The Human Reset
The Human Reset is a Los Angeles-based wellness service performing proprietary vibro-massage therapy on the sub-occipital muscles at the base of the skull to relieve chronic neck and back pain and improve performance, serving individual consumers in Westchester, LA and via a home-visit concierge.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Human Reset does
The Human Reset is a Los Angeles-based wellness service that performs vibro-massage therapy on the sub-occipital muscles at the base of the skull to relieve chronic neck and back pain, migraines, TMJ disorder and bruxism, and to support posture, sleep, mental clarity, and physical performance. The core technique was developed over 15+ years by co-founder Vladimir Tomljenovic, who learned the protocol from his father after studying under Swiss upper cervical specialist Dr. Schumperlie and has personally treated more than 10,000 patients. Treatments are administered with a purpose-built high-frequency vibrating tool; no patents or formal IP filings are disclosed.
The product portfolio comprises three offerings: The Reset, a standard in-clinic session at the Westchester, Los Angeles location priced at $340; The Reset Membership, a monthly subscription at $170 for unlimited sessions; and The Reset Concierge, a $480 at-home visit for up to two people. Revenue is split between transactional one-time services and a single recurring subscription tier, with bookings handled via Squarespace and Acuity Scheduling. Distribution is direct-to-consumer, relying on the founder's personal brand and a content-led social presence across Instagram, TikTok, YouTube, LinkedIn, Spotify, and X, supplemented by word-of-mouth and 100+ Yelp reviews averaging 4.9/5. The company also operates a Discord community tied to an #afterresetglow research initiative.
The Human Reset is privately held, with no disclosed institutional funding, and reports 1-10 employees. The legal entity is The Human Reset, Inc., incorporated in California (with an associated The Human Reset LLC referenced in the privacy policy). Named customer references in marketing include Google, Meta, Apple, the Olympic Games, the Navy Seals, and the Croatian National Soccer Team, alongside individual testimonials; no enterprise contracts, volumes, or revenue contribution by segment are disclosed.
The Human Reset firmographics
Firmographics- Name
- The Human Reset
- Legal name
- The Human Reset, Inc.
- Website
- https://thehumanreset.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Human Reset is a Los Angeles-based wellness service performing proprietary vibro-massage therapy on the sub-occipital muscles at the base of the skull to relieve chronic neck and back pain and improve performance, serving individual consumers in Westchester, LA and via a home-visit concierge.
- Ownership category
- akta.pro rank
The Human Reset industry classification
Industry- Product category
- Therapeutic Massage Services
- NAICS
- Other Ambulatory Health Care Services (6219)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)
- akta.pro secondary industries
- Trigger Point Therapy & Neuromuscular Massage (HSADAHAF), Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)
Keywords
Where The Human Reset is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Human Reset business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Per-Session Treatment (The Reset): One-time payment of $340 per session at the Westchester, Los Angeles location. Each session includes initial consultation (30 minutes), posture/mobility assessment, the vibro-massage treatment, and post-treatment assessment.
- Subscription Membership: $170/month unlimited resets at the Westchester, Los Angeles location. Subscribers receive unlimited treatment sessions per month with no cancellation charges.
- Concierge/Home Service: $480 per session for at-home treatment accommodating up to two people. Premium pricing for convenience and privacy of home-based service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Reset - Standard Session |
| Subscription | Monthly | The Reset Membership - Unlimited |
| One time/ perpetual license | Pay-as-you-go | The Reset Concierge - Home Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
The Human Reset product offering
Product offeringCore offering
The Human Reset provides vibro-massage therapy targeting the sub-occipital muscles at the base of the skull, delivered as in-person single sessions, monthly unlimited memberships, and premium at-home concierge visits. The service aims to relieve neck and back pain, migraines, TMJD, bruxism, and posture issues while improving focus, sleep, and overall wellbeing. Treatment is performed using a purpose-built proprietary high-frequency vibration tool developed by founder Vladimir Tomljenovic.
Product overview
The Human Reset offers a vibration-based massage therapy service targeting the sub-occipital muscles at the base of the skull. The portfolio consists of three distinct offerings: The Reset as the core single-session treatment ($340), The Reset Membership as a monthly subscription for unlimited sessions ($170/month), and The Reset Concierge as a premium at-home service for up to two people ($480). All treatments utilize a purpose-built vibrating tool operating at high frequency to loosen muscles, release tension, and reduce pressure on arteries, veins, and cranial nerves including the vagus nerve. The service aims to address chronic pain, sleep deficits, posture issues, and other ailments through this specialized therapeutic approach.
Differentiator
Problem solved
Functional benefit
Brands
- The Reset: Core vibro-massage therapy treatment of sub-occipital muscles at the base of the skull, priced at $340 per session.
