Alma
Alma is a membership-based, technology-enabled platform connecting 24,000+ independent mental health clinicians with insured care seekers across all 50 U.S. states, generating revenue from clinician subscriptions ($95/month), payer contracts, and claims processing, and now operating as a subsidiary of Spring Health following its May 2026 acquisition.
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Alma does
Alma is a membership-based, technology-enabled platform that connects independent mental health clinicians with insured care seekers across all 50 U.S. states. Founded in 2017 by Dr. Harry Ritter, a former Oscar Health Vice President of Care Delivery, the company operates a two-sided network: independent therapists pay a recurring $95/month (or $1,140/year) membership fee to access the platform, while care seekers use Alma's directory and AI-assisted matching to find in-network providers at an average out-of-pocket cost of ~$20 per session. The platform combines an EHR (with Wiley Treatment Planners, PHQ-9/GAD-7 assessments, and AI-supported documentation), an end-to-end Insurance Program that credentials clinicians in 45 days and processes claims across major commercial payers, a FHIR-standard scheduling API for payer/EAP integration, and a HIPAA-compliant telehealth video product. By mid-2026 Alma's network had grown to 24,000+ licensed clinicians and served as a critical supply-side asset in the in-network mental health market, anchored by direct integrations with Aetna, Cigna, Optum (UnitedHealth Group), UnitedHealthcare, Anthem, and BCBS plans, and a Care Connect partnership with Optum.
Alma's business model is a hybrid of subscription revenue (clinician membership fees), transaction-based revenue (claims, payment processing at 2.4% + $0.30 per invoice, eligibility checks), and managed services revenue from payer/partner contracts. Alma does not take a cut of cash-pay client income, which preserves provider economics and supports clinician acquisition via a product-led, self-serve onboarding motion. On the enterprise side, Alma sells into payers and health plans (and, post-merger, into employer benefit plans via Spring Health) with channel sales motion. In January 2026, Spring Health announced a definitive agreement to acquire Alma; the deal closed in May 2026, making Alma a subsidiary within Spring Health, with Harry Ritter continuing as CEO of Alma and April Koh remaining CEO of Spring Health. The combined entity is positioned as a 'lifelong mental health platform' serving 170M+ lives and is projected to generate approximately $1B in revenue in its first full year post-close. Alma concurrently executed a 45-person layoff in April 2026 as it reorganized operations and customer experience roles for integration.
The platform's technology stack is built around four pillars: (1) a clinician membership portal and EHR with measurement-informed care templates; (2) a payer-facing insurance infrastructure handling credentialing, eligibility, claims, and authorization; (3) AI-powered clinical workflow tools, headlined by Note Assist (a HIPAA-compliant AI scribe for progress notes) and AI-assisted provider matching that compresses time-to-care to an average of three days; and (4) a FHIR-standard scheduling API that enables directory, EAP, and payer integration without authorization codes. The company has raised approximately $220.5M in cumulative equity funding across rounds led by First Round Capital, Tusk Venture Partners, Insight Partners, and Thoma Bravo, with strategic participation from Cigna Ventures, Optum Ventures, and Sound Ventures. Alma is committed to W3C WCAG 2.1 Level AA accessibility and operates under HIPAA and NCQA credentialing standards, and is now a subsidiary of Spring Health.
Alma firmographics
Firmographics- Name
- Alma
- Legal name
- Alma
- Website
- https://helloalma.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Alma is a membership-based, technology-enabled platform connecting 24,000+ independent mental health clinicians with insured care seekers across all 50 U.S. states, generating revenue from clinician subscriptions ($95/month), payer contracts, and claims processing, and now operating as a subsidiary of Spring Health following its May 2026 acquisition.
- Ownership category
- akta.pro rank
Alma industry classification
Industry- Product category
- Behavioral Health Platform
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
- akta.pro secondary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
Where Alma is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Alma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Provider membership fees: Recurring monthly or annual membership fee paid by clinicians for access to the Alma platform, insurance program, EHR tools, and community resources; income from cash-pay clients stays with the provider.
- Payment processing and claims fees: Lower credit card processing fees (2.4% + $0.30 per invoice) and reduced fees for claims and coverage checks compared to other platforms.
- Payer/partner contracts: Contracts with national and regional payers and EAP partners that pay Alma for access to its in-network provider directory and integrated care-navigation platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Alma Membership for clinicians: $95/month or $1,140/year (billed annually) |
| Subscription | Annual | Alma Membership for clinicians: $95/month or $1,140/year (billed annually) |
| Other | Pay-as-you-go | Insured client cost: average $20 per therapy session |
Go-to-market motion3 records
Alma product offering
Product offeringCore offering
Alma is a membership-based technology platform that helps independent mental health clinicians accept insurance, manage their practices, and serve in-network clients across all 50 U.S. states. For a $95/month or $1,140/year membership, providers gain access to insurance credentialing (in 45 days), claims and eligibility processing, the Alma EHR, AI-powered documentation and matching tools, a FHIR scheduling API, a HIPAA-compliant telehealth video platform, and a national directory of 24,000+ licensed providers. Care seekers use the platform to find in-network therapists at an average cost of $20 per insured session.
Product overview
Alma operates a single unified membership-based platform serving both mental health providers (independent clinicians) and care seekers (members/patients). The core Alma Membership Platform integrates with the Alma EHR (the gold-standard EHR for measurement-informed care) and the Alma Insurance Program (handling credentialing, claims, and eligibility) to deliver a connected ecosystem. AI-powered add-on modules include Note Assist (HIPAA-compliant AI scribe for progress notes), AI-Assisted Matching (matching members to providers), and the FHIR-standard scheduling API. The platform also bundles Wiley Treatment Planners, a HIPAA-compliant Teletherapy Video Platform, the Care Connect program (Optum partnership), the Find a Therapist Directory, the Check My Coverage insurance cost estimator, and the Provider Resource Hub (CE courses, webinars, templates). Together, these products form a comprehensive operating system for in-network, measurement-based mental health care across all 50 U.S. states.
