RofElektrotechnik

Name

RofElektrotechnik

Legal name

ROFAG Elektrotechnik AG

Website

https://rofag.ch

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Abtwil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Wholesale Distribution): ROFAG operates as an electrical wholesale company selling electro-technical articles and enclosures from various national and international manufacturers to customers in trade, retail, and industry across Switzerland. Revenue is generated through the sale of low-voltage electrical equipment and enclosure products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ROFAG Elektrotechnik AG is a Swiss electrical wholesale distributor selling low-voltage electrical components (switches, contactors, relays, circuit breakers, transformers, power supplies, frequency converters, softstarters) and enclosures (plastic, sheet steel, stainless steel, aluminum) from over 20 international and national manufacturers to trade, retail, and industrial customers across Switzerland. The company supplements distribution with in-house value-added services including custom assembly of contactor combinations and frequency converters, CNC machining of plastics and aluminum, custom engraving, and perforated plate cutting. Distribution is primarily conducted through the Rofag Shop e-commerce platform and direct phone/counter consultation.

Product overview

RofElektrotechnik (Rofag Elektrotechnik AG) is a Swiss electrical wholesale company serving industry, control cabinet construction, food production, and renewable energy sectors. The company operates a B2B e-commerce platform (Rofag Shop) alongside its traditional wholesale business. The core offering consists of electrical components distribution from over 20 international manufacturers (ABB, Rittal, Schneider Electric, Siemens, WAGO, Phoenix Contact, Rockwell Automation, Eaton, Fibox, Irinox, Finder, AQ Riedel, Wöhner, Jean Müller, Icotek, Helmholz, Katko, NFO Drives, E.T.A., Comat Releco) combined with value-added services including custom confections (contactor combinations, frequency converter assemblies, softstarter configurations), CNC machining, engraving services, and perforated plate customization. The product portfolio spans low-voltage switchgear, enclosures (plastic, steel, stainless steel, aluminum), automation components (PLCs, frequency converters, softstarters), power supplies, transformers, relays, and safety equipment. The company positions itself as a specialist partner providing personalized consultation and high stock availability from its Swiss warehouse.

Differentiator

Problem solved

Functional benefit

Products and services

• Rofag Shop E-Commerce Platform Online B2B e-commerce platform for ordering electrical components, enclosures, and custom fabrication services including confections, engravings, and perforated plates. Targets trade, retail, and industrial customers in Switzerland.
• Electrical Components Distribution Wholesale distribution of low-voltage electrical devices including load and control switches, circuit breakers, contactors, relays, timer relays, command and signaling devices, transformers, power supplies, semiconductor contactors, limit switches, sensors, safety switches, NH fuse switching strips, and DIN fuses, sourced from manufacturers such as ABB, Siemens, Schneider Electric, Eaton, Rockwell Automation, Phoenix Contact, WAGO, Finder, Comat Releco, and Carlo Gavazzi. For trade, retail, and industrial customers in Switzerland.
• Enclosure Technology Industrial enclosures including plastic enclosures, wall and floor cabinets in plastic, sheet steel and stainless steel, distribution and terminal enclosures, die-cast aluminum enclosures, perforated plates cut to various sizes, and control cabinet accessories, sourced from Fibox, Rittal, Irinox, E.T.A., and other manufacturers. For control cabinet builders, industrial automation, and electrical installation customers.
• Confections (Konfektionen) Custom Assembly Service Custom assembly service including assembly of contactor combinations and frequency converters, softstarters with and without enclosures, installations such as switches, lamps, transformers, fuses, terminals, and special installations in enclosures or on perforated plates. For control cabinet builders and industrial automation customers.
• Engraving Services (Gravuren) Custom engraving service for labeling and marking electrical components and enclosures according to customer specifications. For control cabinet builders and industrial customers.
• Perforated Plates (Lochplatten) Custom-cut perforated mounting plates in various sizes, including Schneider CRN plates, Hofmann MAS plates, Ensto CUBO plates, ETA plates, and Fibox plates, cut to customer-specified dimensions. For control cabinet builders and industrial customers.
• Control Cabinet Assembly Complete control cabinet solutions including control engineering consulting, custom CNC machining for plastics and aluminum, and assembly of custom configurations. For industrial automation and control system customers.
• Frequency Converters and Softstarters Variable frequency drives and softstarters for motor control applications, available from multiple manufacturers including Siemens SINAMICS G120/G120C, Eaton DC1, Rockwell PowerFlex 4M/525, and NFO Drives sine wave converters. For industrial automation and motor control applications.

