Cote Brico

What Cote Brico does

Côte Brico (cotebrico.fr) is a France-based, online-only e-commerce retailer founded in 2016 and headquartered in La Ferté-Saint-Aubin, distributing professional-grade power tools, hand tools, garden equipment, consumables and personal protective equipment. Operating with a team of approximately 20 people, the company curates a catalog of more than 1,200 power-tool SKUs spanning major professional brands — Makita (560+ items), Dewalt, Metabo, Bosch Professional, Festool, Facom, Hikoki, plus Gardena and Kärcher in garden and cleaning. The platform is structured into dedicated 'Espace particulier' and 'Espace pro' storefronts to serve both DIY hobbyists and tradespeople across France, with unit-based pricing on individual SKUs and free shipping above a €250 basket threshold.

Revenue is generated entirely through direct e-commerce sales (hardware_sales), with prices ranging from under €5 for consumables to over €3,600 for high-end professional machines. The company runs a self-serve / product-led growth motion with installment payments via Alma, a loyalty rewards program, an email newsletter offering a €5 welcome discount, and an active Facebook community. An editorial blog branded 'Davis & Co' produces tool guides, comparative reviews and DIY tutorials that anchor the SEO-led acquisition strategy, while verified reviews through Société des Avis Garantis (9.6/10 across 11,699 reviews) provide conversion trust signals. No physical retail presence, B2B contracts, external investors or proprietary technology IP are evidenced; the business is described as independently held with no disclosed funding rounds or parent company.

Name

Cote Brico

Legal name

Cote Brico

Website

https://cotebrico.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Côte Brico is a privately held French online-only e-commerce retailer founded in 2016, distributing professional-grade power tools, hand tools, garden equipment, consumables and PPE from leading brands (Makita, Bosch Pro, Dewalt, Metabo, Festool, Facom) to professional tradespeople and DIY enthusiasts across France.

Ownership category

akta.pro rank

Headquarters

HQ city

La Ferté-saint-aubin

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Electroportatifs, Jardin, Accessoires): Direct e-commerce sales of professional-grade power tools, garden equipment, hand tools, consumables, accessories, and personal protective equipment. Revenue is generated through one-time product transactions with occasional promotions and discounts. Free shipping threshold at €250 drives basket size.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Côte Brico is a French online retailer that sells professional-grade power tools, hand tools, garden equipment, specialized tools, consumables, accessories, and personal protective equipment. It curates and distributes products from recognized professional brands such as Makita, Bosch Professional, Dewalt, Metabo, Hikoki, Festool, and Facom via its e-commerce storefront, shipping directly to customers across France.

