Agility Research & Strategy

What Agility Research & Strategy does

Agility Research & Strategy is a Singapore-headquartered, privately held boutique consulting firm founded in 2012 that specializes in consumer insights and strategic advisory for luxury, premium, and financial services brands targeting affluent, high-net-worth (HNW), and ultra-high-net-worth (UHNW) segments. The firm operates across 38 global markets with offices in 10 cities — Singapore, Shanghai, Hong Kong, Manila, Dubai, London, Tokyo, Paris, New York, and Delhi — and serves enterprise clients that include LVMH, Kering, Richemont, Cartier, Van Cleef & Arpels, BMW, Diageo, La Prairie, Shiseido, Hilton, Shangri-La, HSBC, Standard Chartered, and Manulife. Its core product stack comprises syndicated research reports (TrendLens™ biannual tracker, WealthLens™ wealth behavior studies, and the ALBA brand affinity ranking covering 80+ brands) and custom consulting engagements delivered through a direct enterprise sales motion.

The firm's underlying technology stack is anchored by LuxeTalk™, a proprietary digital luxury community panel of 500,000+ affluent, HNW, and UHNW members across 38 markets that supplies primary data, and AFFLUENTIAL™, a sister data analytics company powered by a proprietary Digital Insights Engine and Data Vault™ architecture that delivers data-driven insights to client brands. Agility monetizes through professional services fees on bespoke consulting engagements and through subscription/recurring revenue on syndicated research products such as TrendLens™ and WealthLens™ and ALBA licensing, with pricing conducted on a confidential quote basis. Its go-to-market relies on direct enterprise sales, industry media partnerships (WWD, Jing Daily, Luxury Daily, Walpole, Journal du Luxe), and conference presence (e.g., Walpole British Luxury Summit 2026), supported by thought leadership content and a senior leadership team led by Managing Director Amrita Banta, who brings 25+ years and 500+ consulting engagements of luxury sector experience.

Name

Agility Research & Strategy

Legal name

Agility Research & Strategy

Website

https://agility-research.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Agility Research & Strategy is a Singapore-based boutique consulting firm that delivers consumer insights and strategic advisory on affluent, HNW, and UHNW consumers to enterprise luxury, premium, and financial services brands across 38 global markets.

Ownership category

akta.pro rank

Product category

Luxury Market Research Consulting

NAICS

Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Luxury market research
• Affluent consumer insights
• Luxury brand consulting
• Wealth management advisory
• Premium brand strategy

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: Provides deep insights and strategic consulting to luxury and premium brands across multiple sectors including fashion, watches & jewelry, beauty, hospitality, automotive, and financial services. Delivers advisory engagements and custom research projects.
2. Research Reports & Data Products: Sells proprietary research reports including TrendLens™, WealthLens™, and ALBA rankings to luxury brands and financial institutions. Reports cover consumer sentiment, luxury trends, and market-specific insights across 35+ global markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Agility Research & Strategy is a global consulting firm that delivers strategic insights, bespoke research, and advisory engagements for luxury and premium brands seeking to understand affluent, high-net-worth, and ultra-high-net-worth consumers. Its core offering combines syndicated research products (TrendLens™, WealthLens™, ALBA), a proprietary LuxeTalk™ community panel of 500,000+ affluent members across 38 markets, the AFFLUENTIAL™ data analytics platform, and tailored consulting services delivered by sector-specialized experts.

Product overview

Agility Research & Strategy operates as a global consulting firm providing a portfolio of proprietary research products and consulting services focused on affluent, high-net-worth (HNW), and ultra-high-net-worth (UHNW) consumers. The core offering consists of syndicated research reports—TrendLens™ (biannual consumer sentiment tracker), WealthLens™ (wealth behavior studies), and ALBA (brand affinity ranking)—powered by the AFFLUENTIAL™ sister platform featuring proprietary Digital Insights Engine and Data Vault™ architecture. Primary data collection is enabled through LuxeTalk™, the company's own digital community panel of 500,000+ affluent members across 38 markets. Consulting services and expert strategic advice complement the research products, enabling luxury and premium brands to understand affluent consumer behavior and develop growth strategies. The company has delivered over 1,000 client engagements across 35 markets.

