John R Turk
John R Turk is an Australian wholesale electrical supplies distributor operating 33 branches and a proprietary WebStore across Queensland, NSW, and ACT, serving electricians, contractors, and industrial, commercial, and residential customers. The company is a wholly-owned subsidiary of Rexel Group.
- Company typePrivate
- Founded1993
- HeadquartersSilverwater, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What John R Turk does
John R Turk is an Australian wholesale electrical supplies distributor serving industrial, commercial, and residential markets, with operations dating to 1993. The company operates a 33-branch physical network spanning Queensland, New South Wales, and the Australian Capital Territory, complemented by an industry-leading proprietary WebStore e-commerce platform with native iOS and Android mobile applications, Click & Collect, and delivery capabilities including a 2-hour Express option. Product coverage spans cable and cable management, data and communications, electrical appliances, HVAC, hardware, industrial controls, energy management and solar (including EV charging and battery storage), lighting, safety, tools, and AV/security/detection categories.
The company's core technology is the WebStore platform, which provides 24/7 account-based ordering, real-time branch-level stock visibility, branch stock lock, nearby stock sourcing across the network, multiple carts, saved lists, fast order entry, online quote management, electronic proof of delivery, and purchase order approval workflows. A distinguishing technical feature is the company's set of integrations with nine job management and accounting software platforms (AroFlo, Simpro, Xero, MYOB, Tradify, Fergus, ServiceM8, Jobtracker, and Ascora), which automate invoice and price file delivery into contractor back-office systems. The platform also hosts Schneider Electric and Clipsal product configurators, an Easy Cart Builder for pre-configured bundles, and a Sustainable Selection sub-brand surfacing energy transition products.
John R Turk's business model is wholesale hardware distribution through trade credit accounts (for ABN holders with invoicing terms) and cash accounts (debit/credit card), with account-specific personalized pricing and quote-based pricing for items without displayed prices. The go-to-market is sales-led, relying on the branch counter network and WebStore to serve a fragmented base of electricians, contractors, industrial facilities, commercial buildings, and residential tradespeople. The company is a wholly-owned subsidiary of Rexel Group, a global electrical distribution major headquartered in France, which provides corporate support, buying power, and supplier relationships.
John R Turk firmographics
Firmographics- Name
- John R Turk
- Legal name
- John R Turk
- Website
- https://jrt.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- John R Turk is an Australian wholesale electrical supplies distributor operating 33 branches and a proprietary WebStore across Queensland, NSW, and ACT, serving electricians, contractors, and industrial, commercial, and residential customers. The company is a wholly-owned subsidiary of Rexel Group.
- Ownership category
- akta.pro rank
Where John R Turk is headquartered
LocationHeadquarters
- HQ city
- Silverwater
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
John R Turk business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Electrical Supplies Distribution: Wholesale distribution of electrical supplies including cable, power distribution equipment, data & communications products, HVAC, industrial equipment, lamps, light fittings, switches, plugs & sockets, tools, hardware, safety equipment, and energy management/solar products to industrial, commercial and residential markets.
- Trade Account Sales: Account-based sales model offering trade credit terms to registered ABN-holding businesses, with invoicing and payment options including debit/credit card for cash accounts.
- WebStore E-commerce Sales: Online sales through the WebStore platform with pricing visibility for account holders, featuring quote requests and online ordering capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Credit Account - Account Pricing |
| Other | Pay-as-you-go | Cash Account - Card Payment |
| Quote-based/ custom | Pay-as-you-go | Price on Request |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
John R Turk product offering
Product offeringCore offering
John R Turk is an Australian wholesale electrical supplies distributor operating 33 branches across Queensland, New South Wales, and ACT, serving industrial, commercial, and residential markets with products including cables, power distribution, lighting, data and communications, HVAC, hardware, AV/security, and energy management and solar equipment. The company combines physical branch counter service with a proprietary WebStore e-commerce platform and mobile application, offering trade credit and cash account options to electricians, contractors, and trade businesses with integration into job management and accounting software.