Product overview

Cote Brico is a French professional tools e-commerce distributor offering a comprehensive portfolio of power tools, hand tools, garden tools, specialized equipment, consumables, and personal protective equipment. The core offering includes cordless and electric power tools (perceuse-visseuse, perforators, grinders, saws, sanders, routers, nailers) alongside hand tools for cutting, clamping, and measuring. The platform also covers garden equipment (brushcutters, chainsaws, lawn mowers) and specialized tools for tradespeople. Major branded products include Makita, Bosch Professional, Dewalt, Hikoki, Metabo, Festool, Facom, and others. The company serves both professional tradespeople and amateur DIY customers through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Outils Electroportatifs (Power Tools) Professional cordless and electric power tools including drills, impact drivers, grinders, saws, sanders, nailers, routers, and battery packs for various trade applications.
• Outils à Main (Hand Tools) Professional hand tools including cutting tools, clamping tools, measuring instruments, tool kits, hammers, and mallets for construction, plumbing, electrical, and automotive work.
• Outils de Jardin (Garden Tools) Professional and consumer-grade garden equipment including brushcutters, leaf blowers, hedge trimmers, chainsaws, lawn mowers, scarifiers, and high-pressure washers.
• Outils Spécialisés (Specialized Tools) Specialized tools for workshop use, painters, compressors, lighting, radios, plasterboard workers, carpenters, plumbers, electricians, mechanics, tilers, and applicators.
• Consommables et Accessoires (Consumables and Accessories) Replacement parts and accessories including drill bits, grinder discs, SDS accessories, impact sockets, sanding discs, saw blades, vacuum bags, router bits, nails, staples, hardware, and cleaning products.
• Équipements de Protection (Protection Equipment) Work clothing, safety shoes, helmets, safety glasses, and personal protective equipment for professional use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MakitacoreTechnology or IntegrationKey brand partner sold on Côté Brico's platform. Makita is one of the most prominently featured brands with the largest product count (560+ items in the power tools category alone). The store runs Makita-specific promotions and summer sales selections.
• Bosch ProfessionalcoreTechnology or IntegrationMajor professional tool brand partner offering 62+ power tools on the platform. Bosch Professional products are featured in dedicated selections and promotional campaigns.
• DewaltcoreTechnology or IntegrationKey brand partner with 138+ power tool products listed. Dewalt's XR Flexvolt line and other professional ranges are prominently featured on the platform.
• MetabocoreTechnology or IntegrationFeatured professional brand partner with 132+ power tool products. Metabo's LIHD battery technology and cordless solutions are sold through the platform.
• Hikoki (Hitachi Power Tools)coreTechnology or IntegrationProfessional tool brand partner with 64+ power tool products on the platform. Hikoki's Multi Volt battery platform is available.
• FestoolcoreTechnology or IntegrationPremium professional brand partner with 47+ power tool products. Festool's Systainer storage system and DOMINO joinery systems are featured.
• FacomcoreTechnology or IntegrationProfessional hand tool and mechanical tool brand partner with 32+ hand tool products. Facom's premium hand tools, screwdrivers, and wrenches are sold.
• AlmaminorChannel Partner/ Reseller/ DistributorEmbedded installment payment provider allowing customers to pay in installments, improving conversion and average order value.
• Société des Avis GarantisminorGTM or Marketing PartnerCustomer review verification partner providing verified customer reviews. The store displays a 9.6/10 rating from 11,699 verified reviews, building trust with prospective buyers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toolstation: UK-based (Travis Perkins-owned) value retailer of trade tools, accessories, and consumables that has been expanding into France. Closely comparable in its dedicated professional segment focus, multi-brand assortment, and price-led positioning.
• Screwfix: Kingfisher-owned UK professional trade tools and accessories e-tailer with a growing French footprint. Highly comparable business model: dedicated professional segment, click-and-collect logistics, multi-brand assortment.
• Brico Privé: French online private-sale club for DIY, home improvement, and tools targeting both pros and consumers. Comparable on French e-commerce distribution of power tools and accessories via promotional campaigns.
• ManoMano: French-founded online marketplace specializing in DIY, home improvement, and power/garden tools, serving both professionals and consumers across Europe. Most direct analog to Côté Brico's curated pro-tools e-commerce model in France.
• Outillage Online / Pro Outillage: French independent e-tailer of professional power tools and consumables (Makita, Bosch Pro, Dewalt, etc.). Directly overlaps with Côté Brico on its pro-tradesperson target buyer and curated catalog approach.

Broad incumbents

• Würth France: French arm of the German global leader in direct sales of professional assembly, fastening, and tool consumables to tradespeople. Overlaps on the professional buyer and tool/accessory categories but operates a much broader B2B model.
• Castorama France: Major French home improvement and DIY retailer with online tools assortment. Adjacent rather than direct: primarily physical-store-led and consumer-focused, but covers similar product categories online.
• Amazon.fr (Tools & DIY category): Generalist e-commerce marketplace whose tools, garden, and PPE categories compete with Côté Brico's catalog, particularly on price and delivery speed. Not specialist, but a price benchmark and traffic source for French tool buyers.
• Distri-Artisan / Bricomarché Pro: French home improvement and tools retailer within the Les Mousquetaires group, increasingly focused on professional tradespeople. Comparable on the French pro-tools buyer but relies on a physical-store-led omnichannel model.
• Leroy Merlin France: Largest French home improvement and DIY retailer with a significant e-commerce channel covering power tools, garden, and accessories. Competitor at the consumer end of Côté Brico's market but not a specialist in pro-trade tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cotebrico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cote Brico