Energy Efficiency Funding Group

What Energy Efficiency Funding Group does

Energy Efficiency Funding Group operates commercially as Selling Energy, a privately held sales training company founded in 1993 and headquartered in Reno, Nevada. The company provides education and training services for professionals selling energy efficiency, renewables, demand response, battery storage, EV charging, benchmarking, and adjacent energy solutions. Its offering is built around two proprietary, trademarked content assets — the Selling in 6™ sales methodology and the Segment Guides™ vertical-market libraries — complemented by an LMS-delivered course catalog, live and recorded webinars, on-site and virtual custom training engagements led primarily by founder Mark Jewell, a Wall Street Journal bestselling book, a Sales Training R.O.I. Calculator, a podcast, and a post-sale Mastermind Group community. The company's go-to-market is sales-led and direct, with enterprise field sales into utilities, manufacturers, ESCOs, and contractors, supplemented by self-serve LMS purchasing for individuals and mid-market buyers.

The business monetizes across four streams: recurring course and Segment Guide licensing via the LMS, quote-based custom professional services engagements, webinar subscriptions (including topical series such as the Selling in an Economic Downturn program), and one-time book sales across print, Audible, and iTunes. Customer segments span utility sales and program-implementation teams, manufacturers and distributors, contractors and ESCOs, consultants, architects and engineers, energy and sustainability managers, and entrepreneurs; named enterprise deployments include Johnson Controls, Jones Lang LaSalle, Four Seasons Hotels and Resorts, Hydro Ottawa, and Ygrene Energy Fund. Operations are run with a small team (1–10 employees) anchored by Mark Jewell as primary presenter and Rachel Christenson, and the company is independently owned with no disclosed venture capital, private equity, parent entity, or acquisition activity. There are no AI/ML capabilities embedded in the product, and the company's technology footprint is centered on LMS delivery and content rather than software platform infrastructure.

Name

Energy Efficiency Funding Group

Legal name

Selling Energy

Website

https://eefg.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Energy Efficiency Funding Group (DBA: Selling Energy) is a private sales training company that delivers the Selling in 6™ methodology, Segment Guides™, custom training, courses, and a bestselling book to utilities, manufacturers, ESCOs, contractors, and energy consultants.

Ownership category

akta.pro rank

Product category

Sales Training Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Renewable Energy Electrical (Solar PV, Wind, Storage) (EDAOABAI)

Keywords

• Energy sales training
• Sales methodology
• Vertical market guides
• Energy efficiency education
• B2B sales training

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Training Courses: Online courses including Selling in 6™ micro lessons and Segment Guides™ licenses, delivered through a Learning Management System (LMS)
2. Custom Training: On-site or virtual custom training engagements led by Mark Jewell for organizations and teams
3. Webinars: Live and recorded webinar sessions on sales topics including economic downturn selling strategies
4. Book Sales: Wall Street Journal bestseller 'Selling Energy: Inspiring Ideas That Get More Projects Approved!' available in print, Audible, and iTunes formats

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Energy Efficiency Funding Group (Selling Energy) provides sales training, education, and professional development services for energy efficiency and renewable energy professionals. The core offering is the proprietary Selling in 6™ sales methodology delivered through online courses, Segment Guides™ vertical-market guides, and on-site or virtual custom training engagements led by founder Mark Jewell.

Product overview

Selling Energy is an award-winning sales training company offering a unified platform of training products designed to help energy professionals improve their sales effectiveness. The core offerings include the Selling in 6™ structured training system and Segment Guides™ for vertical market insights, supported by Courses (webinars and live sessions), Custom Training programs led by founder Mark Jewell, and supplementary tools including a Sales Training R.O.I. Calculator and Mastermind Group. The company also publishes a Wall Street Journal bestselling book, 'Selling Energy: Inspiring Ideas That Get More Projects Approved!' and produces a podcast series. The ecosystem provides comprehensive sales training for utilities, contractors, manufacturers, ESCOs, and other energy industry professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Selling in 6™ A structured, trademarked sales training methodology delivered through micro-lessons on the Selling Energy LMS, designed to help energy technology professionals close more deals and shorten sales cycles.
• Segment Guides™
• Energy Sales Training Courses
• Custom Training Engagements
• Selling Energy Book
• Mastermind Group

Quantifiable outcome

• 99% of survey respondents would recommend Selling Energy to their peers
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Trade Ally NetworkscoreStrategic or Co-development PartnerTraining partnerships with trade ally networks as part of the industries served, providing sales training and certification to network members
• Utility PartnerscoreStrategic or Co-development PartnerPartnerships with utilities for training utility sales and marketing staffs and program implementers

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• JBarrows Sales Training: Sales training and outbound prospecting training company serving B2B sales teams with courses, coaching, and online content. Comparable in online course + custom training business model, though not vertically specialized in energy.
• Everblue Training Institute: Training provider for energy-efficiency, green-building, and renewable-energy professionals offering certification courses. Comparable in serving the energy-efficiency professional training market, though Everblue focuses on technical/credentialing training rather than sales.
• Bizzuka (Sales Gravy): Sales training, recruiting, and coaching company with online courses, certifications, and a podcast. Comparable in the online-course-plus-community sales-training business model, though not energy-verticalized.

Others

• Association of Energy Engineers (AEE): Professional association offering certifications and continuing education for energy engineers, managers, and practitioners. Comparable as a credentialing and training ecosystem in the same energy buyer universe, but adjacent rather than directly competitive.
• BOMA International (Building Owners and Managers Association): Industry association delivering education, training, and certification to commercial real estate professionals. Comparable as a training and professional-development organization reaching the same energy-services buyer base (e.g., JLL, Four Seasons), though not a sales-training specialist.
• EEBA (Energy & Environmental Building Association): Membership organization providing education and certification for residential energy-efficiency and building performance professionals. Comparable in serving the energy-efficiency training ecosystem Selling Energy targets, though focused on technical building science rather than sales.

Broad incumbents

• Richardson Sales Performance: Large B2B sales training and enablement firm selling custom training engagements and curriculum to enterprises. Comparable in the custom-training and sales-methodology model, though focused on broad B2B rather than energy verticals.
• Sandler Training: Global corporate sales-training franchise with a structured methodology. Comparable as a sales-training business model targeting B2B professionals, but operating as a broad incumbent across industries rather than specializing in energy.
• Dale Carnegie Training: Long-established professional sales and leadership training company with a published methodology and book franchise. Comparable in operating model (author-driven training system), but serves all industries rather than specializing in energy/renewables.

Regional players

• Cornell ILR Executive Education: University-based executive and management education programs for working professionals. Comparable as a premium professional development offering for managers in target industries, though primarily in-person/degree-oriented rather than energy-verticalized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jewell_insights
• YouTubeyoutube.com/c/Sellingenergy
• Facebookfacebook.com/SalesNinjas
• LinkedInlinkedin.com/company/eefg
• Instagraminstagram.com/selling.energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Efficiency Funding Group