Quantifiable outcome

• Same-day dispatch for orders placed before 12:00
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered foundational, core and minor.

• Roland Forrer AG Winterthur und St. Gallen (formerly Sprecher & Schuh)foundationalOthers · 1 January 2009ROFAG Elektrotechnik AG was founded in autumn 2009 by former employees of Roland Forrer AG Winterthur und St. Gallen (formerly Sprecher & Schuh), representing the company's origin as a spin-off from an established electrical equipment distributor.
• ABBcoreChannel Partner/ Reseller/ DistributorABB is a key supplier/manufacturer in ROFAG's portfolio. ROFAG distributes ABB's low-voltage switchgear, contactors, overload protection, and surge protection products including Smissline-TP, Flex-Line combined FILS switches, circuit breakers, and accessories throughout Switzerland.
• AQ Riedel Trafobau GmbHcoreChannel Partner/ Reseller/ DistributorAQ Riedel Trafobau supplies transformers, power supplies, chokes, and enclosures to ROFAG. Product range includes single-phase and three-phase transformers, DC power supplies, chokes, ring-core transformers, and UPS systems.
• Carlo GavazzicoreChannel Partner/ Reseller/ DistributorCarlo Gavazzi is a key supplier of automation components including solid-state relays, energy meters, IIoT data management, current transformers, monitoring relays, time relays, power supplies, digital indicators, and industrial relays sold through ROFAG's Swiss distribution.
• Comat RelecocoreChannel Partner/ Reseller/ DistributorComat Releco supplies industrial, time, and monitoring relays for industrial automation applications, distributed by ROFAG in Switzerland.
• EatoncoreChannel Partner/ Reseller/ DistributorEaton supplies energy distribution systems and protection technology components including contactors, circuit breakers, motor protection relays, frequency converters, position switches, command and signaling devices, SPS/control relays, compact circuit breakers, softstarters, and speed controllers.
• E.T.A.coreChannel Partner/ Reseller/ DistributorE.T.A. supplies wall-mounted enclosures, terminal enclosures, individual and modular switchgear cabinets, and outdoor enclosures distributed by ROFAG.
• FiboxcoreChannel Partner/ Reseller/ DistributorFibox supplies industrial and wall-mounted enclosures including MNX, SOLID, EURONORD, ALUN, QUICK, PICCOLO, CARDMASTER, JB, TEMPO, and EK series, as well as ARCA and NEO wall enclosures.
• FindercoreChannel Partner/ Reseller/ DistributorFinder supplies relays, time relays, contactors, motion detectors, electronic energy meters, SSR, industrial and PCB relays, coupling relays, relay modules with forced-guided contacts, switching power supplies, switchgear cabinet components, impulse switches, surge protection devices, monitoring relays, programmable logic relays, and timer relays.
• HelmholzcoreChannel Partner/ Reseller/ DistributorHelmholz supplies CAN, PROFINET, and PROFIBUS components including couplers/gateways, repeaters, plugs, communication modules, Industrial Remote Solutions (ethernet routers, antennas), infrastructure/security products (ethernet switches, industrial NAT), and S7 components.
• IcotekcoreChannel Partner/ Reseller/ DistributorIcotek supplies cable management solutions including divisible cable glands (KT/QT systems, KVT/QVT), divisible cable entry plates, cable bushings with brush strips, pull-relief and cable routing solutions, EMC shielding products, and switchgear accessories.
• IrinoxcoreChannel Partner/ Reseller/ DistributorIrinox supplies stainless steel enclosures, switchgear cabinets, and operator panels including individual and modular switchgear cabinets, Hygienic Master product line, switch and distribution enclosures, and custom control/consoles.
• Jean MüllercoreChannel Partner/ Reseller/ DistributorJean Müller supplies solutions for energy distribution, fuse technology, and busbar systems including NH fuse load break switches, fuse bases, current transformers, NH fuse inserts, distribution cabinets and enclosures.
• KatkocoreChannel Partner/ Reseller/ DistributorKatko supplies control and load switches, safety switches, enclosures, and terminals including disconnect switches, changeover switches, safety switches in various materials (aluminium, stainless steel, polycarbonate, steel sheet), ATEX and EMC switches, UL-listed switches, and manual motor controllers.
• NFO DrivesminorChannel Partner/ Reseller/ DistributorNFO Drives supplies sine-wave frequency converters for interference-free drives, distributed by ROFAG.
• Phoenix ContactcoreChannel Partner/ Reseller/ DistributorPhoenix Contact supplies products for industrial connection technology and automation including electromechanical relays, generator connection boxes, current transformers, connectors, power supplies (UNO-Power, TRIO-Power, STEP-Power), surge protection, industrial ethernet, marking systems (Thermomark GO), and tools.
