The Radio Network
- Company typePrivate
- Founded1976
- HeadquartersGreen River, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Radio Network firmographics
Firmographics- Name
- The Radio Network
- Legal name
- The Radio Network
- Website
- https://theradionetwork.net
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where The Radio Network is headquartered
LocationHeadquarters
- HQ city
- Green River
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Radio Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Advertising and Sponsorships: The Radio Network generates revenue through advertising and sponsorships. Local businesses sponsor various programs, contests, and community events. The station airs local business advertisements and branded content during programming slots.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Radio Network product offering
Product offeringCore offering
The Radio Network operates five FM radio stations in southwest Wyoming, delivering music, sports, religious, and community programming to local listeners in Sweetwater and Sublette Counties. The company monetizes its broadcast audience through local advertising and sponsorships, and complements its on-air offering with online streaming and community events such as contests and sports broadcasts.
Product overview
The Radio Network is a family-owned radio broadcasting company operating five FM radio stations across Sweetwater and Sublette Counties in southwest Wyoming: KUGR 104.9 FM (flagship station), KYCS 95.1 FM, KFRZ 92.1 FM 'The Freeze' (country format), KZWB 97.9 FM, and KFZE 104.3 FM (Sublette County coverage, launched 2014). The network provides a complementary portfolio of services including online live streaming via its website, comprehensive sports broadcasting (local high school, Wyoming Cowboys, Denver Broncos), and interactive audience engagement through contests such as NFL Pro Pick'ems, Bracket Challenge for March Madness, and the Big Bull Contest. The company has operated since 1976 under consistent ownership, originally launching as KUGR before expanding to a multi-station group. Programming spans country, classic rock, contemporary hits, religious content, and specialty shows including Twilight Zone, Imagination Theater, and Casey Kasem's countdown.
Differentiator
Problem solved
Functional benefit
Brands
- KFRZ 92.1 FM 'The Freeze': Country music station
- KYCS 95.1 FM
- KZWB 97.9 FM
- KUGR 104.9 FM
- KFZE 104.3 FM
Products and services
- KUGR 104.9 FM Flagship station of The Radio Network operating at 104.9 FM in Green River, Wyoming, featuring music and sports broadcasting including Wyoming Cowboys basketball, University of Wyoming Coach's Show, and local high school sports. Targeted at listeners in southwest Wyoming.
- KYCS 95.1 FM Sister station operating at 95.1 FM with contemporary hit radio format and sports coverage including Green River Wolves basketball games. Targeted at listeners in southwest Wyoming.
- KFRZ 92.1 FM "The Freeze" Country music station operating at 92.1 FM, branded as 'The Freeze', covering Bridger Valley with Mountain View and Lyman high school sports broadcasts. Targeted at country music listeners in southwest Wyoming.
- KZWB 97.9 FM Radio station operating at 97.9 FM as part of the Sweetwater County station group. Targeted at local listeners in southwest Wyoming.
- KFZE 104.3 FM Radio station operating at 104.3 FM covering Sublette County, Wyoming; the youngest station in the network. Targeted at local listeners in Sublette County.
- Online Live Streaming Web-based live audio streaming service allowing listeners to tune into all five Radio Network stations online via the website and mobile web app for iOS and Android. Targeted at listeners outside the FM broadcast range or seeking mobile access.
- Sports Broadcasting Comprehensive sports coverage including Green River Wolves and Lady Wolves basketball, Bridger Valley high school sports, Wyoming Cowboys athletics, and Denver Broncos NFL games. Targeted at local sports fans in southwest Wyoming.
- NFL Pro Pick'ems Contest Free-to-play NFL prediction contest where participants pick weekly game winners for chances at weekly prizes and a grand prize. Targeted at local NFL fans and engaged listeners.
- Bracket Challenge March Madness bracket competition presented in partnership with local businesses, where participants fill out NCAA tournament brackets for prize opportunities. Targeted at local college basketball fans.
