Masarat

What Masarat does

Masarat is a Libyan fintech company founded in 2005 that provides white-label mobile banking and electronic payment infrastructure to the country's major commercial banks and telecom operators. Operating from Tripoli as a privately held joint-stock company, it pioneered mobile banking in Libya and today serves 3.5 million+ subscribers across six core partner banks — National Commercial Bank, Al-Wahda Bank, Jumhouria Bank, North Africa Bank, Sahara Bank, and Libyan Islamic Bank — covering 408+ bank branches. The company processes 123 million+ financial operations annually and circulates over 150 billion LYD in value each year.

The company's product portfolio spans individual mobile banking applications (Mobi Mal, Musrefy+, Al-Wahda Mobile, LiBank Mobile, Mobi Nab), corporate banking apps (NCB Business, Masrafi Business, Al-Wahda Business, Mobi Nab Business), and electronic payment services (Yussor Pay, Masrafy Pay, Mobi Cash, Nab4Pay, Sahara Pay, Al-Seraj Pay, Al-Daman Pay), plus a centralized unified payment network called One Pay sponsored by the Central Bank of Libya that enables inter-bank fund transfers and cross-app merchant acceptance. Its technology stack includes SMS-based banking for feature-phone users, smartphone applications on iOS and Android, NFC-enabled SoftPOS (Tap-to-Pay) — introduced first in Libya by Masarat — digital identity verification services, and 24/7 automated smart branches with self-service kiosks for unattended account opening and card issuance. The company also integrates with the four major Libyan telecom operators (Libyana, Al Madar, LTT, Hatif Libya) for prepaid card purchases.

Masarat operates on a B2B2C go-to-market model, monetizing through transaction fees on financial operations, commission-based merchant payment processing, and recurring subscription/service relationships with bank partners. End users are acquired through bank branch referrals and download branded apps from Google Play and Apple Store. Revenue figures, headcount changes, and external funding are not publicly disclosed, and the company is privately held with no parent or subsidiary relationships reported.

Name

Masarat

Legal name

Masarat For IT and Financial Services Co.

Website

https://masarat.ly

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Masarat is a Libyan fintech company founded in 2005 that provides white-label mobile banking, electronic payment, and SoftPOS infrastructure to six major Libyan commercial banks, serving 3.5M+ subscribers across 408+ bank branches and processing 123M+ financial operations annually.

Ownership category

akta.pro rank

Product category

Mobile Banking and Payment Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE)

Keywords

• Mobile banking platform
• Electronic payment services
• Inter-bank payment network
• Fintech infrastructure software
• Merchant payment processing

Headquarters

HQ city

Tripoli

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction Fees - Financial Operations: Fees charged per financial transaction including fund transfers, bill payments, and prepaid card purchases processed through the mobile banking platform. The company reports 123M+ total financial operations in a year.
2. Merchant Payment Processing: Commission-based revenue from merchants accepting electronic payments through payment apps (Yussor Pay, Masrafy Pay, Sahara Pay, Al-Seraj Pay, etc.). Merchants receive payments directly to their bank accounts.
3. Subscription/Membership Services: Revenue from monthly subscription fees (1% deduction mentioned for certain merchant accounts) and ongoing service relationships with bank partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Masarat develops and operates a mobile banking and electronic payment platform that enables Libyan banks to offer digital financial services to their customers. The company delivers bank-branded mobile applications for individuals and businesses covering account management, fund transfers, bill payments, prepaid telecom card purchases, and merchant payment acceptance via QR codes and NFC SoftPOS. Its unified One Pay inter-bank payment network, sponsored by the Central Bank of Libya, connects participating banks so customers can transact across bank networks.

Product overview

Masarat is a Libyan fintech company offering an integrated suite of mobile banking and electronic payment services. The portfolio consists of individual mobile banking applications (Mobi Mal, Musrefy+, Al-Wahda Mobile, LiBank Mobile, Mobi Nab) connected to partner Libyan banks, business banking versions for merchants (NCB Business, Masrafi Business, Al-Wahda Business, Mobi Nab Business), and a range of electronic payment services (One Pay, Yussor Pay, Masrafy Pay, Al-Seraj Pay, Sahara Pay, Mobi Cash, Nab 4 Pay) that enable merchant payments and fund transfers across bank networks. The platform provides SMS-based services, smartphone applications, and unified payment networks connecting multiple banks.

