What HB Live does

HB Live is a privately held, full-service live event production company headquartered in North Haven, Connecticut, founded in 1989 (originally as HB Group, Inc., rebranded as HB Live, Inc. in 2013) and owned by Dana Barron. The company delivers end-to-end event production across three core service areas: Event Production (audio visual, planning and design, scenic and stage design, event direction and show calling, staffing and technical support), Event Technology (LED walls, professional sound, lighting, broadcast video equipment, projection mapping, image magnification, live streaming, and Zoom/Microsoft Teams events), and Event Media/Content (event photography, video production, aerial filming, directing, editing). Its underlying capability is a capital-intensive inventory of professional AV, lighting, LED, and broadcast equipment combined with a tenured crew of technicians, designers, and show-callers; the proprietary-tech footprint is moderate and built on integration of off-the-shelf hardware and platforms rather than software IP. HB Live serves corporate, university, entertainment, gala, and virtual/hybrid event clients across Connecticut, New York, Massachusetts, and New Jersey, generating revenue primarily through project-based, custom-quoted professional services engagements plus equipment rental fees, with a high-touch enterprise field sales motion and content marketing supported by an interactive budget calculator for lead generation. The company has never raised institutional funding and operates on a privately financed, founder-led basis, with publicly cited outcomes including a 95% customer referral rate and case-study deliverables such as 5x audience reach and 1,300 hours streamed on selected productions.

Name

HB Live

Legal name

HB Live Inc.

Website

https://hblive.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

HB Live is a privately held, full-service event production company in North Haven, Connecticut, providing AV, lighting, staging, live streaming, and media content services to corporate, university, entertainment, and gala clients across Connecticut, New York, Massachusetts, and New Jersey.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Commercial Production Companies (Live-Action) (MPAAAMAA), Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI)

Keywords

• Event production services
• Live event AV
• Event technology rental
• Hybrid event streaming
• Event media production

Headquarters

HQ city

North Haven

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Production Services: Full-service event production including AV, staging, lighting, and technical support for corporate events, conferences, galas, and live events. Project-based revenue with custom pricing based on event scope and requirements.
2. Event Technology Rentals: Equipment rental including LED walls, professional sound systems, lighting, projectors, and broadcast video equipment. Revenue generated through rental fees for equipment usage.
3. Media & Content Services: Professional content creation including event photography, video production, editing, directing, and aerial filming. Custom content production for branded materials and event coverage.
4. Live Streaming & Virtual Events: Live streaming services for hybrid and virtual events, including production support for Zoom and Microsoft Teams Events

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

HB Live is a full-service live event production company that delivers audio-visual production, event technology rentals (LED walls, professional sound, lighting, broadcast video, projection mapping, iMag, live streaming), and event media/content creation for corporate events, commencements, concerts, galas, town halls, and hybrid/virtual events. The company provides end-to-end event solutions from planning and design through show calling and technical execution across Connecticut, New York, Massachusetts, and New Jersey.

Product overview

HB Live is a full-service live event production company offering a comprehensive portfolio of event services organized into three core service areas: Event Production (audio visual, planning & design, scenic & stage design, event direction, staffing), Event Technology (LED walls, professional sound, lighting, broadcast video, projection mapping, iMag, live streaming, Zoom & Teams events), and Event Media & Content (event photography, video production, aerial filming, editing). The company specializes in producing corporate events, commencements, concerts/festivals, town halls, galas, and conferences across Connecticut, New York, Massachusetts, and New Jersey. HB Live operates as a service-based production company rather than a software platform, providing equipment rentals, technical production crews, creative direction, and live streaming capabilities for in-person, virtual, and hybrid events.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production

Quantifiable outcome

• 5x audience reach versus previous events
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Rebellion GroupcoreStrategic or Co-development PartnerStrategic partnership with Rebellion Group for the 'Shaping CT's Future' event series. HB Live provided full-scale event production including staging, AV, livestreaming, and creative consulting. Partnership evolved from initial sponsorship to full creative and technical collaboration across multiple events.
• Event Production Network (EPN)minorOthersProfessional industry membership organization. HB Live maintains membership in EPN for industry networking and partnership development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clair Global: Pennsylvania-headquartered provider of audio, lighting, video, and event production services for live events, tours, and corporate productions. Comparable hybrid/traditional event production capability with a complementary touring-engineering heritage.
• Encore Global (formerly PSAV): The largest dedicated AV and event-technology services provider in North America, serving hotels, corporate events, and meetings. Direct overlap with HB Live on corporate event production, AV rentals, and hybrid event services — but at national scale and with hotel venue partnerships HB Live does not have.
• AVFX: Boston-based AV and event production company serving the New England market with event production, AV rental, and virtual event services. Closest Northeast regional analogue to HB Live — similar size, geographic adjacency, and overlapping corporate-event customer base.
• Alford Media Services: Texas-based full-service event production and AV rental company serving corporate meetings, conferences, and live events nationally. Directly comparable service mix (AV, lighting, video, content) to HB Live across a different but similarly-sized regional footprint.
• Production Resource Group (PRG): Global live-event production company providing AV, lighting, video, and staging for concerts, corporate events, and broadcast. Comparable in service breadth (production + technology + content) but vastly larger and globally distributed.
• Meeting Tomorrow: National AV rental and event-production company serving corporate meetings, conferences, and hybrid events. Direct overlap with HB Live's virtual/hybrid event and Zoom/Teams production offerings, but with a national delivery footprint.
• Frost Productions: New York City-based full-service event production company specializing in corporate events, LED walls, lighting, audio, and video. Overlaps with HB Live on corporate event production, tech rentals, and content in the broader Northeast region.

Broad incumbents

• Game Creek Video: Mobile broadcast production company serving major sports and live-event customers in the Northeast with high-end production trucks and crews. Overlaps with HB Live on broadcast video, iMag, and live event video, but at broadcast-tier scale.
• Diversified: Large AV integrator and event-services firm that acquired HB Communications (HB Live's historically-tied entity) in 2021. Overlaps with HB Live on AV production and event technology at the enterprise level, but operates as a much broader media-technology integrator.
• NEP Group: Global outsourced broadcast and live-event production partner serving sports, entertainment, and corporate clients. Overlaps with HB Live on broadcast video, live streaming, and event production but at broadcast/enterprise scale and with managed-services contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hbliveinc
• Facebookfacebook.com/HBLiveInc
• LinkedInlinkedin.com/company/hbliveinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HB Live