Stopain
Stopain is a Troy Healthcare, LLC brand that makes 8% menthol topical pain relief products in Roll-On, Gel, and Spray formats, sold through 10,000+ US retail stores and online marketplaces to consumers seeking OTC relief from muscle, joint, and arthritis pain.
- Company typePrivate
- Founded1991
- HeadquartersHazleton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stopain does
Stopain is a topical analgesic brand that develops, manufactures, and sells over-the-counter pain relief products for consumers seeking alternatives to oral pain medications. Founded in 1991 and operated by Troy Healthcare, LLC from Hazleton, Pennsylvania, the company offers three product formats — a Roll-On (3 oz / 88 mL), a Gel (3 oz), and a Spray (4 oz) — all powered by an 8% menthol formulation combined with MSM, glucosamine, eucalyptus oil, and peppermint oil. The mechanism relies on counterirritation to cool the skin, block pain signals at the nerve level, and stimulate local blood flow to reduce inflammation and improve mobility in muscles and joints.
The company monetizes Stopain through a unit-pricing, one-time-purchase revenue model distributed across three channels: direct-to-consumer e-commerce on stopain.com, marketplace storefronts on Amazon (US and Canada) and Walmart.com, and physical retail in more than 10,000 store locations including CVS, Walmart, Meijer, H-E-B, and Drug Mart. It serves a primarily consumer base of pain sufferers, active adults, seniors managing arthritis and mobility issues, and travelers, while extending into healthcare professional (Stopain Clinical) and employer (Workplace Solutions) channels. Brand trust is built on 30+ years of pharmacist recommendation, FSA/HSA eligibility, and a registered Stopain® trademark, with marketing executed across owned content (Relief Hub), paid social, email, and retail shelf placement rather than through proprietary technology platforms or AI-driven personalization.
Stopain firmographics
Firmographics- Name
- Stopain
- Legal name
- Troy Healthcare, LLC
- Website
- https://stopain.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stopain is a Troy Healthcare, LLC brand that makes 8% menthol topical pain relief products in Roll-On, Gel, and Spray formats, sold through 10,000+ US retail stores and online marketplaces to consumers seeking OTC relief from muscle, joint, and arthritis pain.
- Ownership category
- akta.pro rank
Stopain industry classification
Industry- Product category
- Topical Pain Relief (OTC Analgesics)
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)
Keywords
Where Stopain is headquartered
LocationHeadquarters
- HQ city
- Hazleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stopain business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Direct-to-Consumer E-commerce: Company website sales with phone ordering option (1-800-716-9382) for direct consumer purchases. One-time purchase model for topical pain relief products.
- Retail Distribution: Sale of products through major retail chains including CVS, Walmart, Meijer, H-E-B, and Drug Mart. Products available in over 10,000 stores nationwide. Traditional wholesale/distribution model with retailers.
- Marketplace Sales: Sales through online marketplaces including Amazon.com and Walmart.com. Products include Roll-On (3oz/88mL), Gel (3oz), and Spray (4oz) formats available online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for topical pain relief products |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Stopain product offering
Product offeringCore offering
Stopain manufactures and sells over-the-counter topical pain relief products in three formats — Roll-On (3 oz/88 mL), Gel (3 oz), and Spray (4 oz) — all powered by 8% Menthol plus Glucosamine, MSM, Eucalyptus Oil, and Peppermint Oil. The products target adults seeking immediate, targeted relief for arthritis, muscle aches, joint pain, backache, tendonitis, bruises, and muscle strains through a cooling counterirritation mechanism. Distribution spans 10,000+ U.S. retail stores, Amazon, Walmart.com, and direct-to-consumer e-commerce.
Product overview
Stopain is a topical pain relief brand offering three core product formats—Roll-On (3 oz/88 mL), Gel (3 oz), and Spray (4 oz)—all powered by 8% menthol combined with glucosamine, MSM, eucalyptus oil, and peppermint oil. The product line provides targeted relief for arthritis, muscle aches, joint pain, and muscle soreness through a cooling counterirritation mechanism. Available in over 10,000 stores nationwide at CVS, Walmart, Meijer, H-E-B, and Drug Mart, as well as online at Amazon and Walmart.com. The company has operated since 1991 under parent company Troy Healthcare, LLC, headquartered in Hazleton, Pennsylvania.
Differentiator
Problem solved
Functional benefit
Products and services
- Stopain Extra Strength Roll-On Topical pain relief roll-on with 8% menthol, glucosamine, MSM, eucalyptus, and peppermint oil in a 3 oz (88 mL) applicator. The roller-ball delivers hands-free, mess-free targeted relief to sore muscles and joints for adults seeking OTC alternatives to oral pain medications.
- Stopain Extra Strength Gel Topical pain relief gel with 8% menthol, glucosamine, MSM, eucalyptus, and peppermint oil in a 3 oz tube. Provides fast-acting, penetrating relief for muscle aches, joint pain, and arthritis and allows generous coverage over larger areas.
- Stopain Extra Strength Spray Topical pain relief continuous spray with 8% menthol, glucosamine, MSM, eucalyptus, and peppermint oil in a 4 oz aerosol. The continuous-spray format allows application from any angle for targeted relief to muscles and joints in hard-to-reach areas.
Quantifiable outcome
- 8% Menthol concentration - twice the strength of many competing products
- +2 more outcomes
Companies that use Stopain
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Stopain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stopain partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Stopain competitors and assessment
Company assessmentBroad incumbents
- Voltaren: GSK/Haleon's OTC diclofenac gel for arthritis pain, recently transitioned from Rx to OTC. Major incremental competitor in the same pharmacy channel as Stopain, particularly for the senior arthritis segment.
- Aspercreme: Chattem/Sanofi topical analgesic brand with strong retail presence in the same drugstore and mass channels as Stopain. Competes for the same arthritis and joint-pain consumer with a lidocaine-based formulation rather than menthol.
- Icy Hot: Chattem/Sanofi-owned mass-market topical pain relief brand with deep retail penetration and far larger marketing budget. Competes directly with Stopain on shelf but operates as part of a broad OTC portfolio across many categories.
Direct peers
- Biofreeze: Performance Health's flagship topical pain relief brand and the most direct US competitor to Stopain. Both compete in retail and professional channels with menthol-based analgesic products targeting the same pain-sufferer and active-adult segments.
- Tiger Balm: Heritage menthol-and-herbal topical analgesic brand with strong pharmacist-recognition equity. Comparable to Stopain in formulation philosophy (menthol + botanical oils) and target consumer (pain sufferers, active adults).
- Salonpas: Hisamitsu's OTC topical pain relief line, including patches, gels, and sprays. Closely comparable to Stopain in format diversity, menthol-based mechanism, and retail distribution in US drugstores and mass retailers.
- Blue-Emu: Niche US topical pain relief brand built on emu oil with menthol variants. Comparable to Stopain as a smaller, single-category-focused brand competing for shelf space in drugstores and mass against larger incumbents.
Emerging players
- Australian Dream: Smaller US topical pain relief brand (hyaluronic acid + histamine-based) targeting the same arthritis and chronic pain consumer as Stopain, frequently co-located on the same drugstore shelves.
- Theraworx Relief: Specialty topical muscle cramp and pain relief brand with growing retail presence. Competes with Stopain in the active-adult and sports-recovery use case, with a differentiated formulation narrative.
- Penetrex: Direct-to-consumer-leaning topical pain relief brand with a focus on inflammation and joint pain. Targets similar active-adult and chronic-pain segments as Stopain but with a more digitally-native go-to-market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Stopain social profiles
Digital presenceStopain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stopain leadership team
Management profileNumber of profiles
Stopain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stopain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stopain
What does Stopain do?
Stopain manufactures and sells over-the-counter topical pain relief products in three formats — Roll-On (3 oz/88 mL), Gel (3 oz), and Spray (4 oz) — all powered by 8% Menthol plus Glucosamine, MSM, Eucalyptus Oil, and Peppermint Oil. The products target adults seeking immediate, targeted relief for arthritis, muscle aches, joint pain, backache, tendonitis, bruises, and muscle strains through a cooling counterirritation mechanism. Distribution spans 10,000+ U.S. retail stores, Amazon, Walmart.com, and direct-to-consumer e-commerce.
Is Stopain a public or private company?
Stopain is a private company. It is classified as family owned and is currently operating.
When was Stopain founded?
Stopain was founded in 1991. It employs 11 to 50 people.
Where is Stopain based?
Stopain is headquartered in Hazleton, United States, in the North America region.
How does Stopain make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and marketplace Sales.
Who are Stopain's main competitors?
Broad incumbents on record are Voltaren, Aspercreme and Icy Hot. Direct peers are Biofreeze, Tiger Balm, Salonpas and Blue-Emu. Emerging players are Australian Dream, Theraworx Relief and Penetrex.
Does Stopain have an API?
No public API is recorded for Stopain.
What industry is Stopain in?
Stopain's product category is Topical Pain Relief (OTC Analgesics). Its primary akta.pro industry code is CRADAMAC, OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief). Its NAICS code is 32561 and its SIC code is 2844.