The Incite Agency
The Incite Agency is a Washington, DC-based strategic communications consultancy, founded in 2013 by Obama campaign alumni Robert Gibbs and Ben LaBolt, serving Fortune 500 companies, major foundations, and high-profile advocacy groups with integrated messaging, crisis, and digital communications services. It operates as a subsidiary of Bully Pulpit Interactive.
- Company typePrivate
- Founded2013
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Incite Agency does
The Incite Agency is a Washington, DC-headquartered strategic communications consultancy founded in 2013 by Obama campaign veterans Robert Gibbs and Ben LaBolt to apply political campaign-style messaging and rapid-response tactics to corporate, foundation, and advocacy clients. Its service portfolio is organized into five integrated offerings — Message Development, Communications Strategy and Media Relations, Crisis and Reputation Management, Media Training and Executive Coaching, and Social and Digital — designed to break down traditional silos between PR, digital, and advertising vendors and deliver unified paid/earned/owned/shared media campaigns. The agency operates on a professional services model, generating revenue through project-based engagements and ongoing consulting retainers sold primarily via direct enterprise field sales to Fortune 500 companies, major foundations, and high-profile advocacy groups.
The firm has no proprietary technology platform; its value proposition is built on senior talent, narrative craft, and media relationships rather than software products or AI systems. In 2016, The Incite Agency was acquired by Bully Pulpit Interactive (BPI), a 140+-employee modern communications agency with offices in Washington DC, New York, Chicago, and San Francisco. The acquisition was explicitly designed to combine BPI's digital and advertising capabilities with Incite's strategic communications and crisis expertise, creating a full-service, digital-first offering. Named clients visible on the firm's website include Bloomberg, Teach For America, Autism Speaks, Sonos, McDonald's, Uber, Airbnb, YouTube, and the Laura and John Arnold Foundation.
Following the BPI acquisition, The Incite Agency operates as a subsidiary brand within a larger platform, with only 1-10 employees attributed to the Incite entity itself. There is no public reporting on its standalone revenue, funding, or AI/data capabilities, and the firm has not disclosed any material product, geographic, or leadership changes since 2016.
The Incite Agency firmographics
Firmographics- Name
- The Incite Agency
- Legal name
- The Incite Agency
- Website
- https://theinciteagency.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Incite Agency is a Washington, DC-based strategic communications consultancy, founded in 2013 by Obama campaign alumni Robert Gibbs and Ben LaBolt, serving Fortune 500 companies, major foundations, and high-profile advocacy groups with integrated messaging, crisis, and digital communications services. It operates as a subsidiary of Bully Pulpit Interactive.
- Ownership category
- akta.pro rank
The Incite Agency industry classification
Industry- Product category
- Public Relations and Strategic Communications Services
- NAICS
- Public Relations Agencies (541820), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
- akta.pro secondary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where The Incite Agency is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Incite Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Strategic Communications Consulting: Professional services revenue model providing strategic communications, media relations, crisis management, media training, and social/digital services to enterprise clients. Services are delivered through project-based engagements and ongoing consulting retainer relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Incite Agency product offering
Product offeringCore offering
The Incite Agency is a strategic communications consultancy that builds integrated campaign-style programs for companies and causes. Its core offerings include Message Development, Communications Strategy and Media Relations, Crisis and Reputation Management, Media Training and Executive Coaching, and Social and Digital services, delivered as a unified offering that combines paid, earned, owned, and shared media.
Product overview
The Incite Agency offers a unified suite of integrated communications and marketing services rather than a software platform. The core portfolio consists of five interconnected service lines: Message Development (which includes Branding) establishes the core narrative and brand identity; Communications Strategy and Media Relations coordinates messaging across all channels and builds reporter relationships; Crisis and Reputation Management prepares clients for emergencies and ongoing reputation enhancement; Media Training and Executive Coaching sharpens client spokesperson communications through hands-on coaching and filming feedback; and Social and Digital provides comprehensive digital strategy including content creation, social media management, paid advertising, and analytics. These services work together as an integrated campaign offering, with Message Development serving as the foundational layer that informs all other service areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Message Development Hands-on collaborative service that helps clients identify their core story through extensive research, eliminate jargon and corporate-speak, and craft a compelling narrative that integrates seamlessly into daily communications. Includes branding support to establish and refine brand identity and voice.
- Communications Strategy and Media Relations Service that audits, develops, integrates, and coordinates client communications to ensure every part of the organization delivers the right message to the right audience, including building relationships with reporters and opinion leaders.
- Crisis and Reputation Management Prepares clients for crisis situations by establishing them as credible information hubs that can take control of the news cycle, including rapid response deployment, reputational audits, and crisis plan development and training.
