McLoughlin Butchers

What McLoughlin Butchers does

McLoughlin Butchers is a third-generation, family-owned butcher business headquartered in Malaga, Perth, Western Australia, operating from a 1000sqm HACCP-certified facility at 58 Westchester Road that combines an attached retail shop with a wholesale production operation. The company produces and sells fresh meats (beef, lamb, pork, chicken, and game including kangaroo, venison and quail) alongside a broad house-made smallgoods range built around traditional Irish family recipes — notably black pudding, white pudding, Irish bacon rashers, Irish pork sausages, and gammon hams — with proprietary on-site smoking processes including jarrah wood chip smoking of Christmas hams for 12 hours and traditional 24-hour Irish brine curing.

The business operates across five distribution channels: a flagship retail butcher shop in Malaga, B2B wholesale supply to hospitality operators across Perth (restaurants, pubs, hotels, clubs, cafes, catering companies) with temperature-controlled fleet delivery and vacuum-sealed packaging, an e-commerce online shop, a Perth metro stockist network, and a dedicated corporate Christmas ham gifting program. Wholesale meat is cut daily to order from MSA-graded beef and free-range pork sourced from named WA and interstate suppliers (Linley Valley Farms, Quast Farm, local farmers) and validated by independent certifications (Meat Standards Australia, Buy West Eat Best, Australian Pork, Australian Butchers Guild). The company holds a 4.8 Google rating across 215 reviews and has accumulated multiple industry awards, including Gold at IFFA Berlin 2025 and Champion Gold at AMIC Charcuterie Excellence Awards 2024.

Monetization is primarily transactional via one-time purchase of fresh meats and smallgoods through retail, wholesale, e-commerce, and corporate channels; pricing is unit-based with limited public disclosure (Berkshire hams disclosed at A$21.99–$22.99/kg). The customer base is split between Hospitality/HoReCa and individual retail consumers as primary segments, with corporate gifting and community fundraising as secondary segments. The company is privately held, founder/family-controlled under owner Paul McLoughlin, with no disclosed external capital, no subsidiaries, and no M&A activity.

Name

McLoughlin Butchers

Legal name

McLoughlin Butchers

Website

https://mcloughlinbutchers.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

McLoughlin Butchers is a third-generation family butcher in Perth, Western Australia, producing retail and wholesale fresh meats and traditional Irish-style smallgoods from a HACCP-certified Malaga facility for hospitality, retail, corporate, and e-commerce customers.

Ownership category

akta.pro rank

Product category

Specialty Meat & Smallgoods Manufacturing

NAICS

Animal Slaughtering and Processing (3116), Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

akta.pro secondary industry

Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Wholesale meat supply
• Fresh meat retail
• Smallgoods production
• Irish specialty meats
• Christmas ham products

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Meat Sales: Direct sales of fresh meats, smallgoods, and specialty products to individual consumers through their Malaga retail butcher shop and online shop. Products include beef, lamb, pork, chicken, Irish meats, and smallgoods.
2. Wholesale Meat Supply: B2B wholesale supply of premium meats to Perth's restaurants, pubs, hotels, clubs, cafes and catering companies. Products cut daily to order with specialist cuts for hospitality.
3. Corporate Christmas Ham Orders: Corporate gifting program supplying businesses with Christmas hams, turkeys and festive meats. Includes personalized orders with cooler bags, ham storage bags and glazes.
4. Bulk Meat Packs: Pre-packaged bulk meat packs for families and groups including BBQ packs, family packs and meat packs for individuals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

McLoughlin Butchers is a third-generation family butcher producing and selling fresh meats (beef, lamb, pork, chicken, game), house-made smallgoods (Irish sausages, bacon rashers, black pudding, white pudding, chorizo, smoked bacon hocks), and award-winning Christmas meats (leg hams, Berkshire hams, free-range turkeys, porchetta, spiced beef). The business supplies retail consumers through its Malaga butcher shop and online store, and supplies wholesale clients (restaurants, pubs, hotels, clubs, cafes, caterers) throughout the Perth metropolitan area, with daily cut-to-order preparation, vacuum-sealed packaging and temperature-controlled delivery.

