Messe Turkey

What Messe Turkey does

Messe Turkey is a privately held trade fair marketing and sales agency headquartered in Şişli, Istanbul, that acts as the local Turkish representative for international trade fair organizers. Founded around 1988, the company recruits Turkish exhibitors on behalf of foreign exhibition brands and manages their end-to-end participation, positioning itself as the in-country office rather than a pure commission agent. Its customers are international trade show organizers seeking Turkish participation across nine industry verticals: Building & Construction, Metalworking & Metal Processing, Machinery & Industrial Technologies, Textile & Fashion, Energy & Environment, Furniture & Interior Design, HoReCa, Agriculture & Food Processing, and Plastics & Packaging.

The company's core asset is a set of curated, industry-segmented Turkish company databases totaling roughly 50,000+ contacts (e.g., 15,000 in machinery, 12,000 in building & construction, 8,000 in furniture, 7,500 in HoReCa, 6,000 in metalworking), supplemented by formal relationships with Turkish Exporter Associations. It runs a structured six-step outreach methodology that combines three digital channels — industry-targeted email marketing, phone marketing, and SMS/WhatsApp outreach to export managers — with three face-to-face motions: visits to Turkish trade shows across Istanbul, Bursa, Ankara, Izmir, Antalya, Konya, Gaziantep, and Denizli, office visits to key accounts, and industrial zone visits to manufacturing clusters. Beyond lead generation, Messe Turkey handles participation process management, including tracking payments, catalog entries, and signed documents between foreign organizers and Turkish exhibitors.

Revenue is generated through quote-based, multi-year professional services engagements with international trade fair organizers; pricing is not publicly disclosed. Distribution is direct-to-organizer, with a North American channel partnership via Fouress InterCon Ltd (Ajax, Ontario) serving US and Canadian clients. The company has no disclosed parent, no funding rounds, no listed management team, and no disclosed revenue. It operates without any documented AI/ML capability, patents, certifications, or public awards, and its competitive position rests on its Turkish-language field sales team, 30 years of accumulated relationships, and the depth of its industry-segmented exhibitor data.

Name

Messe Turkey

Legal name

Messe Turkey

Website

https://messeturkey.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Messe Turkey is a privately held Istanbul-based trade fair sales agency that recruits Turkish exhibitors on behalf of international exhibition organizers across nine industry verticals, using curated company databases and a multi-channel field sales process.

Ownership category

akta.pro rank

Product category

Trade Fair Promotion Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYTHAHABAB

Industry-Specific B2B Trade Show Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• Trade fair promotion
• Exhibitor acquisition
• B2B sales agency
• International exhibitions
• Turkish exhibitor outreach

Headquarters

HQ city

Sisli

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Trade Fair Promotion Services: Agency services to promote international trade shows to Turkish exhibitors, including marketing, sales outreach, and participation management

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Messe Turkey operates as a B2B trade fair marketing and sales agency that promotes international trade shows to Turkish exhibitors on behalf of foreign organizers. Its core offering covers end-to-end Turkish exhibitor acquisition and participation management, including industry-segmented database outreach, multi-channel marketing (email, phone, SMS/WhatsApp), face-to-face visits at Turkish trade shows, office visits, and industrial zone visits, plus participation process administration (payments, catalog entries, document signing).

