Versatile Management

What Versatile Management does

Versatile Management, Inc. is a privately held residential property management company founded in 1994 by Tom Vandeyacht and headquartered in Appleton, Wisconsin. The company operates a portfolio of nearly 1,000 apartment and duplex units across eight named properties clustered in four Fox Valley communities: Neenah (Cobblestone Creek, Pendleton Park, Bridgewood), Appleton (Lake Park Crossing, Parkside), Grand Chute (Lynndale, Goldbeck Duplexes), and Kaukauna (Kaukauna Duplexes). The portfolio spans three tiers — traditional/transitional apartments (Lynndale, Kaukauna Duplexes), condo-style communities with modern amenities (Pendleton Park, Bridgewood, Lake Park Crossing, Parkside), and townhouse-style homes (Cobblestone Creek) — with monthly rents ranging from $975 to $2,205 depending on unit size, floor plan, and amenities.

Versatile Management also operates a self-storage facility (Versatile Storage) in Grand Chute and a furnished short-term rental program at Parkside that includes all utilities, cable, wifi, and concierge services for month-to-month tenants. The company pioneered luxury-style apartment living in the Fox Valley when it opened Parkside in 1995 and acquired Lynndale in 1996, with subsequent greenfield construction of Lake Park Crossing (2012-2017), Pendleton Park (2017-2020), Cobblestone Creek, and Bridgewood.

Revenue is generated through recurring monthly rental income across the residential portfolio and storage facility, with pricing varying by property, unit type, and included amenities. The company operates a direct-to-consumer go-to-market model using its company website (powered by Wix) for property listings, virtual tours, and online applications processed through the third-party Rent Manager platform, supplemented by per-property phone lines for direct inquiries and showings. The company is owner-operated with no disclosed institutional funding, no parent company, and no subsidiary structure.

Name

Versatile Management

Legal name

Versatile Management, Inc.

Website

https://versatilemgmt.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Versatile Management, Inc. is a privately held residential property management company founded in 1994 that operates nearly 1,000 apartment and duplex units across eight properties in Wisconsin's Fox Valley region, serving individual tenants, short-term furnished renters, and storage customers.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Real Estate Property Managers (53131), Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI), Vacation & Short-Term Rental Management (BPAJAFAI)

Keywords

• Residential property management
• Apartment rentals
• Luxury apartments
• Condo-style living
• Self-storage rentals

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Apartment Rental Income: Monthly rental income from residential apartment complexes including Cobblestone Creek, Pendleton Park, Bridgewood, Lake Park Crossing, Parkside, Lynndale, and Goldbeck Duplexes. Properties range from traditional apartments to luxury condo-style units with monthly rents from $975 to $2,205 depending on property type, size, and amenities.
2. Storage Unit Rental: Monthly rental income from Versatile Storage facility located in Grand Chute. Provides storage solutions for residents in the Fox Valley area.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Versatile Management owns and operates a portfolio of approximately 1,000 residential rental units across 8 properties in Wisconsin's Fox Valley region (Neenah, Appleton, Grand Chute, Kaukauna), including traditional apartments, condo-style apartments with modern amenities, townhomes, and duplex rentals. The company additionally operates a self-storage facility (Versatile Storage) and offers a furnished short-term rental program with all-inclusive utilities and services.

Product overview

Versatile Management Inc. is a property management company operating a portfolio of residential apartment and duplex properties in the Fox Valley region of Wisconsin (Neenah, Appleton, Grand Chute, Kaukauna). The company offers three main product tiers: (1) Traditional/transitional living at Lynndale and Kaukauna duplexes for young adults and those making life changes; (2) Condo-style apartment communities including Pendleton Park, Bridgewood, Lake Park Crossing, and Parkside featuring modern amenities like stainless steel appliances, gas fireplaces, fitness centers, community rooms, and pools; and (3) Townhouse-style homes at Cobblestone Creek offering private entry and garages. Additional services include Versatile Storage facilities and a furnished short-term rental program with all-inclusive amenities. The company was founded in 1994 by Tom Vandeyacht and has grown to nearly 1,000 units.

Differentiator

Problem solved

Functional benefit

Brands

• Versatile Storage: Self-storage rental facility located in Grand Chute, Wisconsin offering storage unit rentals to residents in the valley area.