Product overview

McLoughlin Butchers is a third-generation family-run butcher business in Perth, Western Australia, offering a comprehensive meat retail and wholesale operation. The business operates from a 1000sqm HACCP-certified facility in Malaga with an attached retail shop. Their product portfolio centers on premium fresh meats across beef, pork, lamb, chicken, and game categories, complemented by an extensive house-made smallgoods range including traditional Irish meats (black pudding, white pudding, Irish bacon rashers, Irish pork sausages). They specialize in award-winning Christmas meats including bone-in leg hams, champagne hams, boneless hams, Berkshire hams, free range turkeys, turkey crowns, turkey breast rolls, porchetta, spiced beef, and seasonal specialties. Their wholesale division supplies restaurants, pubs, and hotels across Perth with daily-prepared meats and temperature-controlled delivery. The business also offers corporate Christmas ham ordering with free metro delivery, and an online shop for product purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Malaga Retail Butcher Shop Walk-in retail butcher shop open to the public (Mon-Fri 9am-5pm, Sat 8am-3pm), offering traditional butchering services, pre-packaged meats and bulk meat purchases at wholesale prices to consumers and small businesses.
• Wholesale Meat Supply B2B wholesale meat supply to hospitality venues across Perth, with daily cut-to-order preparation, vacuum-sealed packaging and temperature-controlled fleet delivery from the 1000sqm HACCP-certified Malaga facility.
• Online Meat Shop E-commerce online shop with click-and-collect and home delivery for consumers to purchase fresh meats, smallgoods, Irish meats and Christmas meats directly.
• Corporate Christmas Ham Orders Bundled corporate gifting service for Christmas hams — includes premium free-range half-leg ham (~5kg), cooler bag, ham storage bag, ham glaze and butcher's keyring, with free metro delivery across Perth.
• Free Range Bone-in Leg Ham Premium free-range bone-in Christmas leg ham, slow-cooked and lightly smoked with jarrah wood chips for 12 hours. Half leg 3.5–4.5kg; full leg 6–9kg. Gold at IFFA Berlin 2025 and Champion Gold at AMIC 2024.
• McLoughlin's Black Pudding Traditional Irish black pudding produced in-house using locally sourced beef, pork, blood, oatmeal and spices following a McLoughlin family recipe with traditional smoking. Gold at AMIC Charcuterie Excellence Awards 2024.
• McLoughlin's White Pudding Traditional Irish white pudding made with beef, pork, oatmeal and spices following family recipe and traditional smoking methods; sold sliced or in tube. Gold at AMIC Charcuterie Excellence Awards 2024.
• Irish Pork Sausages Famous Irish-style pork sausages made on-site using free-range meats and unique McLoughlin family recipes.
• Irish Bacon Rashers Traditional Irish-style bacon rashers produced in-house using McLoughlin family recipes.
• Irish Raw Gammon Ham Traditional Irish raw gammon ham soaked in McLoughlin family brine, deboned and strung to hold shape. Silver in Specialty Smallgoods at AMIC Charcuterie Awards 2024.
• Smoked Chorizo On-site produced chorizo with a unique blend of pork, beef and spices in natural casings; semi-cured, ready-to-eat or for pastas and casseroles.
• Smoked Bacon Hocks Triple jarrah-wood smoked on-site bacon hocks — meat falls off the bone when braised for soups or stews.
• Currywurst Sausages Pork currywurst sausages — spiced-up Bratwurst variant packed with flavour, served with fried onions and sauces.
• BBQ Beef Sausages House-made BBQ beef sausages using 80:20 beef-to-fat ratio for proper meaty flavour; suited to summer BBQs and community fundraising sausage sizzles.
• Champagne Semi Boneless Leg Ham Semi-boneless leg ham with shank bone left at top for easy carving; free range pork legs from south-west WA, slow-cooked and lightly smoked with jarrah wood chips. Gold at Perth Royal Food Awards 2025 and Silver at AMIC 2024.
• Free Range Boneless Leg Ham Easy-to-prepare free-range boneless Christmas leg ham, slow-cooked and smoked with jarrah wood chips. Half leg ~2.5kg; full leg ~5kg.
• Nitrite Free Bone-In Leg Ham Christmas ham prepared without added nitrite, slow-cooked and smoked with jarrah wood chips. Half leg ~3.5kg; full leg ~7kg.
• Premium Free Range Berkshire Hams Top-of-the-range Christmas ham using Black Berkshire breed ('the wagyu of pork') reared in the Goldfields, WA. Half 3.5–4.5kg at $22.99/kg; full 6–8kg at $21.99/kg.
• Free Range Whole Turkey Free-range whole turkeys in a range of weights (4–10kg), all natural with no additives; sourced from Quast Farm in Kootingal NSW.
• Free Range Turkey Crown Whole turkey with wings and legs removed, leaving breast meat attached. Available in 3kg to 7kg sizes for white-meat-preferring households.
• Boneless Turkey Breast Roll Boneless turkey breast rolled and strung in netting; available cooked or uncooked, with or without sage-and-onion, cranberry-and-pinenut stuffing. Sizes M 1.8kg, L 2.2kg, XL 3kg.
• Porchetta Italian-style pork roast — boned and rolled belly with loin attached, seasoned with salt, pepper, fennel, garlic and rosemary. Available as ~2kg or ~4kg.
• Irish Spiced Beef Tender corned silverside dry-cured in a traditional spice blend — a McLoughlin family recipe for traditional Irish Christmas celebrations. Available in 1.5kg or 2.5kg.
• Easycarve Lamb Leg Semi-boneless lamb leg with only shank left at top for easy carving; prepared with fresh WA free-range lamb. ~1.8kg, feeds 4–6.
• Slow Cooked Gammon Slow-cooked gammon ready to glaze and serve warm, or slice and serve cold. Available in 2–4kg sizes.
• Osso Buco Cross-cut beef shank — becomes rich in flavour and soft in texture when slow-cooked, traditionally served as an Italian dish.
• Roasting Beef Piece Tender silverside pieces cut between 1–2kg, ideal for traditional roast beef dinners.
• Wagyu Weber Roast Prime Margaret River wagyu beef rolled and strung, ready to roast. Available as ~2kg (feeds 4–6) or ~4kg (feeds 10–14).
• Rib-Eye Steak Premium MSA-graded beef rib-eye steak cut from the rib section, known for marbling and flavour.
• Chicken Steaks Marinated chicken steaks using tenderised breast fillets in Herb Garlic & Chilli, Lemongrass & Coconut, Mango & Chilli, Thai and Lemon-Lime-Chilli flavours. For BBQs or chicken burgers.
• Game Meats Range of game meats — goat, kangaroo, quail, rabbit, duck and venison cuts — for unique flavours and cooking styles.
• Maple-Cured Back Bacon Joint Bacon joint cured with sticky maple glaze for a sweet, delicious crust; cooked for dinners with leftovers for sandwiches.
• Boiling Bacon Side of pork traditionally cured, netted and partially smoked Irish-style; made from Linley Valley free-range pork shoulders — leaner than pork belly and can also be glazed and roasted as a small ham.
• Pickled Pork Boneless pickled pork pieces cured in traditional brine and soaked overnight — corned beef's Irish cousin, best cooked low and slow. ~900g.
• Irish Breakfast Packs Convenient Irish fry-up packs combining McLoughlin's black and white pudding, Irish bacon rashers and Irish pork sausages for an authentic full Irish breakfast.
• Irish Cocktail Sausages Smaller McLoughlin Irish pork cocktail sausages — for dinner parties, kids' lunchboxes or making pigs in blankets.
• Bulk Meat Packs Pre-packaged bulk meat packs — big family packs, tailored BBQ packs and packs for 1 or 2 people — offering wholesale prices direct to consumers.

