Melano Pharma

What Melano Pharma does

Melano Pharma is an Egyptian pharmaceutical and cosmetics company founded in 2010 and headquartered in Cairo, operating with a small team (11–50 employees). The company runs an 8+ sub-brand portfolio — including Melano, Hairstyle, Beautyline, Ectavita, Basilque, Vitapoint, Melanotone, Papayatone, and Carambola — covering skin care, hair care, body care, baby care, men's care, and tonal/brightening care, with 329+ active SKUs.

Its distribution model is multi-channel: a direct-to-consumer Shopify storefront (melanopharma.store), Egyptian pharmacy retail for OTC pharmaceutical SKUs (notably Acnelofix and Uremel), and an export channel for the tone/care sub-brands Melanotone, Papayatone, and Carambola. The D2C storefront carries a 4.77/5 rating across 443 reviews, indicating established consumer traction.

Monetization is driven by mass-market, low-ticket pricing denominated in Egyptian Pounds (tiers under 100 LE, 100–500 LE, and 500+ LE) combined with heavy promotional mechanics — 1+1 bundles, multi-SKU bundles, and 20–70% discounts — consistent with a price-sensitive Egyptian FMCG/OTC competitive environment. No revenue, funding, or management-team disclosures are available in the source data.

Name

Melano Pharma

Legal name

Melano Pharma

Website

https://melanopharma.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Melano Pharma is an Egyptian pharmaceutical and cosmetics company, founded 2010 in Cairo, selling 329+ SKUs across 8+ sub-brands in skin, hair, body, baby, men's, and pharmaceutical care via D2C e-commerce, pharmacy retail, and export channels.

Ownership category

akta.pro rank

Product category

Skincare and Personal Care

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Health & Beauty Value Variety Stores (Non-Pharmacy) (CRAEAGAG)

akta.pro secondary industry

Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL)

Keywords

• Skincare cosmetics
• Pharmaceutical products
• Hair care products
• Body care products
• Personal care products

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through melanopharma.store Shopify platform. Customers purchase individual products or bundled sets with pricing ranging from under 100 LE to 900+ LE. Free shipping threshold of 999 LE with 9 LE shipping fee below that.
2. Bundle and Promotional Offers: Bundled product sets (acne care sets, hair loss kits, beauty collections) and 1+1 promotional offers drive incremental revenue through higher average order values
3. Pharmaceutical Products: Prescription and OTC pharmaceutical products sold through pharmacies channel, including Acnelofix 20mg capsules for severe acne

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Melano Pharma manufactures and sells skincare, hair care, body care, personal care, baby care, and pharmaceutical products through a direct-to-consumer Shopify e-commerce storefront targeting Egyptian consumers. The product portfolio spans 329+ active SKUs across approximately 16 sub-brands covering face moisturizers, serums, soaps, whitening products, sunscreens, acne treatments, shampoos, hair masks, ampoules, fragrances, body splashes, deodorants, baby care, dental care, and prescription pharmaceuticals. Pricing ranges from under 100 LE (entry-level) to 900+ LE (premium), with bundle offers, 1+1 deals, and promotional discounts as core acquisition levers.

Product overview

Melano Pharma is an Egyptian pharmaceutical and cosmetics company offering a diversified portfolio of skincare, hair care, body care, personal care, and pharmaceutical products. The core Melano brand serves as the primary skincare line supplemented by specialized sub-brands: Hairstyle and Basilque for hair care, Beautyline for beauty products, Vitapoint for anti-hair loss treatments, Ectavita for personal care with French perfumes, and export-focused brands Melanotone, Papayatone, and Carambola for international skin brightening markets. The product portfolio spans face moisturizers, serums, soaps, acne treatments (Melaakne, Sebanoin), whitening products, sunscreens, body moisturizers, body splashes, fragrances, hair care (shampoos, balsams, masks, ampoules), baby care, dental care, and pharmaceutical products. Products target various skin concerns including acne, aging, pigmentation, dark spots, and hair loss. The company operates primarily as an e-commerce retailer through its Shopify-based store.

