Oster Professional
Oster Professional, a brand under Sunbeam Products/Newell Brands, manufactures professional-grade clippers, trimmers, blades, and accessories for barbers, stylists, and pet groomers, distributed via osterpro.com, Amazon, Walmart, and professional beauty supply channels across the US and Canada.
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Oster Professional does
Oster Professional is a professional grooming equipment brand owned by Sunbeam Products, Inc., a wholly-owned subsidiary of Newell Brands (NASDAQ: NWL), and operates as DBA "Oster Pro." The brand manufactures and distributes professional-grade hair clippers, trimmers, detachable and adjustable blades, and grooming accessories organized around two verticals: Barbers & Stylists and Professional Groomers (small animal, large animal, and equine). Its technical differentiators center on electromechanical engineering rather than software, including patented Cryogen-X blade technology (cryogenic treatment to -300°F producing RC62-66 hardness), Adaptive Speed Control, brushless motors with worm gear blade drives, Whisper Quiet pivot motors, lithium-ion battery systems with 120-minute runtime, and proprietary blade coatings (Protective Coating, Black Diamox, Super Steels). Product lines span the iconic Classic 76 universal motor clippers, Fast Feed pivot motor series, Octane and Volt cordless lithium-ion systems, and the Golden A5/Turbo A5/A6 Slim animal-grooming platforms.
The business model is primarily one-time hardware and consumables sales with selective managed-services exposure. Revenue streams include clipper and trimmer hardware, replacement blades, accessories and replacement parts, and the HydroSurge BathPro 5.1 System which is offered either as a $1,029.95 direct purchase or as a lease program bundling equipment use with a four-gallon-per-month shampoo commitment. The company operates a multi-channel go-to-market combining direct e-commerce at osterpro.com, major online marketplaces (Amazon) and retail (Walmart), professional beauty supply distributors (Sally Beauty, Salon Centric, Cosmo Prof), and approximately 29 authorized US service centers for maintenance, repairs, and blade sharpening. Geographic reach is concentrated in the United States and Canada, with content marketing through dedicated OsterProAnimal and OsterProBeauty YouTube channels serving top-of-funnel recruitment of professional users. The company's legal headquarters is in Atlanta, GA (Sunbeam Products, Inc., 6655 Peachtree Dunwoody Road), and its direct operations office is at 150 Cadillac Lane, McMinnville, TN 37110.
Oster Professional firmographics
Firmographics- Name
- Oster Professional
- Legal name
- Sunbeam Products, Inc.
- Website
- https://osterpro.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Oster Professional, a brand under Sunbeam Products/Newell Brands, manufactures professional-grade clippers, trimmers, blades, and accessories for barbers, stylists, and pet groomers, distributed via osterpro.com, Amazon, Walmart, and professional beauty supply channels across the US and Canada.
- Ownership category
- akta.pro rank
Oster Professional industry classification
Industry- Product category
- Professional Grooming Equipment
- akta.pro primary industry
- Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD)
- akta.pro secondary industries
- Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF), Barber & Professional Men’s Grooming Products (CRABAGAK)
Keywords
Where Oster Professional is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices29 records
Markets served
Oster Professional business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Hardware Sales - Professional Clippers and Trimmers: Primary revenue stream from selling professional-grade hair clippers, trimmers, and grooming equipment. Products sold as one-time purchases with various power options (corded/cordless) and motor types.
- Blade Sales: Replacement and accessory blades for clipper and trimmer products. Includes detachable blades, adjustable blades, and specialty blades for various grooming applications.
- HydroSurge Equipment - Lease Program: Lease program for HydroSurge BathPro 5.1 System with monthly shampoo purchase commitment. FREE use of BathPro System when purchasing four gallons of shampoo per month.
- HydroSurge Equipment - Direct Purchase: Direct purchase option for HydroSurge BathPro 5.1 System at $1029.95, includes four gallons of shampoo and starter kit.
