What NEWCO does

NEWCO Strategies is a Washington, D.C.-based, women-owned, LGBTQ-led, majority-minority strategic consulting firm founded in 2018 that serves progressive political campaigns, advocacy organizations, non-profits, and select brands. The firm operates as a full-service consultancy with eight core service lines: electoral and issue campaign strategy, advocacy and coalition building, professional and organizational development, program management and mobilization, strategic planning, communications and messaging, event design and management, and facilitation. Delivery is conducted through direct consulting engagements, with client acquisition driven by professional referrals within the progressive ecosystem and the personal networks of the founding team. The firm reports serving nearly 100 clients on over 300 projects across 15 U.S. states and internationally in Brazil, Canada, Germany, Mexico, and the Netherlands.

In 2024 the firm co-founded the Democracy Security Project, an initiative offering safety, security, and training for democracy defenders that has reached over 500 organizations and trained over 3,000 people across 47 states. The firm has also launched a productized training portfolio (the 2026 Trainings program, covering wellness, accessibility and inclusion, and safety and security), an internal R&D arm called NEWCO Labs, and a strategic partnership with At Risk International for delivery of safety and security training. Notable client engagements include the Bill and Melinda Gates Foundation, Oxfam, Ford Foundation, Open Society Foundations, the Democratic National Committee, EMILY's List, Climate Power, Swing Left, and Vote Forward, plus testimonial-backed endorsements from Hillary Clinton and Reshma Saujani.

The business model is professional services engagements priced on a quote or project basis, with no publicly disclosed pricing or standard rate sheet. Revenue is not publicly disclosed, and the firm is privately held without external institutional investment. The team is small (1-10 employees) and led by Co-Founder and CEO Jess O'Connell, a former DNC CEO, with a management team drawn from leadership of major Democratic campaigns and progressive advocacy organizations.

Name

NEWCO

Legal name

NEWCO Strategies

Website

https://newcostrategies.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

NEWCO Strategies is a Washington, D.C.-based, women-owned strategic consulting firm serving progressive political campaigns, advocacy organizations, and non-profits with campaign strategy, coalition building, organizational development, communications, and productized training services.

Ownership category

akta.pro rank

Product category

Political Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Change Management & Transformation Consulting (BPAHAGAC), Organization Design & Operating Model Consulting (BPAHAGAB), Organization Design & Restructuring (BPACAJAB)

Keywords

• Strategic political consulting
• Campaign management services
• Advocacy coalition building
• Organizational development consulting
• Progressive campaign strategy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Revenue generated from providing strategic consulting services including electoral campaigns, advocacy, coalition building, organizational development, program management, strategic planning, communications, event management, and facilitation to political campaigns, advocacy organizations, and progressive causes.
2. Training Programs: Revenue from professional development and training services in wellness, accessibility & inclusion, and safety & security for progressive organizations and their teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NEWCO Strategies is a full-service strategic consulting firm that delivers campaign strategy, advocacy and coalition building, organizational development, program management, strategic planning, communications, event management, and facilitation services to political campaigns, advocacy organizations, and progressive non-profits. The firm supplements its core consulting practice with featured initiatives including the Democracy Security Project and a 2026 Trainings program covering wellness, accessibility and inclusion, and safety and security.

Product overview

NEWCO Strategies is a full-service strategic consulting firm offering a portfolio of professional services organized around campaign strategy and execution. The core service offerings include Electoral & Issue Campaigns, Advocacy & Coalition Building, Professional & Organizational Development, Program Management & Mobilization, Strategic Planning, Communications & Messaging, Event Design & Management, and Facilitation. Supporting these core consulting services, the firm has launched featured initiatives including the Democracy Security Project (providing security, safety, and training for democracy defenders) and a 2026 Trainings program with modules in Wellness, Accessibility & Inclusion, and Safety & Security. NEWCO Labs serves as the firm's innovation arm for developing new tools. Together, these services form an integrated consulting practice focused on helping progressive organizations, campaigns, and brands grow strategically and implement impactful programs.

Differentiator

Problem solved

Functional benefit

Brands

• Democracy Security Project: A one-stop-shop for security, safety, and training for anyone working to defend democracy. Founded in 2024 by Jess O'Connell, providing support for organizers, candidates, and anyone facing new or urgent threats to themselves or their work.

Products and services

• Electoral & Issue Campaigns Full-service campaign strategy from ideation to execution, covering elections from school boards to Presidential Primaries, for political candidates, campaigns, and progressive organizations.
• Advocacy & Coalition Building Building and organizing coalitions to motivate collective action toward client goals, for progressive advocacy organizations and non-profits.
• Professional & Organizational Development Developing and growing 21st-century organizations to seize opportunities and meet internal and external challenges, for progressive organizations and campaigns.
• Program Management & Mobilization Direct management, organizing, and advocacy to bring ideas, issues, and campaigns to life, for political campaigns and advocacy organizations.
• Strategic Planning Designing, leading, and facilitating strategic planning with clearly defined shared visions and action plans, for organizational leaders.
• Communications & Messaging Developing strategy and messaging for launching initiatives, managing crises, rapid response, and breaking through noise, for political and advocacy clients.
• Event Design & Management Dynamic, inclusive, and creative program development for impactful events and conferences of all sizes, for clients running convenings in and out of D.C.
• Facilitation Intentional facilitation serving big-picture goals, prioritizing equity and utilizing all team expertise, for organizational meetings and convenings.
• Democracy Security Project One-stop-shop for security, safety, and training for organizers, candidates, and anyone facing threats to their work in defending democracy; provides durable solutions including threat assessment, crisis response, and cyber hygiene.
• 2026 Trainings Professional development training program covering wellness, accessibility & inclusion, and safety & security for progressive organization managers and teams.
• Wellness Training Training to help managers and organizations build a stronger culture of wellness, slow burnout, and grow resilience, for progressive organization leaders and teams.
• Accessibility & Inclusion Training Training in access and inclusion best practices to proactively remove barriers to full participation, for progressive organizations and their teams.
• Safety & Security Training Training covering situational awareness, crisis response protocols, cyber hygiene, and communications safety, delivered in partnership with At Risk International for progressive organizations and democracy defenders.
• NEWCO Labs Research and development arm developing tools to train leaders and supporters on safety, wellness, and organizational resilience.

Quantifiable outcome

• Nearly 100 clients served on over 300 projects
• +3 more outcomes

Named customers45 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• At Risk InternationalcoreStrategic or Co-development PartnerPartnership with At Risk International for Safety & Security training services. Through this partnership, NEWCO provides training to help tackle security challenges and prepare organizations for emerging threats, covering topics like situational awareness, crisis response protocols, cyber hygiene, and communications practices.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GMMB: One of the largest Democratic political consulting firms in the U.S., GMMB provides media, campaign strategy, and advocacy services to candidates, parties, and causes. GMMB is a direct competitor for the same multi-state campaign and progressive cause engagements that NEWCO pursues.
• 270 Strategies: Founded by Obama 2012 campaign alumni, 270 Strategies is a progressive political consulting firm offering campaign, advocacy, and organizing services directly comparable to NEWCO's portfolio of campaign strategy, coalition building, and program mobilization. Both firms serve Democratic campaigns, advocacy organizations, and progressive causes as core clients.
• Hilltop Public Solutions: Hilltop is a Democratic political consulting firm providing campaign management, messaging, polling, and advocacy support. It directly competes with NEWCO for electoral and progressive advocacy engagements at state and national levels.
• Cicero Institute: A Democratic political consulting firm specializing in candidate recruitment, campaign management, and progressive movement work. Cicero overlaps with NEWCO on electoral and coalition-building engagements from school-board to federal races.
• M+R: M+R is a leading advocacy, fundraising, and communications agency serving non-profits, advocacy organizations, and campaigns. Like NEWCO, it offers strategic communications, digital mobilization, and coalition strategy for progressive causes, and shares a comparable client set of non-profits and advocacy orgs.
• Burness Communications: Burness is a strategic communications and public affairs firm serving non-profits, foundations, and social impact organizations — directly comparable to NEWCO's work with Oxfam, Gates Foundation, and other non-profit clients on communications, digital strategy, and campaign work.
• Precision New Media: Precision is a progressive digital strategy and advocacy firm serving non-profits, advocacy organizations, and political campaigns. Its focus on digital mobilization, advocacy, and persuasion strategy closely mirrors NEWCO's strategic communications and program management offerings.
• Beacon Research and Consulting: A progressive strategy and polling firm serving campaigns, advocacy groups, and non-profits, Beacon offers strategic advice, polling, and campaign services that compete for the same client engagements NEWCO pursues.

Broad incumbents

• Blue State Digital: Part of Blue State Group, Blue State Digital provides digital strategy, fundraising, and campaign services for Democratic campaigns and non-profits. As a larger, established digital-first agency, it overlaps directly with NEWCO's communications, digital, and mobilization offerings.

Others

• Salem Partners / Stroock & Stroock & Lavan (communications practice): Burson (formerly WPP) and other large public-affairs networks provide public relations, crisis, and advocacy communications to comparable non-profit and political clients, often competing with NEWCO on enterprise advocacy and issue campaigns though with much larger communications infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/newcostrategies
• Facebookfacebook.com/NEWCOStrategies
• LinkedInlinkedin.com/company/newco-strategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEWCO