Crest Pumps

What Crest Pumps does

Crest Pumps Ltd is a UK-based, privately held manufacturer and supplier of corrosion-resistant industrial pumps, headquartered in New Milton, Hampshire and operating since 1973. The company designs, assembles, and tests centrifugal, magnetic drive (mag drive), mechanically sealed, vertical immersible, and air-operated diaphragm pumps engineered for hazardous, corrosive, and high-purity chemical applications, using materials such as PVDF, polypropylene, ETFE, and 316 stainless steel. Its proprietary platforms include the AVF-C canned motor mag drive (IE5-equivalent efficiency, MEI >0.7), the EOV high-efficiency volute range, the HD-HG-RS modular mechanically sealed range, the RD-RG-RC-RB ISO2858 compliant range, and the VPH peristaltic hose range, several of which carry ATEX, CE, and FDA certifications. The company also holds exclusive UK distribution rights for SR Pumps (Salvatore Robuschi, Italy), Assoma (Taiwan), and Truflo (USA), and is adding Debem (Italy) AODD pumps, creating a multi-brand, multi-origin product portfolio.

The business model is predominantly capital equipment sales via a consultative, application-engineered B2B sales motion targeting process engineers and plant operators in chemical processing, energy production, wastewater, metal finishing, food and beverage, marine, oil and gas, and (increasingly) data centre cooling. Pricing is quote-based, project-specific, and not publicly disclosed, with multi-year contracts implied for major enterprise customers and lifetime engineering support offered across the installed base to generate aftermarket service and spare-parts revenue. Go-to-market combines direct enterprise sales, free site audits, and a content-led digital presence built on a HubSpot-backed CRM, a Knowledge Hub blog, lifecycle cost calculators, and chemical resistance tables, supplemented by ChemUK trade show participation (2025 and 2026). The customer base includes AkzoNobel, Intel, Biffa, Manz, Champion X, Kemira, Vynova, Ballard, and a long tail of trade distributors and integrators. The company is founder- or management-owned with no disclosed external institutional investment.

Name

Crest Pumps

Legal name

Crest Pumps Ltd

Website

https://crestpumps.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Pumps

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Specialty & Metering Pumps (IMAHANAC)

akta.pro secondary industries

Positive Displacement Pumps (IMAHANAB), Slurry, Dewatering & Process Pumps (Pumps, Valves, Piping for Mine/Plant) (IMAKANAI)

Keywords

• Chemical resistant pumps
• Industrial centrifugal pumps
• Magnetic drive pumps
• Corrosion resistant pumps
• Process pumping solutions

Headquarters

HQ city

New Milton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Pump Sales: Capital equipment sales of centrifugal, magnetic drive, mechanically sealed, vertical immersible, diaphragm, and peristaltic pumps. Pricing is quote-based and application-specific, reflecting the bespoke engineering nature of each solution.
2. Pump Accessories and Spare Parts: Sale of accessories including inverters, sealing systems, strainers, priming chambers, dry run monitors (PSP1), and variable speed drives to maximise pump uptime and performance.
3. Lifetime Engineering Support and Service: Aftermarket technical support, commissioning assistance, and spare parts supply throughout the pump lifecycle, providing recurring service revenue from the installed base.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Crest Pumps is a UK-based manufacturer and supplier of corrosion-resistant industrial pumps engineered for chemical, corrosive, and demanding process environments. Its portfolio spans magnetic drive pumps, mechanically sealed pumps, vertical immersible pumps, air-operated diaphragm pumps, peristaltic hose pumps, and pump accessories, complemented by exclusive UK distribution of SR Pumps (Salvatore Robuschi) and assembled-in-UK Assoma and Truflo ranges. The company sells to chemical processors, energy producers, water treatment operators, metal finishers, food & beverage manufacturers, and data centre cooling operators through direct B2B sales with application-specific quoting and lifetime engineering support.