Differentiator

Problem solved

Functional benefit

Brands

• Mobi Mal: Mobile banking service for National Commercial Bank customers
• Mobi Nab
• Musrefy+ (مصرفي بلس)
• Al-Wahda Mobile (الوحدة موبايل)
• LiBank Mobile (ليبانك موبايل)
• Yussor Pay (يسر باي)
• Mobi Cash (موبي كاش)
• Nab4Pay (ناب 4 باي)
• Masrafy Pay (مصرفي باي)
• One Pay (وان باي)
• Al-Seraj Pay (السراج باي)
• Al-Daman Pay (الضمان باي)
• Sahara Pay (صحارى باي)
• NCB Business
• Mobi Nab Business (موبي ناب أعمال)
• Al-Wahda Business (الوحدة أعمال)
• Masrafi Business (مصرفي أعمال)

Products and services

• Mobi Mal Mobile banking service for National Commercial Bank customers, enabling account access, balance inquiries, bill payments, and fund transfers via smartphone app and SMS.
• Musrefy+ Mobile banking service for Jumhouria Bank customers providing account access, balance checks, and financial transactions through smartphone app and SMS channels.
• Al-Wahda Mobile Mobile banking service for Al-Wahda Bank customers enabling immediate access to bank accounts, balance inquiries, and fund transfers via smartphone app and SMS.
• LiBank Mobile Mobile banking service for Libyan Islamic Bank customers providing fast and secure access to bank accounts with prepaid card purchasing, currency exchange rates, and ATM location services.
• Mobi Nab Mobile banking service for North Africa Bank customers enabling immediate and secure access to bank accounts via smartphone application or SMS service.
• NCB Business Business banking application for National Commercial Bank merchants and businessmen providing account information and enabling daily banking transactions.
• Masrafi Business Business banking service for Jumhouria Bank offering solutions for merchants and business owners including account management, fund transfers, and payroll automation.
• Al-Wahda Business Business banking service for Al-Wahda Bank enabling merchants and businessmen to manage accounts and conduct transactions throughout the day.
• Mobi Nab Business Business banking solution for North Africa Bank merchants and businessmen providing account information and transaction capabilities.
• One Pay Unified payment network sponsored by the Central Bank of Libya enabling purchases via Mobicash, Masrafy Pay, Yussor Pay, or Sahara Pay at any merchant accepting other payment services, including cross-bank fund transfers.
• Yussor Pay E-payment service for National Commercial Bank customers enabling merchants to receive payments through fund transfers from customer bank accounts.
• Masrafy Pay Mobile payment service for Jumhouria Bank customers enabling merchants to accept payments via secure and instant fund transfers from customer bank accounts.
• Al-Seraj Pay E-payment service from Al-Seraj Islamic Bank allowing customers to settle purchases and bills through bank account transfers to merchant or service provider accounts.
• Sahara Pay Advanced electronic payment service from Sahara Bank enabling merchants to accept customer payments with instant transfers to their bank accounts via Sahara Mobile app.
• Mobi Cash Payment service for Al-Wahda Bank customers within Al-Wahda Mobile package providing safe and easy payment methods for merchants, business owners, and customers.
• Nab 4 Pay E-payment service for North Africa Bank customers enabling purchases and bill payments through bank account transfers to merchant or service provider accounts.
• PalmPay Mobile payment application enabling users to make purchases and transactions through connected banking services.

Quantifiable outcome

• 123M+ financial operations processed in one year
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• National Commercial Bank (NCB)coreStrategic or Co-development PartnerLong-standing banking partner since 2005, offering MobiMal (personal mobile banking), NCB Business (corporate banking), and Yussor Pay (e-payment) services to NCB customers. Service number 19019.
• Al-Wahda BankcoreStrategic or Co-development PartnerMajor banking partner offering Al-Wahda Mobile (personal banking), Al-Wahda Business (corporate), and Mobi Cash (e-payment) services. Service number 16016.
• Jumhouria BankcoreStrategic or Co-development PartnerBanking partner offering Musrefy+ (personal banking), Masrafi Business (corporate), and Masrafy Pay (e-payment) services to Jumhouria Bank customers.
• North Africa Bank (NAB)coreStrategic or Co-development PartnerBanking partner offering MobiNab (personal banking), Mobi Nab Business (corporate), and Nab4Pay (e-payment) services. Service number 16016.
• Sahara BankcoreStrategic or Co-development PartnerBanking partner offering Sahara Mobile (personal banking), Sahara Corporate (corporate), and Sahara Pay (e-payment) services.
• Libyan Islamic Bank (LiBank)coreStrategic or Co-development PartnerBanking partner offering LiBank Mobile (personal banking) service for Islamic banking customers.
• Libyana MobilecoreTechnology or IntegrationMajor Libyan telecom operator integrated with Masarat's mobile banking platform for prepaid card purchases (Libyana airtime/top-up) through banking apps. Listed as partner in 'Our Partners' section.
• Al MadarcoreTechnology or IntegrationLibyan telecom operator integrated with Masarat platform for prepaid card services (Al Madar airtime). Listed as partner.
• LTT (Libya Telecom & Technology)coreTechnology or IntegrationLibyan telecom operator integrated for prepaid card purchases (LTT airtime) through Masarat banking apps. Listed as partner.
• Central Bank of LibyacoreStrategic or Co-development PartnerRegulatory sponsor of the One Pay unified payment network, enabling inter-bank payments and transfers across all participating banks. Strategic oversight of national payment infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Telebirr (Ethio Telecom): Ethiopia's national mobile money platform operated by the state telecom and licensed by the National Bank of Ethiopia. Comparable regulator-sponsored mobile money and merchant payment network to Masarat's Central Bank-sponsored One Pay.
• Thawani: Omani mobile payment platform providing merchant QR acceptance and P2P transfers licensed by the Central Bank of Oman. Comparable to Masarat as an Arab-region, regulator-backed electronic payment service with similar merchant acceptance focus.

Direct peers

• Paymob: Egyptian payment gateway and merchant acceptance platform offering QR, card, and mobile wallet acceptance alongside developer APIs. Comparable to Masarat's SoftPOS and merchant payment apps in function and emerging-market emerging-market positioning.
• Network International: UAE-headquartered payment processor serving banks and merchants across the Middle East and Africa. Closely comparable to Masarat as a regional payment processor operating white-label banking and merchant acceptance infrastructure for partner financial institutions.
• Fawry: Egypt's leading electronic payments network enabling bill payments, mobile top-ups, and merchant acceptance through apps and POS. Highly comparable business model to Masarat's One Pay unified network and merchant payment services, with similar B2B2C go-to-market via banks and merchants.
• bKash: Bangladesh's largest mobile financial services platform providing person-to-person transfers, bill payments, and merchant payments via mobile app and USSD/SMS. Closely comparable to Masarat in combining SMS-based banking for feature phones with smartphone apps, unified payment switch, and merchant acceptance.

Broad incumbents

• M-Pesa (Vodafone/Safaricom): The dominant African mobile money platform, offering person-to-person transfers, merchant payments, and banking services via telco-distributed agents and apps. Comparable architecture to Masarat's mobile banking platform and One Pay network, though at vastly larger scale and across many African markets.
• Verifone: Global provider of payment terminals and integrated commerce solutions including SoftPOS offerings. Comparable to Masarat at the merchant acceptance layer (SoftPOS/Soft POS), though Verifone operates globally and across broader payment infrastructure categories.

Emerging players

• MNT-Halan: Egyptian fintech offering consumer finance, payments, and merchant acceptance across Egypt. Comparable emerging-market fintech serving underbanked consumers and merchants with mobile-first financial services.
• OPay: Nigeria-headquartered mobile payment and merchant services platform operating across several African markets, offering P2P transfers, bill payments, and merchant QR acceptance. Comparable to Masarat in mobile payment app ecosystem and emerging-market execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Masaratly
• YouTubeyoutube.com/c/masaratcompany
• Facebookfacebook.com/masarat.ly
• LinkedInlinkedin.com/company/masarat-it-&-telecommunication

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masarat