• RittalcoreChannel Partner/ Reseller/ DistributorRittal supplies switchgear cabinet and air conditioning systems for industrial applications including AX wall cabinets, KX wall cabinets, and VX25 standing cabinet systems with accessories.
• Rockwell AutomationcoreChannel Partner/ Reseller/ DistributorRockwell Automation supplies industrial automation solutions and control systems including command and signaling devices, PowerFlex frequency converters, solid-state relays, semiconductor contactors, auxiliary contactors, terminal blocks, circuit breakers, motor protection relays, relays and time relays, contactors, softstarters, safety components, and control and load switches.
• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorSchneider Electric supplies motor protection switches, contactors, and wall enclosures distributed by ROFAG in Switzerland.
• SiemenscoreChannel Partner/ Reseller/ DistributorSiemens supplies automation, energy distribution, and building technology products including SIRIUS ACT command and signaling devices, SINAMICS G120/G120C frequency converters, circuit breakers, FI/LS switches, SIRIUS 3RV2 circuit breakers for motor and transformer protection, LOGO! logic module, measuring devices, semiconductor contactors, auxiliary contactors, SIMATIC controllers (S7-1200, S7-1500, ET 200SP), SITOP power supplies, softstarters, load break switches, overload relays, and starter kits.
• WagocoreChannel Partner/ Reseller/ DistributorWago supplies automation and connection technology including terminal blocks, distributed by ROFAG.
• WöhnercoreChannel Partner/ Reseller/ DistributorWöhner supplies busbar systems, fuse systems, and switchgear cabinet components including QUADRON Panel and CAPUS Panel systems, System 60Classic (busbar systems, CRITO, EQUES, CUSTO, QUADRON), and System 185Power busbar systems.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bürklin: Bürklin is a German specialty distributor of electronic components, connectors, and tools serving professional buyers across the DACH region, comparable to ROFAG's customer mix and product breadth among trade and industrial accounts.
• RS Components (RS Online): RS Components is a global industrial and electronic components distributor with a localized Swiss e-commerce site, overlapping significantly with ROFAG's core catalog of switches, relays, contactors, enclosures, and automation products.
• Transfer Multisort Elektronik (TME): TME is a European electronic components distributor with a broad multi-brand catalog of relays, contactors, switches, and enclosures — directly comparable to ROFAG in product mix and target customer profile.
• Conrad Electronic: Conrad Electronic is a major European B2B distributor of electronic and electrical components with a Swiss storefront and broad multi-brand portfolio, directly comparable to ROFAG's positioning as a one-stop shop for trade and industrial buyers.
• Farnell / element14: Farnell (element14) is a global electronics distributor serving industrial and maintenance customers with a Swiss storefront, comparable to ROFAG's electronic and electrical components distribution model and customer base.
• Distrelec (Rutronik24): Distrelec was a Switzerland-headquartered electronic and electrical components distributor serving industrial and trade customers across Europe, directly comparable to ROFAG's Swiss electrical wholesale model. It has since been integrated into Rutronik's broader European distribution platform.

Broad incumbents

• Sonepar: Sonepar is the world's largest B2B electrical distribution group with operations across Europe including Switzerland, serving the same industrial, commercial, and trade customers as ROFAG but at vastly greater scale and breadth.
• Mouser Electronics: Mouser is a global authorized distributor of electronic components and semiconductors, competing with ROFAG for industrial buyers across relays, switches, sensors, and automation components though with a much broader catalog and global scale.
• Digi-Key Electronics: Digi-Key is one of the largest global electronic component distributors with deep catalog breadth and direct-to-engineer reach, representing the platform-style competition ROFAG faces for Swiss industrial and trade buyers who can source cross-border.
• Rexel: Rexel is a global electrical distribution leader with a meaningful Swiss presence (Rexel Suisse), overlapping with ROFAG across low-voltage components, enclosures, and automation but operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rofag.ch
• LinkedInlinkedin.com/company/rofag-elektrotechnik-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RofElektrotechnik