bioderma france

What bioderma france does

Bioderma France is a dermo-cosmetic skin and hair care brand operating as a division of NAOS France (a privately held SAS with €10.09M share capital, registered in Lyon). Founded around 1980, the brand pioneered the micellar water category in 1995 with Créaline H2O and now sells across 10 condition-specific sub-brands — Créaline (sensitive skin), Atoderm (dry/atopic), Sébium (acne-prone), Hydrabio (dehydrated), Photoderm (sun protection), Pigmentbio (hyperpigmentation), Cicabio (damaged), Science de l'âge (mature), Nodé (scalp/hair), and ABCDerm (baby) — each anchored by patented proprietary technologies including Skin Barrier Therapy, Fluidactiv, D.A.F., AQUAGENIUM+, Optimal Repair Complex, and Environmental Active Defense.

The company's core technology platform is NAOS Ecobiology, a scientific methodology that works with skin biology rather than overtreating it, with products co-developed alongside 150,000+ dermatologists worldwide. Distribution operates through a dual model: direct-to-consumer e-commerce on bioderma.fr (with Chronopost delivery and Stripe payments) plus physical pharmacy and beauty retail networks. The brand extends its footprint across six country-specific e-commerce sites (France, Brazil, Spain, USA, Mexico, Portugal), and complements products with three digital services — SkinObserver (AI skin analysis), AskNAOS (ingredient transparency), and SkinCoachs (expert consultation). Revenue is generated through unit-priced one-time purchases ranging from €6.50 to €33.50, with multi-platform paid acquisition (Google, Facebook, TikTok, Pinterest, Taboola, Outbrain) supplementing dermatologist referral as the primary go-to-market motion.

Name

bioderma france

Legal name

NAOS France

Website

https://bioderma.fr

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Bioderma France is a dermo-cosmetic brand owned by NAOS, selling 10 condition-specific skincare and haircare sub-brands globally through e-commerce and pharmacy channels, with products co-developed by 150,000+ dermatologists and anchored by patented ecobiology-based technologies.

Ownership category

akta.pro rank

Product category

Dermo-cosmetic Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Dermo-cosmetic skincare
• Dermatological skin care
• Micellar water cleansers
• Acne and blemish care
• Sensitive skin products

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Dermo-cosmetic Product Sales: Bioderma generates revenue through the direct sale of dermo-cosmetic products to consumers via e-commerce (bioderma.fr) and through pharmacies and beauty retailers. Products are sold as one-time purchases across multiple skin care categories including facial care, body care, haircare, and solar protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bioderma France manufactures and sells dermo-cosmetic skincare, body care, haircare, and sun protection products organized into nine skin-type-specific sub-brands (Créaline, Atoderm, Sébium, Hydrabio, Photoderm, Pigmentbio, Cicabio, Nodé, ABCDerm, Science de l'âge). Products are sold directly to consumers via bioderma.fr e-commerce and through French pharmacies and beauty retailers, and are co-developed with dermatologists under the proprietary Ecobiology NAOS approach.

Product overview

BIODERMA is a dermo-cosmetic brand specializing in dermatological skincare products organized into nine targeted sub-brands addressing specific skin conditions: Créaline for sensitive skin (featuring the iconic Créaline H2O micellar water invented in 1995), Atoderm for dry and atopic skin, Sébium for acne-prone skin, Hydrabio for dehydrated skin, Photoderm for sun protection, Pigmentbio for hyperpigmentation, Cicabio for damaged skin, Nodé for scalp and hair care, and ABCDerm for baby and children's skin. The brand's products are co-developed with dermatologists and based on NAOS Ecobiology approach, which works with skin biology while respecting skin ecosystems. Services include SkinObserver (AI-powered skin analysis), AskNAOS (ingredient transparency), and SkinCoachs (expert consultation).

Differentiator

Problem solved

Functional benefit

Brands

• Créaline: Product line for sensitive and sensitized skin, featuring micellar water technology.
• Atoderm
• Sébium
• Hydrabio
• Photoderm
• Pigmentbio
• Cicabio
• Nodé
• ABCDerm

Products and services

• Créaline H2O Micellar Water Original micellar water invented by BIODERMA in 1995 - the first micellar water in the world. Uses micelle technology that mimics the skin's natural components for gentle no-rinse cleansing of sensitive skin.
• Sébium Kerato+ Anti-imperfection gel-cream 3-in-1 for acne-prone skin targeting pimples, redness, and marks using Fluidactiv technology and a salicylic/malic acid complex. Reduces blemishes by 41% and marks by 36% in clinical studies.
• Sébium Sérum Anti-imperfection serum for adult acne-prone skin combining salicylic acid, acetyl glucosamine, and hyaluronic acid to eliminate blemishes, reduce marks, minimize pores, and address fine lines. Proven effective in 7 days.
• Créaline Yeux+ Triple-action anti-fatigue eye contour care for sensitive eyes, targeting fine lines (vitamin E, carnosine), puffiness (caffeine, biomimetic peptide), and dark circles (caffeine, glabridine).
• Sébium Kerato+ Body Body care product for acne-prone skin, part of the Sébium range targeting blemishes on body areas.
• Sébium Kerato+ Cover Concealer/treatment product that combines coverage with anti-blemish care for acne-prone skin.
• Créaline skincare range Dermatological skincare range for sensitive and sensitized skin, featuring micellar water technology and gentle cleansing formulations developed with dermatologists.
• Atoderm skincare range Skincare range for normal to very dry, irritated, and atopic skin, featuring patented Skin Barrier Therapy complex to restore and protect the skin barrier. Includes Atoderm Huile de douche (gel douche) from €6.80.
• Sébium skincare range Acne-prone and combination skin range using patented Fluidactiv technology and D.A.F. complex to normalize sebum quality, prevent imperfections, and reduce blemishes and marks.
• Hydrabio skincare range Dehydrated skin range featuring patented AQUAGENIUM+ technology that stimulates the skin's natural hydration mechanisms and strengthens the skin barrier.
• Photoderm sun protection range Sun protection range for sensitive skin exposed to sun, featuring Environmental Active Defense technology for broad-spectrum UVA/UVB protection. Includes Photoderm XDEFENSE SPF50+ (40ml) at €21.30 and PEDIATRICS Mineral SPF50+ at €16.20.
• Pigmentbio skincare range Hyperpigmented skin range with patented active complex to reduce dark spots, unify complexion, and prevent new pigmentation marks.
• ABCDerm baby and children range Baby and children's sensitive skin range developed with dermatological ABCDerm commitment, providing gentle hypoallergenic care adapted to young skin.
• Cicabio damaged skin range Damaged skin range featuring patented Optimal Repair complex to promote skin healing and soothe irritated or post-procedure skin.
• Nodé hair and scalp range Hair and scalp care range based on the NOn-Detergence principle, providing gentle cleansing without stripping natural oils for normal to sensitive scalps. Includes Shampooing fluide from €8.20.
• Science de l'âge mature skin range Mature skin range utilizing the ecobiological approach to address skin aging, wrinkles, and loss of elasticity. Includes Hyalu+ serum up to €33.50.
• SkinObserver AI skin analysis service AI-powered skin analysis service that scans and analyzes user skin to identify skin type and recommend personalized skincare routines and products.
• AskNAOS ingredient transparency service Transparency initiative that decodes and explains product formulas, allowing users to discover the nature and role of ingredients in BIODERMA products.
• SkinCoachs expert consultation service Expert skin consultation service connecting users with skincare experts for personalized advice and guidance.

Quantifiable outcome

• Sébium Kerato+ reduces blemishes by 41% and marks by 36%
• +3 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature8 records

Partnerships

Eleven partnerships are on record, tiered minor.

• AXPHARMAminorImplementation/ SI/ Consulting PartnerExternal service provider for cosmotovigilance cases. Collects and processes medical data for adverse event analysis, including health data, consumption habits, and skin type information. Data is returned to NAOS after one year and destroyed by the provider.
• ChronopostminorChannel Partner/ Reseller/ DistributorLogistics and delivery partner for e-commerce orders in France. Provides home delivery and point relay delivery services with tracking capabilities.
• Google (Analytics, DoubleClick, AdSense)minorGTM or Marketing PartnerAdvertising and analytics partner. Uses Google Analytics for website analytics, DoubleClick for targeted advertising, and AdSense for advertising revenue experiments.
• FacebookminorGTM or Marketing PartnerSocial media and advertising partner. Uses Facebook pixel for targeted advertising and retargeting on Facebook platform.
• TikTokminorGTM or Marketing PartnerSocial media and advertising partner. Uses TikTok for targeted advertising campaigns and audience engagement.
• PinterestminorGTM or Marketing PartnerSocial media and advertising partner. Uses Pinterest tag and cookies for tracking and targeted advertising on Pinterest platform.
• Avis VérifiésminorGTM or Marketing PartnerCustomer review management partner. Handles product reviews and ratings with pseudonymized display (first name and initial of last name only). Manages review data retention and anonymization.
• SQLIminorImplementation/ SI/ Consulting PartnerWebsite design and development partner. Designed and built the bioderma.fr website. Publicly traded company (Société anonyme à conseil d'administration) based in Levallois-Perret, France.
• TaboolaminorGTM or Marketing PartnerContent discovery and advertising platform. Uses cookies for session tracking and audience extension.
• OutbrainminorGTM or Marketing PartnerContent recommendation and advertising platform. Collects navigation and behavior data for statistical reports and heatmaps.
• AdyoulikeminorGTM or Marketing PartnerNative advertising platform. Uses cookies for anonymous user tracking, campaign tracking, and audience extension.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Embryolisse: Embryolisse is a French dermo-cosmetic brand with pharmacy distribution and dermatologist heritage, offering comparable sensitive-skin and multi-functional skincare products targeting similar consumer segments as Bioderma.
• Avène: Avène, part of Pierre Fabre Dermatologie, is a French dermo-cosmetic brand built around thermal spring water for sensitive and reactive skin, directly competing with Bioderma's Créaline and Atoderm ranges in pharmacies.
• Eucerin: Eucerin, owned by Beiersdorf, is a German medical skincare brand with patented actives across acne, hydration, and anti-aging, closely comparable to Bioderma's clinical, dermatologist-validated positioning.
• Nuxe: Nuxe is a French natural-origin dermo-cosmetic brand sold through pharmacies and selective retail, overlapping with Bioderma on botanical, sensitive-skin positioning in the same French pharmacy channel.
• La Roche-Posay: La Roche-Posay is the closest direct competitor in dermo-cosmetic skincare, owned by L'Oréal, with thermal spring water-based products and a strong pharmacist/dermatologist recommendation model that mirrors Bioderma's prescriber-led GTM.
• Ducray: Ducray is a Pierre Fabre dermo-cosmetic brand focused on scalp and skin care, directly comparable to Bioderma's Nodé and Sébium ranges with shared dermatologist-recommended distribution.
• SVR: SVR is a French dermo-cosmetic laboratory producing high-concentration dermatologist-recommended skincare for sensitive, acne-prone, and aging skin, directly overlapping with Bioderma's clinical positioning in pharmacy channels.
• Vichy: Vichy is a L'Oréal-owned dermo-cosmetic brand using Volcanic Water and clinical claims across sensitive, anti-aging, and acne segments, competing head-to-head with Bioderma across multiple skin-condition sub-brands.

Broad incumbents

• CeraVe: CeraVe, owned by L'Oréal, is a broad skincare brand with dermatologist-developed formulations and ceramides, increasingly competing with Bioderma in pharmacy and mass retail across sensitive and dry-skin segments.

Emerging players

• Typology: Typology is a French DTC skincare startup with dermatologist-formulated, ingredient-transparent products, representing an emerging digitally-native competitor to Bioderma's D2C and ingredient-transparency initiatives (e.g., SkinObserver and AskNAOS).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/BiodermaFr
• LinkedInlinkedin.com/company/laboratoires-bioderma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bioderma france