- Big Bull Contest Annual bull riding competition held in southwest Wyoming with prizes across Men's, Women's, and Youth divisions, sponsored by local businesses. Targeted at community residents and rodeo enthusiasts.
Companies that use The Radio Network
Customer profileSegments1 record
Ideal customer profiles2 records
The Radio Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Radio Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SweetwaterNOW.comcoreLocal news partnership providing real-time local news content to The Radio Network listeners. SweetwaterNOW.com serves as the affiliate news source bringing local news to the radio network audience.
Scale indicators2 records
Recent moves11 records
Expansion highlights4 records
The Radio Network competitors and assessment
Company assessmentBroad incumbents
- Cumulus Media: Major U.S. radio operator with stations in mid-sized and smaller markets, combined with the Westwood One network. Comparable business model of multi-station local radio clusters, but with national scale and network distribution.
- Audacy: Large U.S. radio broadcaster with stations across major markets, alongside a significant podcast and digital streaming business. Comparable in core radio station operations but with substantially broader digital and national reach.
- iHeartMedia: The largest U.S. radio broadcaster, operating hundreds of stations across all major and many smaller markets. Comparable as a terrestrial radio broadcaster but operates nationally with extensive digital audio assets beyond The Radio Network's scope.
- Townsquare Media: Operator of numerous local radio stations across small and mid-sized U.S. markets, with a focus on local content, events, and digital advertising. Directly comparable as a multi-station local radio group, though at significantly greater scale than The Radio Network.
Direct peers
- Bonneville International: Family-owned radio broadcaster operating stations in select U.S. markets with a strong local content orientation. Comparable as a values-driven, locally focused multi-station operator.
- Salem Communications: U.S. radio broadcaster specializing in Christian and family-format content across multiple markets. Comparable as a multi-station local operator; relevant given The Radio Network's religious programming on its lineup.
- Saga Communications: Operator of local FM and AM radio stations across smaller U.S. markets, with a similar model of community-rooted, advertising-supported local broadcasting. Comparable in scale and strategy to The Radio Network, though typically operating across multiple states.
- Beasley Media Group: Family-influenced operator of local radio stations across smaller and mid-sized U.S. markets. Closely comparable as a multi-station local radio group with community-focused programming, though with more stations and broader geographic spread.
- Lotus Communications: Privately held operator of local radio stations concentrated in the western United States. Comparable as a smaller, privately held multi-station local radio group focused on regional markets.
Others
- Pandora: Internet radio and audio streaming platform serving mass-market U.S. audiences. Not a direct competitor but represents the alternative audio consumption model competing for listener attention and advertising spend away from local terrestrial broadcasters like The Radio Network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Radio Network social profiles
Digital presenceThe Radio Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Radio Network leadership team
Management profileNumber of profiles
Profiles6 records
The Radio Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Radio Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Radio Network
What does The Radio Network do?
The Radio Network operates five FM radio stations in southwest Wyoming, delivering music, sports, religious, and community programming to local listeners in Sweetwater and Sublette Counties. The company monetizes its broadcast audience through local advertising and sponsorships, and complements its on-air offering with online streaming and community events such as contests and sports broadcasts.
Is The Radio Network a public or private company?
The Radio Network is a private company. It is classified as family owned and is currently operating.
When was The Radio Network founded?
The Radio Network was founded in 1976. It employs 1 to 10 people.
Where is The Radio Network based?
The Radio Network is headquartered in Green River, United States, in the North America region.
How does The Radio Network make money?
One revenue line is on record: advertising and Sponsorships.
Who are The Radio Network's main competitors?
Broad incumbents on record are Cumulus Media, Audacy, iHeartMedia and Townsquare Media. Direct peers are Bonneville International, Salem Communications, Saga Communications, Beasley Media Group and Lotus Communications. Pandora is listed as an others.
Does The Radio Network have an API?
No public API is recorded for The Radio Network.