Stopain

What Stopain does

Stopain is a topical analgesic brand that develops, manufactures, and sells over-the-counter pain relief products for consumers seeking alternatives to oral pain medications. Founded in 1991 and operated by Troy Healthcare, LLC from Hazleton, Pennsylvania, the company offers three product formats — a Roll-On (3 oz / 88 mL), a Gel (3 oz), and a Spray (4 oz) — all powered by an 8% menthol formulation combined with MSM, glucosamine, eucalyptus oil, and peppermint oil. The mechanism relies on counterirritation to cool the skin, block pain signals at the nerve level, and stimulate local blood flow to reduce inflammation and improve mobility in muscles and joints.

The company monetizes Stopain through a unit-pricing, one-time-purchase revenue model distributed across three channels: direct-to-consumer e-commerce on stopain.com, marketplace storefronts on Amazon (US and Canada) and Walmart.com, and physical retail in more than 10,000 store locations including CVS, Walmart, Meijer, H-E-B, and Drug Mart. It serves a primarily consumer base of pain sufferers, active adults, seniors managing arthritis and mobility issues, and travelers, while extending into healthcare professional (Stopain Clinical) and employer (Workplace Solutions) channels. Brand trust is built on 30+ years of pharmacist recommendation, FSA/HSA eligibility, and a registered Stopain® trademark, with marketing executed across owned content (Relief Hub), paid social, email, and retail shelf placement rather than through proprietary technology platforms or AI-driven personalization.

Name

Stopain

Legal name

Troy Healthcare, LLC

Website

https://stopain.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Stopain is a Troy Healthcare, LLC brand that makes 8% menthol topical pain relief products in Roll-On, Gel, and Spray formats, sold through 10,000+ US retail stores and online marketplaces to consumers seeking OTC relief from muscle, joint, and arthritis pain.

Ownership category

akta.pro rank

Product category

Topical Pain Relief (OTC Analgesics)

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)

Keywords

• Topical pain relief
• Menthol analgesics
• OTC pain products
• Joint health creams
• Muscle pain gels

Headquarters

HQ city

Hazleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct-to-Consumer E-commerce: Company website sales with phone ordering option (1-800-716-9382) for direct consumer purchases. One-time purchase model for topical pain relief products.
2. Retail Distribution: Sale of products through major retail chains including CVS, Walmart, Meijer, H-E-B, and Drug Mart. Products available in over 10,000 stores nationwide. Traditional wholesale/distribution model with retailers.
3. Marketplace Sales: Sales through online marketplaces including Amazon.com and Walmart.com. Products include Roll-On (3oz/88mL), Gel (3oz), and Spray (4oz) formats available online.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Stopain manufactures and sells over-the-counter topical pain relief products in three formats — Roll-On (3 oz/88 mL), Gel (3 oz), and Spray (4 oz) — all powered by 8% Menthol plus Glucosamine, MSM, Eucalyptus Oil, and Peppermint Oil. The products target adults seeking immediate, targeted relief for arthritis, muscle aches, joint pain, backache, tendonitis, bruises, and muscle strains through a cooling counterirritation mechanism. Distribution spans 10,000+ U.S. retail stores, Amazon, Walmart.com, and direct-to-consumer e-commerce.

Product overview

Stopain is a topical pain relief brand offering three core product formats—Roll-On (3 oz/88 mL), Gel (3 oz), and Spray (4 oz)—all powered by 8% menthol combined with glucosamine, MSM, eucalyptus oil, and peppermint oil. The product line provides targeted relief for arthritis, muscle aches, joint pain, and muscle soreness through a cooling counterirritation mechanism. Available in over 10,000 stores nationwide at CVS, Walmart, Meijer, H-E-B, and Drug Mart, as well as online at Amazon and Walmart.com. The company has operated since 1991 under parent company Troy Healthcare, LLC, headquartered in Hazleton, Pennsylvania.

Differentiator

Problem solved

Functional benefit

Products and services

• Stopain Extra Strength Roll-On Topical pain relief roll-on with 8% menthol, glucosamine, MSM, eucalyptus, and peppermint oil in a 3 oz (88 mL) applicator. The roller-ball delivers hands-free, mess-free targeted relief to sore muscles and joints for adults seeking OTC alternatives to oral pain medications.
• Stopain Extra Strength Gel Topical pain relief gel with 8% menthol, glucosamine, MSM, eucalyptus, and peppermint oil in a 3 oz tube. Provides fast-acting, penetrating relief for muscle aches, joint pain, and arthritis and allows generous coverage over larger areas.
• Stopain Extra Strength Spray Topical pain relief continuous spray with 8% menthol, glucosamine, MSM, eucalyptus, and peppermint oil in a 4 oz aerosol. The continuous-spray format allows application from any angle for targeted relief to muscles and joints in hard-to-reach areas.

Quantifiable outcome

• 8% Menthol concentration - twice the strength of many competing products
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Voltaren: GSK/Haleon's OTC diclofenac gel for arthritis pain, recently transitioned from Rx to OTC. Major incremental competitor in the same pharmacy channel as Stopain, particularly for the senior arthritis segment.
• Aspercreme: Chattem/Sanofi topical analgesic brand with strong retail presence in the same drugstore and mass channels as Stopain. Competes for the same arthritis and joint-pain consumer with a lidocaine-based formulation rather than menthol.
• Icy Hot: Chattem/Sanofi-owned mass-market topical pain relief brand with deep retail penetration and far larger marketing budget. Competes directly with Stopain on shelf but operates as part of a broad OTC portfolio across many categories.

Direct peers

• Biofreeze: Performance Health's flagship topical pain relief brand and the most direct US competitor to Stopain. Both compete in retail and professional channels with menthol-based analgesic products targeting the same pain-sufferer and active-adult segments.
• Tiger Balm: Heritage menthol-and-herbal topical analgesic brand with strong pharmacist-recognition equity. Comparable to Stopain in formulation philosophy (menthol + botanical oils) and target consumer (pain sufferers, active adults).
• Salonpas: Hisamitsu's OTC topical pain relief line, including patches, gels, and sprays. Closely comparable to Stopain in format diversity, menthol-based mechanism, and retail distribution in US drugstores and mass retailers.
• Blue-Emu: Niche US topical pain relief brand built on emu oil with menthol variants. Comparable to Stopain as a smaller, single-category-focused brand competing for shelf space in drugstores and mass against larger incumbents.

Emerging players

• Australian Dream: Smaller US topical pain relief brand (hyaluronic acid + histamine-based) targeting the same arthritis and chronic pain consumer as Stopain, frequently co-located on the same drugstore shelves.
• Theraworx Relief: Specialty topical muscle cramp and pain relief brand with growing retail presence. Competes with Stopain in the active-adult and sports-recovery use case, with a differentiated formulation narrative.
• Penetrex: Direct-to-consumer-leaning topical pain relief brand with a focus on inflammation and joint pain. Targets similar active-adult and chronic-pain segments as Stopain but with a more digitally-native go-to-market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StopainClinical
• YouTubeyoutube.com/@StopainPainRelief
• Facebookfacebook.com/Stopain
• Instagraminstagram.com/stopain_extra_strength
• LinkedInlinkedin.com/company/stopain-clinical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stopain