Quantifiable outcome

• Consistent 4.8 Google rating from 215 reviews
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Buy West Eat BestminorOthersSupported by Buy West Eat Best program, promoting Western Australian food and agriculture. This partnership indicates commitment to local sourcing and supports their marketing as a local Perth butcher working with WA farmers.
• Australian PorkminorOthersProudly supporting Australian Pork industry body. Promotional partnership indicating commitment to Australian pork products and quality sourcing.
• Meat Standards Australia (MSA)coreOthersMSA grading system used for beef to ensure consistent fat and marbling quality year-round. Core quality assurance partnership for their beef supply chain.
• Australian Butchers GuildminorOthersMember of Australian Butchers Guild, industry association supporting independent butchers. Shows commitment to trade standards and industry community.
• Linley Valley FarmscoreStrategic or Co-development PartnerSupplier of Linley Valley free range pork from WA's south-west. Core supplier partnership for their free range pork products including back ribs, pork shoulders, whole pork belly, back fat and spit roasts.
• Quast Farm (NSW)coreStrategic or Co-development PartnerSupplier of free range turkeys sourced from Quast farm in Kootingal NSW. Core supplier for their Christmas turkey range.
• Local Western Australian FarmerscoreStrategic or Co-development PartnerClose network of local farmers and producers allowing consistent delivery of wide range of product lines year-round. Lamb sourced from Australian free range, hormone-free farms. Beef sourced from selected local and interstate farmers.
• Freight Companies (Regional)minorChannel Partner/ Reseller/ DistributorStrong relationships with freight companies allowing service to regional clients throughout the week in addition to their own metro delivery drivers.
• Lilydale FarmsminorStrategic or Co-development PartnerSupplier of free range chicken rolls for their Christmas range. Chicken rolls sourced from Lilydale farms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mariners of Ballina Butchery: Australian regional butcher with traditional smallgoods production and direct wholesale supply to hospitality. Comparable business model of retail counter plus on-site cured and smoked production for restaurants.
• Feather and Bone: Sydney-based artisan butcher focused on whole-animal butchery, dry-aging, charcuterie, and direct relationships with farmers. Comparable on smallgoods craft, specialty product range, and direct-to-restaurant supply.
• Victor Churchill: Premium Melbourne-based artisanal butcher with on-site smallgoods production, award-winning charcuterie, and high-end hospitality supply. Closely matches McLoughlin's positioning as a specialty butcher-producer for restaurants and discerning consumers.
• Lenard's Meats: Australian butcher chain with both retail and wholesale supply. Direct comparable given the shared retail counter + B2B meat supply model and similar specialty-prepared product lines.

Broad incumbents

• Harris Farm Markets: Multi-store Australian fresh food retailer with a strong specialty meat counter offering. Larger established player in fresh meat retail with broader assortment than a single butcher shop, competing for the same premium consumer basket.
• Coles Supermarkets: One of Australia's two dominant supermarket chains with full meat departments. Competes with McLoughlin on price and convenience for everyday fresh meat, but as part of a much wider grocery portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mcloughlin.butchers
• LinkedInlinkedin.com/company/mcloughlin-butchers
• Instagraminstagram.com/mcloughlin.butchers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McLoughlin Butchers