Differentiator
Problem solved
Functional benefit
Brands
- Note Assist: AI-powered progress note documentation tool offered to Alma providers as part of the membership.
Products and services
- Alma Membership Platform Membership-based platform for independent mental health clinicians to accept insurance, build private practices, and access a network of 24,000+ licensed providers across all 50 U.S. states. Members pay $95/month or $1,140/year and gain access to insurance credentialing, claims processing, scheduling, the Alma EHR, and clinical resources.
- Alma Insurance Program Insurance service for member providers covering credentialing in 45 days or less (3x faster than individual applications), claims submission, eligibility checks, weekly or bi-weekly payouts, Payout Confidence policy, and negotiations with payers including Aetna, Cigna, and Optum.
- Alma EHR Industry-leading electronic health records platform for measurement-informed mental health care, providing insurance-compliant treatment templates, consent forms, intake questionnaires, PHQ-9 and GAD-7 assessments, secure AI-supported progress notes, and Wiley Treatment Planners integrated into clinical workflows.
- Find a Therapist Directory Public-facing therapist directory allowing care seekers to search for in-network mental health providers by state, insurance, and specialty. Members can schedule free 15-minute consultations with as many providers as needed before booking ongoing sessions.
Companies that use Alma
Customer profileIdeal customer profiles3 records
Alma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature6 records
Alma partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Alma competitors and assessment
Company assessmentDirect peers
- Grow Therapy: Grow Therapy provides a similar insurance-credentialing, billing, and EHR platform for independent therapists across the U.S., competing with Alma for the same clinician supply and payer relationships.
- Spring Health: Spring Health is an employer- and payer-facing mental health benefits platform that acquired Alma in May 2026. The two businesses overlap in in-network provider access, EAP integration, and AI-enabled matching, and are now part of the same parent.
- Modern Health: Modern Health is an employer mental health platform with global provider networks and AI-augmented care navigation. It competes with the Spring Health–Alma combined platform for employer and payer business.
- Cerebral: Cerebral is a tele-mental-health provider treating anxiety, depression, and ADHD with its own clinician network. It overlaps with Alma on the demand side (members seeking therapy) and competes for clinician capacity.
- Lyra Health: Lyra Health provides mental health benefits to employers and health plans with a blended in-person and virtual provider network. It competes directly with Alma/Spring Health for enterprise mental health contracts and clinician supply.
- Two Chairs: Two Chairs operates a therapy practice with an in-network provider model and proprietary matching technology. Its clinician-matching and in-network positioning directly overlap with Alma's matching and insurance platform.
- Headway: Headway operates a membership-based platform that helps independent mental health clinicians accept insurance across all 50 U.S. states. It is the most direct head-to-head competitor to Alma's provider-network and insurance-billing model.
Emerging players
- Therapy Brands: Therapy Brands provides practice management, EHR, and billing software to behavioral health providers. It overlaps with Alma on EHR, scheduling, and insurance-claims automation tooling for independent therapists, although it does not operate its own payer network.
Broad incumbents
- Talkspace: Talkspace is a publicly traded tele-mental-health company serving B2B (employers, payers, providers) and DTC channels. It overlaps with Alma on virtual therapy delivery and payer/B2B contracting, but does not focus on enabling independent clinicians.
- BetterHelp: BetterHelp is the largest consumer virtual therapy brand (part of Teladoc). It is a broad incumbent in online therapy with overlapping therapist-supply and member acquisition dynamics, although its model is DTC cash-pay rather than in-network insurance like Alma.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Alma social profiles
Digital presenceAlma compliance and trust
Trust signalCompliance3 records
Alma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alma leadership team
Management profileNumber of profiles
Profiles10 records
Alma funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alma
What does Alma do?
Alma is a membership-based technology platform that helps independent mental health clinicians accept insurance, manage their practices, and serve in-network clients across all 50 U.S. states. For a $95/month or $1,140/year membership, providers gain access to insurance credentialing (in 45 days), claims and eligibility processing, the Alma EHR, AI-powered documentation and matching tools, a FHIR scheduling API, a HIPAA-compliant telehealth video platform, and a national directory of 24,000+ licensed providers. Care seekers use the platform to find in-network therapists at an average cost of $20 per insured session.
Is Alma a public or private company?
Alma is a private company. It is classified as corporate owned and is currently acquired.
When was Alma founded?
Alma was founded in 2017. It employs 251 to 500 people.
Where is Alma based?
Alma is headquartered in Brooklyn, United States, in the North America region.
How does Alma make money?
Three revenue lines are on record. Provider membership fees are the primary driver. The others are payment processing and claims fees and payer/partner contracts.
Who are Alma's main competitors?
Direct peers on record are Grow Therapy, Spring Health, Modern Health, Cerebral, Lyra Health, Two Chairs and Headway. Therapy Brands is listed as an emerging player. Broad incumbents are Talkspace and BetterHelp.
Does Alma have an API?
Yes. Alma offers a FHIR-standard scheduling API, direct directory and EAP integration, and secure data exchange to streamline care-finding, scheduling and authorization workflows. The API supports payer tools with integrated EAP workflows that eliminate the need for authorization codes, built-in scheduling, and payment tools.
What industry is Alma in?
Alma's product category is Behavioral Health Platform. Its primary akta.pro industry code is HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy), with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 621330 and its SIC code is 8011.