Differentiator

Problem solved

Functional benefit

Brands

• LuxeTalk™: Digital luxury community connecting thousands of affluent, high-net-worth, and ultra-high-net-worth individuals worldwide, with presence in 38 global markets. Provides unmatched insights into the luxury space for brand research.
• AFFLUENTIAL™
• TrendLens™
• WealthLens™
• ALBA (Affluent Luxury Brand Affinity)

Products and services

• TrendLens™ Agility's flagship twice-yearly primary research tracker that measures affluent and high-net-worth consumer sentiment and forecasts emerging luxury trends across global markets through quantitative surveys and in-depth qualitative interviews.
• WealthLens™ Research report examining the habits, tastes, investment preferences, and financial behaviors of high-net-worth and ultra-high-net-worth individuals across specific markets or regions.
• ALBA (Affluent Luxury Brand Affinity) Luxury brand affinity ranking system that tracks the performance of more than 80 brands using key performance and perception metrics including prominence, proof, strength, and stature across fashion, beauty, and watches & jewelry categories.
• LuxeTalk™ Digital luxury community panel connecting thousands of affluent, high-net-worth, and ultra-high-net-worth individuals worldwide, providing direct primary-research access for brands seeking to identify emerging trends and understand local consumers.
• AFFLUENTIAL™ Cutting-edge data analytics platform (Agility's sister company) powered by proprietary Digital Insights Engine and Data Vault™ architecture, delivering insights into the affluent consumer market for data-driven decisions aligned with high-value demographics.
• The Agility Suite A collection of proprietary research tools, expert consulting services, and agile methodologies that help luxury and premium brands achieve success through data-driven insights and strategic advice.
• Consulting Services Strategic consulting services delivered by a diverse team of experts across fashion, watches & jewelry, beauty & fragrance, luxury hospitality & travel, automotive, and financial services sectors, tailored to help premium and luxury brands foster deeper connections with affluent consumers.
• 2026 Luxury Leaders Pulse Executive intelligence study capturing the perspectives of C-suite luxury leaders on industry priorities, challenges, and the evolution of the luxury business landscape.

Quantifiable outcome

• Over 1,000 successful client engagements delivered across 35 markets and various verticals
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AFFLUENTIALcoreStrategic or Co-development PartnerAFFLUENTIAL is Agility's sister company - a cutting-edge data analytics company powered by proprietary Digital Insights Engine and unique Data Vault™ architecture. Delivers unparalleled insights into the affluent consumer market enabling data-driven decisions that align with high-value demographics and maximize ROI.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ipsos: Global market research and consumer insights giant with established luxury and HNW practice areas. Directly comparable to Agility's TrendLens™ and custom consumer research offerings, but at vastly greater scale across more methods and geographies.
• Boston Consulting Group (Fashion & Luxury): Global strategy consultancy with a mature fashion and luxury practice serving LVMH, Kering, Richemont, and adjacent luxury brands. Overlaps with Agility's strategic consulting and consumer intelligence work.
• McKinsey & Company (Luxury Practice): Top-tier strategy consultancy with a dedicated Fashion, Luxury & Beauty practice advising LVMH, Kering, and other luxury majors. Competes for the strategic advisory component of Agility's consulting engagements at the high end of the market.
• Bain & Company (Luxury Goods Practice): Operator of the widely cited Bain–Altagamma Luxury Study, the closest functional analog to Agility's TrendLens™ research franchise. Targets the same luxury brand executive buyers with proprietary market sizing and consumer insights.
• Kantar: World-leading research firm with dedicated luxury, beauty, and brand-affinity tracking practices. Overlaps with Agility's consumer intelligence, brand performance benchmarking (ALBA-like), and consulting engagements for global brands.

Direct peers

• Unity Marketing: Boutique research firm focused on affluent, HNW, and luxury consumer trends and quantitative tracking studies. Comparable to Agility's TrendLens™ syndicated tracker in subject matter and buyer base.
• Luxury Institute: US boutique research and benchmarking firm dedicated to luxury and high-net-worth consumer trust studies. Direct competitor to Agility's ALBA-style brand benchmarking and HNW consumer sentiment work.
• Ledbury Research: UK-based boutique research firm focused on HNW/UHNW consumer research and luxury market intelligence. Closely comparable to Agility in scope, methodology, and target clientele (luxury brands, private banks, family offices).

Others

• Walpole: UK luxury industry body that runs the British Luxury Summit. Not a research peer, but a strategic ecosystem partner that Agility leverages for industry access, speaking platforms (Agility presented at Walpole 2026), and luxury executive networking.

Emerging players

• Prophet (Brand & Marketing Consultancy): Brand and customer-experience consultancy with deep luxury and travel practice. Overlaps with Agility's strategic consulting component and brand affinity benchmarking for fashion, hospitality, and beauty clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/md_agility

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agility Research & Strategy