- The Reset Membership
- The Reset Concierge
Products and services
- The Reset
Quantifiable outcome
- Over 95% of customers experience increased range of motion and neck mobility
- +5 more outcomes
Companies that use The Human Reset
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
The Human Reset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
The Human Reset partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
The Human Reset competitors and assessment
Company assessmentDirect peers
- Massage Envy: Largest franchised massage therapy chain in the U.S. with a membership/subscription model ($60-90/month). Directly comparable to The Human Reset in recurring revenue architecture, though it offers general Swedish/deep-tissue massage rather than The Human Reset's specialized sub-occipital protocol.
- Burke Williams Spa: California-based luxury day spa chain offering therapeutic and relaxation massage at premium price points. Comparable to The Human Reset's West LA customer base and premium pricing tier, and overlaps in addressing chronic pain and stress-related conditions.
- The NOW Massage: Premium boutique massage concept positioned as a modern, design-led wellness experience with per-session pricing comparable to The Human Reset's $340 standard. Targets affluent urban consumers seeking a curated, high-end service environment, similar to The Human Reset's premium positioning.
- Hand & Stone Massage and Facial Spa: National massage and facial spa franchise with monthly membership programs for discounted services. Comparable subscription-driven service model and similar target customer (wellness-oriented consumers seeking repeat massage), but with a generalist rather than specialist offering.
Emerging players
- StretchLab: Franchised assisted-stretching service with a membership model targeting mobility, posture, and pain relief. Closely comparable in target outcome (mobility, posture, pain) and subscription model, though uses stretching practitioners rather than vibration-based massage on sub-occipital muscles.
- Remedy Place: Members-only wellness social club offering alternative therapies including ice baths, infrared sauna, and bodywork. Comparable in serving health-conscious, affluent urban customers seeking specialized wellness modalities, and overlaps with The Human Reset's performance/wellness positioning.
- Soothe: On-demand mobile massage platform bringing therapists to customers' homes. Directly comparable to The Human Reset's $480 Concierge offering, with overlap in premium in-home massage and a similar affluent, time-constrained customer profile.
- Stretch Zone: National assisted-stretching franchise with a practitioner-delivered, session-based model. Comparable to The Human Reset in addressing mobility and chronic pain via a hands-on, practitioner-dependent service, though it targets fascia/stretching rather than the sub-occipital focus.
Broad incumbents
- Equinox Spa / Equinox Fitness: Premium fitness club operator with integrated spa, recovery, and wellness services targeting affluent urban professionals. Comparable premium customer base and recovery/wellness positioning, with overlapping interest in performance optimization that drives The Human Reset's wellness/performance segment.
- Cryo Innovations / Restore Hyper Wellness: National franchise operating recovery and wellness studios offering cryotherapy, IV drips, compression therapy, and related services. Comparable in targeting recovery, pain relief, and performance optimization via a single-location specialist service model, with adjacent rather than overlapping modalities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
The Human Reset social profiles
Digital presenceThe Human Reset financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Human Reset leadership team
Management profileNumber of profiles
Profiles6 records
The Human Reset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Human Reset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Human Reset
What does The Human Reset do?
The Human Reset provides vibro-massage therapy targeting the sub-occipital muscles at the base of the skull, delivered as in-person single sessions, monthly unlimited memberships, and premium at-home concierge visits. The service aims to relieve neck and back pain, migraines, TMJD, bruxism, and posture issues while improving focus, sleep, and overall wellbeing. Treatment is performed using a purpose-built proprietary high-frequency vibration tool developed by founder Vladimir Tomljenovic.
Is The Human Reset a public or private company?
The Human Reset is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Human Reset founded?
The Human Reset was founded in 2020. It employs 1 to 10 people.
Where is The Human Reset based?
The Human Reset is headquartered in Los Angeles, United States, in the North America region.
How does The Human Reset make money?
Three revenue lines are on record. Per-Session Treatment (The Reset) is the primary driver. The others are subscription Membership and concierge/Home Service.
Who are The Human Reset's main competitors?
Direct peers on record are Massage Envy, Burke Williams Spa, The NOW Massage and Hand & Stone Massage and Facial Spa. Emerging players are StretchLab, Remedy Place, Soothe and Stretch Zone. Broad incumbents are Equinox Spa / Equinox Fitness and Cryo Innovations / Restore Hyper Wellness.
Does The Human Reset have an API?
No public API is recorded for The Human Reset.
What industry is The Human Reset in?
The Human Reset's product category is Therapeutic Massage Services. Its primary akta.pro industry code is HSALAEAO, Medical/Therapeutic Massage (Rehab/Pain Management), with a secondary code of HSADAHAF, Trigger Point Therapy & Neuromuscular Massage. Its NAICS code is 6219 and its SIC code is 8000.