What Ecco Pacific does

Ecco Pacific is an Australian wholesale distributor and sales agent of specialty hardware, electrical products, and tools, founded in 1992 and headquartered in Seven Hills, NSW. The company is a wholly-owned subsidiary of Legend Corporation and operates three regional offices (Seven Hills NSW, Mitcham VIC, Northgate QLD) supporting national field sales coverage through dedicated Key Account Managers. Ecco Pacific distributes products across 10 categories — including fibre networking and data communications, server racks, cable and wire management, power supplies and batteries, test and measurement, tools and equipment, safety and PPE, electrical and power connectivity, chemicals/cleaners/sealants, and renewable energy and DC systems — alongside three owned sub-brands: CABAC (885+ SKUs of electrical and data products), Tripac (PVC corrugated conduit), and Hypertec (electrician tools).

The company serves three primary customer segments: electrical and data tradespeople (professional electricians, data installers), home DIY renovators, and hardware and electrical retailers (Bunnings, Mitre 10, Sydney Tools, Total Tools). It also acts as an Australian market-entry partner for global and local brands, sourcing products via import networks in the USA, China, and Southeast Asia. The technology base centers on physical hardware products meeting Australian standards (AS/NZS 2053.5:2001, AS/NZS 61386.23:2022, BEP certification, IEC61010 safety ratings), with operational performance supported by a DIFOT (Delivery In Full On Time) rate exceeding 95%.

Ecco Pacific operates a hybrid distribution and agency revenue model. It earns revenue through hardware sales to wholesalers and retailers (primary stream), supplemented by transaction-related income including a 2% surcharge on credit card payments and 1.5% per month interest on overdue accounts. Pricing is account-gated and quote-based, with credit terms available to qualified buyers. Go-to-market is sales-led with a field sales team targeting trade and retail accounts, complemented by channel partnerships with Australia's major hardware chains and a direct e-commerce storefront at eccopacific.com.au. Marketing includes content (knowledge centre/blog), LinkedIn presence, and email outreach. The company is privately held, does not publicly disclose revenue, and reports no external funding rounds.

Name

Ecco Pacific

Legal name

Legend Corporation Pty Ltd

Website

https://eccopacific.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecco Pacific is an Australian wholesale distributor and agent of electrical hardware, tools, and data communications products, serving electrical and data tradespeople, DIY consumers, and major hardware retailers (Bunnings, Mitre 10, Sydney Tools, Total Tools) across Australia and New Zealand as a subsidiary of Legend Corporation.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware and Tool Distribution: Ecco Pacific generates revenue through distributing electrical products, hardware, tools, and specialty equipment to Australian wholesalers and retailers. The company acts as both a distributor and agent, sourcing products from global and local manufacturers for resale into the trade and retail channels.
2. Credit Sales and Payment Processing: The company offers credit terms to qualified customers and charges a 2% surcharge on credit card payments. Interest of 1.5% per month is charged on overdue accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ecco Pacific is an Australian-owned wholesale distributor and agent of specialty hardware, electrical products, tools, and data communications equipment. The company imports and resells a broad product range—including its own CABAC, Tripac, and Hypertec sub-brands—into Australian wholesalers, hardware retailers, and trade customers, supported by a field sales team and e-commerce storefront.

Product overview

Ecco Pacific is an Australian-owned distributor and agent of specialty hardware, tools, and big box hardware serving electricians and data specialists, and hardware and specialist retailers. The company is part of Legend Corporation and operates as a leading importer of electrical products for Australian wholesalers and retailers. The product portfolio consists primarily of physical hardware products organized into distinct categories, with two major sub-brands: CABAC (electrical and data products including cable preparation tools, heat shrink, terminals, and test equipment) and Tripac (PVC corrugated conduit solutions). Additional sub-brands include HYPERTEC (professional tools for electricians). The offering spans 10 main product categories: Fibre Networking & Data Comms, Server Racks and Cabinets, Cable & Wire Management, Chemicals/Cleaners/Sealants, Electrical & Power Connectivity, Power Supplies & Batteries, Renewable Energy & DC Systems, Safety & PPE, Test and Measurement, and Tools and Equipment.

Differentiator

Problem solved

Functional benefit

Brands

• CABAC: Electrical and data products brand including cable preparation tools, heatshrink tubing, cable ties, and test equipment.
• Tripac
• Hypertec Tools

Products and services

• CABAC Sub-brand distributing a comprehensive range of electrical and data products including cable preparation tools, heat shrink tubing, terminals, multimeters, clamp meters, insulation testers, RCD testers, phase rotation testers, and voltage testers for electricians and data specialists.
• Tripac Sub-brand providing PVC corrugated conduit solutions for residential, commercial, industrial, underground, and in-slab electrical installations, including heavy duty solar, medium duty grey, and heavy duty orange variants.
• HYPERTEC Tools Sub-brand offering professional-grade tools for electricians including conduit cutters, butane torches, and crimpers.
• 63mm Heavy Duty Orange Corrugated Conduit - Tripac Range Heavy duty PVC orange corrugated conduit in 63mm size for underground and in-slab electrical installations, joining the Tripac product line.
• CABAC Power Point Tester TEL1TLV2 Compact, portable electrical testing tool for power points featuring polarity testing, RCD trip testing (10-35mA), and LED visual indicators for on-site electrical safety verification.
• MI3125 Installation Test Kit AS/NZ3000 Complete installation test kit for testing to AS/NZS 3000 standards, featuring the MI3125 with multifunction dot matrix LCD, IEC61010 CATIII 600V / CATIV 300V safety rating, and supplied in a hard thermoplastic case.

Quantifiable outcome

• DIFOT 95%+ delivery performance ensures projects stay on schedule
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Legend CorporationcoreOthersEcco Pacific is a wholly-owned subsidiary of Legend Corporation Limited, an Australian company that operates across electrical, data, and utility sectors. Legend Corporation encompasses multiple subsidiary companies including CABAC, PCWI, Acculec Power, MSS Data Solutions, and others, providing Ecco Pacific with corporate resources, shared services, and brand portfolio synergies.
• BunningscoreChannel Partner/ Reseller/ DistributorMajor Australian hardware retailer operating 300+ stores nationwide. Ecco Pacific supplies products including CABAC electrical hardware, Tripac conduit, and tools through Bunnings' national retail network serving both trade customers and DIY consumers.
• Mitre 10coreChannel Partner/ Reseller/ DistributorAustralian independent hardware retailer cooperative with stores across the country. Ecco Pacific provides electrical and hardware products through Mitre 10's network of independent hardware stores targeting both trade and consumer markets.
• Sydney ToolsmajorChannel Partner/ Reseller/ DistributorSpecialist trade tool retailer serving professional tradespeople in the Australian market. Ecco Pacific supplies tools and equipment through Sydney Tools' specialist trade-focused retail format.
• Total ToolsmajorChannel Partner/ Reseller/ DistributorTrade tool specialist retailer operating stores across Australia. Ecco Pacific distributes products including electrical tools, test equipment, and hardware through Total Tools' trade-focused retail network.
• National Credit Insurance (Brokers) Pty LtdminorOthersCredit insurance and risk management partner used by Legend Corporation and subsidiaries for credit worthiness assessment and credit protection services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dicker Data: ASX-listed Australian distributor of IT hardware, software, and data communications products. Comparable to Ecco Pacific's data communications, server racks, and networking product categories and reseller channel focus.
• Middy's: One of Australia's largest electrical wholesalers with a national branch network serving electricians and contractors. Highly comparable to Ecco Pacific in product range, target tradesperson customer base, and channel model.
• Lawrence & Hanson: Long-established Australian electrical wholesaler (now part of the Rexel Group) supplying cables, lighting, and electrical accessories to trade customers. Comparable business model and overlapping product portfolio with Ecco Pacific.
• Rexel Australia: Australian arm of the global Rexel Group, distributing electrical, lighting, and data products to trade and retail customers. Direct peer given the overlapping electrical wholesaler business model, customer base, and product categories.
• John R. Turk: Australian industrial and electrical supplies distributor serving utilities, contractors, and trade customers. Comparable to Ecco Pacific in distribution model and target end-markets across electrical and industrial products.
• Würth Australia: Australian subsidiary of the global Würth Group, distributing tools, fasteners, and trade consumables to automotive, construction, and trade customers. Comparable channel-led distribution model with overlapping trade tool offering.
• RS Components Australia: Australia operation of RS Group, a global distributor of electronic, electrical, and industrial components with a strong e-commerce channel. Comparable to Ecco Pacific's Test & Measurement, connectivity, and data communications categories.

Broad incumbents

• Snap-on Industrial: Australian arm of Snap-on Incorporated, a global tools and equipment company serving automotive, industrial, and trade customers. Overlaps with Ecco Pacific's tool offering but operates a much broader portfolio and franchise model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecco-pacific

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecco Pacific