Products and services

• Cobblestone Creek Townhomes Townhouse-style rental homes in Neenah, Wisconsin featuring 1,350 sq ft 2-bedroom/1.5-bath units with private entry, unattached one-car garage, stainless steel appliances, washer/dryer, gas fireplace, and central air. Monthly rent $1,495-$1,595.
• Pendleton Park Apartments Condo-style apartment complex in central Neenah near Neenah High School, featuring Maytag stainless steel appliances, gas fireplace, central air, 24/7 fitness center, and community room. Floor plans range from $1,590 to $1,945 per month.
• Bridgewood Luxury Apartments Luxury condo-style apartment community in central Neenah with private entry, attached one or two-car garages, Maytag stainless steel appliances, washer/dryer, gas fireplace, central air, and planned 24/7 fitness center and community room. Floor plans range from $1,795 to $2,100 per month.
• Lake Park Crossing Apartments Condo-style apartment community in southeast Appleton featuring two-bedroom/two-bathroom floorplans with private entry, attached garage, vaulted ceilings, stainless steel appliances, washer/dryer, outdoor pool, two ponds, fitness center, and community room. Rents range from $1,485 to $1,820 per month.
• Parkside Apartments Condo-style apartment community in southeast Appleton with two-bedroom/two-bathroom floorplans, private entry, attached garage, central air, oak cabinetry, white appliances, brushed nickel fixtures, outdoor pool, 6.5-acre pond, fitness center, and community room. Northside rents $1,580-$1,730/month; Southside rents $1,370-$1,475/month.
• Lynndale Apartments Traditional-style apartment community in Grand Chute near Fox River Mall and Bubolz Gordon Nature Preserve, featuring indoor heated pool, community center, fitness facility, and on-site laundromat. Northside units (960 sq ft, 2 bed/1 bath) start at $1,015/month; Southside units (860 sq ft) start at $975/month.
• Goldbeck Duplexes Luxury duplexes in a private cul-de-sac in Appleton, featuring 1,800 sq ft 3-bedroom/2.5-bath units with 2-car attached garages, separate laundry room, hardwood floors, basement access, and pet-friendly policies at $1,895/month.
• Kaukauna Duplexes Three-bedroom, two-bath duplex homes in Kaukauna near highway and downtown, featuring comfortable carpet, separate laundry room, and ample closet space at $1,500/month.
• Versatile Storage Self-storage rental facility located in Grand Chute offering storage space for belongings to residents in the Fox Valley area.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kaplan Companies: Milwaukee-area residential and commercial property management firm managing apartment and mixed-use portfolios in Wisconsin. Comparable as a Wisconsin-based third-party-style property manager competing for the same regional renter pool.
• Ogden & Company: Madison, Wisconsin-based full-service real estate and property management company with a residential apartment management practice. Comparable as a Wisconsin regional property manager working with owners on similar multi-family assets.
• Continental Properties: Menomonee Falls, Wisconsin-based developer and operator of multi-family rental communities across the Midwest. Directly comparable as a Wisconsin-headquartered company that builds, owns, and operates apartment communities in similar Midwest secondary markets.
• Valiant Property Management: Wisconsin-based residential property management firm operating apartment and rental home portfolios in the Milwaukee metro and broader southeastern Wisconsin. Comparable as a regional residential property manager serving a similar demographic and asset profile.
• T. Wall Properties: Madison, Wisconsin-based residential property management company operating apartment communities across south-central Wisconsin. Directly comparable as a Wisconsin-focused multi-family owner/operator serving similar mid-size tertiary markets with comparable unit types and tenant base.
• The Bartingale Company: Wisconsin-based real estate development and management firm focused on multifamily and mixed-use properties. Comparable as a Wisconsin multifamily developer-operator playing in similar submarkets and unit types.

Broad incumbents

• Greystar Real Estate Partners: Largest U.S. apartment management and investment company, operating a national portfolio of rental housing. Comparable as a multifamily operator at vastly greater scale; sets competitive benchmarks on amenities, technology, and operating standards Versatile must match.
• Public Storage: Largest U.S. self-storage operator with thousands of facilities nationwide including Wisconsin locations. Comparable as the dominant incumbent in the self-storage segment that Versatile Storage competes in within the Fox Valley.
• Lincoln Property Company: National multifamily management, investment, and development firm with a sizeable U.S. apartment portfolio. Comparable as a broad-based incumbent multifamily operator whose Midwestern properties compete in adjacent or overlapping markets.

Others

• CUBEX self-storage solutions (MRI Software): Self-storage facility management software provider used by independent operators to run tenant billing, access control, and unit rentals. Comparable as a third-party technology enabler of the same operating model Versatile Storage relies on for Versatile Storage in Grand Chute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/VersatileMGMT
• LinkedInlinkedin.com/company/versatile-management-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versatile Management