Product overview

Crest Pumps is a UK-based manufacturer and supplier of industrial and chemical pumps, specializing in corrosion-resistant pumping solutions. The product portfolio is organized into six main categories: (1) Mag Drive Pumps including the AVF-C canned motor mag drive and various magnetic drive centrifugal pumps for seal-less, leak-proof operation; (2) Mech Sealed Pumps including the HD-HG-RS, RD-RG-RC-RB ISO2858 compliant, and EOV thermoplastic ranges for applications requiring larger flowrates or solids handling; (3) Vertical Immersible Pumps for sump emptying, recirculation and transfer applications; (4) Diaphragm Pumps (AODD) for self-priming and solids handling; (5) Other Pumps including peristaltic hose pumps, submersible slurry pumps, and drum transfer pumps; and (6) Pump Accessories including dry run monitors and variable speed drives. The company combines British manufacturing with lifetime engineering support, offering customization capabilities and serving industries including chemicals, energy production, food & beverage, marine, wastewater, and oil & gas.

Differentiator

Problem solved

Functional benefit

Brands

• SR Pumps: Salvatore Robuschi pump products distributed exclusively in the UK under the SR Pumps brand following the rebranding from Crest Pumps.

Products and services

• Mag Drive Pumps Magnetic drive centrifugal pumps that eliminate mechanical seals for leak-proof operation, ideal for processing clean corrosive liquids. Available in plastic, ANSI-compliant, and 316 stainless steel variants suitable for safe area and ATEX applications.
• AVF-C Canned Motor Mag Drive Pump Superior efficiency canned motor mag drive pump with highest motor efficiency (IE5 & GB1 equivalent), highest pump efficiency (Minimum Efficiency Index, MEI >0.7), and variable frequency drive for smallest carbon emissions chemical pump. Delivers up to 20% increased efficiency and 50% or more reduction in power consumption compared to traditional induction motor pumps. Approved for Intel's Open IP immersion cooling program.
• Mech Sealed Pumps Mechanically sealed centrifugal pumps suitable for larger flowrates or applications with solids. Ideal for clean and dirty liquid transfer, water treatment, paper & pulp, and chemical process applications.
• HD-HG-RS Stainless Steel Mechanically Sealed Process Pumps Horizontal centrifugal mechanically sealed pumps in 316 stainless steel or cast iron construction with multiple impeller and seal options. Capacity up to 300m³/hr and head up to 60 metres. Modular design: standard seal chamber fits any seal type, brand, or arrangement; wear plate reduces maintenance costs by allowing casing replacement without full pump replacement. Built to ISO2858 and EN25199 ensuring up to 100,000 operational hours.
• RD-RG-RC-RB Metallic ISO2858 End Suction Process Pumps Heavy duty stainless steel mechanical sealed pumps built to ISO2858 and EN25199 standards ensuring up to 100,000 operational hours. Low NPSHr, capacity up to 2000m³/hr and head up to 150 metres. Available with open/closed or vortex impeller options.
• EOV ISO2858 Thermoplastic Mechanically Sealed Centrifugal Pumps Corrosion resistant centrifugal pump range delivering up to 15% increase in performance while consuming up to 20% less power compared to the ECC range, with high-efficiency volute and impeller design improving efficiencies by up to 35%. Designed to ISO2858 standard with capacity up to 330m³/hr and head up to 88 metres. UK manufactured with flexible design customization.
• Vertical Immersible Pumps Vertical sump pumps resistant to clean or solids laden corrosive, acidic or alkali liquids. Column lengths from 300mm to 6 metres with virtually no maintenance requirements as built without immersed bearings or seals.
• Diaphragm Pumps (AODD) Air operated double diaphragm (AODD) positive displacement pumps using compressed air instead of electric motor. Ideal for self-priming, solids handling or run dry applications. Available in metallic, plastic, FDA and pharma approved materials, and ATEX Zone 1 or 2 certified variants.
• VPH Series Peristaltic Hose Pumps Peristaltic hose pumps ideal for high-pressure, low-volume transfer tasks including sampling, emptying, food processing, and water treatment. Sealless design with the hose containing the pumped liquid, eliminating possibility of fluid contamination. Reversible operation with optional leak sensor and integrated IP66 inverter. Max discharge pressure 15 bar, achievable suction 0.9 bar. CE and ATEX certified with FDA hose options.
• Other Pumps Including cast iron centrifugal pumps (many ATEX certified), submersible and vertical end-suction slurry pumps with rubber or Hardalloy lining, and portable drum transfer pumps for emptying drums and IBCs.
• Pump Accessories Accessories to maximize pump uptime including PSP1 Dry Run Monitor for protection against dry running, variable speed drives/inverters for optimizing pump performance, strainers, priming chambers, and sealing systems.
• SR Pumps (Salvatore Robuschi) - Exclusive UK Distribution Resale portfolio of Salvatore Robuschi pumps distributed exclusively in the UK by Crest Pumps under the SR Pumps brand, complementing Crest's proprietary ranges.