Product overview
John R Turk operates as a wholesale electrical supplies distributor serving Industrial, Commercial & Residential markets with over 30 years of experience. The core offering is the WebStore platform - a unified e-commerce system providing 24/7 access to the full product catalog across 33 Australian branches. The platform integrates product discovery features (Saved Lists, Multiple Carts, Branch Stock Lock, Nearby Stock, Fast Order, Most Ordered) with business workflow tools (Online Order Approval, Quote Management, Price on Request) and curated product ranges (Everyday Essentials, Sustainable Selection). The Easy Cart Builder enables quick ordering of pre-configured bundles, while Schneider Configurators assist with product selection. A mobile application complements the web platform. The company also integrates with multiple job management and accounting software systems (AroFlo, Simpro, Xero, MYOB, ServiceM8, Fergus, Tradify, Jobtracker, Ascora) for automated price and invoice file delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Rexel Group: Parent company and global electrical distribution group
Products and services
- Wholesale Electrical Supplies Distribution Core wholesale distribution of electrical supplies including cable, power distribution, data and communications, HVAC, industrial equipment, lamps, light fittings, switches, plugs and sockets, tools, hardware, safety equipment, energy management, and solar products. Served to industrial, commercial, and residential markets through 33 branch locations and a proprietary WebStore platform, targeting electricians, contractors, and trade businesses with ABN-registered accounts.
- WebStore E-commerce Platform Proprietary industry-leading online platform providing 24/7 access to the full electrical product catalog for registered trade account holders. Includes account pricing, real-time branch stock visibility, multiple cart management, saved lists, Fast Order, online quote requests and approvals, branch stock lock, nearby stock search, and integration with accounting and job management software.
- John R Turk Mobile Application Native mobile app available on iOS and Android for trade customers, featuring streamlined homepage, offline catalog browsing, barcode scanning for quick product entry into the basket, and full ordering capabilities. Complements the WebStore for on-the-go trade procurement.
- Click & Collect Service Service allowing trade customers to order online through WebStore or mobile app and collect from a nominated branch, typically ready within 60 minutes, with notification when the order is ready for pickup.
- Everyday Essentials Product Range Curated range of over 600 guaranteed in-stock products covering major daily-use electrical categories available across all 33 branches, sourced from key national brand suppliers including the exclusive Bizline consumables, tools, terminals, and fixings range.
- Sustainable Selection Product Range Environmentally responsible electrical product range meeting sustainability criteria and supporting energy transition requirements, identified by a sustainability icon within the WebStore to help customers identify compliant and eco-focused products.
- Trade Credit Account Account-based relationship for ABN-registered trade businesses providing personalized account-based pricing, invoicing with credit terms, and integration with job management and accounting software for automated invoice and price file delivery.
- Delivery Service Delivery of online orders to customer addresses across the served territories, with a 2-hour Express delivery option available for selected areas. Complemented by Electronic Proof of Delivery (ePOD) displayed online against order lines in Order History.
Companies that use John R Turk
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
John R Turk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature14 records
John R Turk partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Rexel GroupcoreJohn R Turk is a division of Rexel Australia, which is part of the global Rexel Group, a worldwide expert in electrical distribution. The Rexel Group provides corporate support, buying power, and brand affiliation.
- AroFlocoreIntegration with AroFlo supplier catalog feature and Supplier Connect for automated price files, invoice delivery, and direct order creation within AroFlo platform.
- SimprocoreAutomated integration with Simpro for invoice and price file delivery. Supports both automated loads and manual CSV imports.
- XerocoreIntegration for direct invoice delivery to Xero software package with optional line-item details and draft/bill preferences.
- MYOBcoreIntegration with MYOB AccountRight for direct invoice appearance. Provides CSV formatted invoices and monthly price files for other MYOB versions.
- TradifycoreMonthly price file delivery formatted for instant import into Tradify job management software.
- Schneider ElectriccoreProduct configurators for Schneider ranges including Harmony, Motor Control, Acti-9, Iconic, ProSeries, and Select Configurator.
- ClipsalcoreProduct configurators for Clipsal Iconic and ProSeries ranges available on the WebStore.
- BizlinecoreExclusive distribution of Bizline branded products including Everyday Essentials range consumables, tools, terminals, and fixings.
