Burton Bike Bits

What Burton Bike Bits does

Burton Bike Bits Ltd is a UK private limited company founded in 1978 and headquartered in Burton on Trent, England, that operates a direct-to-consumer mail-order e-commerce business trading as "British Bike Bits." The company supplies replacement and restoration parts for classic British motorcycles, with a catalog of more than 30,000 product lines covering marques such as Triumph, BSA, Norton, and Royal Enfield. Customers are individual classic motorcycle restorers, customisers, and enthusiast owners worldwide, alongside independent workshops, who source genuine OEM/New Old Stock and reproduction components for vintage motorcycles. Recent catalog additions include dedicated "New Bonneville Parts" (modern Triumph Bonneville) and "Cafe Racer Parts" categories, signalling modest diversification beyond pre-2002 classic restorations into the modern Triumph aftermarket and custom builder segment.

The business operates a mail-order DTC model with global shipping, prices ranging from approximately £1.40 for small consumables to £999 for major assemblies, and most parts priced between £10 and £200. Distribution is direct from the Burton on Trent warehouse to hobbyists and independent mechanics in the UK and internationally. Supporting infrastructure includes a Motorcycle Stories content hub and Parts Dating Guides to assist with vintage component identification. Customer reputation is anchored by an 8,083-review base averaging 4.91/5 (94% five-star), reflecting long-tenured trust within the classic British motorcycle community.

The underlying technical stack is a standard e-commerce website with a search-driven catalog, customer reviews, and educational content layers. There is no disclosed use of proprietary AI, machine learning, or advanced automation tooling; product discovery relies on conventional faceted search and category navigation. Revenue mechanics are transactional, with no subscription, marketplace, or platform layers, and the company operates as an independent single-brand specialist rather than a multi-tenant aggregator.

Name

Burton Bike Bits

Legal name

Burton Bike Bits Ltd

Website

https://britishbikebits.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Burton Bike Bits Ltd is a UK-based mail-order e-commerce business, founded 1978 and trading as British Bike Bits, supplying more than 30,000 OEM and reproduction parts for classic Triumph, BSA, Norton, and Royal Enfield motorcycles to restorers, customisers, and enthusiast owners worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashby De La Zouch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Parts Sales: Direct e-commerce sales of classic motorcycle parts, including both new reproduction parts and genuine new old stock (NOS) parts. Revenue generated through online transactions with VAT added to UK/EU orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Burton Bike Bits is a mail-order retailer of classic motorcycle parts and spares, stocking over 30,000 product lines covering Triumph, BSA, Norton, Royal Enfield, and other British marques from pre-war through the 1980s. The catalog includes both new reproduction parts and genuine new old stock (NOS) components, organized by brand and by component category (engine, brakes, carburettors, electrical, exhaust, fork, gearbox, frame, wheels, workshop items) and searchable by make/model/year. Orders are placed directly through the britishbikebits.com e-commerce site and shipped worldwide.

Product overview

Burton Bike Bits operates a mail order e-commerce platform (britishbikebits.com) specializing in classic motorcycle parts and spares. The company stocks over 30,000 product lines for Triumph, BSA, Norton, Royal Enfield, and related brands, spanning models from pre-war through 1980s. Product offerings include Genuine New Old Stock (NOS) parts, second-hand parts, and reproduction components. The core platform is organized by motorcycle brand (Triumph, BSA, Norton, Royal Enfield, New Bonneville) and product category (engine parts, brake parts, carburettors, electrical parts, exhaust systems, fork parts, gearbox parts, frame parts, wheel parts, and workshop items). The business also publishes customer motorcycle restoration stories as a community engagement feature.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Motorcycle Parts Mail-order store offering a huge range of classic motorcycle parts for Triumph, BSA, Norton, and Royal Enfield motorcycles, with over 30,000 product lines available for individual owners and restorers.
• Genuine New Old Stock (NOS) Parts Original factory parts from old stock, sourced and preserved, including rare and discontinued components for classic motorcycles.
• Second Hand Parts Used motorcycle parts in varying conditions for classic bike restoration and repair.
• Triumph Parts Parts for Triumph motorcycles including Speed Twin, Tiger 100, Trophy, Bonneville, Trident, and related models spanning pre-war to 1980s.
• BSA Parts Parts for BSA motorcycles including A7, A10, A50, A65, Bantam, Goldstar, and related models.
• Norton Parts Parts for Norton motorcycles including Commando and other classic Norton models.
• Royal Enfield Parts Parts for Royal Enfield motorcycles including Interceptor models.
• New Bonneville Parts Parts specifically for modern Triumph Bonneville motorcycles including T120 and related models.
• Cafe Racer Parts Parts and accessories specifically for cafe racer motorcycle builds and modifications.
• Engine Parts Internal engine components including pistons, camshafts, valves, oil pumps, and crankshafts.
• Brake Parts Braking system components including shoes, drums, cables, and associated hardware.
• Carburettors Fuel delivery components including Amal carburettors, jets, and associated parts for classic motorcycles.
• Electrical Parts Electrical system components including ignition systems, switches, wiring harnesses, and lighting.
• Exhaust Systems Exhaust components including silencers, pipes, and complete systems for classic motorcycles.
• Fork Parts Front fork components including stanchions, springs, yokes, and associated hardware.
• Gearbox/Transmission Parts Transmission components including gears, shafts, kickstart parts, and clutch assemblies.
• Frame Parts Frame and chassis components including stands, footrests, and structural parts.
• Wheel Parts Wheel components including hubs, rims, spokes, bearings, and associated hardware.
• Books & Manuals Workshop manuals, parts books, and owner's handbooks for classic motorcycle maintenance and restoration.
• Workshop Items Tools, equipment, and consumables for motorcycle maintenance including oil, sealants, and workshop sundries.

