud, and Commerce solutions for enterprise clients across multiple industries.
• SalesforcecoreTechnology or IntegrationAlphasquad, a Grupo CAÁ company created in 2023, is a Salesforce consulting firm. Atonit, previously part of Grupo CAÁ and founded in 2020, was sold to Salesforce in 2022. The company is a Salesforce partner implementing Commerce Cloud and other Salesforce solutions.
• ZendeskcoreTechnology or IntegrationCombo, a Grupo CAÁ company founded in 2017, is a consulting firm specialized in customer service and Zendesk platform. The company implements Zendesk solutions including multichannel support, automation, and workflow optimization.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Globant: LATAM-rooted digital transformation consultancy with large CX, Salesforce, and data practices across enterprise verticals. Comparable as a regional competitor offering similar services at much larger scale.
• CI&T: Brazilian-born global digital engineering and CX consultancy serving enterprise clients on similar multi-platform transformation work. Closely comparable as a Latin American-rooted firm competing for large enterprise CX, marketing, and commerce engagements.
• BRLink: Brazilian Salesforce Summit (Platinum) consulting partner focused on CRM and marketing cloud implementations. Directly comparable as a Brazil-based firm specializing in Salesforce/CRM implementation services for enterprise clients.
• Perficient: US-based global digital consultancy with deep Oracle, Salesforce, and marketing-cloud practices. Comparable in CX delivery model and platform specializations, though operating at significantly greater scale.
• Slalom: Global CX and technology consultancy with strong Oracle, Salesforce, and marketing-cloud practices. Comparable in delivery model (consultative, mid-to-large enterprise) and platform focus, though operating at much greater scale.
• Infosys Simplus: Salesforce Summit partner acquired by Infosys, specializing in Salesforce implementation, managed services, and CRM transformation. Comparable as a multi-platform CX consultancy serving enterprise clients with similar managed-services offerings.
• Pleo Consulting: Brazilian consulting firm specialized in Salesforce, marketing cloud, and CRM implementations. Direct competitor for the same enterprise CX engagements in Brazil.

Broad incumbents

• Accenture: Global IT services and consulting leader with a large Accenture Interactive / Song CX practice and deep Oracle and Salesforce partnerships. Competes for the same large Brazilian enterprise transformations but as part of a much broader portfolio.
• PwC Brazil: Big Four firm with a CX, CRM, and customer transformation practice serving large Brazilian enterprises. Comparable as a strategic advisor and implementation partner, but with a much broader advisory portfolio.
• Deloitte Digital: Big Four firm's digital arm with strong Oracle and Salesforce CX practices and a sizable Brazil presence. Competes for enterprise CX programs as part of a broader consulting portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-ca%C3%A1
• Instagraminstagram.com/grupocaa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo CAÁ