- 3M ElectricalminorReseller of 3M Electrical products including cable jointing kits and sealing products.
- SoudalminorReseller of Soudal adhesive and sealants including T-Rex, FixAll, and Soudaseal product lines.
- RamsetminorReseller of Ramset anchoring and fixing products including Dynaset wedge anchors and Wall Mate anchors.
- EnergizerminorEasy Cart Builder partner for batteries and torches product category.
- Electra CablesminorSupplier of cable products through leading supplier branding.
- ClevertronicsminorSupplier partner featured in supplier carousel on website.
- EvoltminorSupplier partner for EV charging solutions.
- APC (by Schneider Electric)minorSupplier partner for UPS and power protection products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
John R Turk competitors and assessment
Company assessmentDirect peers
- Bitek: Australian wholesale distributor of electrical, security, and AV products to trade installers, with overlapping customer base and product categories.
- Lawrence & Hanson: Australia's largest independent electrical wholesaler with a national branch network serving electricians, contractors, and industrial customers across the same product categories as John R Turk (cable, lighting, power distribution, data).
- Ideal Electrical: Sister brand under Rexel Australia distributing electrical supplies to trade customers via its own branch network and e-commerce platform — directly comparable in product mix and target customer.
- Middendorp Electric: Australian electrical wholesaler supplying cables, lighting, and power distribution products to trade and industrial customers, with comparable product portfolio and customer segments.
- AGM Electrical Supplies: Australian independent electrical wholesaler operating a multi-branch network serving electricians and contractors with similar cable, lighting, and accessory ranges.
- Tradezone Electrical: Australian electrical and data wholesaler serving trade customers with a comparable product range (cable, data/communications, power, lighting) and trade account model.
- NHP (NHP Electrical Engineering Products): Australia and New Zealand electrical engineering products distributor (now part of Eaton) supplying industrial switchgear, motor control, and automation — overlapping with John R Turk's industrial customer segment.
Broad incumbents
- Rexel Australia: Direct parent brand and sister division to John R Turk within Rexel Australia, operating the Rexel-branded branch network with overlapping product range and customer base across Australia.
Emerging players
- Sparky Direct: Online-focused Australian electrical supplies retailer targeting the same trade electrician customer base as John R Turk but with a pure e-commerce model and no branch overhead.
Others
- Schneider Electric Australia: Global manufacturer of electrical distribution and automation products that supplies John R Turk (Schneider/Clipsal configurators) and is a strategic vendor partner rather than direct wholesaler — included as the upstream ecosystem counterpart.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
John R Turk social profiles
Digital presenceJohn R Turk financial estimates
Financial estimateRevenue estimate
Valuation estimate
John R Turk leadership team
Management profileNumber of profiles
John R Turk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
John R Turk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about John R Turk
What does John R Turk do?
John R Turk is an Australian wholesale electrical supplies distributor operating 33 branches across Queensland, New South Wales, and ACT, serving industrial, commercial, and residential markets with products including cables, power distribution, lighting, data and communications, HVAC, hardware, AV/security, and energy management and solar equipment. The company combines physical branch counter service with a proprietary WebStore e-commerce platform and mobile application, offering trade credit and cash account options to electricians, contractors, and trade businesses with integration into job management and accounting software.
Is John R Turk a public or private company?
John R Turk is a private company. It is classified as corporate owned and is currently operating.
When was John R Turk founded?
John R Turk was founded in 1993. It employs 101 to 250 people.
Where is John R Turk based?
John R Turk is headquartered in Silverwater, Australia, in the Oceania region.
How does John R Turk make money?
Three revenue lines are on record. Electrical Supplies Distribution is the primary driver. The others are trade Account Sales and webStore E-commerce Sales.
Who are John R Turk's main competitors?
Direct peers on record are Bitek, Lawrence & Hanson, Ideal Electrical, Middendorp Electric, AGM Electrical Supplies, Tradezone Electrical and NHP (NHP Electrical Engineering Products). Rexel Australia is listed as a broad incumbent. Sparky Direct is listed as an emerging player. Schneider Electric Australia is listed as an others.
Does John R Turk have an API?
No public API is recorded for John R Turk.