Quantifiable outcome

• 4.91/5 store rating from 8,083 verified reviews (94% 5-star)

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• RevZilla: Large US-based online retailer of motorcycle parts, accessories, and gear owned by Comoto Holdings. Comparable to Burton Bike Bits only as a broad motorcycle e-commerce incumbent with overlapping parts categories, but with a fundamentally different focus on modern motorcycle aftermarket gear and accessories rather than classic British restoration parts.
• BikeBandit: Large US-based online motorcycle and ATV parts retailer with extensive OEM parts diagrams and aftermarket catalog. Comparable to Burton Bike Bits only at the broadest level of online motorcycle parts retail, but with fundamentally different customer focus on modern bikes rather than classic British marques.

Emerging players

• SRM Engineering: UK specialist engineering manufacturer of billet and high-performance reproduction components for classic British motorcycles. Comparable to Burton Bike Bits as a supplier of marque-specific parts (e.g., BSA, Triumph) referenced in BBB's own catalog, but operating as a focused engineering producer rather than multi-brand retailer.
• NEB Engineering: UK-based specialist engineering manufacturer of high-end reproduction parts for classic British motorcycles, including BSA, Triumph, and Norton. Comparable as a parts supplier appearing in Burton Bike Bits' catalog and serving the same restoration customer base, but positioned as a niche engineering vendor rather than full-line retailer.

Direct peers

• Walneck's Classic Cycle: US-based classic and vintage motorcycle parts retailer with both physical locations and online catalog. Comparable to Burton Bike Bits in classic motorcycle parts focus and worldwide fulfillment intent, though broader across US-domestic brands.
• RGM Motorcycles: Norton Commando parts specialist and small-batch manufacturer supplying genuine and reproduction components worldwide. Directly comparable to Burton Bike Bits in serving the classic British motorcycle restoration market, though with deeper manufacturing integration and narrower brand focus.
• Andover Norton: UK specialist in Norton Commando and other classic Norton parts, manufacturing and supplying new-old-stock and reproduction components. Comparable to Burton Bike Bits as a marque-specialist classic British motorcycle parts source with worldwide mail-order, though narrower in brand coverage.
• Hitchcock's Motorcycles: Long-established UK-based mail-order and showroom retailer specializing in Royal Enfield, Triumph, BSA, and Norton classic motorcycle parts. Highly comparable in product mix, customer base (classic British bike restorers), and direct-to-consumer mail-order model, though Hitchcock's also operates a physical store.
• CMSNL (Classic Motorcycle Spares Netherlands): Large online classic motorcycle parts retailer based in the Netherlands with worldwide shipping and extensive parts diagrams. Comparable to Burton Bike Bits in DTC mail-order model, classic motorcycle focus, and broad SKU catalog, though multi-marque including Japanese classics and based inside the EU.
• Feked: Independent classic British motorcycle parts specialist focused on Triumph, BSA, and Norton with both reproduction and original parts. Comparable to Burton Bike Bits in niche, customer base, and mail-order heritage, at a smaller catalog scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/britishbikebits
• Facebookfacebook.com/burtonbikebits
• Instagraminstagram.com/britishbikebits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burton Bike Bits