Differentiator

Problem solved

Functional benefit

Brands

• Melano: Primary brand for skin care, body care, and personal care products including moisturizers, serums, sunscreens, and whitening products.
• Hairstyle
• Beautyline
• Ectavita
• Basilque
• Vitapoint
• Melanotone
• Papayatone
• Carambola
• Melanofree
• Melaakne
• Ginseng Line
• Sebanoin
• Melanthenol
• Melanocool
• Lapinza

Products and services

• Melano Skincare and Body Care Line

Quantifiable outcome

• Customer satisfaction rating of 4.77 out of 5 based on 443 verified reviews

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Expansion highlights5 records

Emerging players

• DECIEM: DECIEM is a global skincare company known for The Ordinary and other active-ingredient brands with a strong e-commerce orientation. It is comparable through its ingredient-led merchandising and direct consumer engagement, although it operates at a larger international scale.
• Purplle: Purplle is a digitally focused Indian beauty retailer offering a broad assortment across mass and premium products. Its online merchandising and consumer-acquisition model are comparable to Melano's DTC approach despite operating in a different geography.

Broad incumbents

• Sephora: Sephora is a scaled, omnichannel beauty retailer with broad category discovery, education, and cross-selling capabilities. It is relevant to Melano's e-commerce merchandising model and portfolio-led consumer experience, though it lacks Melano's pharmaceutical focus.
• Nykaa: Nykaa is an established Indian beauty and personal-care platform spanning e-commerce, branded retail, and marketplace distribution. It provides a relevant benchmark for Melano's ambitions in digital beauty merchandising, cross-category cross-selling, and omnichannel growth.
• L'Oréal: L'Oréal is a global beauty leader with a broad portfolio spanning skincare, haircare, cosmetics, and fragrance. Its use of multiple brands, active ingredients, and differentiated price tiers makes it a broad incumbent comparator for Melano's portfolio architecture.
• Unilever: Unilever is a global consumer-products company with extensive mass-market haircare, skincare, deodorant, and personal-care brands. Its scale in everyday personal care and multi-brand distribution makes it a broad incumbent comparator for Melano's value-oriented assortment.
• Galderma: Galderma is a global dermatology business spanning prescription, OTC, and consumer skincare products. It is comparable to Melano's pharmaceutical-acne offering and problem-solution positioning, although Galderma is substantially more clinical and R&D focused.
• Beiersdorf: Beiersdorf is a global skincare and personal-care company with a large portfolio of mass and premium brands. Its focus on functional skincare, trusted brands, and international distribution is relevant to Melano's skincare-led portfolio.
• Coty: Coty is a global beauty company operating across mass, prestige, fragrances, cosmetics, and body care. Its portfolio segmentation and strength in fragrance and personal care overlap with Melano's body-care and premium fragrance lines.

Direct peers

• Eva Cosmetics: Eva Cosmetics is an Egyptian mass-market beauty and personal-care company with a broad portfolio aimed at local consumers. It directly overlaps Melano Pharma's value-oriented skincare, haircare, body-care, and personal-care positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/melano_pharma
• YouTubeyoutube.com/channel/UCl2UeHEQtqJUpXu736xc9kg
• Facebookfacebook.com/Melanopharma
• Instagraminstagram.com/melano.pharma/?fbclid=IwY2xjawNZ4KZleHRuA2FlbQIxMABicmlkETFrVFRvanFBQWVMMnZZRTJOAR47oxRVHI1enUOx-NLi7NyX4oDXT92vZbM9UfmxhRRLd4rc8TWSgE8gTT809w_aem_K7xQAlL5W2la0QPCfI3SCw
• TikToktiktok.com/@melanopharma.eg
• LinkedInlinkedin.com/company/melanopharma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melano Pharma