Quantifiable outcome

• AkzoNobel reduced electricity costs by 26% and operational costs by 18% annually by switching to Crest HD-HG-RS and AMX pumps
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Salvatore Robuschi Pumps (SR Pumps)coreChannel Partner/ Reseller/ DistributorAfter more than 12 years supplying Salvatore Robuschi pumps under the Crest Pumps name, Crest Pumps became the exclusive UK distributor for the full SR Pumps portfolio. The partnership transitioned from Crest-branded distribution to exclusively promoting products under the SR Pumps brand, aligning with commitment to transparency and customer trust.
• Assoma (Taiwan)coreTechnology or IntegrationAssoma plastic magnetic drive pumps designed in Taiwan and assembled and tested at Crest Pumps' UK facility. These canned motor mag drive pumps are distributed exclusively through Crest Pumps in the UK market.
• Truflo (USA)coreTechnology or IntegrationTruflo TNP ANSI mag drive pumps manufactured in the USA, conforming to ANSI specifications with all wetted parts in ETFE fluoropolymers. Distributed by Crest Pumps with rapid delivery times for UK and European customers.
• Intergage LtdminorOthersWebsite host/provider as disclosed in the Privacy Policy. Intergage Ltd provides web hosting services enabling Crest Pumps' digital presence and e-commerce functionality.
• HubSpotminorOthersHubSpot provides CRM, document creation software (Proposify), and cookie consent management. HubSpot's CDN provider (Cloudflare) delivers bot protection and content delivery for the Crest Pumps website.
• Google AnalyticsminorOthersGoogle Analytics operates on the website providing anonymous analytical data on visitor behaviour, pages visited, and traffic sources for website improvement purposes.
• CloudflareminorOthersCloudflare provides CDN and bot protection services through HubSpot's CDN provider. The __cf_bm cookie provides necessary bot protection for website security.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Grundfos: Global pump manufacturer with a large chemical/industrial process-pump business; competes with Crest on energy efficiency and application-engineered chemical pumps, with substantially larger R&D and digital-twin capabilities.
• Sulzer: Global industrial pump manufacturer with a strong chemical and process-pump portfolio including mag-drive and slurry ranges; competes with Crest on large chemical and wastewater accounts but at much greater scale and with broader service coverage.
• Xylem: Global water and industrial pump major with a chemical/process pump portfolio (including Jabsco, Bell & Gossett, Flygt); overlaps with Crest on wastewater and chemical verticals but at far greater scale, with embedded smart-pump and monitoring software.
• Flowserve: Global leader in pumps, valves, seals, and flow-control automation for chemical, oil & gas, and power; competes with Crest on large chemical and energy accounts, with full API/ANSI process-pump ranges and global aftermarket.
• SEEPEX (a brand of Ingersoll Rand): Global specialist in progressive cavity and other positive displacement pumps for chemical, wastewater, and food applications; broader geographic reach and product portfolio than Crest, with overlap in the peristaltic/PD space.

Direct peers

• Finish Thompson: US-based manufacturer of sealless magnetic drive and centrifugal pumps for corrosive and hazardous chemical applications, directly competing with Crest's Mag Drive and AMX product lines across similar end-markets (chemicals, metal finishing, water treatment).
• Tapflo Group: European manufacturer of AODD diaphragm, centrifugal, and hygienic pumps for chemical, processing, and water-treatment applications; competes with Crest's Debem-sourced AODD line and mech-sealed ranges, with similar application-engineered, B2B-direct sales motion.
• Watson-Marlow (Spirax-Sarco): Global specialist in peristaltic and sinusoidal pumps for chemical, food & beverage, and pharmaceutical applications; directly comparable to Crest's VPH peristaltic hose pump range and overlapping FDA/ATEX-certified product positioning.
• Verder Group: European manufacturer of industrial pumps including centrifugal, peristaltic, and diaphragm pumps serving chemical, food, and environmental markets; comparable customer base, application-led sales model, and product breadth to Crest's six pump categories.
• Michael Smith Engineers: UK-based specialist supplier of chemical and process pumps including mag-drive and centrifugal ranges; very similar in scale, geography, and corrosion-resistant specialisation, competing for the same UK process-engineer buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crest_pumps

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crest Pumps