- Media Training and Executive Coaching Training sessions that focus on the actual content of client communications, helping improve delivery through better messaging and sharpening interview answers through tough Q&A drills and filming/feedback.
- Social and Digital Service that helps clients use the right tools to target audiences through appropriate channels, amplifying messages through earned and paid media, building communities, and creating compelling content. Includes digital audits, strategy, creative content, social listening, analytics, management, advertising, infrastructure, testing, and measurement.
Companies that use The Incite Agency
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
The Incite Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Incite Agency partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
The Incite Agency competitors and assessment
Company assessmentDirect peers
- Glover Park Group: Strategic communications and government affairs firm serving Fortune 500 companies, trade associations, and advocacy organizations across media relations, crisis, and public affairs. Comparable because of shared focus on integrated corporate and advocacy communications with strong public-affairs and crisis capabilities.
- Finsbury Glover Hering: Global strategic communications and public affairs advisory serving corporations, investors, and high-profile individuals on reputation, crisis, and transaction matters. Comparable as a strategic communications peer with similar C-suite crisis and reputation focus.
- Precision Strategies: Communications and political consulting firm founded by alumni of the Obama campaigns, focused on messaging, paid media, and integrated campaigns for Fortune 500 and advocacy clients. Directly comparable due to shared campaign-style pedigree and integrated campaign offering for similar enterprise and cause-based customers.
- SKDKnickerbocker: Strategic communications and public affairs firm founded by former Obama and Clinton campaign operatives, serving corporate, advocacy, and political clients with integrated earned-media and crisis campaigns. Directly comparable because of shared Obama-campaign DNA, integrated campaign model, and Fortune 500 / cause-based client base.
- Bully Pulpit Interactive: Parent company of The Incite Agency since 2016; a modern communications agency that builds paid, earned, and digital campaigns for brands, causes, and candidates, with 140+ employees across DC, NYC, Chicago, and San Francisco. Directly comparable because the firms are operationally integrated and serve overlapping Fortune 500 and advocacy clients.
- Brunswick Group: Specialist communications advisory focused on critical issues, transactions, and crisis at the CEO/C-suite level for large corporations and investors. Comparable as a higher-end crisis and strategic communications peer serving a similar Fortune 500 / institutional client base.
Broad incumbents
- Edelman: World's largest independent public relations firm, offering earned media, crisis, brand, and integrated communications to global enterprises. Comparable as a broad incumbent competing for the same Fortune 500 communications mandates with significantly deeper resources, multi-region footprint, and broader service portfolio.
- Hill+Knowlton Strategies: Global public relations and public affairs consultancy with deep crisis communications and integrated campaigns practice for multinational enterprises. Comparable as a broad incumbent in the same strategic communications, crisis, and integrated PESO space.
- BCW (Burson Cohn & Wolfe): Global communications agency offering public relations, public affairs, crisis, and content marketing to enterprise clients worldwide. Comparable as a broad incumbent in the same earned-media and crisis space where Incite competes.
- Weber Shandwick: Global public relations and integrated communications agency within the IPG DXTRA network, serving enterprise clients across earned media, social, and brand campaigns. Comparable as a broad incumbent competing directly for integrated communications and crisis work at Incite's Fortune 500 client set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
The Incite Agency social profiles
Digital presenceThe Incite Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Incite Agency leadership team
Management profileNumber of profiles
Profiles2 records
The Incite Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Incite Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Incite Agency
What does The Incite Agency do?
The Incite Agency is a strategic communications consultancy that builds integrated campaign-style programs for companies and causes. Its core offerings include Message Development, Communications Strategy and Media Relations, Crisis and Reputation Management, Media Training and Executive Coaching, and Social and Digital services, delivered as a unified offering that combines paid, earned, owned, and shared media.
Is The Incite Agency a public or private company?
The Incite Agency is a private company. It is classified as corporate owned and is currently operating.
When was The Incite Agency founded?
The Incite Agency was founded in 2013. It employs 1 to 10 people.
Where is The Incite Agency based?
The Incite Agency is headquartered in Washington, United States, in the North America region.
How does The Incite Agency make money?
One revenue line is on record: strategic Communications Consulting.
Who are The Incite Agency's main competitors?
Direct peers on record are Glover Park Group, Finsbury Glover Hering, Precision Strategies, SKDKnickerbocker, Bully Pulpit Interactive and Brunswick Group. Broad incumbents are Edelman, Hill+Knowlton Strategies, BCW (Burson Cohn & Wolfe) and Weber Shandwick.
Does The Incite Agency have an API?
No public API is recorded for The Incite Agency.
What industry is The Incite Agency in?
The Incite Agency's product category is Public Relations and Strategic Communications Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541820 and its SIC code is 7311.