PCRM

What PCRM does

Pacific Centre for Reproductive Medicine (PCRM) is a privately held, full-service fertility clinic founded in 2006 and headquartered in Burnaby, British Columbia, with additional clinics in Victoria, BC and Edmonton, Alberta. The clinic provides a comprehensive suite of assisted reproductive services including in vitro fertilization (IVF), intrauterine insemination (IUI), fertility preservation (egg and sperm freezing), oncofertility, male fertility services, LGBTQ+ family building, third-party reproduction (egg donation, donor sperm, gestational surrogacy), reproductive surgery, and prenatal genetic testing (NIPT, FTS, PGT). Its technology platform centers on a specialized IVF laboratory featuring vitrification capabilities, comprehensive chromosome screening, ICSI, and the only fresh Micro-TESE service in Canada, supported by an electronic medical record system via Practice Hwy's eIVF software and a patient-facing Prelude Connect app.

PCRM operates on a fee-for-service revenue model with patient payments per treatment cycle or testing package (e.g., NIPT packages starting at $900-$1,500 CAD), supplemented by an on-site licensed fertility pharmacy and participation in BC's publicly funded IVF program (effective July 2025) where eligible residents can receive up to $19,000 per IVF cycle. The clinic serves individual patients across British Columbia, northern Alberta, and the northern Territories through direct intake (phone, website, patient portal) and a dedicated physician referral network of family physicians, gynecologists, and specialists. It is the only fertility company in Canada to win Canada's Best Managed Companies and the only clinic in Canada with American Society for Reproductive Medicine Nursing Centre of Excellence designation, and is co-directed by four physician partners maintaining faculty appointments at the University of British Columbia and University of Alberta.

Name

PCRM

Legal name

Pacific Centre for Reproductive Medicine

Website

https://pacificfertility.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PCRM is a privately held Canadian fertility clinic founded in 2006 operating three full-service clinics in British Columbia and Alberta, providing IVF, IUI, fertility preservation, male fertility, LGBTQ+ care, prenatal genetic testing, and reproductive surgery to individual patients across western Canada.

Ownership category

akta.pro rank

Product category

Fertility Clinic Services

NAICS

Family Planning Centers (62141), Medical and Diagnostic Laboratories (6215)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)

Keywords

• Fertility clinic services
• In vitro fertilization
• Fertility preservation
• Prenatal genetic testing
• Reproductive surgery

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fertility Treatment Services: PCRM generates revenue through fee-for-service fertility treatments including IVF cycles, IUI procedures, egg freezing, sperm freezing, fertility preservation, prenatal genetic testing, fertility surgery, and third-party reproduction services (egg donation, donor sperm, gestational surrogacy). The clinic also operates an on-site licensed pharmacy for patient convenience.
2. Government Funded IVF Program: PCRM participates in BC's publicly funded IVF program where eligible residents can receive up to $19,000 toward a single IVF cycle. Funding is income-based and administered through the Ministry of Health.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

PCRM operates as a full-service fertility clinic providing diagnosis, counseling, and treatment for infertility. Its core services include in vitro fertilization (IVF), intrauterine insemination (IUI), fertility preservation (egg and sperm freezing, oncofertility), male fertility services, LGBTQ+ family building, prenatal genetic testing (NIPT, FTS, PGT), third-party reproduction (donor egg/sperm, surrogacy), and reproductive surgery (vasectomy reversal, hysteroscopy, Micro-TESE, TESE/PESA). The clinic is supported by an on-site licensed pharmacy and digital patient platforms.

Product overview

Pacific Centre for Reproductive Medicine (PCRM) is a full-service fertility clinic operating as a unified clinical platform with multiple service modules. The core offering centers on assisted reproductive technologies (IVF, IUI) supplemented by fertility preservation (egg/sperm freezing, oncofertility), male fertility services, LGBTQ+ fertility care, prenatal genetic testing (NIPT, FTS, PGT), and third-party reproduction (donor eggs/sperm, surrogacy). Additional support services include an on-site pharmacy, satellite monitoring program, and acupuncture. Surgical services encompass vasectomy reversal, hysteroscopy, and advanced sperm retrieval procedures (TESE, PESA, Micro-TESE). The clinic operates patient-facing digital platforms including a Patient Portal (eIVF) and Prelude Connect mobile app. PCRM has locations in Greater Vancouver (Burnaby), Victoria, and Edmonton, serving British Columbia, Northern Alberta, and the Northern Territories.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF)
• Intrauterine Insemination (IUI)
• Egg Freezing
• Sperm Freezing
• Oncofertility (Cancer Fertility Preservation)
• Male Fertility Services
• LGBTQ+ Fertility Care
• Fertility Evaluation & Testing
• Prenatal & Genetic Testing
• Third-Party Reproduction
• Reproductive & Fertility Surgery
• Fertility Pharmacy
• Satellite Monitoring Program
• Acupuncture (PCRM Edmonton)

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Donor Egg Bank USAcoreStrategic or Co-development Partner · 1 January 2020Donor Egg Bank USA ships batches of frozen donor eggs (typically 6) to PCRM. PCRM was recognized as the top fertility clinic for Donor Egg pregnancy rates in the country.
• Lois Hole Hospital for Women Regional Fertility & Women's Endocrine CliniccoreStrategic or Co-development Partner · 1 January 2017Partnership with the Royal Alexandra Hospital to help patients in Edmonton transfer their fertility care to PCRM. Working to compile patient records and facilitate efficient transitions.
• The Prelude NetworkflagshipStrategic or Co-development PartnerPCRM is a proud member of The Prelude Network, a network of fertility clinics. Prelude Fertility is a leading fertility network focused on providing comprehensive fertility care.
• Fertility Providers AlliancecoreStrategic or Co-development PartnerPCRM is a member of the Fertility Providers Alliance, an organization of fertility service providers.
• Canadian Fertility and Andrology Society (CFAS)coreStrategic or Co-development PartnerCFAS is a 700 member-strong national medical society of fertility specialists, scientists, and allied health professionals. Dr. Jeffrey Roberts served as president. PCRM participates in CFAS education programs and conferences.
• Fertile FuturecoreStrategic or Co-development PartnerFertile Future provides fertility preservation for young people with cancer. PCRM has a Fertility Preservation Program helping cancer patients whose treatments would leave them infertile. Dr. Caitlin Dunne serves as Director of Fertile Future.
• University of British ColumbiacoreStrategic or Co-development PartnerAll PCRM physicians are university faculty members participating in clinical teachings and lecturing. PCRM was the principal training site for the UBC sub-specialty residency training program in Gynecologic Reproductive Endocrinology and Infertility.
• University of AlbertacoreStrategic or Co-development PartnerDrs. Havelock and Seethram are graduates from the Obstetrics and Gynecology program at University of Alberta. PCRM physicians participate in medical education at the university.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Boston IVF: Established US fertility network providing comprehensive IVF, IUI, and third-party reproduction services across multiple clinics. Comparable clinical breadth and physician-network model.
• Shady Grove Fertility: Large US fertility network and founding member of The Prelude Network alongside PCRM. Comparable capability breadth (IVF, PGT, donor services) with materially larger scale and geographic footprint.
• Reproductive Medicine Associates (RMA): One of the largest US fertility networks offering IVF, genetic testing, and reproductive surgery nationwide. Competes in the same specialty space as PCRM, demonstrating the scaled, multi-clinic model PCRM could grow into.

Direct peers

• Genesis Fertility Centre: Vancouver-based fertility clinic providing IVF, IUI, and reproductive endocrinology services. Competes head-to-head with PCRM for patients and referring physicians across the BC Lower Mainland.
• Hannam Fertility Centre: Toronto-based full-service fertility clinic with IVF, egg freezing, and LGBTQ+ family building offerings. Closest Eastern Canadian equivalent to PCRM in scope of services and patient experience positioning.
• CReATe Fertility Centre: Toronto fertility clinic offering IVF, ICSI, PGT, and oncofertility. Comparable in advanced reproductive technology capabilities and academic affiliation model similar to PCRM's UBC ties.
• TRIO Fertility: Ontario-based fertility clinic network with multiple locations and offering IVF, egg freezing, and reproductive surgery. Multi-location specialty fertility operator with comparable service model to PCRM.
• Calgary Fertility Centre: Western Canadian fertility clinic providing IVF, IUI, and advanced reproductive technologies. Comparable specialty clinic operating in an adjacent provincial market with similar patient demographic.
• Olive Fertility Centre: Metro Vancouver fertility clinic offering IVF, IUI, egg freezing, and genetic testing to patients in BC. Direct competitor in PCRM's home market with overlapping physician referral networks and service lines.

Regional players

• Victoria Fertility Centre: Reproductive endocrinology clinic in Victoria, BC offering IVF and fertility treatments. Operates in PCRM's own geographic territory (Vancouver Island), creating localized overlap rather than inter-city competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/PCRMedicine
• Facebookfacebook.com/pacificfertility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PCRM