Product overview

Messe Turkey is a trade fair marketing agency that connects international exhibition organizers with Turkish exhibitors. The company operates through a structured service portfolio organized into three marketing steps (Email Marketing, Phone Marketing, SMS/WhatsApp Marketing) and three face-to-face visit categories (Trade Show Visits, Office Visits, Manufacturing Zone Visits). Services include reaching potential exhibitors via industry-specific databases, communicating in Turkish with cultural alignment, introducing exhibitions with detailed presentations, and managing participation processes including payment tracking and document management. The company promotes across nine industry verticals: Building & Construction, Metalworking & Metal Processing, Machinery and Industrial Technologies, Textile/Fashion, Energy & Environment, Furniture & Interior Design, HoReCa, Agriculture/Food Processing, and Plastics/Packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing for Trade Fair Promotion Initial promotion step using industry-segmented Turkish company databases to deliver targeted email campaigns promoting an international trade fair to potential Turkish exhibitors.
• Phone Marketing for Trade Fair Promotion Direct phone outreach to important Turkish companies and follow-up calls on email inquiries to re-engage lost interest and communicate exhibition advantages.
• SMS and WhatsApp Marketing for Trade Fair Promotion Mobile messaging outreach to Turkish export managers and decision-makers via SMS and WhatsApp with friendly, real-time Turkish-language communication.
• Trade Show Visits On-site visits by Messe Turkey sales team to Turkish national exhibitions to meet potential exhibitors, promote the trade fair, and update decision-maker information in the company database.
• Office Visits Personal office meetings with key Turkish companies for detailed exhibition presentations, Q&A, and participation agreement closing.
• Industrial (Manufacturing) Zone Visits Targeted visits to Turkish industrial manufacturing clusters in Istanbul, Bursa, Ankara, Izmir, Antalya, Konya, Gaziantep, and Denizli to reach multiple companies within each industry zone.
• Exhibitor Participation Process Management End-to-end tracking and management of Turkish exhibitor obligations including payments, catalog entries, document signing, and ongoing communication between foreign organizers and Turkish participants.
• Building & Construction Industry Trade Fair Promotion Industry-vertical trade fair promotion targeting Turkish building and construction manufacturers and suppliers, backed by a 12,000-company industry-specific database.
• Metalworking & Metal Processing Industry Trade Fair Promotion Industry-vertical trade fair promotion targeting Turkish metalworking, welding, foundry, steel, and tube & pipes manufacturers, backed by a 6,000-company industry-specific database.
• Machinery and Industrial Technologies Trade Fair Promotion Industry-vertical trade fair promotion targeting Turkish machinery, textile machinery, packaging, mining, woodworking, and agricultural machinery manufacturers, backed by a 15,000-company industry-specific database.
• Textile, Home Textile, Fabrics & Fashion Trade Fair Promotion Industry-vertical trade fair promotion targeting Turkish yarn, fibre, apparel, home textile, fashion, leather, and footwear manufacturers serving an industry that exports to more than 200 countries.
• Energy, Environment and Water Technologies Trade Fair Promotion Industry-vertical trade fair promotion targeting Turkish power generation, transmission, renewable energy, cables, and lighting manufacturers, supported by approximately 5,000 electrical machinery manufacturers in the country.
• Furniture & Interior Design Trade Fair Promotion Industry-vertical trade fair promotion targeting Turkish home, office, and hotel furniture plus interior design manufacturers, backed by an 8,000-company industry-specific database.
• Hotel, Restaurant and Catering (HoReCa) Industry Trade Fair Promotion Industry-vertical trade fair promotion targeting Turkish hotel equipment, restaurant furniture, and catering supply manufacturers, backed by a 7,500-company industry-specific database.
• Agriculture, Food and Food Processing Industry Trade Fair Promotion Industry-vertical trade fair promotion targeting Turkish food processing, agriculture, halal food, and beverage manufacturers.
• Plastics, Printing & Packaging Industry Trade Fair Promotion Industry-vertical trade fair promotion targeting Turkish plastics, printing, packaging, and labelling technologies manufacturers.

Quantifiable outcome

• 300 Turkish exhibitors at Heim Textil (7x larger than any other country)
• +2 more outcomes

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Turkish Exporter AssociationscoreChannel Partner/ Reseller/ DistributorMesse Turkey has close relations and cooperation with Turkish exporter associations to inform their members about trade show opportunities. The associations serve as distribution channels for promoting international exhibitions to Turkish companies.
• Fouress InterCon LtdminorChannel Partner/ Reseller/ DistributorUSA-Canada partner representing Messe Turkey in North American markets. Located at 43 Clover Ridge Drive W, Ajax, Ontario L1S 3M6, Canada. Provides local support for North American trade fair organizers.

Scale indicators13 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Messe Düsseldorf: Large German trade fair organizer (drupa, K, MEDICA) that requires local representation in key export markets like Turkey, where Messe Turkey-style agencies play a comparable intermediary role.
• Hannover Messe: World-leading industrial trade fair organizer. Messe Turkey's machinery and industrial technologies vertical (15,000 companies in database) is directly relevant to Hannover Messe's exhibitor acquisition needs in Turkey.
• Messe Frankfurt: Global trade fair organizer operating major international fairs (Ambiente, Heimtextil). Messe Turkey is a representative agent for shows like Heimtextil; Messe Frankfurt is both a client and the global incumbent whose organizer model Messe Turkey supports in Turkey.
• Deutsche Messe (now Deutsche Messe+INTERSCHALT): German trade fair organizer with industrial focus. Comparable as a major international organizer whose Turkish exhibitor sourcing overlaps with Messe Turkey's machinery and metalworking verticals.
• Koelnmesse: Major German trade fair organizer (e.g., Anuga, interzum). Comparable as an international fair organizer whose Turkish exhibitor acquisition efforts would naturally use agencies like Messe Turkey.

Direct peers

• IFP Group (International Fairs & Promotions): International trade fair representative agency operating across multiple MENA and emerging markets. Comparable as a multi-country trade fair promotion agency helping organizers acquire exhibitors in regional markets.
• Tuyap Fairs and Exhibitions Organization: Tuyap is one of Turkey's largest domestic trade fair organizers. While Messe Turkey promotes international fairs to Turkish exhibitors, Tuyap organizes its own fairs; they are directly comparable as Turkish-based exhibition industry players competing for the same exhibitor attention and budgets.
• ITF (International Trade Fair) representative agencies in other emerging markets: Local sales/representation agencies in markets like India, Brazil, Mexico, and China that perform the same exhibitor acquisition function for European and US trade fair organizers. Closest direct functional peers even though not a single named company.
• TFO Exhibitor Agency: Turkey-based exhibitor recruitment and trade fair representation agency offering services directly comparable to Messe Turkey's exhibitor acquisition model.

Others

• Istanbul Trade Fair Organizers Association: Industry association for trade fair organizers in Turkey. Comparable ecosystem player that intersects with Messe Turkey's exporter association affiliations and shapes the competitive landscape for Turkish exhibitor acquisition services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/messe-turkey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messe Turkey