- Accessories and Replacement Parts: Sales of grooming accessories including combs, shears, lubricants, blade wash, storage solutions, and replacement parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HydroSurge BathPro 5.1 System Purchase |
| Subscription | Monthly | HydroSurge BathPro 5.1 System Lease |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Oster Professional product offering
Product offeringCore offering
Oster Professional manufactures and sells professional-grade hair clippers, trimmers, blades, and accessories for professional barbers, stylists, and pet groomers. The product portfolio includes corded and cordless clippers with various motor types (universal, pivot, magnetic, brushless), precision trimmers, Cryogen-X treated blades, replacement parts, and the HydroSurge BathPro pet bathing system. Products are sold through professional beauty supply distributors, major retailers (Amazon, Walmart), and the company's own e-commerce website.
Product overview
Oster Professional is a manufacturer of professional-grade grooming equipment, primarily serving barbers, stylists, and pet groomers. The product portfolio consists of clippers, trimmers, blades, accessories, and bathing systems organized into two main divisions: Barbers & Stylists and Professional Groomers (covering small animals, large animals, and equine). Key product lines include the Classic 76 series (iconic universal motor clippers), Fast Feed series (pivot motor clippers), Octane series (lithium-ion cordless), A6 Slim series (compact ergonomic heavy-duty), Golden A5 and Turbo A5 series (animal grooming), and the Ace/Finisher series (precision trimmers). The ecosystem includes compatible blades, combs, lubricants, replacement parts, and the HydroSurge pet bathing system. Products are distributed through professional beauty supply stores and online retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Hydrosurge: Professional pet bathing and grooming equipment system for animal care professionals.
- Oster Pro Animal Care
Products and services
- Oster Professional Clippers Professional-grade hair clippers for barbers and stylists, featuring various motor types (universal, pivot, magnetic) and power options (corded and cordless) for cutting and fading all hair types.
- Oster Professional Trimmers Precision trimmers for finishing work, detailing, and edging around ears, sideburns, and necklines. Includes corded and cordless options with various blade types.
Quantifiable outcome
- Up to 70% time savings using HydroSurge equipment
- +2 more outcomes
Companies that use Oster Professional
Customer profileSegments2 records
Oster Professional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Oster Professional partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AmazoncoreMajor online marketplace channel partner for Oster Professional products, enabling broad consumer and professional access to the product line.
- Sally BeautycoreProfessional beauty supply distributor serving professional barbers and stylists with Oster products.
- Salon CentriccoreProfessional beauty supply distributor serving salon professionals with Oster product distribution.
- Cosmo ProfcoreProfessional beauty supply distributor serving salon and spa professionals with Oster products.
- eReplacementParts.comminorAuthorized online partner for replacement parts for Oster clippers and trimmers, enabling customers to find parts for out-of-warranty products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Oster Professional competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oster Professional social profiles
Digital presenceOster Professional financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oster Professional leadership team
Management profileNumber of profiles
Oster Professional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oster Professional M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oster Professional
What does Oster Professional do?
Oster Professional manufactures and sells professional-grade hair clippers, trimmers, blades, and accessories for professional barbers, stylists, and pet groomers. The product portfolio includes corded and cordless clippers with various motor types (universal, pivot, magnetic, brushless), precision trimmers, Cryogen-X treated blades, replacement parts, and the HydroSurge BathPro pet bathing system. Products are sold through professional beauty supply distributors, major retailers (Amazon, Walmart), and the company's own e-commerce website.
Is Oster Professional a public or private company?
Oster Professional is a private company. It is currently operating.
When was Oster Professional founded?
Oster Professional was founded in -1. It employs 1 to 10 people.
Where is Oster Professional based?
Oster Professional is headquartered in Atlanta, United States, in the North America region.
How does Oster Professional make money?
Five revenue lines are on record. Hardware Sales - Professional Clippers and Trimmers are the primary driver. The others are blade Sales, hydroSurge Equipment - Lease Program, hydroSurge Equipment - Direct Purchase and accessories and Replacement Parts.
Does Oster Professional have an API?
No public API is recorded for Oster Professional.
What industry is Oster Professional in?
Oster Professional's product category is Professional Grooming Equipment. Its primary akta.pro industry code is CRABALAD, Salon Hair Tools & Electricals (Dryers, Irons, Clippers), with a secondary code of CRABAGAF, Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave).