NAET

What NAET does

NAET (Nambudripad Allergy Elimination Techniques) is a private, founder-owned healthcare methodology and training company headquartered in Fullerton, California, that was developed by Dr. Devi S. Nambudripad in November 1983. Its core offering is a non-invasive, drug-free allergy elimination protocol that combines acupressure/acupuncture, Neuromuscular Sensitivity Testing (kinesiology-based muscle response testing), nutritional evaluation, and chiropractic spinal nerve principles, all grounded in Eastern medicine meridian theory; allergens are treated one at a time in a prescribed sequence followed by a 25-hour avoidance window. The NAET methodology is a federally registered trademark, and the company actively distinguishes its branded technique from look-alike methods it does not sanction.

NAET monetizes primarily by training and certifying licensed healthcare practitioners — acupuncturists, chiropractors, medical doctors, naturopaths, osteopathic physicians, registered nurses, and licensed massage therapists — who then deliver NAET treatments in their own practices to allergy and chronic-condition patients (food and environmental allergies, asthma, eczema, autism spectrum disorders, ADD/ADHD, chronic fatigue, migraines, IBS). Since 2016, Basic and Advanced I training have been delivered online through the NAET Learning Management System in multiple languages (English, Spanish, French, German, Italian, Dutch, Japanese, Korean), with Advanced II seminars offered as $630 specialized modules and a $150/year NAR Foundation membership required for active practitioner listing. Complementary revenue comes from books published by Dr. Nambudripad ($20-$47), exclusive allergen kits sold to registered practitioners, and 6-month same-as-cash financing through PayPal Credit on seminar fees.

The company operates without external investors or a parent organization. Its global delivery is built on a network of 9,000-12,000 trained practitioners, regional licensee operators (NAET Asia, NAET China, NAET Israel, NAET Japan, NAET Mexico, NAET Spain), multilingual websites, annual international symposiums, and a NAR Foundation research arm that runs initiatives such as the Global Autism Study. Insurance billing codes have been approved since 2000, and coverage varies by carrier.

Name

NAET

Legal name

NAET

Website

https://naet.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

NAET (Nambudripad Allergy Elimination Techniques) trains and certifies licensed healthcare practitioners worldwide in a proprietary, non-invasive allergy elimination protocol that blends acupressure, kinesiology, nutrition, and chiropractic principles. Founded in 1983 and based in Fullerton, California, it serves allergy and chronic-condition patients through a global practitioner network.

Ownership category

akta.pro rank

Product category

Alternative Medicine Practitioner Training

NAICS

Educational Support Services (611710), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Allergen Immunotherapy (SCIT/SLIT) Services (HLAKAAAF)

akta.pro secondary industries

Allergy & Immunology Diagnostic Testing Centers (Skin/Challenge/PFT) (HLAKAAAL), Quality, Process Improvement & Lean/Six Sigma Certifications (EDAAANAC)

Keywords

• Allergy elimination training
• Practitioner certification courses
• Acupressure allergy therapy
• Kinesiology muscle testing
• Alternative medicine seminars

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Training Course Fees: NAET generates primary revenue from seminar and training course fees. Practitioners pay to enroll in Basic/Advanced I online courses ($2,700), refresher courses ($1,350), and Advanced II specialized seminars ($630 each). These are self-paced online courses with 90-120 day completion windows.
2. Annual NARF Membership: Certified practitioners pay an annual NARF (Nambudripad Allergy Research Foundation) membership fee of $150 to maintain active listing status on the NAET website practitioner locator.
3. Product Sales (Books and Supplies): NAET operates an e-commerce webstore selling published books ($20-$47) including titles such as 'Say Goodbye to Illness', 'Journey To Better Health', 'Resetting Your Emotions', and NAET-specific allergen testing kits exclusively to registered practitioners. Six-month same-as-cash financing is available through PayPal Credit for seminar fees.
4. Certification and Practitioner Fees: Practitioners must submit case studies and/or laboratory results for certification. The tiered practitioner classification (NAR Foundation Members, Associates, Certified Practitioners, Instructors) drives varying levels of website listing visibility and market access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

NAET sells online training courses and certification programs that teach licensed healthcare practitioners its proprietary Nambudripad Allergy Elimination Techniques methodology for non-invasive, drug-free allergy treatment. The company also generates recurring revenue through an annual NAR Foundation practitioner membership, sells books authored by the founder, and distributes proprietary allergen testing kits exclusively to certified practitioners via its e-commerce webstore.

Product overview

NAET (Nambudripad's Allergy Elimination Techniques) is a healthcare practice offering a unified treatment methodology combining acupressure, acupuncture, allopathy, chiropractic, nutritional science, and kinesiology. The product portfolio centers on the NAET Basic Training (online seminar) and Advanced Training programs (Advanced I, Advanced II A-Z series) delivered through the NAET Learning Management System, with supporting products including the NAET Allergen Kit for practitioners, the NAET WebStore for books and educational materials, and the Practitioner Locator service. Practitioner certification is managed through the NAR Foundation Membership program with tiered levels (Foundation Members, Associates, Certified Practitioners, Instructors). The company also maintains a Case Studies database for research documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• NAET Basic/Advanced I Online Seminar Self-paced online training combining Basic and Advanced I seminars that certifies licensed healthcare practitioners to locate, evaluate, and alleviate food and environmental allergies using NAET energy-balancing techniques. Includes video, slides, audio, quizzes, and final exam with 120-day completion window; available in English, French, German, Italian, Japanese, and Korean.
• NAET Advanced II Specialized Seminars Specialized self-paced online seminars covering specific treatment areas including Adv II-A (Autism/ADD), Adv II-C (TCM Diagnosis/Spike Technique), Adv II-P (Immunomodulation), Adv II-D, Adv II-H, Adv II-L, Adv II-S (Gluten), Adv II-V (Alzheimer's/Dementia), and Adv II-Y (Lyme Disease). 90-day completion window; some require prerequisite completion of Adv II-A, Adv II-C, and Adv II-P.
• NAET NST Instructor Training Nambudripad Sensitivity Technique (NST) instructor certification training for NAET specialists seeking to teach and advanced certify other practitioners.
• NAR Foundation Practitioner Membership Annual $150 membership required for active NAET practitioner website listing. Covers listing on practitioner locator, access to case study database, practitioner resources, and NAR Foundation benefits. Tiered certification levels include NAR Foundation Members, Associates, Certified Practitioners, and Instructors.
• NAET Allergen Kit Proprietary allergy testing kit manufactured exclusively by NAET for sale to registered/certified practitioners to conduct allergy testing and treatments on patients.
• Say Goodbye to Illness (3rd Edition) Foundational book by Dr. Devi S. Nambudripad explaining NAET theory, allergy definitions, and patient case histories; recommended reading before starting NAET treatments.
• Journey To Better Health 2022 book teaching readers to reprogram their central nervous system to accept foods and substances as neutral or beneficial, addressing food sensitivities and allergy-related illnesses.
• Say Goodbye to Allergy-Related Autism Book documenting drug-free solutions for allergy-related autism spectrum disorders, including two autism studies and testimonials from successfully treated patients.
• Say Goodbye to ADD and ADHD Book explaining the relationship between ADD/ADHD and food, chemical, and environmental allergies, including home testing techniques and treatment guidance.

Quantifiable outcome

• 80-90% of NAET patients experience complete relief from allergic symptoms to treated substances
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, regional and minor.

• NAR Foundation (Nambudripad Allergy Research Foundation)coreStrategic or Co-development PartnerThe NAR Foundation is the research and advocacy arm of NAET, supporting ongoing clinical research into allergy-related conditions. The Foundation conducts the Global Autism Study and manages practitioner case study submissions. NAR Foundation membership ($150/year) is required for active practitioner listing.
• NAET AsiaregionalChannel Partner/ Reseller/ DistributorRegional licensee/operator for NAET brand and methodology in Asia. Operates independent website at naet-asia.com.
• NAET ChinaregionalChannel Partner/ Reseller/ DistributorRegional licensee/operator for NAET brand and methodology in China. Operates independent website at naet.com.cn.
• NAET IsraelregionalChannel Partner/ Reseller/ DistributorRegional licensee/operator for NAET brand and methodology in Israel. Operates independent website at naetisrael.com.
• NAET JapanregionalChannel Partner/ Reseller/ DistributorRegional licensee/operator for NAET brand and methodology in Japan. Operates independent website at naetjapan.com.
• NAET MexicoregionalChannel Partner/ Reseller/ DistributorRegional licensee/operator for NAET brand and methodology in Mexico. Operates independent website at naetmexico.com.mx. Offers Advanced II seminars in Spanish with English voiceover.
• NAET SpainregionalChannel Partner/ Reseller/ DistributorRegional licensee/operator for NAET brand and methodology in Spain. Operates independent website at naet.cat.
• NAET Autism Treatment CentercoreStrategic or Co-development PartnerA dedicated treatment center operated by or affiliated with NAET for treating autism spectrum disorders using the NAET methodology. Referenced in the main navigation as a destination for patients seeking specialized autism treatment.
• Amazon (Amazon Smile)minorGTM or Marketing PartnerNAET participates in the Amazon Smile program, where shoppers can select NAET as their charitable organization and Amazon donates a portion of qualifying purchases to the organization.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Allergychoices: Allergychoices provides sublingual immunotherapy (SLIT) training and treatment supplies to practitioners, offering an alternative to traditional allergy shots. Comparable to NAET in delivering a non-conventional allergy-treatment modality through a certified practitioner network.
• BioSet: BioSet is an energy-based allergy-elimination methodology that NAET explicitly identifies as an imitation technique. Both target the same practitioner and patient populations using kinesiology-based muscle response testing combined with allergy desensitization concepts.
• US BioTek Laboratories: US BioTek is a specialty immunology laboratory providing IgE/IgG food and environmental allergy testing panels sold through healthcare practitioners. It competes in the same alternative allergy-treatment channel by providing the diagnostic backbone that practitioners use to identify and treat sensitivities.

Broad incumbents

• Institute for Functional Medicine (IFM): IFM is a leading educational organization providing certification and training programs in functional medicine to licensed healthcare practitioners. Comparable to NAET in monetizing practitioner education within the integrative/alternative medicine ecosystem.
• National University of Health Sciences: NUHS is an accredited institution training chiropractors, naturopathic physicians, and acupuncture practitioners — exactly the practitioner pool that is NAET's primary customer base for certification seminars.
• Bastyr University: Bastyr University is an accredited institution offering degrees and certificates in naturopathic medicine, acupuncture, and integrative health sciences. Comparable as a training ground for many of the same practitioner types (NDs, L.Acs) who constitute NAET's primary customer segment.

Others

• Academy of Integrative Health & Medicine (AIHM): AIHM is a professional membership organization providing education, certification, and community for integrative medicine practitioners. Comparable to NAET's NARF as a practitioner-development and continuing-education vehicle for the integrative medicine workforce.

Emerging players

• BioTek Medical: BioTek Medical offers allergy testing and immunotherapy services to practitioners and clinics. It overlaps with NAET in supplying allergy-related testing and treatment infrastructure to integrative medicine providers.
• Emerson Ecologics: Emerson Ecologics distributes professional-grade supplements and supplies to integrative and alternative-medicine practitioners. Overlaps with NAET in serving the same practitioner channel through practitioner-only e-commerce supply.
• Standard Process: Standard Process sells whole-food nutritional supplements exclusively through licensed healthcare practitioners. Comparable to NAET in operating a practitioner-only supply channel focused on integrative and chiropractic providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NAETaccount
• YouTubeyoutube.com/channel/UCN1V5AfllzbkfT0tDgHUpDg
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/naetheadquarters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAET