Winova

What Winova does

Winova is an India-based B2B contract manufacturer and formulator specializing in green hygiene and cleaning products. Founded in 2012 (per the company's own materials; one firmographic source cites 2006) and headquartered in Coimbatore, Tamil Nadu, the company is a registered MSME with 11-50 employees. It develops and produces Personal Care (hand washes, sanitizers from 20ml retail to 225L institutional), Home Care (floor cleaners, laundry detergents, fabric conditioners in 500ml-5L packaging), Baby Care (alcohol-free sanitizers, baby detergents, mosquito shield sprays), and Pet Care (alcohol-free sanitizer sprays, pet clothes detergents, insect and tick repellents) formulations on behalf of brand owners across India and APAC.

The company's core technology is green formulation chemistry built around eco-friendly surfactants, particularly Decyl glucoside and Lauryl glucoside, including proprietary LABSA-free detergent and alcohol-free sanitizer formulations. In-house R&D capability is supported by ISO 9001:2015 quality certification and Make in India recognition, with vendor contracts to global raw material suppliers serving multinational brands. The company has developed 100+ formulations and reports 10+ years of client retention.

Winova operates an enterprise field sales model with direct B2B outreach and a quote-based pricing structure differentiated by low minimum order quantities (LOW MOQ), enabling smaller brands to launch without large upfront commitments. Revenue is generated through contract manufacturing fees and formulation development services, with packaging ranging from retail formats to 225L institutional containers. In June 2025, the company launched Safescience.co.in, signaling initial movement toward a consumer-facing channel alongside its B2B core.

Name

Winova

Legal name

Winova

Website

https://winova.co.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Contract Manufacturing and Formulation Services

NAICS

Soap and Cleaning Compound Manufacturing (32561), Surface Active Agent Manufacturing (325613)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL), Kitchen All-Purpose Cleaners & Degreasers (CRAJAMAC)

Keywords

• Contract manufacturing
• Hygiene formulations
• Personal care products
• Home care products
• Green surfactants

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Contract Manufacturing & Formulation Services: B2B manufacturing services where Winova formulates and produces hygiene and cleaning products for brand owners. Revenue is generated through product manufacturing fees and formulation development services. The company offers end-to-end services from formulation to packaging and final delivery, serving brands across India and APAC market.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Winova is a B2B contract manufacturer and formulation partner that develops and produces customized hygiene and cleaning products for brand owners across India and APAC. The company offers end-to-end services covering formulation, manufacturing, packaging, and final delivery for personal care, home care, baby care, and pet care categories. It specializes in green formulations using eco-friendly surfactants such as Decyl glucoside and Lauryl glucoside, with a low minimum order quantity (MOQ) policy that enables brands of various sizes to launch products.

Product overview

Winova is a B2B formulation and contract manufacturing service for hygiene and cleaning products, operating as a single integrated platform with formulation-to-delivery capabilities. The portfolio includes Personal Care formulations (hand wash, sanitizers from 20ml to 225L), Home Care formulations (floor cleaners, laundry products from 500ml to 5L), Baby Care solutions (alcohol-free sanitizers, baby detergents), Pet Care products (pet-safe sanitizers and repellents), and specialty Green Fabric Detergents. All offerings are provided as formulation services for brand partners, with eco-friendly and sustainable ingredients as a core differentiator.

Differentiator

Problem solved

Functional benefit

Brands

• Safescience.co.in: Eco-friendly hygiene products launched on World Environment Day 2025

Products and services

• Personal Care Product Formulations B2B formulation and manufacturing services for hand wash liquids, hand wash foam, hand sanitizer liquids, toilet seat sanitizers, and alcohol-free sanitizers, with packaging ranging from 20ml retail sizes to 225 litre institutional packaging. Designed for brand owners in the personal hygiene category.
• Home Care Product Formulations B2B formulation and manufacturing services for floor cleaners, acid-free toilet cleaners, glass cleaners, multi-surface cleaners, room fresheners, laundry detergents, and fabric conditioners, with packaging from 500ml to 5L. Designed for brand owners in the household cleaning category.
• Baby Care Product Formulations B2B formulation and manufacturing services for baby hygiene products including alcohol-free foam sanitizers, mosquito shield sprays, baby fabric detergents, and travel sanitizers. Designed for brand owners serving the baby care market.
• Pet Care Product Formulations B2B formulation and manufacturing services for alcohol-free sanitizer sprays, detergents for pet clothes, and insect and tick repellents. Designed for brand owners in the pet care market.
• Green Fabric Detergent Eco-friendly fabric detergent formulated with high-quality Decyl glucoside and Lauryl glucoside surfactants. Designed to remove tough stains including undergarment and cloth diaper stains while remaining gentle on sensitive skin.
• LABSA Free Ultra Light Detergent for Sensitive Skin Custom B2B formulation for a LABSA-free ultra light detergent targeted at the sensitive skin segment. Available for brand partners developing baby care or sensitive skin laundry products.

Quantifiable outcome

• 100+ formulations developed and commercialized across multiple product categories
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Global Suppliers of Multinational BrandscoreTechnology or IntegrationWinova has vendor contracts with global suppliers who serve multinational brands. This partnership enables Winova to access high-quality raw materials and ensure formulations meet global standards, supporting their positioning of offering global-standard formulations to their brand partners.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• CavinKare: Indian FMCG company with own brands across personal care, home care, and hygiene — and integrated manufacturing. Comparable to Winova in product categories served (cleaners, sanitizers, fabric care), but operates its own brands at scale rather than purely as a contract manufacturer.
• Marico Limited: Major Indian FMCG company with branded personal care and cleaning products and large-scale manufacturing operations. Comparable to Winova in product category breadth and India + APAC focus, though Marico owns brands rather than acting as a pure contract manufacturer.
• Dabur India Limited: One of India's largest FMCG companies with a wide personal care, home care, and hygiene portfolio. Relevant peer due to overlapping product categories (cleaners, sanitizers, fabric care) and integrated manufacturing, though Dabur is a brand owner rather than a contract manufacturer.

Direct peers

• McBride plc: UK-listed contract manufacturer of private-label cleaning and personal care products serving retail brands across Europe. Directly comparable to Winova as a B2B formulator/manufacturer for brand owners, with a similar product portfolio spanning household cleaners, detergents, and hygiene categories.
• VVF Limited: Indian contract manufacturer with leading positions in oleochemicals and personal care / cleaning product formulations. Directly comparable to Winova as an India-based B2B manufacturer supplying FMCG brands with formulated cleaning and hygiene products.

Regional players

• Cosmax Inc. South Korea-headquartered global contract manufacturer specializing in personal care, beauty, and hygiene products. Comparable business model to Winova (B2B formulation and manufacturing for brand owners) but primarily serves markets across Asia and globally rather than India-specific.
• Hemas Holdings: Sri Lankan conglomerate with FMCG and personal care manufacturing operations serving South Asian markets. Comparable to Winova as a regional manufacturer of branded cleaning, hygiene, and personal care products, though Hemas operates its own brands rather than purely contract manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=tC78h_VUBxo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winova