Affluential

What Affluential does

Affluential is a Singapore-headquartered digital data, insights, and consulting firm specializing in the affluent, high-net-worth (HNW), and ultra-high-net-worth (UHNW) consumer market. Founded in 2013 and operating across 10 global offices (Singapore, Hong Kong, Shanghai, Dubai, Manila, London, Paris, Tokyo, New York, Delhi), the firm serves enterprise clients in luxury fashion, beauty and fragrance, watches and jewellery, wines and spirits, automotive, travel and hospitality, and financial services — with named customers including LVMH, Cartier, HSBC, Standard Chartered, Manulife, American Express, BMW, Diageo, Samsung, and AIA Singapore.

The firm's core technology stack centers on LuxeTalk™, a proprietary digital community of verified affluent, HNW, and UHNW consumers across 38+ markets, which enables ongoing engagement, qualitative interviews, and targeted research by income, assets, and brand ownership. This community feeds two flagship subscription research products — TrendLens™ (annual Global Millionaire study, with the 2024 edition covering 3,000+ HNWIs across five markets) and WealthLens™ (HNW/UHNW insights for financial services, 5th edition in 2024/25) — delivered through the DataVault™ subscriber portal. Advanced consulting services are delivered in partnership with Agility Research & Strategy, a sister consulting firm.

Affluential generates revenue through four streams: recurring subscription access to TrendLens™ and WealthLens™ reports via DataVault™; custom research engagements (segmentation, brand equity, product testing, CX studies); data science and consulting services bundled with Agility Research & Strategy; and bespoke data solutions for brand growth. The go-to-market is enterprise sales-led with no public pricing, supported by content marketing (Monthly Monitor newsletter, knowledge center), webinars, industry event participation (Walpole British Luxury Summit, Luxury Leader Roundtables), and LinkedIn presence. The company is privately held with no disclosed funding rounds or revenue.

Name

Affluential

Legal name

Affluential

Website

https://affluential.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Affluential is a Singapore-based data, insights, and consulting firm that provides subscription research, proprietary consumer panels, and consulting services on affluent, HNW, and UHNW consumers to luxury, financial services, and hospitality enterprises across 38+ markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Research Subscriptions: Subscription-based access to proprietary reports including TrendLens™ and WealthLens™ data and insights platforms. Subscription tiers for accessing market intelligence on affluent consumers.
2. Custom Research Services: Custom research including segmentation, brand equity, product testing, and CX studies developed for specific client needs.
3. Consulting Services: Partnership with Agility Research & Strategy provides advanced consulting services to enhance marketing ROI for clients seeking to capture affluent consumers.
4. Data Solutions: Data science services to unlock data insights helping brands grow, including strategic market insights and competitive analysis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Affluential provides data, insights, and consulting services focused exclusively on affluent, high-net-worth (HNW), and ultra-high-net-worth (UHNW) consumers worldwide. Its core offerings include subscription-based research reports (TrendLens™ and WealthLens™), a proprietary digital community (LuxeTalk™) for verified affluent respondents, a self-serve insights portal (DataVault™), and bespoke data science, segmentation, brand equity, and consulting engagements delivered alongside sister firm Agility Research & Strategy.

Differentiator

Problem solved

Functional benefit

Brands

• LuxeTalk™: Digital community of affluent, HNW and UHNW consumers across 38+ markets
• DataVault™
• TrendLens™
• WealthLens™

Products and services

• Data Solutions Data science solutions that identify key market insights and craft strategies to enhance brand growth and competitiveness in the affluent consumer market, for enterprise clients in luxury and financial services sectors.
• Global Insights Suite In-depth data and insights platform for strategic decision-making in the affluent and HNW consumer market across multiple global markets, available via subscription.
• LuxeTalk™ Exclusive digital community of affluent, HNW, and UHNW consumers across 38+ markets used for ongoing conversations, 1-to-1 qualitative interviews, and targeted research by income, assets, brand ownership, and passion points.
• DataVault™ Subscriber portal providing authenticated access to Affluential's data and insights subscriptions, including TrendLens and WealthLens reports.
• Affluent Consumer Consulting (in partnership with Agility Research & Strategy) Advanced consulting services offered in partnership with Agility Research & Strategy to enhance marketing ROI and capture affluent consumers for enterprise clients in luxury, financial services, and hospitality sectors.
• WealthLens™ Subscription research report focused on wealth management, financial services, and HNW/UHNW consumer behaviours and brand affinities, including Agility WealthLens Brand Affinity Rankings.
• TrendLens™ Annual subscription research report providing trends and preferences of global millionaires and HNWIs across key luxury markets, drawing on 3000+ interviews globally.
• Monthly Monitor Monthly newsletter delivering ongoing data and insights on affluent consumer market trends.
• Custom Research Services Custom research engagements including segmentation, brand equity, product testing, and customer experience studies tailored to specific client objectives in the affluent consumer market.

Quantifiable outcome

• WealthLens reports helped AIA maintain No. 1 position amongst HNWIs in Agility WealthLens Brand Affinity Rankings for second consecutive year
• +2 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Agility Research & StrategycoreStrategic or Co-development PartnerAffluential is a Data Partner Company to Agility Research & Strategy. Leverages deep experience and heritage of consulting sister company. Partnership enables advanced consulting services to enhance marketing ROI for clients. Agility Research & Strategy conducts major studies including TrendLens Global Millionaire and Luxury Leaders Pulse that Affluential uses to serve clients.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mintel: Global market research publisher producing syndicated consumer and luxury category reports; a subscription-based competitor to Affluential’s TrendLens and WealthLens flagship products across the same enterprise buyer base.
• Ipsos: Global market research firm with dedicated luxury goods and affluent consumer research practices, offering syndicated and custom studies comparable to Affluential’s TrendLens/WealthLens subscriptions and custom research services.
• McKinsey & Company: Global consultancy with a dedicated luxury and consumer practice that advises many of the same LVMH, HSBC, and other enterprise brands that Affluential serves; competes in the HNW consumer insights and strategy space.
• Euromonitor International: Global market research firm producing syndicated consumer and luxury research subscriptions; competes head-to-head with Affluential for enterprise market intelligence budgets across the luxury, financial services, and travel verticals.
• Bain & Company: Global consultancy with a long-established Luxury and Retail practice producing flagship HNW/luxury consumer research (e.g., Bain Altagamma Luxury Study); competes for the same enterprise insights budgets and serves many of the same LVMH/Kering-tier clients as Affluential.
• Kantar: Major consumer insights firm with established luxury and brand-affinity tracking practices that compete for the same enterprise insights budgets as Affluential, including among the same financial services and luxury clients.

Emerging players

• New World Wealth: Specialist wealth research firm publishing reports on HNW populations, migration trends, and luxury property — overlapping with Affluential’s HNW insights franchise, particularly in Asia and emerging markets.

Direct peers

• Hurun Report: Globally recognized research and media brand focused on High Net Worth Individuals, particularly in China and Asia; operates the Hurun Rich List and produces HNW consumer reports that directly compete with Affluential’s TrendLens and WealthLens franchises.
• Wealth-X: Specialist UHNW research and intelligence firm providing data and insights on ultra-high-net-worth individuals globally; directly comparable to Affluential’s UHNW-focused WealthLens offerings and shared financial-services client base.
• Agility Research & Strategy: Affluential’s sister consulting firm and Data Partner Company; produces the syndicated TrendLens Global Millionaire and Luxury Leaders Pulse studies and delivers advanced consulting services on HNW and luxury consumers — directly overlapping with Affluential’s offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/affluential
• Xx.com/ceo_affluential

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affluential